Identification of significant information sources in a health care coverage decision.
Using partial correlation analysis, this research identified the significant information sources in a health care coverage decision. The findings were used to make communication suggestions for the marketing of open and closed panel prepaid health care coverage plans.
Thompson
A M
AM
Northern Illinois University, Dekalb 60115.
Rao
C P
CP
D003256:Community Participation / Q000706:statistics & numerical data*; D003657:Decision Making; D005069:Evaluation Studies as Topic; D008329:Managed Care Programs / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D010565:Persuasive Communication; D011795:Surveys and Questionnaires; D014481:United States