title: The physician-driven marketing program: what it means to the physician.
abstract: In this article, the author describes the benefit to hospitals of implementing physician-driven marketing programs and what implementation of such programs can mean to physicians.
authors: M P
authors: MP
authors: Bakes
mesh_terms: D006739:Hospital Administration; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D008505:Medical Staff, Hospital; D010820:Physicians; D014481:United States