title: Hospitals signing onto data bases to help set sights as they target potential patients.
abstract: Hospitals are beginning to improve the focus of their marketing efforts by using information they already have--from billing records, physician referrals and patient visits to urgent-care centers. Such data bases help spot potential repeat customers. Tactical marketing has been practiced in other industries for years, but it's relatively new to healthcare.
authors: E
authors: E
authors: Berg
mesh_terms: D003363:Cost Control / Q000379:methods; D016208:Databases, Factual; D008331:Management Information Systems; D008389:Marketing of Health Services / Q000639:trends*; D010361:Patients / Q000145:classification; D014481:United States