Skin-color preferences and body satisfaction among South Asian-Canadian and European-Canadian female university students.
Skin-color preferences and body satisfaction among 100 South Asian-Canadian and 100 European-Canadian female university students were examined. South Asian-Canadian females were found to desire lighter skin than they possessed and had lower body satisfaction compared with European-Canadian females. Among South Asian-Canadians, the desire to be lighter skinned was greater the more participants differed from the cultural White ideal. Light- and medium-skinned South Asian-Canadians had the highest and lowest levels of body satisfaction, respectively.
Sahay
S
S
Department of Psychology, Women's College Hospital, Canada.
Piran
N
N
D000293:Adolescent; D000328:Adult; D001208:Asia; D001828:Body Image; D002170:Canada / Q000208:ethnology; D003116:Color; D005006:Ethnicity; D005260:Female; D006801:Humans; D010549:Personal Satisfaction; D012867:Skin; D044465:White People