title: Fat Watch: a nationwide campaign in The Netherlands to reduce fat intake--process evaluations.
abstract: Fat Watch was a four-year campaign carried out in cooperation with retailers and industry, aiming at a reduction of fat consumption by 10% among the Dutch population. Mass media and supermarkets were the main conveyers of the message. Supermarkets participated well in the first (53%) and in the third year (51%), but to a lesser extent in the second year (36%). Campaign awareness in the target group (household shoppers for food) was relatively high in the first year (60%), but dropped in the next two years (40% and 32%, respectively). Combined with prominent mass media messages and with promotional activities of food products by suppliers, supermarkets seem a good channel for dissemination of nutrition information. Fat Watch has proved that cooperation of governmental, industrial and retail organizations for several years with respect to nutrition education activities is possible in the Netherlands.
authors.affiliation: Department of Human Nutrition, TNO Nutrition and Food Research Institute, Zeist, The Netherlands.
authors.forename: J C
authors.initials: JC
authors.lastname: van der Feen de Lille
authors.forename: M
authors.initials: M
authors.lastname: Riedstra
authors.forename: W
authors.initials: W
authors.lastname: Hardeman
authors.forename: M
authors.initials: M
authors.lastname: Wedel
authors.forename: J
authors.initials: J
authors.lastname: Brug
authors.forename: J F
authors.initials: JF
authors.lastname: Pruyn
authors.forename: M R
authors.initials: MR
authors.lastname: Löwik
mesh_terms: D004034:Diet Surveys; D018752:Diet, Fat-Restricted; D004041:Dietary Fats / Q000009:adverse effects*; D005247:Feeding Behavior; D006266:Health Education / Q000458:organization & administration*; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008402:Mass Media; D009426:Netherlands; D010043:Outcome and Process Assessment, Health Care; D015397:Program Evaluation
chemical_list: D004041:Dietary Fats