Measuring product meaning for prescribed medication using a means-end chain model.
On the basis of a means-end chain model, the product attribute and consequence levels of consumers' product meaning for prescribed medication were measured for a sample of 550 consumers. Using exploratory factor analysis on a 30-item scale, the authors identified five product attribute dimensions and three consequence dimensions. The means-end chain model can help marketers of health care learn more about how consumers categorize product meanings, which in turn can be used in the development of marketing strategies.
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D004334:Drug Administration Schedule; D016527:Drug Costs; D011307:Drug Prescriptions / Q000191:economics / Q000592:standards* / Q000706:statistics & numerical data; D005163:Factor Analysis, Statistical; D015233:Models, Statistical; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D010465:Perception; D010594:Pharmacies / Q000706:statistics & numerical data; D011357:Product Line Management / Q000706:statistics & numerical data*; D012449:Safety; D012677:Sensation; D016896:Treatment Outcome; D014481:United States