Benefit segmentation of the fitness market.
While considerate attention is being paid to the fitness and wellness needs of people by healthcare and related marketing organizations, little research attention has been directed to identifying the market segments for fitness based upon consumers' perceived benefits of fitness. This article describes three distinct segments of fitness consumers comprising an estimated 50 percent of households. Implications for marketing strategies are also presented.
Brown
J D
JD
Department of Marketing, Ball State University, Muncie, IN.
D001294:Attitude to Health; D003256:Community Participation / Q000523:psychology* / Q000706:statistics & numerical data; D003625:Data Collection; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D005260:Female; D006305:Health Status Indicators; D006801:Humans; D007196:Indiana; D008297:Male; D008389:Marketing of Health Services / Q000458:organization & administration*; D010809:Physical Fitness; D012959:Socioeconomic Factors