title: The marketing of estrogens for menopausal and postmenopausal women.
abstract: Menopausal and postmenopausal women are a targeted consumer group in the promotion of hormone drugs. The marketing of these pharmaceutical products aims directly at prescribing medical professionals and indirectly at women. The promotion seems intended to creating a collective consciousness that women over 40 need medical and pharmacological treatment.
authors.affiliation: Department of Technology and Social Change, Linköping University, Sweden.
authors.forename: I
authors.initials: I
authors.lastname: Palmlund
mesh_terms: D000329:Advertising; D002979:Climacteric; D003469:Culture; D004345:Drug Industry; D015914:Estrogen Replacement Therapy / Q000191:economics; D005260:Female; D006801:Humans; D008875:Middle Aged; D010818:Practice Patterns, Physicians'