title: Hospital CEO's viewpoint for future of health care marketing.
abstract: In summary, the CEOs have a wide variety of views on what role the marketer will play and what needs the marketer will fill for the CEO. It is important for the marketer to clarify the expected roles as they interview for jobs. Once in the position, it is important to keep communications open with the CEO to know the marketer's expected role.
authors: Good Samaritan Hospital, Dayton, OH.
authors: V
authors: V
authors: Cox
mesh_terms: D001291:Attitude of Health Personnel; D006740:Hospital Administrators / Q000706:statistics & numerical data*; D006801:Humans; D007196:Indiana; D007407:Interviews as Topic; D008389:Marketing of Health Services / Q000639:trends*; D009820:Ohio; D012380:Role