title: Health communication research.
abstract: In this special issue on health communication research, nine studies are presented on the following subjects: effectiveness of health education and promotion, an instrument for reviewing the effectiveness of health education and promotion, consumer awareness of health mass media campaigns, health counseling by primary health care personnel, cues to action in the process of changing lifestyle, perception of anti-smoking advertisement, reactions facing threat of nuclear accidents, the role of medical journalists, and the results of a multi-media course on urinary incontinency. The main focus is an effectiveness analysis, audiences studies and communication analysis in the broad field of health communication research. Several methodological issues are raised. Applications in the field of clinical health promotion, and patient education and counseling are stressed.
authors.affiliation: Health and Development Cooperation, HEDEC, Helsinki, Finland.
authors.forename: P
authors.initials: P
authors.lastname: Aarva
authors.forename: W
authors.initials: W
authors.lastname: de Haes
authors.forename: A
authors.initials: A
authors.lastname: Visser
mesh_terms: D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006302:Health Services Research; D006801:Humans; D007255:Information Services; D008402:Mass Media