A niche in time can save dimes. Niche marketing brings success for heart center and new birthing unit. St. Mary's Hospital, Huntington, WV.
D016550:Birthing Centers / Q000191:economics*; D016507:Cardiology Service, Hospital / Q000191:economics*; D017046:Cost Savings / Q000379:methods; D005260:Female; D006745:Hospital Bed Capacity, 300 to 499; D006784:Hospitals, Teaching / Q000191:economics* / Q000592:standards; D006801:Humans; D007231:Infant, Newborn; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D011247:Pregnancy; D011357:Product Line Management; D015397:Program Evaluation / Q000706:statistics & numerical data; D011785:Quality Assurance, Health Care; D014903:West Virginia