Managing the quality effort in a health care setting: an application.
Recent marketplace realities and trends have forced health care institutions to adopt strategic orientations that stress a customer focus. Central to such strategic orientations is the effective utilization of service quality practices and philosophies. Toward that end, this research offers health care institutions an affordable methodology. A real-life application of the rapid assessment methodology (RAM) in a health care operational setting is presented. Finally, a framework to guide the implementation of the RAM methodology is outlined and explored.
Yasin
M M
MM
East Tennessee State University, Johnson City, USA.
Czuchry
A J
AJ
Jennings
D L
DL
York
C
C
D003258:Consumer Behavior; D017144:Focus Groups; D019981:Health Care Sector / Q000639:trends; D006739:Hospital Administration / Q000592:standards*; D006801:Humans; D007857:Leadership; D015397:Program Evaluation / Q000379:methods*; D012985:Software Design; D015144:Southeastern United States; D017749:Total Quality Management / Q000379:methods*