Management ... working day of a health services manager.
A varied day for one of the NHS's first marketing managers is in store for Christine Miles, Middlesex Hospital. A key message to get across is that marketing is not just promotion or selling: it is matching the strengths of the organisation to the unmet needs of 'customers'.
Miles
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C
Middlesex/UCH Hospitals.
D001071:Appointments and Schedules; D004739:England; D006740:Hospital Administrators; D008389:Marketing of Health Services / Q000458:organization & administration*; D013222:State Medicine; D013647:Task Performance and Analysis