title: Beyond referrals: a smart Yellow Pages investment can bolster your bottom line.
authors.forename: K L
authors.initials: KL
authors.lastname: Schwab
mesh_terms: D000329:Advertising / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D011215:Practice Management, Dental; D012017:Referral and Consultation; D013689:Telephone