title: The branding of institutions.
abstract: Institutional operations capitalizing on national foodservice brands have seen sales increase as much as 40%, operators say. But what if operators choose to stay independent and develop their own brands? Our feature presents both business strategies and the concepts that are winning customers.
authors: S
authors: S
authors: Stephenson
mesh_terms: D005521:Food Service, Hospital / Q000458:organization & administration; D005522:Food Services; D009275:Names; D009934:Organization and Administration; D011357:Product Line Management / Q000379:methods*; D014481:United States