Marketing a specialty practice--a must for the '90s.
Although the patient is the focal point of any practice, the main marketing target of any specialty practice is the referring physician. Competition for the referred patient has become so intense that every physician must be concerned about the source of patients, retaining patients and successfully building a professional network. Increasingly sophisticated marketing strategies will be necessary for health care organizations to survive and flourish in a competitive marketplace.
Canning
M E
ME
Park Nicollet Medical Center, Minneapolis, MN 55416.
D004465:Economic Competition / Q000639:trends; D005069:Evaluation Studies as Topic; D006123:Group Practice / Q000191:economics / Q000458:organization & administration*; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000379:methods*; D008511:Medicine / Q000458:organization & administration*; D012017:Referral and Consultation / Q000191:economics*; D013038:Specialization; D011795:Surveys and Questionnaires; D014481:United States