title: A strategy for informing patients and health professionals about unconventional cancer therapies.
abstract: BACKGROUND
  A Guide to Unconventional Cancer Therapies was produced by the Ontario Breast Cancer Information Exchange Project with the intention of meeting needs of patients, family members, and health professionals for information about unconventional therapies. Concerns raised by health professionals during the development of the guide serve as a focus for considering its impact on cancer patients who purchased it.
  
  
  METHODS
  Purchasers of the guide were sent a survey questionnaire inquiring about their access to, use of, and attitudes toward it.
  
  
  RESULTS
  A total of 634 individuals responded to the survey, including cancer patients, health professionals, and family members. The guide was rated moderately helpful overall, and health professionals found it significantly more helpful than did cancer patients. A minority of patients were influenced to try an unconventional therapy as a result of reading the guide. Those who did try a new therapy typically chose ones that are most popular and have few potential negative effects.
  
  
  CONCLUSIONS
  As an informational strategy, the Guide to Unconventional Cancer Therapies has been successful. Concerns expressed by some health professionals about potential harm through implementing the strategy have been shown to be largely unwarranted, at least for study respondents.
authors.affiliation: Ontario Breast Cancer Information Exchange Project, Toronto-Sunnybrook Regional Cancer Centre, Canada.
authors.forename: R E
authors.initials: RE
authors.lastname: Gray
authors.forename: M
authors.initials: M
authors.lastname: Greenberg
authors.forename: M
authors.initials: M
authors.lastname: Fitch
authors.forename: P
authors.initials: P
authors.lastname: Voros
authors.forename: P
authors.initials: P
authors.lastname: Chart
authors.forename: M
authors.initials: M
authors.lastname: Labrecque
authors.forename: M S
authors.initials: MS
authors.lastname: Douglas
authors.forename: N
authors.initials: N
authors.lastname: Parry
mesh_terms: D001943:Breast Neoplasms / Q000628:therapy*; D002170:Canada; D000529:Complementary Therapies / Q000193:education*; D004502:Education, Medical, Continuing; D005260:Female; D006801:Humans; D008297:Male; D010353:Patient Education as Topic; D017410:Practice Guidelines as Topic; D011795:Surveys and Questionnaires