title: Evaluating health plans and marketing the gastroenterology practice under managed care.
abstract: More patients will have managed care in the future. Therefore, every practice should have a strategy for working with managed care organizations (MCOs). Learn how to evaluate an MCO and how to obtain detailed information about MCOs in your area. Know how to market your practice and build relationships between your group and MCOs. Develop a practice profile that outlines all the benefits that your group can bring to an MCO. Plan how you will respond when an MCO says, "No."
authors.affiliation: Gastroenterology Consultants, Ltd., Milwaukee, Wisconsin, USA.
authors.forename: R S
authors.initials: RS
authors.lastname: Chang
authors.forename: J E
authors.initials: JE
authors.lastname: Geenen
mesh_terms: D005762:Gastroenterology / Q000191:economics / Q000639:trends*; D006308:Health Systems Plans / Q000191:economics / Q000639:trends*; D006801:Humans; D008329:Managed Care Programs / Q000191:economics / Q000639:trends*; D008389:Marketing of Health Services / Q000191:economics / Q000639:trends*; D015397:Program Evaluation; D014481:United States