title: Tricks of the trade.
authors.forename: A
authors.initials: A
authors.lastname: Gulland
mesh_terms: D018166:Health Care Reform / Q000592:standards*; D006801:Humans; D009740:Nursing Staff / Q000191:economics / Q000523:psychology; D011057:Politics; D011641:Public Relations; D012456:Salaries and Fringe Benefits