Employee wellness program marketing: an organizational theory perspective.
An employee wellness program (EWP) marketing system can be analyzed as an adhocracy, an organizational form proposed by Mintzberg and is characterized by sharing of power, mutual adjustment among its members, and ability to innovate. The design parameters of informal behavior, planning and control, liaison, and decentralization appear to be particularly important to the success of EWPs.
Campbell
D P
DP
Department of Marketing and Economics, Valdosta State College, GA.
D006293:Health Promotion / Q000458:organization & administration*; D006608:Hierarchy, Social; D007221:Industry / Q000458:organization & administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D009786:Occupational Health Services / Q000458:organization & administration*; D015279:Organizational Culture; D009937:Organizational Objectives; D010934:Planning Techniques; D014481:United States