Cancer information: women's source and content preferences.
The authors examine the preferences of women who have undergone mammography for specific cancer-related information content from four information sources: doctors, friends/family, organizations, and media. Statistical analyses reveal significant interactions between content and sources and significant main effects for sources and for content. These findings raise important issues for health-related marketing campaigns.
Johnson
J D
JD
Department of Communication, Michigan State University.
Meischke
H
H
D000704:Analysis of Variance; D001943:Breast Neoplasms / Q000175:diagnosis*; D005069:Evaluation Studies as Topic; D005260:Female; D006266:Health Education / Q000379:methods; D006801:Humans; D007255:Information Services / Q000706:statistics & numerical data*; D007407:Interviews as Topic; D008327:Mammography / Q000706:statistics & numerical data*; D015146:Midwestern United States; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*