title: The influence of older consumers' information search activities on their use of health care innovations.
abstract: Research has yet to consider the relationship between the older consumers' information search and their use of health care innovations, despite suggestions that such a characterization may prove useful to marketing practitioners. In this investigation of a national sample of autonomous elderly consumers, distinct patterns of information search behavior are observed which distinguish adopters from nonusers of a pair of health care innovations. Implications for marketing health care innovations are discussed.
authors: Department of Marketing, University of Southwestern Louisiana, Lafayette 70504.
authors: H D
authors: HD
authors: Strutton
authors: L E
authors: LE
authors: Pelton
mesh_terms: D000368:Aged; D004059:Diffusion of Innovation; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D006302:Health Services Research / Q000379:methods; D006801:Humans; D007255:Information Services / Q000145:classification / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods* / Q000706:statistics & numerical data; D013677:Medical Laboratory Science / Q000706:statistics & numerical data*; D015999:Multivariate Analysis; D004366:Nonprescription Drugs / Q000627:therapeutic use; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D012648:Self Care / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D014481:United States
chemical_list: D004366:Nonprescription Drugs