title: The challenge of behavior change.
abstract: In a culture that is becoming increasingly automated, motivating individuals to choose to be active remains a great challenge. Recognizing that individuals differ in their motivation to become active and then tailoring the counseling message according to the individual's readiness for change have been shown to help spur behavior change. Developing means for designing interventions for moderate activity and additional recommendations for patient-treatment matching will help to promote physical activity.
authors.affiliation: Division of Behavioral and Preventive Medicine, Miriam Hospital, Providence, Rhode Island 02906, USA.
authors.forename: B H
authors.initials: BH
authors.lastname: Marcus
authors.forename: L H
authors.initials: LH
authors.lastname: Forsyth
mesh_terms: D002755:Choice Behavior; D003376:Counseling; D015444:Exercise; D015438:Health Behavior; D006801:Humans; D009042:Motivation