title: Goal-directed guidance of attention: evidence from conjunctive visual search.
abstract: Conjunctive visual search is most difficult when distractor types are in equal proportions and gets easier as the proportions diverge (e.g., E. Zohary & S. Hochstein, 1989). This may reflect restriction of search to the feature shared by the target and the less-frequent distractor. Alternatively, such effects could reflect target salience, which varies with distractor ratio. In 2 experiments, 60 participants searched 64-element displays for a conjunctive target among distractors of 2 types in various proportions. Participants were correctly informed (Experiment 1) or misinformed (Experiment 2) about which distractor type would be less frequent on most trials. In both experiments, the distractor-ratio effect was significantly influenced by the information provided to participants. These findings demonstrate the efficacy of top-down information in guiding attention and show that it can be applied flexibly, weighted toward particular target features.
authors.affiliation: Department of Psychology, Johns Hopkins University, USA. wfb3@columbia.edu
authors.forename: W J
authors.initials: WJ
authors.lastname: Bacon
authors.forename: H E
authors.initials: HE
authors.lastname: Egeth
mesh_terms: D001288:Attention; D005260:Female; D006040:Goals; D006801:Humans; D008297:Male; D011930:Reaction Time; D014716:Vertical Dimension; D014796:Visual Perception