title: The right stuff.
authors.affiliation: Chelsea and Westminster Healthcare NHS Trust, London.
authors.forename: D
authors.initials: D
authors.lastname: Weir-Hughes
mesh_terms: D000329:Advertising; D006801:Humans; D008389:Marketing of Health Services; D009740:Nursing Staff / Q000592:standards* / Q000600:supply & distribution*; D009745:Nursing, Supervisory; D010560:Personnel Selection; D011361:Professional Competence