Managing strategic change.
Strategic business planning is a two-step process--(1) formulation and (2) implementation. While much effort has been placed on how to formulate strategies that are consistent with internal and external environmental pressures, the key lies in making strategies work. Management cannot stop with formulation but must concern itself equally with the implementation process. This means paying attention to the change process and its management.
Bender
A D
AD
School of Management, Widener University, Chester, PA.
Muraphy
A W
AW
Redden
J P
JP
D003132:Commerce / Q000458:organization & administration*; D009936:Organizational Innovation; D010559:Personnel Management / Q000379:methods*; D010934:Planning Techniques