title: Wake up to managing customer relationships.
abstract: A survey of 50,000 American households on their habits in purchasing healthcare services shows that healthcare marketers need to "wake up" to managing their customer base more effectively before they miss critical opportunities to capture and retain business.
authors: L
authors: L
authors: Frey
authors: J
authors: J
authors: Rode
mesh_terms: D001294:Attitude to Health; D003258:Consumer Behavior / Q000191:economics*; D003625:Data Collection; D003710:Demography; D006751:Hospital Information Systems / Q000191:economics*; D006801:Humans; D008019:Life Style; D008389:Marketing of Health Services / Q000379:methods* / Q000706:statistics & numerical data; D014481:United States