Entrepreneurial human service: can business & caring coexist?
As big business enters the home care industry, agencies will have to depend on salesmanship for their survival. This means developing marketing skills and viewing the client as customer.
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D003132:Commerce / Q000592:standards*; D016520:Entrepreneurship; D006699:Home Care Services / Q000592:standards*; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D011787:Quality of Health Care; D014481:United States