title: Brief case: mission, vision and strategic intent.
authors: Ashridge Strategic Management Centre, London.
authors: A
authors: A
authors: Campbell
authors: S
authors: S
authors: Yeung
mesh_terms: D003659:Decision Making, Organizational; D006801:Humans; D007221:Industry / Q000458:organization & administration*; D009042:Motivation; D009937:Organizational Objectives; D010934:Planning Techniques; D006113:United Kingdom