The pitfalls of niche marketing.
Corporate marketers have jumped on the micromarketing bandwagon, but many have discovered that the path to profits contains a number of potholes. This article details three companies' niche marketing mistakes; the author suggests how to avoid them.
Raynor
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D003258:Consumer Behavior; D004465:Economic Competition; D006801:Humans; D007221:Industry / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods; D011357:Product Line Management / Q000191:economics / Q000379:methods*; D014481:United States