Data base tracking systems can measure actual effectiveness of marketing efforts.
More hospitals are using information they already have in their data bases to do a better job of marketing services to patients who will have an interest in them. It can be as simple as matching patients' needs to available programs. Making better use of this information is especially helpful to hospitals that are trying to gain an edge in competitive markets, experts and facility executives say.
Burns
J
J
D003627:Data Interpretation, Statistical; D006761:Hospitals / Q000706:statistics & numerical data; D007256:Information Systems; D007449:Investments; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D015397:Program Evaluation