title: Targeting excellence in today's marketplace.
abstract: Managed care has greatly affected the health care marketplace in medicine and, to a lesser extent, in dentistry. These systems encourage over- and undertreatment of patients; and those patients, and their employers, are beginning to take notice. Meanwhile, the modern patient has become increasingly concerned with receiving excellent service. In this still-evolving marketplace, there lies challenge and opportunity for dentists.
authors.affiliation: Department of Restorative Dentistry, University of Southern California School of Dentistry, USA.
authors.forename: B W
authors.initials: BW
authors.lastname: Marchack
mesh_terms: D003258:Consumer Behavior; D004465:Economic Competition; D006301:Health Services Needs and Demand; D006801:Humans; D008329:Managed Care Programs; D011215:Practice Management, Dental; D011785:Quality Assurance, Health Care