Ethics in health care marketing: the Twin Cities perspective.
Do hospital-based marketers have a common perspective on what practices are ethical for the promotion of health services to consumers? Do they find adequate guidance in making ethical decisions on marketing practices from the mission statements of their institutions? The author sought answers to these questions through a survey of marketers and other health care professionals in the highly competitive Twin Cities health care environment.
Sodergren
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D001291:Attitude of Health Personnel; D004995:Ethics, Professional; D006761:Hospitals; D008389:Marketing of Health Services / Q000592:standards*; D008910:Minnesota; D011795:Surveys and Questionnaires