title: How to sell cosmetic dentistry, Part 1: Presell.
authors.forename: C
authors.initials: C
authors.lastname: Austin
mesh_terms: D000329:Advertising / Q000379:methods; D004955:Esthetics, Dental; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D010342:Patient Acceptance of Health Care