Private physicians or walk-in clinics: do the patients differ?
The authors use a consumer-oriented framework to compare patients of private physicians with those of walk-in clinics in terms of factors that influence selection of health care providers. Data suggest few differences in the way the two types of providers are perceived by their patients. Instead, a fairly strong income effect suggests that segmentation strategies for health care delivery systems should be reevaluated. The results provide insights for applying strategic marketing concepts within health care delivery systems.
Dant
R P
RP
School of Business Administration, University of Mississippi.
Lumpkin
J R
JR
Bush
R P
RP
D000554:Ambulatory Care Facilities / Q000706:statistics & numerical data*; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003710:Demography; D004465:Economic Competition; D006801:Humans; D007407:Interviews as Topic; D015999:Multivariate Analysis; D010342:Patient Acceptance of Health Care; D011331:Private Practice / Q000706:statistics & numerical data*; D011357:Product Line Management; D012959:Socioeconomic Factors; D015144:Southeastern United States