title: The generic strategy trap.
abstract: Management experts claim that for a company to thrive, it must concentrate on a single generic strategy--on one thing it does better than its rivals. But specialization also has its disadvantages. The author suggests that a broader, mixed approach may be preferable.
authors: University of Montreal.
authors: D
authors: D
authors: Miller
mesh_terms: D002170:Canada; D003132:Commerce / Q000191:economics*; D003362:Cost-Benefit Analysis / Q000458:organization & administration; D004465:Economic Competition; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management / Q000191:economics*; D013038:Specialization / Q000191:economics