The effectiveness of a media-led intervention to reduce smoking among Vietnamese-American men.
OBJECTIVE
This study evaluated an anti-tobacco campaign targeting Vietnamese men in San Francisco, Calif.


METHODS
The intervention included Vietnamese-language media, health education materials, and activities targeting physicians, youth, and businesses. Evaluation involved pretest and posttest cross-sectional telephone surveys and multiple logistic regression analyses designed to identify variables associated with smoking and quitting.


RESULTS
At posttest, the odds of being a smoker were significantly lower (odds ratio [OR] = 0.82, 95% confidence interval [CI] = 0.68, 0.99), and the odds of being a quitter were significantly higher (OR = 1.65, 95% CI = 1.27, 2.15), in San Francisco than in a comparison community.


CONCLUSIONS
Despite modest success, further efforts are needed to reduce smoking among Vietnamese-American men.
Jenkins
C N
CN
Vietnamese Community Health Promotion Project, Department of Medicine, University of California, San Francisco 94104, USA.
McPhee
S J
SJ
Le
A
A
Pham
G Q
GQ
Ha
N T
NT
Stewart
S
S
D000328:Adult; D000368:Aged; D003430:Cross-Sectional Studies; D004641:Emigration and Immigration; D006266:Health Education / Q000379:methods*; D006801:Humans; D016015:Logistic Models; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D015999:Multivariate Analysis; D009524:Newspapers as Topic; D016540:Smoking Cessation / Q000379:methods*; D012959:Socioeconomic Factors; D013664:Teaching Materials; D013690:Television; D014481:United States; D014743:Videotape Recording; D014744:Vietnam / Q000208:ethnology