title: How patients evaluate the quality of ambulatory medical encounters: a marketing perspective.
abstract: Quality is becoming an important issue in marketing ambulatory medical services. Based on an empirical study, this article examines how consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality.
authors: University of Missouri-Columbia.
authors: K D
authors: KD
authors: Bopp
mesh_terms: D003142:Communication; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D005260:Female; D006745:Hospital Bed Capacity, 300 to 499; D006801:Humans; D008297:Male; D010044:Outpatient Clinics, Hospital / Q000592:standards*; D010045:Outpatients / Q000523:psychology; D011369:Professional-Patient Relations; D011787:Quality of Health Care; D011795:Surveys and Questionnaires; D014481:United States