Establishing an effective referring physician network.
Physician referrals are the lifeline of many organizations--the difference between prosperity and ruin. However, the physician referral process is difficult to understand and manipulate. The authors outline what is known about the referral habits of physicians and their impact on the organization. The Watson Clinic's referring physician program illustrates the components of a successful referral-building strategy.
Mackesy
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Lutheran Health Systems, Fargo, ND.
Mulligan
A T
AT
D002391:Catchment Area, Health / Q000191:economics*; D003625:Data Collection; D005431:Florida; D006123:Group Practice / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D010820:Physicians / Q000592:standards*; D012017:Referral and Consultation / Q000458:organization & administration*