title: Marketing's agenda for the 1990s.
abstract: Companies must master six specific issues to achieve market leadership in this decade. Successfully applying these six make-or-break issues can shape an organization's marketing strategy and boost its bottom line.
authors: A J
authors: AJ
authors: Magrath
mesh_terms: D003132:Commerce / Q000191:economics*; D004465:Economic Competition; D004526:Efficiency; D007373:Interinstitutional Relations; D008962:Models, Theoretical; D009936:Organizational Innovation; D010934:Planning Techniques; D011357:Product Line Management / Q000458:organization & administration*; D011786:Quality Control; D014481:United States