Physicians' attitudes and behaviors toward home health care services.
The authors investigate physicians' attitudes, information-seeking behaviors, and behavioral intentions toward home health care programs. Survey results show that physicians favor the concept, but knowledge and awareness levels about available programs vary with the physicians' specialties. Evidence also is reported on specific problems encountered, sources of information used to make home care referrals, and physicians' perceptions of the impact of home care programs on their practice. Finally, policy implications are drawn for marketers of home health care programs.
Javalgi
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James J. Nance College of Business Administration, Cleveland State University.
Joseph
W B
WB
D001291:Attitude of Health Personnel; D003625:Data Collection; D006699:Home Care Services / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services; D009937:Organizational Objectives; D010820:Physicians / Q000523:psychology*; D012017:Referral and Consultation / Q000706:statistics & numerical data; D014481:United States