title: Consistency in the expression of aesthetic preference in line partitioning.
abstract: In experimental enquiries into the aesthetic properties of the golden section, investigators have tended to employ tests which either require the subjects to generate an artifact or require the subjects to choose between artifacts shown to them. These researchers have assumed that the findings from each type of test are equally valid. This assumption was investigated and shown to be tenable for the partitioning of line segments. Experimental subjects (N = 57) expressed an aesthetic preference for the same line partitioning ratios irrespective of the type of test employed.
authors.affiliation: Faculty of Business, University of Strathclyde, Glasgow, Scotland.
authors.forename: W D
authors.initials: WD
authors.lastname: Macrosson
authors.forename: G C
authors.initials: GC
authors.lastname: Strachan
mesh_terms: D001154:Art; D002755:Choice Behavior; D004954:Esthetics; D005556:Form Perception; D006801:Humans; D011581:Psychological Tests; D011594:Psychometrics