title: Direct-to-consumer advertising and the learned intermediary.
authors.forename: D J
authors.initials: DJ
authors.lastname: Fleming
authors.forename: K W
authors.initials: KW
authors.lastname: Samuels
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D003142:Communication; D004345:Drug Industry / Q000331:legislation & jurisprudence*; D005607:Fraud / Q000331:legislation & jurisprudence; D006801:Humans; D016365:Liability, Legal; D010819:Physician's Role; D014481:United States