Employee wellness programs: a strategy for increasing participation.
Employee wellness programs can bring dramatic reductions in organizational health insurance premiums. However, employee participation in such programs is voluntary and averages only about 20% within sponsoring companies. Higher participation rates could be achieved by using a marketing approach. The authors illustrate a consumer-oriented marketing approach that examines the influences on employees' decisions to participate in employee wellness programs.
Busbin
J W
JW
Department of Marketing, University of Southern Mississippi.
Campbell
D P
DP
D003256:Community Participation / Q000523:psychology*; D006293:Health Promotion / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D008962:Models, Theoretical; D009786:Occupational Health Services / Q000706:statistics & numerical data*; D015279:Organizational Culture; D010934:Planning Techniques; D014481:United States