title: Sponsorship, authorship, and a tale of two media.
authors.forename: R
authors.initials: R
authors.lastname: Horton
mesh_terms: D000329:Advertising; D001319:Authorship; D035843:Biomedical Research; D003195:Computer Communication Networks; D030881:Disclosure; D035081:Editorial Policies; D006801:Humans; D010506:Periodicals as Topic; D011643:Publishing; D012109:Research Support as Topic