Consumer driven strategies in the management of long term care services.
This paper discusses the concept of consumer oriented long term care management. It is argued that when long term care managers have a consumer orientation they are more responsive to the needs of their clients. This orientation puts the needs and preferences of clients at the forefront of planning and marketing decisions.
Moore
S T
ST
University of Tennessee College of Social Work, Nashville 37209.
D003258:Consumer Behavior / Q000191:economics*; D006273:Health Facility Merger; D007182:Income; D008389:Marketing of Health Services / Q000639:trends*; D015146:Midwestern United States; D009735:Nursing Homes / Q000458:organization & administration*; D012931:Social Environment