Hospital image based on quality, fact, perception.
Quality "in fact"--appropriate clinical outcomes--and quality in "perception"--consumer evaluation--are two important parts of the "image equation" for a hospital. But, how do administrators use either to promote their institutions? The authors explain how to use both to give your institution the competitive edge.
Newton
M
M
Highland Park Hospital, IL.
Steiber
S R
SR
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D006739:Hospital Administration / Q000592:standards*; D015233:Models, Statistical; D011641:Public Relations; D011787:Quality of Health Care / Q000706:statistics & numerical data*; D014481:United States