title: Preparing for the coming consumer revolution in health care.
abstract: As consumers shoulder more direct financial responsibility for health care, they will expect health care providers to function like any other consumer service. Health care organizations can prepare for this revolution by (1) benchmarking against world-class companies outside health care; (2) championing benefits, not features; and (3) integrating mortality and morbidity with a product management approach.
authors.affiliation: Sorelli B, Glen Ellyn, IL, USA.
authors.forename: D F
authors.initials: DF
authors.lastname: Bartlett
mesh_terms: D003256:Community Participation; D003258:Consumer Behavior; D017047:Cost Sharing; D006801:Humans; D007342:Insurance Benefits; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D008389:Marketing of Health Services / Q000379:methods*; D017063:Outcome Assessment, Health Care; D010934:Planning Techniques; D011357:Product Line Management; D017749:Total Quality Management / Q000379:methods*; D014481:United States