Avoid becoming generic: promote your brand of care.
Hospital executives who don't create a unique reason for choosing their facility may allow it to become a nondescript, generic hospital. Then it will have to offer low pricing to make it stand out instead of creating greater value in its particular "brand" of care, says Arthur Sturm.
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D003132:Commerce; D004465:Economic Competition; D006739:Hospital Administration; D008389:Marketing of Health Services / Q000639:trends*; D011357:Product Line Management; D014481:United States