title: Marketing with a patient focus.
abstract: Marketing is not a dirty word. It's a process that enables you to better understand the needs and wants of your patients. It's about listening and learning from your patients as a way to improve the care you provide.
authors.affiliation: Wintersteen & Associates, Boise, Idaho 83704, USA.
authors.forename: L
authors.initials: L
authors.lastname: Wintersteen
mesh_terms: D001294:Attitude to Health; D002017:Budgets; D003142:Communication; D003710:Demography; D003752:Dental Health Services; D003812:Dentist-Patient Relations; D005246:Feedback; D005376:Financial Management; D006266:Health Education; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods / Q000458:organization & administration; D009937:Organizational Objectives; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration; D011641:Public Relations