An integrative overview of the quality dimension: marketing implications for the consumer-oriented health care organization.
O'Connor
S J
SJ
Center for Health Services Education and Research, St. Louis University.
Bowers
M R
MR
D003258:Consumer Behavior; D006739:Hospital Administration / Q000592:standards*; D008330:Management Audit; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D011787:Quality of Health Care / Q000592:standards*; D012106:Research