title: Considering the competition in strategy development: an extension of importance-performance analysis.
abstract: The author extends importance-performance analysis by including competitors' performance. He demonstrates its value by applying it to a national sample of HMO members. Findings indicate that inappropriate strategies may result if a competition dimension is not included in the analysis.
authors: College of Business Administration, Fairleigh Dickinson University.
authors: A L
authors: AL
authors: Dolinsky
mesh_terms: D003258:Consumer Behavior / Q000706:statistics & numerical data*; D004465:Economic Competition; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States