title: Using public relations for a dental practice.
abstract: Public relations is a way of marketing a dental practice through the media and directly to potential patients without purchasing advertising time or space. Well-written press releases and follow-up phone calls targeted to the specific audience of various media outlets can result in stories that are worth more than purchased advertising. One key to successfully communicating to others through public relations is straightforward writing. The following article not only covers the variety of opportunities available to a dental practice through PR, it also serves as an excellent example of the style of writing that should be used for PR communications.
authors.affiliation: Dell Richards Publicity, Sacramento, CA 95816, USA.
authors.forename: D
authors.initials: D
authors.lastname: Richards
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D011215:Practice Management, Dental; D011641:Public Relations