title: A retrospective study of a direct mail dental advertising campaign.
authors.forename: M J
authors.initials: MJ
authors.lastname: Minihane
authors.forename: J P
authors.initials: JP
authors.lastname: Allgood
mesh_terms: D000329:Advertising / Q000191:economics / Q000379:methods*; D003365:Costs and Cost Analysis; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D011215:Practice Management, Dental / Q000191:economics; D012189:Retrospective Studies; D013335:Students, Dental