title: Knowing where to start is key to itinerary when marketing services abroad.
abstract: You could have a market for your hospital's excess capacity in other countries, especially Central and South America, the Caribbean and Canada. The man in charge of Tampa General's successful international marketing program has advice on how to start one up.
authors: G
authors: G
authors: Leite-Ferraz
mesh_terms: D006761:Hospitals; D007391:International Cooperation; D008389:Marketing of Health Services / Q000379:methods*; D010820:Physicians; D014481:United States