Alcohol advertising bans and alcohol abuse: an international perspective.
This paper examines the effect of banning broadcast advertising of alcoholic beverages. The data used in this study are a pooled time series from 17 countries for the period 1970 to 1983. The empirical results show that countries with bans on spirits advertising have about 16% lower alcohol consumption than countries with no bans and that countries with bans on beer and wine advertising have about 11% lower alcohol consumption than countries with bans only on spirits advertising.
Saffer
H
H
National Bureau of Economic Research, New York University, NY 10003.
D000063:Accidents, Traffic / Q000706:statistics & numerical data; D000329:Advertising / Q000331:legislation & jurisprudence*; D000428:Alcohol Drinking / Q000331:legislation & jurisprudence*; D000434:Alcoholic Beverages / Q000706:statistics & numerical data*; D002170:Canada / Q000453:epidemiology; D003430:Cross-Sectional Studies; D005060:Europe / Q000453:epidemiology; D014943:Global Health; D015438:Health Behavior; D006801:Humans; D008103:Liver Cirrhosis / Q000401:mortality; D015233:Models, Statistical; D011640:Public Policy; D014481:United States / Q000453:epidemiology