Marketing health services to elderly couples: aspects of marital role specialization in the decision process.
This paper examines the nature of mature market spousal role specialization for health services. The data show that spouses indicate similar role specialization and decision making when sampled independently. This information together with responses to qualitative variables help to develop suggestions for the marketing of health services to this segment. The data come from 57 couples over the age of 50.
Elbeck
M
M
Department of Business Administration and Economics, SUNY Brockport 14420.
D000368:Aged; D003256:Community Participation / Q000706:statistics & numerical data*; D003625:Data Collection; D003657:Decision Making; D005069:Evaluation Studies as Topic; D005260:Female; D006299:Health Services for the Aged / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D008393:Marriage / Q000523:psychology*; D008875:Middle Aged; D009511:New England; D012380:Role; D012959:Socioeconomic Factors; D013223:Statistics as Topic