title: Empire's recent history, as seen from the Special Advisory Review Panel on Blue Cross.
abstract: Empire is a smaller and more financially stable company that no longer has an externally imposed social mission. The board and management of Empire have decided to convert to a for-profit company, to compete in the marketplace. In light of this decision, they also decided to turn over the company's charitable value to a new foundation. Because Empire's board has chosen not to maintain a social mission, the Panel strongly supports its proposal to turn over the full value of the charitable asset. This will allow the asset to be used for purposes that are in keeping with Empire's original social mission. Exactly how this asset should be valued, what form it should take, when it should be turned over, who should control the assets, and what activities it should support are just a few of the many important issues that must be resolved during the next few months. Empire will not and should not remain stagnant during the next few months. Given the rapidly evolving health-care market, Empire's board and management must continue to pursue a market strategy that strengthens the company. However, given the factors discussed earlier--hospital deregulation, the increasingly competitive managed-care market, and other pressures in the health-care environment--it is clear that the road ahead for Empire will not be a smooth one and that the company's financial resurgence is no guarantee of continued stability. Much hard work remains. I am confident that Empire's board and its management will continue to do its part, that the Panel will continue to do likewise.
authors.affiliation: Empire Blue Cross/Blue Shield, Albany, NY 12224, USA.
authors.forename: J J
authors.initials: JJ
authors.lastname: Barba
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D007449:Investments / Q000191:economics / Q000458:organization & administration; D009518:New York; D009936:Organizational Innovation; D009939:Organizations, Nonprofit / Q000191:economics / Q000458:organization & administration; D010067:Ownership / Q000191:economics