Value marketing in your group practice.
The negative association with marketing in group practice is generally unavoidable writes Eileen Chiama, M.S., and dates back to the turn of the century. Medical groups are now, however, starting to effectively use marketing, especially as a means of adding value to their product.
Chiama
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Williamsport Hospital, PA 17701.
D003258:Consumer Behavior; D006123:Group Practice / Q000458:organization & administration* / Q000592:standards; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D010934:Planning Techniques; D011787:Quality of Health Care; D014481:United States