title: A perspective from the National Blue Cross and Blue Shield Organization.
authors.affiliation: Blue Cross and Blue Shield Association, Chicago, IL 60611, USA.
authors.forename: M A
authors.initials: MA
authors.lastname: Orloff
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D006801:Humans; D007449:Investments; D009936:Organizational Innovation; D009939:Organizations, Nonprofit; D010067:Ownership; D014481:United States