The impact of situational factors on health care preferences: exploring the prospect of situationally based segmentation.
Health care marketing research has examined the relationship between health care utilization and (1) client demographic characteristics and (2) service characteristics. The impact of situational factors on health care utilization has received limited attention. The authors find that the influence of situational factors in the health care market is substantial and suggest some preliminary situational segmentation strategies.
Gehrt
K C
KC
College of Business Administration, University of Maine.
Pinto
M B
MB
D003256:Community Participation / Q000706:statistics & numerical data*; D003657:Decision Making; D005069:Evaluation Studies as Topic; D005260:Female; D006302:Health Services Research / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D015146:Midwestern United States; D015233:Models, Statistical; D012044:Regression Analysis; D011795:Surveys and Questionnaires