Unraveling social categorization in the "who said what?" paradigm.
A multinomial model of the "Who said what?" paradigm (S. E. Taylor, S. T. Fiske, N. J. Etcoff, & A. J. Ruderman, 1978) explains the pattern of participants' assignment errors by means of the joint operation of several processes. Specifically, memory for discussion statements, person memory, category memory, and 3 different guessing processes can be accommodated by the model. The model's ability to disentangle these processes is validated in a series of 5 experiments. The model thereby enables a more refined use of the "Who said what?" paradigm in testing theories of social categorization. This is demonstrated in a 6th experiment in which the validated model is applied to the study of the effects of cognitive load on categorization.
Klauer
K C
KC
Psychologisches Institut, Rheinische Friedrich-Wilhelms-Universität Bonn, Germany. christoph.klauer@uni-bonn.de
Wegener
I
I
D000328:Adult; D003662:Decision Theory; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D011939:Mental Recall; D012718:Set, Psychology; D012938:Social Perception; D013067:Speech Perception; D013240:Stereotyping