title: Soft sell hits the mark.
mesh_terms: D001294:Attitude to Health; D006266:Health Education / Q000379:methods*; D006745:Hospital Bed Capacity, 300 to 499; D006764:Hospitals, Community / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009657:North Carolina; D012107:Research Design; D013690:Television