Market evolutions in health care and the emergence of employee wellness as a new product category.
Over the next decade employee wellness could grow to be the dominant specialty product in the health care industry. A number of market evolutions, both on the provider side (hospitals) and the receiver side (companies), have influenced this emergence of employee wellness as a substantial new product category. The product category is in the formative stages and in need of marketing contributions; this paper presents the origins of employee wellness as prerequisite information.
Busbin
J W
JW
University of Southern Mississippi, Hattiesburg.
D006293:Health Promotion / Q000458:organization & administration*; D006739:Hospital Administration / Q000639:trends*; D006754:Hospital Restructuring / Q000639:trends*; D007221:Industry / Q000639:trends*; D009786:Occupational Health Services / Q000639:trends*; D009787:Occupational Medicine / Q000639:trends; D011357:Product Line Management; D014481:United States