title: Customer service and its role in health care.
abstract: "Customer service is an important constituent of marketing but it is not a substitute for marketing". Virginia Hayden explains what it is and why it is worth the money and effort.
authors: Nuffield Institute for Health Services Studies, University of Leeds.
authors: V
authors: V
authors: Hayden
mesh_terms: D003258:Consumer Behavior; D004739:England; D006801:Humans; D008389:Marketing of Health Services