title: [The surgeon in social communication].
authors.affiliation: Werbeagentur TBWA GGK Zürich AG.
authors.forename: H
authors.initials: H
authors.lastname: Strittmatter
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D003142:Communication; D005260:Female; D013502:General Surgery; D006801:Humans; D008297:Male; D008875:Middle Aged; D011641:Public Relations; D011785:Quality Assurance, Health Care; D013557:Switzerland