Strategic planning with multitype libraries in the community: a model with extra funding as the main goal.
Medical libraries are discovering that ongoing collaboration in fundraising with other types of community libraries is mutually beneficial. Such partnerships may lead to joint grants, increase library visibility and access to decision makers, allow participation in community information networks, and provide leverage in additional fundraising projects. These partnerships have the potential to raise the profile of libraries. The accompanying community recognition for the parent organization may create a positive image, draw patients to the health center, and position the library and institution for future success in fundraising. Within institutions, development officers may become allies, mentors, and beneficiaries of the medical librarian's efforts. For a planned approach to community outreach with extra funding as the major objective, busy medical library administrators need guidelines. Standard participative techniques were applied to strategic planning by Indianapolis libraries to help achieve successful community outreach and to write joint statements of mission, vision, goals, and objectives.
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Ruth Lilly Medical Library, Indiana University School of Medicine, Indianapolis 46202-5121, USA. cfrancq@indyvax.iupui.edu
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D003159:Community-Institutional Relations; D005378:Financial Support; D006801:Humans; D007196:Indiana; D007373:Interinstitutional Relations; D007993:Libraries, Medical / Q000191:economics* / Q000458:organization & administration; D017146:Models, Organizational; D009937:Organizational Objectives