Pricing of hospital services: issues and some propositions.
Pricing in relation to tangible products has been studied at great lengths by both economists and marketers. The pricing of services has received less attention. Only a few studies concerning pricing in the health care area have been conducted. A review of relevant pricing issues concerning services, and particularly health care, is presented. Several limitations of an existing pricing model for hospitals are discussed. Improvements are proposed.
McKinney
R M
RM
Fogelman College of Business, Memphis State University, TN 38152.
D004465:Economic Competition; D004469:Economics, Hospital; D005249:Fees and Charges; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D010934:Planning Techniques; D011907:Rate Setting and Review / Q000379:methods*; D014481:United States