title: You never call. Health plans overlook an easy step to keeping seniors satisfied.
abstract: Oh, the simplicity. A new survey shows that health plans overlook a basic tool of marketing to Medicare enrollees and staying in their good graces: the phone call. When fingers do the walking, satisfaction takes a hike.
authors.forename: C
authors.initials: C
authors.lastname: Serb
mesh_terms: D000368:Aged; D001294:Attitude to Health; D003625:Data Collection; D006279:Health Maintenance Organizations / Q000592:standards* / Q000706:statistics & numerical data; D006801:Humans; D008389:Marketing of Health Services; D006278:Medicare / Q000592:standards* / Q000706:statistics & numerical data; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D014481:United States