Marketing ambulatory services to the elderly: the special role of the physician.
Elderly health care consumers are different. Understanding these differences is the key to the development of successful marketing strategies. This paper examines the area of dental services, preventive health care, physician services and mental health services. It explores how elderly health care consumers respond differently than their younger counterparts. Finally the special role of the primary physician in marketing to the elderly is examined.
Moore
S T
ST
University of Missouri School of Social Work, Columbia 65211.
D000368:Aged; D003729:Dental Care / Q000706:statistics & numerical data; D006299:Health Services for the Aged / Q000458:organization & administration / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services; D008605:Mental Health Services / Q000706:statistics & numerical data; D010548:Personal Health Services / Q000706:statistics & numerical data; D010819:Physician's Role; D010821:Physicians, Family; D011314:Preventive Health Services / Q000706:statistics & numerical data; D014481:United States