Developing a successful senior care program: a research based approach.
Shifting environmental pressures have moved healthcare organizations to look to new products and services as a means of survival. One new product offering that has developed in many hospitals is the senior care program. Unfortunately, many of the senior care programs developed across the nation have not been successful. The authors have described a senior care program that is research based and physician centered. The benefits of which include physician loyalty to the hospital, a managed referral network and the ability to measure the impact of the senior care program on the bottom line.
Hayes
T J
TJ
College of Business Administration, Xavier University, Cincinnati, OH.
Ruwe
M
M
D000368:Aged; D006299:Health Services for the Aged; D006761:Hospitals; D006801:Humans; D008389:Marketing of Health Services; D011357:Product Line Management; D012106:Research; D014481:United States