Using condoms in the age of AIDS: a phenomenological study with marketing implications.
The authors examine respondents' potential reactions to the suggestion of condom usage by and to their sex partner. Results indicate that when a sex partner suggests condom use, individuals may react with a feeling of shared responsibility and/or look favorably upon the suggesting partner. In contrast, persons who suggest condom usage may be questioning their partner's past and envisioning a short-term relationship. The effects of individual-difference variables on feelings about condom usage are described and implications for marketing are delineated.
Hill
R P
RP
College of Commerce and Finance, Villanova University.
Stephens
D L
DL
D000163:Acquired Immunodeficiency Syndrome / Q000523:psychology*; D003142:Communication; D003275:Contraceptive Devices, Male / Q000706:statistics & numerical data*; D005069:Evaluation Studies as Topic; D005260:Female; D006801:Humans; D008297:Male; D012107:Research Design; D012649:Self Concept; D012725:Sexual Behavior; D013223:Statistics as Topic; D011795:Surveys and Questionnaires; D014481:United States; D014495:Universities