Hospital finance and marketing.
Objection is taken to descriptions of finance and marketing in health care institutions as being in conflict. The author explains the financial contributions of marketing in areas such as pricing and investment. He also notes the marketing concerns of finance that make these two disciplines inseparable in well-functioning, competitive organizations.
Kauer
R T
RT
Weatherhead School of Management, Case Western Reserve University.
D005377:Financial Management, Hospital; D008389:Marketing of Health Services / Q000191:economics*; D012380:Role; D014481:United States