title: New players for a new era: responding to the global public health challenges.
authors.affiliation: Division of Health Promotion, Education and Communication, World Health Organization, Geneva, Switzerland.
authors.forename: I
authors.initials: I
authors.lastname: Kickbusch
mesh_terms: D005544:Forecasting; D014943:Global Health; D006292:Health Priorities; D006293:Health Promotion; D006301:Health Services Needs and Demand; D006304:Health Status; D006801:Humans; D007391:International Cooperation; D009937:Organizational Objectives; D011635:Public Health Administration / Q000639:trends*; D014944:World Health Organization