The way to win in cross-border alliances.
Global competition has paved the way to new corporate combinations--and opened up new pitfalls along the way. In "The Way to Win in Cross-Border Alliances," Joel Bleeke and David Ernst offer the unconventional lessons of their study of 49 cross-border alliances. For example, alliances between a weak and a strong company usually don't work; but fifty-fifty ownership of joint ventures actually improves decision making.
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D000329:Advertising; D003132:Commerce / Q000458:organization & administration*; D003659:Decision Making, Organizational; D004465:Economic Competition; D007391:International Cooperation; D009935:Organizational Affiliation; D009937:Organizational Objectives; D010067:Ownership; D014481:United States