Corporate strategic philanthropy: implications for social work.
Corporate contributions to health and human services have declined from a high of 42.0 percent of total corporate giving in 1972 to 25.3 percent in 1994. At the same time, "strategic philanthropy" has become the state of the art in corporate contributions management. Strategic philanthropy is defined in this article as the process by which contributions are targeted to meet both business objectives and recipient needs. This concept represents the integration of philanthropy into the overall strategic planning of the corporation. This article describes a national survey of corporate philanthropy programs that examined the activities that characterize the strategic management of corporate philanthropy. Results suggest that corporations do not frequently evaluate their philanthropy programs. Social work professionals may use this information to increase their opportunities to provide evaluative input and to increase corporate funding of health and human services.
Marx
J D
JD
Department of Social Work, University of New Hampshire, Durham 03824, USA. jdmarx@hopper.unh.edu
D002608:Charities; D003132:Commerce / Q000191:economics / Q000706:statistics & numerical data* / Q000639:trends; D003625:Data Collection; D005381:Financing, Organized / Q000706:statistics & numerical data / Q000639:trends; D005653:Fund Raising / Q000706:statistics & numerical data* / Q000639:trends; D012947:Social Work / Q000191:economics* / Q000706:statistics & numerical data; D014481:United States