title: Medical doctors and consumers view medical advertising.
abstract: This study finds that more and more medical doctors are advertising their services and changing their opinions of that advertising., Overall, consumers still have a more positive attitude toward doctor advertising than do the doctors. Within the medical ranks, specialized dentists reflect a more positive attitude toward the advertising of their services than other practicing doctors.
authors: School of Business and Administrative Sciences, California State University, Fresno 93740.
authors: G E
authors: GE
authors: Burton
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data*; D001291:Attitude of Health Personnel; D001294:Attitude to Health; D002140:California; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003815:Dentists; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D010820:Physicians; D011795:Surveys and Questionnaires; D014481:United States