title: Achieving the right balance with strategic planning.
abstract: Nurse executives must be involved with their organization's strategic management and marketing process, keep abreast of business trends and shifts, and at the same time find a good balance between nursing and business administration. An overview of the strategic planning models helps managers apply the process to health care, and in particular, nursing administration.
authors.affiliation: Martin & Associates, Vacaville, California, USA.
authors.forename: M
authors.initials: M
authors.lastname: Martin
mesh_terms: D003659:Decision Making, Organizational; D005544:Forecasting; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009745:Nursing, Supervisory / Q000458:organization & administration*; D010934:Planning Techniques