title: Internal marketing: the five R's.
authors.forename: P R
authors.initials: PR
authors.lastname: Devore
mesh_terms: D003812:Dentist-Patient Relations; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000379:methods*; D011215:Practice Management, Dental; D012017:Referral and Consultation; D017010:Reminder Systems