title: The role of the public in water fluoridation: public health champions or anti-fluoridation freedom fighters?
abstract: OBJECTIVE
  Using the opportunity of pretesting a leaflet for the general public on water fluoridation, their views were also sought on the issue as a whole.
  
  
  METHODS
  Qualitative research using focus group discussions led by an experienced moderator.
  
  
  METHODS
  Among the general public living in north east England.
  
  
  METHODS
  Members of the public living in both fluoridated and non-fluoridated areas in three age bands (20-35, 36-50 and 50+) and by social class.
  
  
  RESULTS
  The study found: the low priority given to dental health; how emotive the subject of water is; the variable knowledge of fluoride in relation to dental and general health; and the desire for information if new water fluoridation schemes are planned.
  
  
  CONCLUSIONS
  The research confirmed public support for water fluoridation but highlighted the place of public health professionals in championing water fluoridation because of public apathy.
authors.affiliation: Centre for Social Marketing, University of Strathclyde, Glasgow.
authors.forename: G B
authors.initials: GB
authors.lastname: Hastings
authors.forename: K
authors.initials: K
authors.lastname: Hughes
authors.forename: S
authors.initials: S
authors.lastname: Lawther
authors.forename: R J
authors.initials: RJ
authors.lastname: Lowry
mesh_terms: D000328:Adult; D000367:Age Factors; D001294:Attitude to Health; D002327:Cariostatic Agents / Q000627:therapeutic use; D004644:Emotions; D004739:England; D005260:Female; D005457:Fluoridation; D005459:Fluorides / Q000627:therapeutic use; D017144:Focus Groups; D006267:Health Education, Dental; D006285:Health Planning; D006292:Health Priorities; D006801:Humans; D008297:Male; D008875:Middle Aged; D009909:Oral Health; D010174:Pamphlets; D011634:Public Health; D011639:Public Opinion; D012923:Social Class; D014881:Water Supply
chemical_list: D002327:Cariostatic Agents; D005459:Fluorides