Hospital positioning: a strategic tool for the 1990s.
The authors extend the process of market positioning in the health care sector by focusing on the simultaneous utilization of traditional research methods and emerging new computer-based adaptive perceptual mapping technologies and techniques.
San Augustine
A J
AJ
Long
W J
WJ
Pantzallis
J
J
D003196:Computer Graphics; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003660:Decision Support Systems, Management; D004465:Economic Competition; D006739:Hospital Administration / Q000592:standards*; D015285:Hospital-Patient Relations; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D009937:Organizational Objectives; D010934:Planning Techniques; D012107:Research Design; D014481:United States