Harnessing the placebo effect.
Physicians have long recognized that therapeutic effects of pharmacologically inactive agents can be a complicating factor in medical research. Not only pills but also other features of the physician-patient encounter may recruit the healing response. Deliberate use of the placebo response may improve both patient satisfaction and treatment efficacy.
Brown
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Brown University, Providence, R.I., USA.
D006801:Humans; D008297:Male; D008875:Middle Aged; D010817:Physician-Patient Relations; D015990:Placebo Effect; D011603:Psychophysiology; D012141:Respiratory Tract Infections / Q000188:drug therapy