Impression formation as a function of male baldness.
A computer-morphing procedure was used to produce a "full cranial hair" photograph for comparisons of perceptions by 96 undergraduates of a photograph of a naturally bald 30-yr.-old man on 13 dependent measures derived from 30 semantic differential scales. Analysis showed the full-hair condition was rated significantly more dominant, dynamic, and masculine than the bald condition. While the model was also perceived as younger in the full-hair condition, there was no difference in mean ratings of attractiveness between photographs.
Butler
J
J
School of Communication, University of Central Florida, Orlando 32816-1344, USA.
Pryor
B
B
Grieder
M
M
D000328:Adult; D000505:Alopecia / Q000523:psychology*; D004954:Esthetics; D005260:Female; D006801:Humans; D008297:Male; D010781:Photography; D012659:Semantic Differential; D012737:Sex Factors; D012930:Social Dominance; D012938:Social Perception