title: Creating a demand for excellence by asking questions: a major step in case acceptance.
authors.affiliation: Blatchford Seminars, Sunriver, Ore., USA.
authors.forename: W A
authors.initials: WA
authors.lastname: Blatchford
mesh_terms: D003142:Communication; D003729:Dental Care / Q000523:psychology / Q000592:standards*; D003812:Dentist-Patient Relations; D004955:Esthetics, Dental; D006801:Humans; D009909:Oral Health; D010342:Patient Acceptance of Health Care; D011795:Surveys and Questionnaires; D017749:Total Quality Management