title: [Marketing technologies in the system of ensuring the quality of medical care].
abstract: A retrospective analysis of the satisfaction of population with extrahospital medical care and of factors influencing it is carried out using special questionnaires. Analysis of the responses permits a conclusion that the majority of respondents are completely or partially dissatisfied with medical care rendered on an outpatient basis and note a decrease of the level of such care. In addition, special groups of respondents are distinguished, who are dissatisfied with extrahospital medical care in general.
authors.forename: I V
authors.initials: IV
authors.lastname: Poliakov
authors.forename: K A
authors.initials: KA
authors.lastname: Lankin
mesh_terms: D019981:Health Care Sector; D006801:Humans; D011785:Quality Assurance, Health Care; D012189:Retrospective Studies; D012426:Russia
vernacular_title: O marketingovykh tekhnologiiakh v sisteme obespecheniia kachestva meditsinskoĭ pomoshchi.