title: Health programs target needs of mature adults.
abstract: Those in the 50- to 64-year-old age bracket are beginning to worry about health concerns and are seeking out hospitals they can turn to for care. Some hospitals are responding by creating wellness and prevention programs that cater to the pre-Medicare individuals in this niche. The move represents a departure from hospital's past approach of seeking to secure the allegiance of young adults.
authors: J
authors: J
authors: Burns
mesh_terms: D000328:Adult; D003710:Demography; D005260:Female; D006293:Health Promotion / Q000458:organization & administration*; D006754:Hospital Restructuring / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D008875:Middle Aged; D014481:United States; D014932:Women's Health Services / Q000458:organization & administration