title: Humana gets happy. But can its new look and customer-friendly attitude reverse an earnings slump?
abstract: After a series of strategic missteps and a stall in earnings, the HMO aims to buff up its image with a new emphasis on pleasing doctors and patients. Now if only investors agree to wait out the makeover.
authors.forename: J
authors.initials: J
authors.lastname: Greene
mesh_terms: D003258:Consumer Behavior; D004465:Economic Competition; D006269:Health Facilities, Proprietary / Q000191:economics / Q000592:standards*; D006279:Health Maintenance Organizations / Q000191:economics / Q000592:standards*; D007449:Investments; D007629:Kentucky; D011787:Quality of Health Care; D014481:United States