Sales force can lead to dollars for OH (occupational health) services.
As hospitals enter the 1990s, one of the challenges they will face is finding additional sources of revenue. Occupational Health (OH) programs offer an opportunity for increased dollars--but only for hospitals willing to use sales tactics common to corporate America. In the following article, the author tells how an institution can sell OH services.
Snow
J L
JL
D006761:Hospitals; D007221:Industry; D008389:Marketing of Health Services / Q000379:methods*; D009786:Occupational Health Services / Q000458:organization & administration*; D010934:Planning Techniques; D014481:United States