title: Entrepreneurial human service: can business & caring coexist?
abstract: As big business enters the home care industry, agencies will have to depend on salesmanship for their survival. This means developing marketing skills and viewing the client as customer.
authors: C
authors: C
authors: Cress
mesh_terms: D003132:Commerce / Q000592:standards*; D016520:Entrepreneurship; D006699:Home Care Services / Q000592:standards*; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D011787:Quality of Health Care; D014481:United States