title: Determinants of willingness to pay taxes for a community-based prevention programme.
abstract: Prevention can reduce the risk of disease, but has other consequences as well. Willingness-to-pay (WTP) is one method to analyse these multi-dimensional consequences, if the stated WTP is assumed to be a function of all the expected positive and negative effects perceived. An interview study of a community-based cardiovascular disease prevention programme in northern Sweden shows that expectations regarding reduced mortality in the community and future savings in public health care spending increase the perceived value of the programme. Among personal benefits, decreased disease risk was not positively associated with WTP, while a low level of anxiety was.
authors.affiliation: Department of Epidemiology and Public Health, University of Umeå, Sweden.
authors.forename: L A
authors.initials: LA
authors.lastname: Lindholm
authors.forename: M E
authors.initials: ME
authors.lastname: Rosén
authors.forename: M E
authors.initials: ME
authors.lastname: Stenbeck
mesh_terms: D001294:Attitude to Health; D002318:Cardiovascular Diseases / Q000517:prevention & control*; D002784:Cholesterol / Q000097:blood; D003362:Cost-Benefit Analysis / Q000379:methods*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D008962:Models, Theoretical; D011314:Preventive Health Services / Q000191:economics*; D015397:Program Evaluation; D012044:Regression Analysis; D013548:Sweden; D016896:Treatment Outcome
chemical_list: D002784:Cholesterol