Developing integrated referral channels for cardiology services.
The author describes development of a vertical integration model for building patient referrals and revenue through channel management. The University of Alabama Hospital and Medical Center developed a program in which a satellite clinic was established in cooperation with a rural hospital in Alabama. This type of channel management enabled the medical center and hospital to increase outpatient capacity without affecting on-campus clinics and provided needed increases in the volume of up-channel cardiac services for revenue expansion.
Spraberry
C B
CB
University of Alabama Hospital, Birmingham.
D000046:Academic Medical Centers / Q000458:organization & administration*; D002309:Cardiology / Q000191:economics / Q000458:organization & administration*; D006744:Hospital Bed Capacity, 100 to 299; D006746:Hospital Bed Capacity, 500 and over; D006761:Hospitals; D006780:Hospitals, Rural / Q000458:organization & administration*; D009935:Organizational Affiliation / Q000191:economics; D010044:Outpatient Clinics, Hospital / Q000458:organization & administration*; D010865:Pilot Projects; D012017:Referral and Consultation / Q000458:organization & administration*