Campaign employs star power to combat nursing shortage.
A marketing campaign aimed at encouraging high school students to consider nursing as a career taps the popularity of a television star to help combat the nursing shortage. Army nurse Colleen McMurphy from the television series "China Beach," portrayed by actress Dana Delany, is the centerpiece of a campaign that was initiated by the Texas Hospital Assn. and distributed free to the nation's 17,000 high schools last winter.
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D000329:Advertising; D008389:Marketing of Health Services; D009741:Nursing Staff, Hospital / Q000600:supply & distribution*; D010560:Personnel Selection / Q000639:trends*; D013781:Texas; D014481:United States