Self-monitoring and relative perceived power as determinants of communication evaluation in a medical dyad.
Communication between a physician and patient is imperative for the successful delivery of health care services. Patient satisfaction with the communication process is part of the total health care service evaluation. Research has shown that patient satisfaction may make the difference between effective and ineffective health care. Consequently, health care marketers must understand the determinants of successful communication in order to meet patient health care needs most effectively.
Bebko
C P
CP
Dahlkemper School of Business Administration, Gannon University.
D000704:Analysis of Variance; D003142:Communication; D006801:Humans; D010817:Physician-Patient Relations; D011209:Power, Psychological; D011795:Surveys and Questionnaires; D014730:Veterinary Medicine / Q000592:standards