title: Single Thai women's interpersonal communication and mass media reception on AIDS.
abstract: This research examines young unmarried women's ways of talking about AIDS, AIDS prevention, and its relationship to mass media AIDS messages in Thailand. Data were derived from a survey conducted in four districts of Kanchanaburi province. Three hundred ninety-seven unmarried women were extracted from the approximately 1,800 original subjects for this analysis. Respondents were asked about the subjects and extent of their conversations about AIDS, the choice of discussion partners, considerations of social appropriateness in talking about the disease, as well as their risk perception. Important findings were that (a) women tend to talk about AIDS primarily with friends and siblings, (b) their reception level of mass media messages is related to the number of topics discussed and frequency of talks by the subjects, and (c) socioeconomic status and age are related to the variety and frequency of talking about AIDS. Implications for AIDS education are discussed.
authors.affiliation: Thai Ministry of Public Health. yoshil@mail.idt.net
authors.forename: Y
authors.initials: Y
authors.lastname: Nishino
authors.forename: M
authors.initials: M
authors.lastname: Schunck
mesh_terms: D000163:Acquired Immunodeficiency Syndrome / Q000453:epidemiology / Q000517:prevention & control* / Q000523:psychology*; D000293:Adolescent; D000328:Adult; D003142:Communication; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D008402:Mass Media; D012309:Risk-Taking; D013785:Thailand / Q000453:epidemiology; D014930:Women / Q000523:psychology*