title: Marketing the dental practice.
abstract: Marketing is a system. While it is key and the scope of this article to offer 40 internal/customer service, external/community marketing strategies, this is your goal. The combination of programs consistently applied, analyzed and modified makes a difference. Start with your internal/customer service program. Once that is in place you can expand to external/community marketing programs. Creativity and persistence are how strong dental practices are built!
authors.affiliation: The Levin Group, Baltimore, MD 21208, USA.
authors.forename: R P
authors.initials: RP
authors.lastname: Levin
mesh_terms: D000329:Advertising; D003142:Communication; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010342:Patient Acceptance of Health Care; D011215:Practice Management, Dental; D012017:Referral and Consultation