Identifying consumers favorable to hospital advertising.
Marks
R B
RB
University of Wisconsin Oshkosh 54901.
Totten
J W
JW
D000329:Advertising / Q000706:statistics & numerical data*; D001294:Attitude to Health; D006761:Hospitals; D015146:Midwestern United States; D011639:Public Opinion; D011795:Surveys and Questionnaires