title: Health care and the homeless: a marketing-oriented approach.
abstract: Recent research suggests that the homeless in the United States are a large and diverse population. Studies have identified their wide range of health care needs, which currently are poorly serviced by health care professionals. The author proposes an improved process for the delivery of health care to the homeless. The marketing concept--defining needs and working to develop solutions--is applied to this critical problem to benefit homeless persons as well as health care providers.
authors: College of Commerce and Finance, Villanova University.
authors: R P
authors: RP
authors: Hill
mesh_terms: D001291:Attitude of Health Personnel; D003153:Community Health Services / Q000458:organization & administration; D006297:Health Services Accessibility; D006301:Health Services Needs and Demand; D006703:Ill-Housed Persons; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D008962:Models, Theoretical; D012959:Socioeconomic Factors; D014481:United States