title: The secret weapon in the war for customers.
abstract: Organizations regularly utter platitudes about their commitment to service. Those winning the battles have quality service on the front line.
authors: R N
authors: RN
authors: Bramson
mesh_terms: D001291:Attitude of Health Personnel; D001519:Behavior; D003132:Commerce; D003258:Consumer Behavior; D004465:Economic Competition; D010559:Personnel Management; D012201:Reward; D014481:United States