title: Health profession or beauty business: what direction is dentistry taking?
authors.forename: J
authors.initials: J
authors.lastname: O'Keefe
mesh_terms: D004955:Esthetics, Dental; D004990:Ethics, Dental; D006801:Humans; D008389:Marketing of Health Services; D019239:Practice Patterns, Dentists' / Q000639:trends*