Using geodemographics to launch a telephone referral service.
Mercy Health Services, a diversified, $1.5 billion, 23-hospital system based in Indiana, Iowa, Michigan and New York, purchased a microcomputer-based marketing support system in November 1988. Two marketers affiliated with the hospital describe the system's use in determining the feasibility of developing a direct mail campaign for a referral service.
Parrot
D L
DL
Mercy Health Services, IN.
Holden
J
J
D003660:Decision Support Systems, Management; D003710:Demography; D008331:Management Information Systems; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D012017:Referral and Consultation; D013689:Telephone; D014481:United States