Impact of pharmaceutical sales representatives on physician antibiotic prescribing.
This study revealed a significant impact on physician prescribing practices by PSRs, based on the results of evaluations of each agent's average number of new prescriptions per month, number of grams dispensed per month, and dollar values of those prescriptions. Comparisons of these data to regional, national, and world trends revealed no correlation.
Cleary
J D
JD
School of Pharmacy, University of Mississippi, Jackson 39216.
D000329:Advertising / Q000191:economics; D000900:Anti-Bacterial Agents / Q000191:economics / Q000627:therapeutic use*; D002511:Cephalosporins / Q000191:economics / Q000627:therapeutic use; D003211:Concurrent Review / Q000706:statistics & numerical data; D003625:Data Collection; D003657:Decision Making; D004345:Drug Industry / Q000191:economics*; D004363:Drug Utilization / Q000191:economics / Q000706:statistics & numerical data*; D005069:Evaluation Studies as Topic; D006785:Hospitals, University / Q000191:economics / Q000592:standards / Q000706:statistics & numerical data; D008505:Medical Staff, Hospital / Q000706:statistics & numerical data; D008922:Mississippi; D010818:Practice Patterns, Physicians' / Q000191:economics / Q000706:statistics & numerical data*
D000900:Anti-Bacterial Agents; D002511:Cephalosporins