title: Industry's response to green consumerism.
abstract: By now, most people recognize that green is a fundamental business issue and not a marketing fad. As a result, companies must integrate environmental planning into their overall business strategy. The author recommends four approaches to help gain a competitive edge.
authors: J A
authors: JA
authors: Ottman
mesh_terms: D003132:Commerce / Q000592:standards*; D003255:Consumer Organizations; D004782:Environmental Health; D009937:Organizational Objectives; D012941:Social Responsibility; D014481:United States