title: [Essence and main features of marketing in the market place of services and goods of the medical-manufacturing complex].
abstract: The essence and specific features of marketing are disclosed, based on the results of studies of the drug market. The market of outpatient and hospital services is analyzed using the marketing means. The succession of compartments of the marketing programs applied is presented.
authors.forename: G N
authors.initials: GN
authors.lastname: Golukhov
authors.forename: D V
authors.initials: DV
authors.lastname: Reihart
authors.forename: Iu V
authors.initials: IuV
authors.lastname: Shilenko
mesh_terms: D004864:Equipment and Supplies; D008389:Marketing of Health Services; D012426:Russia
vernacular_title: Sushchnost' i osnovnye osobennosti marketinga na rynke uslug i tovarov mediko-proizvodstvennogo kompleksa.