title: Turbo marketing through time compression.
abstract: A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.
authors: J.L. Kellogg Graduate School of Management, Northwestern University.
authors: P
authors: P
authors: Kotler
authors: P J
authors: PJ
authors: Stonich
mesh_terms: D003132:Commerce / Q000458:organization & administration*; D003363:Cost Control / Q000379:methods; D004465:Economic Competition; D011357:Product Line Management / Q000191:economics*; D011786:Quality Control; D013997:Time Factors; D014481:United States