title: A customer's definition of quality.
abstract: What's the best way to get "close to the customer"? One company has developed a customer feedback system to drive product design, sales, service, and support functions in order to ensure better customer responsiveness.
authors: T O
authors: TO
authors: Miller
mesh_terms: D003132:Commerce / Q000592:standards*; D003258:Consumer Behavior / Q000191:economics*; D003625:Data Collection / Q000379:methods; D005246:Feedback; D006801:Humans; D007484:Iowa; D009937:Organizational Objectives; D016730:Program Development / Q000379:methods; D011786:Quality Control