Using case-mix information in strategic hospital marketing. Deriving market research from patient data.
Hospital survival requires adaptation, adaptation requires understanding, and understanding requires information. These are the basic equations behind hospital strategic marketing, and one of the answers may lie in hospitals' own patient-data systems. Marketers' and administrators' enlightened application of case-mix information could become one more hospital survival tool.
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Associates in Women's Medical Healthcare, Schenectady, NY.
D003365:Costs and Cost Analysis; D003625:Data Collection; D003660:Decision Support Systems, Management; D003953:Diagnosis-Related Groups / Q000706:statistics & numerical data*; D006761:Hospitals / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D011357:Product Line Management; D014481:United States