Designing an effective counteradvertising campaign--Oregon.
In this report, the authors describe the key components for development of the soon to be created counteradvertising campaign. Emphasis is placed on numerous factors, including training, selection of target groups, the need for multiple media channels, and scientific assessment of media strategies.
Bjornson
W
W
SmokeLess States, Tobacco Free Coalition of Oregon, Portland 97232, USA.
Moore
J M
JM
D000329:Advertising; D004493:Education; D006801:Humans; D008402:Mass Media; D009922:Oregon; D016730:Program Development; D011634:Public Health; D000074606:Smoking Prevention; D019460:Tobacco Industry