A blueprint for green marketing.
Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these "green" products.
Davis
J J
JJ
San Diego State University.
D000329:Advertising / Q000379:methods*; D003132:Commerce / Q000458:organization & administration*; D004787:Environmental Pollution / Q000517:prevention & control*; D011357:Product Line Management / Q000379:methods*; D014481:United States