Using decision support systems to market prepaid medical plans.
A decision support system (DSS) is described that enables executives quickly and easily to (1) manage relevant marketing information and (2) convert the information into market-effective health plans. Because the system primarily uses available records and routine transactions, it can be implemented cost efficiently.
Forgionne
G A
GA
University of Maryland Baltimore County.
D003362:Cost-Benefit Analysis / Q000379:methods; D003660:Decision Support Systems, Management / Q000191:economics*; D004526:Efficiency; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics*; D017059:Models, Econometric; D016011:Normal Distribution; D010934:Planning Techniques; D017061:Prepaid Health Plans / Q000191:economics*; D014481:United States