title: Using specialty advertising in a niche marketing plan.
abstract: While niche marketing is not a new strategy, an increasing number of competitors are pursuing the same niches, resulting in stiff competition within the health care industry, writes C. Ronald Schwisow. This means marketers need to be resourceful to maximize their communications efforts. One such approach is specialty advertising.
authors: C R
authors: CR
authors: Schwisow
mesh_terms: D000329:Advertising / Q000191:economics / Q000379:methods*; D003362:Cost-Benefit Analysis; D004470:Economics, Medical; D006123:Group Practice / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D008511:Medicine / Q000458:organization & administration; D008962:Models, Theoretical; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods; D013038:Specialization; D014481:United States