title: The effectiveness of a media-led intervention to reduce smoking among Vietnamese-American men.
abstract: OBJECTIVE
  This study evaluated an anti-tobacco campaign targeting Vietnamese men in San Francisco, Calif.
  
  
  METHODS
  The intervention included Vietnamese-language media, health education materials, and activities targeting physicians, youth, and businesses. Evaluation involved pretest and posttest cross-sectional telephone surveys and multiple logistic regression analyses designed to identify variables associated with smoking and quitting.
  
  
  RESULTS
  At posttest, the odds of being a smoker were significantly lower (odds ratio [OR] = 0.82, 95% confidence interval [CI] = 0.68, 0.99), and the odds of being a quitter were significantly higher (OR = 1.65, 95% CI = 1.27, 2.15), in San Francisco than in a comparison community.
  
  
  CONCLUSIONS
  Despite modest success, further efforts are needed to reduce smoking among Vietnamese-American men.
authors.affiliation: Vietnamese Community Health Promotion Project, Department of Medicine, University of California, San Francisco 94104, USA.
authors.forename: C N
authors.initials: CN
authors.lastname: Jenkins
authors.forename: S J
authors.initials: SJ
authors.lastname: McPhee
authors.forename: A
authors.initials: A
authors.lastname: Le
authors.forename: G Q
authors.initials: GQ
authors.lastname: Pham
authors.forename: N T
authors.initials: NT
authors.lastname: Ha
authors.forename: S
authors.initials: S
authors.lastname: Stewart
mesh_terms: D000328:Adult; D000368:Aged; D003430:Cross-Sectional Studies; D004641:Emigration and Immigration; D006266:Health Education / Q000379:methods*; D006801:Humans; D016015:Logistic Models; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D015999:Multivariate Analysis; D009524:Newspapers as Topic; D016540:Smoking Cessation / Q000379:methods*; D012959:Socioeconomic Factors; D013664:Teaching Materials; D013690:Television; D014481:United States; D014743:Videotape Recording; D014744:Vietnam / Q000208:ethnology