title: An Rx for direct-to-consumer advertising of prescription drug products.
authors: School of Business Administration, University of Mississippi, University 38677.
authors: T A
authors: TA
authors: Festervand
authors: G K
authors: GK
authors: Tucker
mesh_terms: D000329:Advertising / Q000639:trends*; D003256:Community Participation / Q000523:psychology*; D004345:Drug Industry / Q000458:organization & administration*; D011307:Drug Prescriptions / Q000191:economics; D006266:Health Education / Q000379:methods; D006801:Humans; D010817:Physician-Patient Relations; D010934:Planning Techniques; D014481:United States