title: Claim substantiation in the health care industry.
authors: Department of Marketing, Iona College, New Rochelle, NY.
authors: P E
authors: PE
authors: Fergenson
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence / Q000592:standards*; D003254:Consumer Advocacy / Q000331:legislation & jurisprudence; D005069:Evaluation Studies as Topic; D005607:Fraud; D007221:Industry / Q000592:standards; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence / Q000592:standards*; D008422:Materials Testing; D011177:Postal Service; D014481:United States; D014485:United States Federal Trade Commission; D014486:United States Food and Drug Administration