title: "Academic detailing" improving prescribing practices in north Vancouver, conference told.
abstract: Physician prescribing practices were the focus of a recent 1-day conference in Toronto. A BC hospital pharmacist outlined a successful initiative that provides physicians with impartial prescribing advice, saying it has resulted in considerable savings and improved prescribing practices in North Vancouver. Drugs of Choice author Dr. Joel Lexchin says such initiatives, called academic detailing, along with peer feedback, are cost-effective ways to improve prescribing habits.
authors.forename: A
authors.initials: A
authors.lastname: Silversides
mesh_terms: D001955:British Columbia; D003142:Communication; D011307:Drug Prescriptions / Q000191:economics / Q000706:statistics & numerical data*; D018166:Health Care Reform; D006266:Health Education; D005102:Health Expenditures; D007722:Health Knowledge, Attitudes, Practice; D010819:Physician's Role; D011306:Prescription Fees