title: The growing threat of AIDS: how marketers must respond.
abstract: The authors attempt to expand the dialogue between the health care industry and the marketing discipline on perhaps the most crucial issue facing health care marketers today--AIDS. They offer a critique of a JHCM article by Ronald Paul Hill. Their intent is to prompt a reconsideration of the normative propositions Hill suggests for health care marketers in response to the AIDS crisis.
authors: Memphis State University.
authors: G W
authors: GW
authors: Boller
authors: A J
authors: AJ
authors: Bush
mesh_terms: D000163:Acquired Immunodeficiency Syndrome / Q000191:economics*; D006295:Health Resources / Q000600:supply & distribution*; D006801:Humans; D008389:Marketing of Health Services; D014481:United States