HealthLine--marketing and public education wrapped up in one.
A service which can promote both marketing and public education is especially useful in these highly competitive times, writes Bridget Larsen Wright, M.P.H., et al. HealthLine, an information service for the general public, was developed to promote these areas, and Wright explains how a Southern California clinic implemented the service, and provides some preliminary results.
Wright
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San Diego Medicare Preventive Health Project, San Diego State University, CA 92182.
Gollaher
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Goldsmith
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Williams
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SJ
D002140:California; D006123:Group Practice / Q000458:organization & administration*; D006266:Health Education / Q000379:methods*; D015277:Hotlines / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D015397:Program Evaluation