title: The sky's the limit. "Blue-sky" marketing program stresses intangibles.
authors: P
authors: P
authors: Barnes
mesh_terms: D000368:Aged; D003256:Community Participation / Q000523:psychology*; D003657:Decision Making; D016852:Housing for the Elderly / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010565:Persuasive Communication