Medical marketing: yesterday, today, tomorrow.
Of all the tools available to practice leaders, marketing programs make the biggest, most direct and longest lasting contributions to profits, writes Meryl Luallin as she looks at marketing's history, present and future. In addition, Kevin Sullivan describes how to sell a marketing plan to physicians.
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D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D003659:Decision Making, Organizational; D006123:Group Practice / Q000458:organization & administration / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration / Q000639:trends*; D008962:Models, Theoretical; D010565:Persuasive Communication; D010934:Planning Techniques; D011785:Quality Assurance, Health Care / Q000458:organization & administration / Q000639:trends; D014481:United States