title: It's time to recognize the I/S needs of marketing.
abstract: Although the industry has begun to embrace the role of marketing in healthcare, this recognition has not been matched by a commensurate commitment of capital resources, including expenditures for information systems that help healthcare managers to market "smart".
authors: I R
authors: IR
authors: Lazarus
mesh_terms: D003258:Consumer Behavior / Q000191:economics; D003660:Decision Support Systems, Management; D006751:Hospital Information Systems / Q000639:trends*; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D009862:Online Systems; D012017:Referral and Consultation / Q000458:organization & administration; D013689:Telephone; D014481:United States