title: When a public hospital goes to the public. Santa Clara Valley Medical Center, San Jose, CA.
mesh_terms: D000329:Advertising / Q000379:methods; D002140:California; D002202:Capital Financing; D003159:Community-Institutional Relations; D005582:Foundations / Q000458:organization & administration*; D005653:Fund Raising / Q000458:organization & administration*; D006766:Hospitals, County / Q000191:economics* / Q000458:organization & administration; D009936:Organizational Innovation