Segmenting the mental health care market.
The authors report the results of a segmentation study of the mental health care market. A random sample of 387 residents of a western city were interviewed by telephone. Cluster analysis of the data identified six market segments. Each is described according to the mental health care services to which it is most sensitive. Implications for targeting the segments are discussed.
Stone
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Warren
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Stevens
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D001290:Attitude; D016000:Cluster Analysis; D003710:Demography; D005069:Evaluation Studies as Topic; D006301:Health Services Needs and Demand / Q000706:statistics & numerical data*; D006302:Health Services Research / Q000706:statistics & numerical data*; D007407:Interviews as Topic; D008605:Mental Health Services / Q000600:supply & distribution*; D011357:Product Line Management; D014481:United States