title: Designing an effective counteradvertising campaign--Arizona.
abstract: In this report, the authors describe an innovative antitobacco advertising campaign in Arizona that was aimed at youth. The campaign utilizes traditional as well as non-traditional methods of research to determine the attitudes, behavior and values of today's adolescents. These creative methodologies led to rigorously tested and well-received media strategies.
authors.affiliation: Reister-Robb, Phoenix, Arizona 85003, USA.
authors.forename: T
authors.initials: T
authors.lastname: Riester
authors.forename: M
authors.initials: M
authors.lastname: Linton
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior; D000329:Advertising; D001130:Arizona; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008402:Mass Media; D011641:Public Relations; D000074606:Smoking Prevention; D019460:Tobacco Industry