title: The challenge of the '90s: where to find new patients.
abstract: The consumer of today shops for health services in the same way as he or she shops for other consumer goods--by gathering information and making an educated decision based on cost, product, and performance. As the health care industry becomes more competitive, and customers become more savvy, providers may want to look closely at the advantages of direct mail marketing.
authors: M
authors: M
authors: de Llano
mesh_terms: D003657:Decision Making; D003710:Demography; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D011177:Postal Service; D014481:United States