Information acquisition and behavioral change: a social marketing application.
Previous literature provides insight into the importance of beliefs and other intrapersonal variables for health-related information acquisition and behavioral change. The results of an empirical investigation evidence the unique strength of the role of core health beliefs for each of the multi-level measures. Directions for the development of effective marketing strategy are discussed.
Golden
L L
LL
College of Business, University of Texas, Austin 78712.
Johnson
K
K
D000163:Acquired Immunodeficiency Syndrome / Q000517:prevention & control*; D001294:Attitude to Health; D003625:Data Collection; D003710:Demography; D005006:Ethnicity; D005260:Female; D015438:Health Behavior; D006266:Health Education / Q000706:statistics & numerical data*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D014481:United States