Melding mission and marketing.
Weiss
R
R
D002410:Catholicism; D003159:Community-Institutional Relations; D005260:Female; D016304:Hospitals, Private / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D009820:Ohio; D009937:Organizational Objectives; D014481:United States; D016387:Women's Health