Improved customer service: measuring the payoff.
Will enhanced levels of service automatically lead to greater sales and profits? Here's how two companies measure the payback from improved service.
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D003132:Commerce / Q000592:standards*; D003258:Consumer Behavior / Q000191:economics*; D003362:Cost-Benefit Analysis / Q000706:statistics & numerical data; D003625:Data Collection / Q000379:methods; D006801:Humans; D007182:Income / Q000706:statistics & numerical data; D011357:Product Line Management / Q000191:economics; D011786:Quality Control; D014481:United States