title: Designing an effective counteradvertising campaign--Massachusetts.
abstract: In this report, the author reviews the major lessons from the Massachusetts tobacco counteradvertising efforts. Ms. Miller ties in the Massachusetts three-pronged campaign of youth prevention, adult cessation, and public support with focus group-tested counteradvertising strategies.
authors.affiliation: Arnold Communications, Boston, Massachusetts 02119, USA.
authors.forename: A
authors.initials: A
authors.lastname: Miller
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior; D000328:Adult; D000329:Advertising; D017144:Focus Groups; D006801:Humans; D008402:Mass Media; D008404:Massachusetts; D016540:Smoking Cessation; D000074606:Smoking Prevention; D019460:Tobacco Industry