Achieving the right balance with strategic planning.
Nurse executives must be involved with their organization's strategic management and marketing process, keep abreast of business trends and shifts, and at the same time find a good balance between nursing and business administration. An overview of the strategic planning models helps managers apply the process to health care, and in particular, nursing administration.
Martin
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Martin & Associates, Vacaville, California, USA.
D003659:Decision Making, Organizational; D005544:Forecasting; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009745:Nursing, Supervisory / Q000458:organization & administration*; D010934:Planning Techniques