title: Burning fields vs. tending orchards: over-reliance on marketing techniques.
abstract: Marketing techniques are tools. They should not make us lose our focus--people give to people because they are inspired to do so.
authors: Saint Joseph Hospital Foundation, Lexington, KY.
authors: E
authors: E
authors: Wardle
mesh_terms: D005653:Fund Raising / Q000379:methods* / Q000592:standards; D006788:Hospitals, Voluntary / Q000191:economics*; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000592:standards; D014481:United States