title: Marketing specialty hospitals in the 1990s: making patients the best marketing spokespeople.
abstract: These are a few of the ways that a health care provider can influence the patient's perception of the treatment received. That impression is a lasting one. A positive referral can be a strong marketing tool that generates revenue and goodwill. If an institution provides quality health care services in a comfortable environment, then patients can easily be encouraged to tell their families and friends about their experiences in the institution.
authors: KCI Medical Services, Mineola, NY.
authors: J M
authors: JM
authors: Sadock
mesh_terms: D006782:Hospitals, Special / Q000592:standards*; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D011787:Quality of Health Care; D012017:Referral and Consultation; D013672:Technology; D014481:United States