[Marketing technologies in the system of ensuring the quality of medical care].
A retrospective analysis of the satisfaction of population with extrahospital medical care and of factors influencing it is carried out using special questionnaires. Analysis of the responses permits a conclusion that the majority of respondents are completely or partially dissatisfied with medical care rendered on an outpatient basis and note a decrease of the level of such care. In addition, special groups of respondents are distinguished, who are dissatisfied with extrahospital medical care in general.
Poliakov
I V
IV
Lankin
K A
KA
D019981:Health Care Sector; D006801:Humans; D011785:Quality Assurance, Health Care; D012189:Retrospective Studies; D012426:Russia
O marketingovykh tekhnologiiakh v sisteme obespecheniia kachestva meditsinskoĭ pomoshchi.