title: A whole greater than the sum of its parts.
abstract: By marrying the strategic functions of the planning, marketing and information services departments at the senior administrative level, leaders at Children's Hospital in Columbus are able to build a more accurate and useful picture of their market, and they can better coordinate their approaches to it.
authors: Children's Hospital, Columbus, OH.
authors: G M
authors: GM
authors: Murray
mesh_terms: D002648:Child; D006745:Hospital Bed Capacity, 300 to 499; D006751:Hospital Information Systems; D006752:Hospital Planning / Q000458:organization & administration; D006776:Hospitals, Pediatric / Q000458:organization & administration*; D006801:Humans; D015274:Interdepartmental Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D009820:Ohio