Radio station acceptance of AIDS-related advertising messages.
Survey responses were received from the managers of 630 radio stations, who reported which type of AIDS-related commercials or public service announcements they are willing to accept for broadcast. The authors examine whether the public interest can outweigh fear of offending audience segments and discuss ways health education planners can increase acceptance of AIDS-related commercials. For planning a public health campaign, both the number and types of stations that will accept various public health messages are important if the messages are to reach high risk demographic groups.
Rotfeld
H J
HJ
Auburn University.
Abernethy
A M
AM
D000163:Acquired Immunodeficiency Syndrome / Q000517:prevention & control*; D000329:Advertising / Q000379:methods*; D005069:Evaluation Studies as Topic; D006266:Health Education / Q000379:methods*; D006801:Humans; D007221:Industry / Q000706:statistics & numerical data; D008402:Mass Media; D010565:Persuasive Communication; D011845:Radio / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D014481:United States