Impact of a social marketing campaign promoting dark-green leafy vegetables and eggs in central Java, Indonesia.
In order to work towards further reduction of vitamin A deficiency in central Java, Indonesia, a social marketing campaign promoting eggs and dark-green leafy vegetables was initiated in March 1996. The nutritional surveillance system (December 1995-December 1996) found the following. The campaign's messages were well noticed. Consumption of at least one egg in the past week increased from 80% to 92% in mothers and from 78% to 92% in children 12-36 months old. It increased in all socio-economic groups and was independent of ownership of chickens. Most eggs had been purchased. The quantity of vegetables prepared increased from 93 to 111 g/person daily and most was purchased. Vitamin A intake increased from 335 to 371 RE/d for mothers and from 130 to 160 RE/d for children. Serum retinol levels increased after the start of the campaign, and were related to egg consumption and vitamin A intake. Because 1. data were collected in such a way that respondents were not aware of the link between data collected and the campaign, and 2. vitamin A status increased and was related to increased consumption of eggs and vitamin A intake, we conclude that the social marketing campaign was successful.
de Pee
S
S
Helen Keller International, Jakarta Pusat, Indonesia.
Bloem
M W
MW
Satoto
Yip
R
R
Sukaton
A
A
Tjiong
R
R
Shrimpton
R
R
Muhilal
Kodyat
B
B
D000328:Adult; D002675:Child, Preschool; D004032:Diet; D019587:Dietary Supplements; D004531:Eggs; D006266:Health Education; D006293:Health Promotion; D006801:Humans; D007214:Indonesia; D007223:Infant; D014675:Vegetables; D014801:Vitamin A / Q000008:administration & dosage / Q000097:blood; D014802:Vitamin A Deficiency / Q000517:prevention & control*
D014801:Vitamin A