title: Designing a customer retention plan.
abstract: What is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this article, the author outlines a game plan to increase customer retention.
authors: G
authors: G
authors: DeSouza
mesh_terms: D003258:Consumer Behavior; D007221:Industry / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods; D010934:Planning Techniques; D011641:Public Relations; D011786:Quality Control; D014481:United States