title: Trouble on the line: your most misunderstood and misused marketing tool.
authors.forename: W B
authors.initials: WB
authors.lastname: Hailey
authors.forename: S
authors.initials: S
authors.lastname: Anderson
mesh_terms: D003142:Communication; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011215:Practice Management, Dental / Q000458:organization & administration*; D013689:Telephone