title: Professional behavior and the optometric profession.
abstract: BACKGROUND
  Optometry has been recognized as a profession within the United States, both legally and socially, for the better part of the past century. Historically, there have been expectations placed on the behavior of individuals within the professions that would not generally be placed on the general business person. These expectations have existed to protect the clients or patients of professionals from incompetence, uncaring, or selfish excesses. Behavior of an exceptional nature is expected of professionals because of the unusual vulnerability of clients and patients to unprofessional conduct. Doctors of Optometry, as members of the optometric profession, have professional standards placed on their behavior.
  
  
  METHODS
  A search of the literature was conducted to discover the historical and current bases for setting standards for professional behavior.
  
  
  RESULTS
  The literature search reinforces the rationale for the optometric professions long-standing practice of setting standards for professional conduct.
  
  
  CONCLUSIONS
  Individual Doctors of Optometry will find that the trust resulting from high standards of professional conduct bring many positive benefits to the doctor-patient relationship. The rewards that come to both the doctor and patient from these trusting relationships make the practice of optometry truly an exceptional experience.
authors.affiliation: University of Houston, College of Optometry, Texas, USA.
authors.forename: R N
authors.initials: RN
authors.lastname: Bailey
mesh_terms: D001519:Behavior; D026690:Ethics, Clinical; D004992:Ethics, Medical; D004995:Ethics, Professional; D006801:Humans; D009907:Optometry / Q000592:standards*; D011364:Professional Practice / Q000592:standards*; D011369:Professional-Patient Relations; D014481:United States