Building an effective competitive intelligence system for health care service providers.
With the increasing competitiveness of the health care marketplace, the need for information by service providers has increased concomitantly. In response to this need, strategic and competitive intelligence systems have emerged as a vital source of information. This article establishes a basis for the development and operation of a competitive intelligence system. Initially, strategic and competitive intelligence systems are conceptualized, then followed by a discussion of the areas which are candidates for inclusion in the intelligence system. The remainder of the article focuses on system development and operation. Attention also is directed toward information utilization and integration.
Festervand
T A
TA
Department of Management and Marketing, University of Mississippi, University 38677.
Lumpkin
J R
JR
D003625:Data Collection; D003660:Decision Support Systems, Management; D003710:Demography; D004465:Economic Competition; D004467:Economics; D008331:Management Information Systems; D008389:Marketing of Health Services; D008962:Models, Theoretical; D010934:Planning Techniques; D014481:United States