The nature of physician's services: marketing implications.
A specific system for classifying services is applied to physicians' services in an attempt to better understand those services. Other services organizations are identified that are similar to these services along each of the dimensions suggested by the classification system. In addition, marketing insights and implications are offered for marketing physicians' services.
Warren
W E
WE
Department of Marketing, University of Southern Mississippi, Hattiesburg 39401.
Loudon
D L
DL
Stevens
R E
RE
D007600:Judgment; D008389:Marketing of Health Services; D010548:Personal Health Services / Q000145:classification*; D010817:Physician-Patient Relations; D011216:Practice Management, Medical / Q000379:methods*; D014481:United States