title: Gold in goldenseal.
abstract: Healing herbs and alternative therapies already represent a market as big as $40 billion a year--with consumers paying most of the tab. That's why hospitals and entrepreneurs aren't waiting for insurers to expand coverage before venturing into alternative medicine.
authors.forename: M B
authors.initials: MB
authors.lastname: Blecher
authors.forename: K
authors.initials: K
authors.lastname: Douglass
mesh_terms: D001291:Attitude of Health Personnel; D000529:Complementary Therapies / Q000191:economics* / Q000639:trends; D005382:Financing, Personal; D006254:Hawaii; D006764:Hospitals, Community; D006801:Humans; D008517:Phytotherapy; D014481:United States