Effective internal marketing: the challenge of the 1990s.
Results of a recent public opinion study suggest that health care provider organizations are not taking advantage of several important public relations and internal marketing channels to educate the public through their employees. As increasing pressures on health care providers from other segments of the health care industry result in reduced revenues, lower margins, and downsizing, health care marketers and public relations managers should reassess their internal marketing efforts.
Lee
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Ohio Hospital Association.
Gombeski
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Doremus
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D016009:Chi-Square Distribution; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005069:Evaluation Studies as Topic; D006301:Health Services Needs and Demand; D007318:Inservice Training / Q000639:trends*; D007407:Interviews as Topic; D008389:Marketing of Health Services / Q000379:methods*; D009820:Ohio; D010564:Personnel, Hospital / Q000193:education*