Can there be mutual support between hospital marketing and continuous quality improvement?
Marketing the results of continuous quality improvement in hospitals builds a growing bank of loyal customers in an increasingly competitive and quality-oriented environment: If healthcare institutions want to survive and flourish, they must develop a lasting relationship with their customers. The long-term goal of CQI is to provide quality products and services. If marketing managers can sell these improved services, hospitals will build a solid client foundation.
Weiland
D E
DE
D006739:Hospital Administration / Q000592:standards*; D015274:Interdepartmental Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D017060:Patient Satisfaction; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D014481:United States