title: Medicare marketing guidelines for managed care.
abstract: Health maintenance organizations must have their marketing materials approved by the federal government before disseminating them to Medicare beneficiaries. Draft national marketing guidelines have been issued to help ensure that the materials are understandable, contain the information Medicare beneficiaries need to make informed choices and facilitate comparisons of health plans. The guidelines also are intended to streamline the approval process.
authors.forename: P L
authors.initials: PL
authors.lastname: Grimaldi
mesh_terms: D014487:Centers for Medicare and Medicaid Services, U.S.; D017408:Guidelines as Topic; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D006278:Medicare; D014481:United States