title: A health hierarchy of effects model: a synthesis of advertising and health hierarchy conceptualizations.
abstract: Work by both advertising and health researchers has independently yielded hierarchy of effects models which can be used to predict campaign success. Unfortunately, however, previous work has been criticized as "common sense" approaches which are more "assumed" than "proven." This analysis argues that much of the problem is due to the lack of precision often associated with over-simplified "uni-dimensional" models. Instead, this perspective synthesized a "two-dimensional" health hierarchy of effects model and outlines a pragmatic strategy for campaign measurement.
authors: University of Connecticut, Storrs 06269.
authors: R A
authors: RA
authors: Rouse
mesh_terms: D000329:Advertising / Q000592:standards*; D003210:Concept Formation; D003258:Consumer Behavior; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006761:Hospitals / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008960:Models, Psychological; D011247:Pregnancy; D011295:Prenatal Care / Q000191:economics*; D014481:United States