Adding a competitive dimension to importance-performance analysis: an application to traditional health care systems.
This study introduced an extension of importance-performance analysis by further including the performance of competitors. It demonstrated its value by applying it to a national sample of fee-for-service health care users. This study found that inappropriate strategies may result from importance-performance analysis that excludes a dimension of competition. In particular, the two attributes, availability of both physicians and emergency services, were found to be "high" on importance and "good" on fee-for-service performance. From the basic classic importance-performance approach, a relatively passive strategy would be recommended for each of these attributes. When also considering competition, however, a more appropriate, vigorous strategy of head-to-head competition clearly emerges.
Dolinsky
A L
AL
College of Business Administration, Fairleigh Dickinson University, Madison, NJ.
Caputo
R K
RK
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D004465:Economic Competition; D005251:Fees, Medical; D006279:Health Maintenance Organizations / Q000592:standards*; D010820:Physicians; D012044:Regression Analysis; D012494:Sampling Studies; D014481:United States