title: Franchisees boost growth of Hispanic PPO.
abstract: What began as a local marketing effort by two Chicago hospitals to reach the city's fast-growing Hispanic population has turned into a national program with franchises in San Diego and San Antonio, Texas. Formed in 1989, Hispanocare, a preferred provider organization catering to Hispanics, began attracting attention in other cities with large Hispanic populations, prompting the Chicago hospitals to begin a marketing push.
authors: J
authors: J
authors: Greene
mesh_terms: D002140:California; D002641:Chicago; D006630:Hispanic or Latino; D006761:Hospitals; D008389:Marketing of Health Services / Q000639:trends*; D011243:Preferred Provider Organizations / Q000458:organization & administration*; D013781:Texas