Market segmentation for multiple option healthcare delivery systems--an application of cluster analysis.
Healthcare providers of multiple option plans may be confronted with special market segmentation problems. This study demonstrates how cluster analysis may be used for discovering distinct patterns of preference for multiple option plans. The availability of metric, as opposed to categorical or ordinal, data provides the ability to use sophisticated analysis techniques which may be superior to frequency distributions and cross-tabulations in revealing preference patterns.
Jarboe
G R
GR
University of Texas at Arlington.
Gates
R H
RH
McDaniel
C D
CD
D016000:Cluster Analysis; D003256:Community Participation / Q000706:statistics & numerical data*; D003625:Data Collection; D003657:Decision Making; D003710:Demography; D006279:Health Maintenance Organizations / Q000706:statistics & numerical data*; D008329:Managed Care Programs / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D011243:Preferred Provider Organizations / Q000706:statistics & numerical data*; D014481:United States