Communication strategies for hospital positioning.
Ford
J B
JB
College of Business and Public Administration, Old Dominion University, Norfolk, VA 23529.
Honeycutt
E D
ED
D001294:Attitude to Health; D002755:Choice Behavior; D003142:Communication; D004465:Economic Competition; D006739:Hospital Administration / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010342:Patient Acceptance of Health Care; D010934:Planning Techniques; D014481:United States