title: Selling the sizzle.
authors.forename: L
authors.initials: L
authors.lastname: BeSaw
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence; D000368:Aged; D014487:Centers for Medicare and Medicaid Services, U.S. / Q000331:legislation & jurisprudence; D006279:Health Maintenance Organizations / Q000331:legislation & jurisprudence; D006296:Health Services / Q000331:legislation & jurisprudence; D006801:Humans; D008329:Managed Care Programs / Q000331:legislation & jurisprudence*; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence*; D006278:Medicare / Q000331:legislation & jurisprudence; D013781:Texas; D014481:United States