title: The reality of quality management.
authors: P B
authors: PB
authors: Crosby
mesh_terms: D003132:Commerce / Q000458:organization & administration / Q000592:standards; D003258:Consumer Behavior; D006293:Health Promotion / Q000458:organization & administration / Q000592:standards; D015279:Organizational Culture; D010559:Personnel Management / Q000592:standards*; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D014481:United States