title: Marketing your continuing education program.
authors.affiliation: Center for Continuing Professional Education, Harvard University School of Public Health, Boston, Massachusetts 01225-6023, USA.
authors.forename: D A
authors.initials: DA
authors.lastname: Shore
authors.forename: P G
authors.initials: PG
authors.lastname: Zimmermann
mesh_terms: D004509:Education, Nursing, Continuing; D006801:Humans; D008389:Marketing of Health Services; D011641:Public Relations