title: [The concepts of health education and promotion: individual and organizational changes].
abstract: The distinguishing characteristics of the definitions of health promotion and health education are here examined. Two different planning frameworks, the PRECEDE-PROCEDE and the HELPSAM models are introduced. Solutions can be directed in two major directions are discussed: individual changes and organizational changes. It is therefore, important for specialists to have an in-depth knowledge of the areas of viable intervention and to understand their functions and role in public health practice.
authors.affiliation: Departamento de Prática de Saúde Pública da Faculdade de Saúde Pública da Universidade de São Paulo, Brasil. nellcan@usp.br
authors.forename: N M
authors.initials: NM
authors.lastname: Candeias
mesh_terms: D006266:Health Education / Q000458:organization & administration / Q000639:trends*; D006285:Health Planning; D006293:Health Promotion / Q000458:organization & administration / Q000639:trends*; D011634:Public Health
vernacular_title: Conceitos de educação e de promoção em saúde: mudanças individuais e mudanças organizacionais.