New marketing mix stresses service.
The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.
Collier
D A
DA
Ohio State University.
D003132:Commerce / Q000458:organization & administration*; D003258:Consumer Behavior; D008389:Marketing of Health Services / Q000379:methods; D009936:Organizational Innovation; D011357:Product Line Management / Q000379:methods*; D014481:United States