title: The new marketing.
authors: J D
authors: JD
authors: Beckham
mesh_terms: D003258:Consumer Behavior; D015285:Hospital-Patient Relations; D007221:Industry / Q000639:trends; D008389:Marketing of Health Services / Q000639:trends*; D009937:Organizational Objectives; D010934:Planning Techniques; D011785:Quality Assurance, Health Care / Q000458:organization & administration; D014481:United States