The influence of older consumers' information search activities on their use of health care innovations.
Research has yet to consider the relationship between the older consumers' information search and their use of health care innovations, despite suggestions that such a characterization may prove useful to marketing practitioners. In this investigation of a national sample of autonomous elderly consumers, distinct patterns of information search behavior are observed which distinguish adopters from nonusers of a pair of health care innovations. Implications for marketing health care innovations are discussed.
Strutton
H D
HD
Department of Marketing, University of Southwestern Louisiana, Lafayette 70504.
Pelton
L E
LE
D000368:Aged; D004059:Diffusion of Innovation; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D006302:Health Services Research / Q000379:methods; D006801:Humans; D007255:Information Services / Q000145:classification / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods* / Q000706:statistics & numerical data; D013677:Medical Laboratory Science / Q000706:statistics & numerical data*; D015999:Multivariate Analysis; D004366:Nonprescription Drugs / Q000627:therapeutic use; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D012648:Self Care / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D014481:United States
D004366:Nonprescription Drugs