Segmenting the antihistamine market: an investigation of consumer preferences.
The authors combine conjoint analysis and contingent valuation into a single model to estimate the value of product attributes for antihistamine drugs. One hundred forty-three allergic rhinitis suffers were examined. The results show evidence of validity in the data. Cluster analysis reveals five segments of patients with various patterns of preference for product attributes.
Reardon
G
G
College of Pharmacy, Ohio State University.
Pathak
D S
DS
D016000:Cluster Analysis; D000075202:Contraindications; D006633:Histamine Antagonists / Q000627:therapeutic use*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D015233:Models, Statistical; D010342:Patient Acceptance of Health Care; D011357:Product Line Management / Q000706:statistics & numerical data; D011907:Rate Setting and Review / Q000379:methods
D006633:Histamine Antagonists