title: Hospital positioning: a strategic tool for the 1990s.
abstract: The authors extend the process of market positioning in the health care sector by focusing on the simultaneous utilization of traditional research methods and emerging new computer-based adaptive perceptual mapping technologies and techniques.
authors: A J
authors: AJ
authors: San Augustine
authors: W J
authors: WJ
authors: Long
authors: J
authors: J
authors: Pantzallis
mesh_terms: D003196:Computer Graphics; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003660:Decision Support Systems, Management; D004465:Economic Competition; D006739:Hospital Administration / Q000592:standards*; D015285:Hospital-Patient Relations; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D009937:Organizational Objectives; D010934:Planning Techniques; D012107:Research Design; D014481:United States