Hospital fund-raisers changing their focus.
As skepticism mounts over hospital spending practices and competition heats up for donor dollars, hospitals are sharpening their fund-raising message. They're getting away from lists of what they need, emphasizing instead the results and benefits the donations will produce for the community.
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D003159:Community-Institutional Relations / Q000191:economics*; D005377:Financial Management, Hospital / Q000639:trends*; D005653:Fund Raising / Q000639:trends*; D014481:United States