title: Changing behavior: a challenge for reproductive health awareness.
abstract: Social marketing applies commercial sector ideas to programs to change behavior. It involves a mindset that is customer-focused; a process that starts with customers and continually returns to them for validation; and concepts to make change happen. Customer behavior models guide strategy. One useful model is based on stages of change and four behavioral influences: perceived benefits, perceived costs, the influence of others, and perceived behavioral control.
authors.affiliation: Georgetown University, Washington, DC 20007, USA.
authors.forename: A R
authors.initials: AR
authors.lastname: Andreasen
mesh_terms: D001364:Awareness; D001519:Behavior; D006262:Health; D006801:Humans; D008389:Marketing of Health Services; D012098:Reproduction