title: A proactive marketing opportunity for your practice.
authors.affiliation: SmartPractice, Phoenix, Ariz., USA.
authors.forename: J
authors.initials: J
authors.lastname: Rhode
mesh_terms: D003142:Communication; D016854:Dental Anxiety / Q000517:prevention & control; D003797:Dental Staff / Q000523:psychology; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009936:Organizational Innovation; D011215:Practice Management, Dental / Q000458:organization & administration*