title: Consumers keep information lines ringing.
abstract: Some of hospital's most cost-effective marketing is a result of the telephone calls they receive, not so much the calls they make. Hospitals that want to attract more business are offering consumers timely healthcare information that's only a telephone call away. Such programs have been so effective that some hospitals are rethinking their telephone marketing strategies.
authors: J
authors: J
authors: Burns
mesh_terms: D006266:Health Education; D007255:Information Services / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000639:trends*; D010820:Physicians; D012017:Referral and Consultation; D013689:Telephone / Q000706:statistics & numerical data*; D014481:United States