Considering the competition in strategy development: an extension of importance-performance analysis.
The author extends importance-performance analysis by including competitors' performance. He demonstrates its value by applying it to a national sample of HMO members. Findings indicate that inappropriate strategies may result if a competition dimension is not included in the analysis.
Dolinsky
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College of Business Administration, Fairleigh Dickinson University.
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D004465:Economic Competition; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States