Who is likely to join a prepaid health care plan? A behavioral approach to identification.
The authors investigate the antecedents to intention to use a closed-panel prepaid health care plan. A diffusion model is applied to identify the significant antecedents to choice. The findings support the conclusion that consumer behavior models are suitable for studying health care consumers.
Thompson
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A
Northern Illinois University.
Rao
C P
CP
D001131:Arkansas; D002755:Choice Behavior; D003142:Communication; D004059:Diffusion of Innovation; D006279:Health Maintenance Organizations / Q000706:statistics & numerical data*; D006801:Humans; D008960:Models, Psychological; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D012044:Regression Analysis; D012494:Sampling Studies; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires