title: The role of marketing in developing a hospital departmental business plan.
authors: Presbyterian Hospital of Dallas, TX.
authors: V S
authors: VS
authors: Crane
mesh_terms: D006748:Hospital Departments / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management; D014481:United States