Pitfalls and opportunities for environmental marketers.
Issues such as global warming, ozone depletion, insufficient landfill capacity, and excess packaging are foremost on the minds of consumers. Companies face a myriad of environmental challenges, but they also recognize the opportunities to be gained by implementing responsible marketing action plans.
Gillespie
R J
RJ
D000329:Advertising; D003132:Commerce / Q000191:economics*; D003258:Consumer Behavior; D004782:Environmental Health; D012941:Social Responsibility; D014481:United States