A whole greater than the sum of its parts.
By marrying the strategic functions of the planning, marketing and information services departments at the senior administrative level, leaders at Children's Hospital in Columbus are able to build a more accurate and useful picture of their market, and they can better coordinate their approaches to it.
Murray
G M
GM
Children's Hospital, Columbus, OH.
D002648:Child; D006745:Hospital Bed Capacity, 300 to 499; D006751:Hospital Information Systems; D006752:Hospital Planning / Q000458:organization & administration; D006776:Hospitals, Pediatric / Q000458:organization & administration*; D006801:Humans; D015274:Interdepartmental Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D009820:Ohio