The role of marketing research in securing a certificate of need for a new renal transplant facility.
The authors describe how a negative Certificate of Need decision on the establishment of a new renal transplantation center was reversed by the reintroduction of arguments based on primary data. Specifically, a research project was undertaken to survey attitudes of past and potential patients toward using the new facility. In addition to overturning the negative decision, the data gathered were of significant value to hospital and transplantation facility administrators.
Tucker
L R
LR
University of Hartford.
Laric
M V
MV
McCann
D
D
D002391:Catchment Area, Health / Q000706:statistics & numerical data; D002567:Certificate of Need; D003256:Community Participation; D005069:Evaluation Studies as Topic; D006301:Health Services Needs and Demand / Q000458:organization & administration*; D006745:Hospital Bed Capacity, 300 to 499; D006752:Hospital Planning; D007407:Interviews as Topic; D016030:Kidney Transplantation / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D008404:Massachusetts