Why are many plastic surgeons reluctant to acknowledge and accept the use of marketing in their practices?
Grant
J
J
University of South Alabama, College of Business Management, Mobile 36688.
Sykes
D G
DG
D000329:Advertising / Q000706:statistics & numerical data; D001291:Attitude of Health Personnel; D004465:Economic Competition; D008389:Marketing of Health Services / Q000379:methods / Q000706:statistics & numerical data*; D010342:Patient Acceptance of Health Care; D010820:Physicians / Q000523:psychology; D013518:Surgery, Plastic / Q000191:economics*; D014481:United States