title: Conditioning the prospect. The new science of seniors marketing.
authors: J
authors: J
authors: Moore
mesh_terms: D000368:Aged; D003256:Community Participation / Q000379:methods; D003657:Decision Making; D016852:Housing for the Elderly / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D010565:Persuasive Communication; D014481:United States