Hospital choice criteria: an empirical evaluation of active hospital clients.
Because of increasing competition, hospital administrators need to understand the criteria consumers use when making the choice of hospital services. This empirical study found the physical plant of the hospital in addition to the hospital staff play prominent roles in consumer selection of a hospital. A hospitals' overall reputation in addition to any previous contact with the hospital also have a major impact on hospital choice.
Heischmidt
K A
KA
Southeast Missouri State University.
Heischmidt
C E
CE
D000293:Adolescent; D000328:Adult; D002755:Choice Behavior; D005260:Female; D006761:Hospitals / Q000592:standards*; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D014481:United States