Market research guides an RN recruitment/retention campaign.
A 600-bed metropolitan hospital reduced agency nurse fees by $2.5 million a year by using market research to determine and produce the most effective advertising messages and media for its nurse recruitment/retention marketing effort.
Kimmel
R B
RB
Albert Einstein Healthcare Foundation, Philadelphia, PA.
D017046:Cost Savings / Q000706:statistics & numerical data; D005069:Evaluation Studies as Topic; D006746:Hospital Bed Capacity, 500 and over; D007407:Interviews as Topic; D007588:Job Satisfaction; D008389:Marketing of Health Services / Q000379:methods*; D009741:Nursing Staff, Hospital / Q000706:statistics & numerical data / Q000600:supply & distribution*; D009936:Organizational Innovation; D010560:Personnel Selection / Q000458:organization & administration*; D015143:Philadelphia; D015397:Program Evaluation / Q000379:methods; D011641:Public Relations