title: The physician as customer: a strategic perspective.
authors: P
authors: P
authors: Keckley
mesh_terms: D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D007400:Interprofessional Relations; D008505:Medical Staff, Hospital / Q000523:psychology*; D010558:Personnel Loyalty; D010816:Physician Incentive Plans / Q000706:statistics & numerical data; D014481:United States