title: Managing the marketing function for advanced nurse practitioners in a managed care environment.
abstract: Delivering quality, cost-efficient health care is a desired service in the health care market today. Advanced nurse practitioners are positioned to deliver this product. The key in today's market is clearly defining the product, identifying the customers of the product, and crafting the message for each customer. The development of marketing strategies to address each of the above points will assist an organization in targeting resources and evaluating the effectiveness of the message being delivered.
authors.affiliation: Vanderbilt University School of Nursing, Nashville, TN 37240-0008, USA.
authors.forename: S
authors.initials: S
authors.lastname: Pakis
mesh_terms: D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D009722:Nurse Practitioners / Q000458:organization & administration*; D010934:Planning Techniques