Marketing the academic medical center group practice.
From a marketing perspective, there are many differences between private and academic medical center (AMC) group practices. Given the growing competition between the two, write John Eudes and Kathy Divis, it is important for the AMC group practice to understand and use these differences to develop a competitive market advantage.
Eudes
J A
JA
Emory University System of Health Care, Atlanta, GA 30322.
Divis
K L
KL
D000046:Academic Medical Centers / Q000458:organization & administration*; D004465:Economic Competition; D006123:Group Practice / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data; D006300:Health Services Misuse; D007325:Institutional Practice / Q000458:organization & administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D017060:Patient Satisfaction; D014481:United States