Is the hospital patient market receptive to incentives? Results of an attitude survey.
A survey was taken of attitudes towards offering five specific services, free of charge, as incentives to encourage patients to choose a hospital different from their current preference. 48.5% of those interviewed indicated incentives would influence their choice. Twenty-three percent would use incentives even when their physician recommends another hospital.
Rothe
K W
KW
Xavier University.
Turkomani
A M
AM
D000367:Age Factors; D001294:Attitude to Health; D003625:Data Collection; D006761:Hospitals / Q000706:statistics & numerical data*; D006801:Humans; D007182:Income / Q000706:statistics & numerical data; D008389:Marketing of Health Services / Q000379:methods*; D009042:Motivation; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D012959:Socioeconomic Factors; D014481:United States