Developing a media- and school-based program for substance abuse prevention among Hispanic youth: a case study of Mirame!/Look at me!
Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.
Ramirez
A G
AG
Center for Cancer Control Research, Baylor College of Medicine, Houston, Texas, USA.
Gallion
K J
KJ
Espinoza
R
R
McAlister
A
A
Chalela
P
P
D000293:Adolescent; D002648:Child; D003469:Culture; D005260:Female; D006266:Health Education / Q000379:methods*; D006630:Hispanic or Latino; D006801:Humans; D008297:Male; D011203:Poverty; D016730:Program Development; D019966:Substance-Related Disorders / Q000208:ethnology / Q000517:prevention & control*; D013690:Television