Marketing practices of California hospitals: findings from recent research.
Myrtle
R C
RC
University of Southern California.
Martinez
C F
CF
D002140:California; D003625:Data Collection; D006752:Hospital Planning / Q000639:trends*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D012107:Research Design; D011795:Surveys and Questionnaires