title: Reaping the benefits of marketing quality.
authors.forename: D S
authors.initials: DS
authors.lastname: Trettenero
authors.forename: G A
authors.initials: GA
authors.lastname: Scott
mesh_terms: D017598:Efficiency, Organizational; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D011215:Practice Management, Dental / Q000458:organization & administration*; D011785:Quality Assurance, Health Care / Q000458:organization & administration*