title: The weapons of guerrilla marketing.
authors.affiliation: Guerrilla Marketing International, Mill Valley, CA 94942, USA. GM Intl @ AOL.Com
authors.forename: J C
authors.initials: JC
authors.lastname: Levinson
mesh_terms: D000329:Advertising; D003132:Commerce / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D013689:Telephone