Are you getting the most from your HMO enrollees?
Competition among health maintenance organizations (HMOs) continues to grow and their chief marketing focus is what they can offer and deliver to consumers. But, writes R. Scott MacStravic, Ph.D., there is another side to the coin that is equally important: what might consumers offer and deliver to the HMO as loyal, supportive enrollees?
MacStravic
R S
RS
St. Anthony Healthcare Corp., Denver, CO 80204.
D003256:Community Participation / Q000191:economics*; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising; D006279:Health Maintenance Organizations / Q000191:economics*; D008330:Management Audit / Q000379:methods; D008389:Marketing of Health Services / Q000379:methods; D011057:Politics; D014838:Volunteers / Q000458:organization & administration; D014861:Washington