title: NorthMed HMO.
authors.affiliation: Carlson School of Management, University of Minnesota, Minneapolis, USA.
authors.forename: J
authors.initials: J
authors.lastname: Christianson
authors.forename: S
authors.initials: S
authors.lastname: Krein
mesh_terms: D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D008824:Michigan; D019982:Organizational Case Studies; D009937:Organizational Objectives; D019035:Rural Health Services / Q000458:organization & administration*