Designing an effective counteradvertising campaign--Arizona.
In this report, the authors describe an innovative antitobacco advertising campaign in Arizona that was aimed at youth. The campaign utilizes traditional as well as non-traditional methods of research to determine the attitudes, behavior and values of today's adolescents. These creative methodologies led to rigorously tested and well-received media strategies.
Riester
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Reister-Robb, Phoenix, Arizona 85003, USA.
Linton
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D000293:Adolescent; D000294:Adolescent Behavior; D000329:Advertising; D001130:Arizona; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008402:Mass Media; D011641:Public Relations; D000074606:Smoking Prevention; D019460:Tobacco Industry