title: Marketing practices of California hospitals: findings from recent research.
authors: University of Southern California.
authors: R C
authors: RC
authors: Myrtle
authors: C F
authors: CF
authors: Martinez
mesh_terms: D002140:California; D003625:Data Collection; D006752:Hospital Planning / Q000639:trends*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D012107:Research Design; D011795:Surveys and Questionnaires