title: Reaching out: marketing strategies for organ donation awareness.
authors.affiliation: Brandon General Hospital, MB.
authors.forename: B
authors.initials: B
authors.lastname: Cumming
authors.forename: C
authors.initials: C
authors.lastname: Morgan
mesh_terms: D006266:Health Education; D006801:Humans; D016030:Kidney Transplantation; D008389:Marketing of Health Services; D009927:Tissue and Organ Procurement