Hospital wars.
According to the author, marketing warfare precipitated by increased competition and recent public policy decisions is a distinct possibility in the health care environment. Since the military marketing metaphor has been useful in describing the current situation, Dr. Dempsey presents clear explanations of both attack and defense strategies with examples of organizations that have used them.
Dempsey
J
J
Veteran's Administration Medical Center, Memphis, TN.
D004465:Economic Competition / Q000639:trends*; D005377:Financial Management, Hospital / Q000379:methods*; D005544:Forecasting; D006777:Hospitals, Proprietary / Q000191:economics*; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States