title: Developing a media- and school-based program for substance abuse prevention among Hispanic youth: a case study of Mirame!/Look at me!
abstract: Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.
authors.affiliation: Center for Cancer Control Research, Baylor College of Medicine, Houston, Texas, USA.
authors.forename: A G
authors.initials: AG
authors.lastname: Ramirez
authors.forename: K J
authors.initials: KJ
authors.lastname: Gallion
authors.forename: R
authors.initials: R
authors.lastname: Espinoza
authors.forename: A
authors.initials: A
authors.lastname: McAlister
authors.forename: P
authors.initials: P
authors.lastname: Chalela
mesh_terms: D000293:Adolescent; D002648:Child; D003469:Culture; D005260:Female; D006266:Health Education / Q000379:methods*; D006630:Hispanic or Latino; D006801:Humans; D008297:Male; D011203:Poverty; D016730:Program Development; D019966:Substance-Related Disorders / Q000208:ethnology / Q000517:prevention & control*; D013690:Television