title: Lessons in marketing direct reimbursement.
authors.forename: R S
authors.initials: RS
authors.lastname: Ligon
authors.forename: K
authors.initials: K
authors.lastname: Nicholas
mesh_terms: D003120:Colorado; D006264:Health Benefit Plans, Employee / Q000458:organization & administration*; D006801:Humans; D007347:Insurance, Dental; D008389:Marketing of Health Services / Q000458:organization & administration*; D012051:Reimbursement Mechanisms / Q000458:organization & administration*