Marketing audit reveals holes and opportunities.
The marketing department is an essential function of the hospital. But do you know if your marketing efforts are meeting your institution's objectives? An audit of the department is as essential as any other part of the marketing plan. The author tells you "how" and "why" you should seek the services of an auditor to examine your marketing function.
Pearson
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D006748:Hospital Departments / Q000592:standards*; D008330:Management Audit; D008389:Marketing of Health Services / Q000592:standards*; D008722:Methods; D009934:Organization and Administration; D010561:Personnel Staffing and Scheduling / Q000592:standards; D014481:United States