Building a better biotech company.
Invitrogen is a good case study for how to become successful in the rapidly changing field of biotechnology by observing basic business principles. It also shows that even the most successful companies make mistakes. The exciting opportunities that present themselves to high-technology companies in fast-growth fields can divert attention away from the most basic business tenets of quality, profitability, and market responsiveness. CEOs in the biotechnology sector would be well served to review their Business 101 lessons.
Invitrogen Corp., Carlsbad, CA 92008, USA. turner@invitrogen.com
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D001709:Biotechnology / Q000191:economics* / Q000639:trends*; D012106:Research / Q000191:economics*