title: Preparing for the '90s.
abstract: How to integrate resource development, strategic planning, marketing and public relations in the modern healthcare setting.
authors: P W
authors: PW
authors: Ghiorse
authors: D
authors: D
authors: Sorrenti
mesh_terms: D005653:Fund Raising / Q000458:organization & administration*; D006739:Hospital Administration / Q000379:methods*; D015274:Interdepartmental Relations; D008389:Marketing of Health Services / Q000458:organization & administration; D008962:Models, Theoretical; D009936:Organizational Innovation; D009937:Organizational Objectives; D010934:Planning Techniques; D011641:Public Relations; D014481:United States