title: In search for excellence: an effective strategy for dentistry.
abstract: Traditional market strategies no longer stimulate sufficient dental service demands to maintain full employment for all members of the profession. However, the dental needs of adults, particularly older adults, continue to escalate. A more effective strategy should be focused on the provision of services that consistently exceed the expectations of patients.
authors.affiliation: Department of Oral Biology, Faculty of Dentistry, University of Manitoba, Winnipeg, Canada.
authors.forename: C L
authors.initials: CL
authors.lastname: Lavelle
mesh_terms: D000328:Adult; D003729:Dental Care / Q000592:standards*; D003812:Dentist-Patient Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D010685:Philosophy, Dental; D011785:Quality Assurance, Health Care