Designing health promotion programs by watching the market.
More health care providers and payors are beginning to see health promotion programs as a significant tool for attracting patients, reducing costs, or both. To help design programs that take into account the values and lifestyles of the target group, naturalistic observation can be useful. The authors illustrate the approach in a study of pipeline workers that provided input for the design of nutrition and smoking cessation programs.
Gelb
B D
BD
Institute for Health Care Marketing, University of Houston.
Bryant
J M
JM
D002173:Cancer Care Facilities; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D007221:Industry / Q000458:organization & administration*; D007407:Interviews as Topic; D008389:Marketing of Health Services / Q000639:trends*; D052756:Nutritional Sciences / Q000193:education; D016730:Program Development / Q000379:methods*; D012107:Research Design; D000074606:Smoking Prevention; D014481:United States