title: Content analysis of gay male and lesbian personal advertisements.
abstract: 396 randomly selected gay and lesbian personal advertisements were analyzed for content. Analysis supported the hypotheses that the 198 men are more interested in sexuality and physical attractiveness, while the 198 women are more concerned with the personality characteristics of prospective partners.
authors.affiliation: Division of Social Science, Northeast Missouri State University, Kirksville, Missouri 63501, USA SS08%NEMOMUS.bitnet@ACADEMIC.NEMOSTATE.EDU.
authors.forename: M N
authors.initials: MN
authors.lastname: Hatala
authors.forename: J
authors.initials: J
authors.lastname: Prehodka
mesh_terms: D000328:Adult; D000329:Advertising; D005260:Female; D006679:HIV Seropositivity / Q000523:psychology; D018452:Homosexuality, Female / Q000523:psychology*; D018451:Homosexuality, Male / Q000523:psychology*; D006801:Humans; D008297:Male; D008393:Marriage; D010551:Personality; D012747:Sexual Partners / Q000523:psychology*