title: Positioning must have new place in health arena.
abstract: Positioning is a marketing concept that has growing application in health care. Medical administrators must look at the traditional definition of the term--the placement rather than the modification of services--in marketing speciality services competitively. The author describes the forces impacting health care, prompting positioning of services.
authors: P L
authors: PL
authors: Ronning
mesh_terms: D004465:Economic Competition; D004470:Economics, Medical; D006739:Hospital Administration / Q000639:trends*; D008389:Marketing of Health Services / Q000379:methods*; D008962:Models, Theoretical; D010934:Planning Techniques; D013038:Specialization; D014481:United States