Preparing for the '90s.
How to integrate resource development, strategic planning, marketing and public relations in the modern healthcare setting.
Ghiorse
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PW
Sorrenti
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D005653:Fund Raising / Q000458:organization & administration*; D006739:Hospital Administration / Q000379:methods*; D015274:Interdepartmental Relations; D008389:Marketing of Health Services / Q000458:organization & administration; D008962:Models, Theoretical; D009936:Organizational Innovation; D009937:Organizational Objectives; D010934:Planning Techniques; D011641:Public Relations; D014481:United States