Rural physicians' market share retention.
In sparsely populated rural communities, the need to retain market shares for local providers has become increasingly important. Using data from the ARCH (Affordable Rural Coalition for Health) demonstration project, this study demonstrates the importance of information and the image of services for the retention of local clientele in rural communities. The unaware tend to migrate for health care to referral centers where needed services can be assumed present.
Ludtke
R L
RL
Center for Rural Health, ND.
Geller
J M
JM
Hart
J P
JP
D003120:Colorado; D005069:Evaluation Studies as Topic; D005260:Female; D006801:Humans; D008297:Male; D009009:Montana; D009658:North Dakota; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D010820:Physicians / Q000706:statistics & numerical data*; D010865:Pilot Projects; D011365:Professional Practice Location / Q000191:economics*; D012044:Regression Analysis; D012424:Rural Population; D012959:Socioeconomic Factors; D014195:Travel