title: The benefits of strategic naming.
authors: C
authors: C
authors: Chajet
mesh_terms: D000329:Advertising / Q000379:methods; D003132:Commerce / Q000191:economics*; D003258:Consumer Behavior; D004465:Economic Competition; D004616:Emblems and Insignia; D009275:Names; D015279:Organizational Culture; D011357:Product Line Management / Q000379:methods; D014481:United States