Public relations for the Medical Examiner's Office. Speech delivered September 27, 1994, Charleston, South Carolina, USA, on receiving the Helpern Laureate Award.
Use of the suggestions outlined in these brief remarks are meant to enhance the quality of your service to the community. This is the primary reason for their implementation. However, they also enhance the perception of your office by the people of the community who interact with you. This can frequently provide a base of support when trouble arises. And many, if not most of you, have experienced or will experience unfavorable media coverage sometime during your professional career. How you will fare in such a situation will depend not only on the validity of the criticism directed against you but on the perception of the public, as influenced by the news media. It is at this unexpected and critical time that your past public relations' efforts will bear fruit.
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D001363:Awards and Prizes; D003334:Coroners and Medical Examiners / Q000639:trends*; D005554:Forensic Medicine / Q000266:history; D049673:History, 20th Century; D006801:Humans; D008910:Minnesota; D011641:Public Relations / Q000639:trends*; D012955:Societies, Medical; D014481:United States