title: Drawing on the talents of youth. Children's artwork livens campaigns and saves design dollars.
abstract: The spontaneous honesty and creativity of children's art can give a marketing or advertising campaign a fresh look. Often it can even save precious budget dollars. PR directors who have enlisted the fertile minds of children will tell you though that care must be taken to ensure that the youngsters' art conveys the right message and tone. Here are examples of how two very different healthcare facilities used kids' art successfully.
mesh_terms: D000847:Annual Reports as Topic; D001154:Art; D002648:Child; D006739:Hospital Administration; D006801:Humans; D007615:Kansas; D008389:Marketing of Health Services / Q000379:methods*; D009820:Ohio; D000074606:Smoking Prevention; D014481:United States