title: An exploration into elderly consumers' responses to direct marketing appeals of health care.
authors: College of William & Mary.
authors: D R
authors: DR
authors: Rahtz
authors: H L
authors: HL
authors: Meadow
mesh_terms: D000368:Aged; D003625:Data Collection; D005260:Female; D006299:Health Services for the Aged / Q000706:statistics & numerical data*; D006801:Humans; D008134:Long-Term Care / Q000706:statistics & numerical data*; D008297:Male; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D008873:Mid-Atlantic Region; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires