title: Management ... working day of a health services manager.
abstract: A varied day for one of the NHS's first marketing managers is in store for Christine Miles, Middlesex Hospital. A key message to get across is that marketing is not just promotion or selling: it is matching the strengths of the organisation to the unmet needs of 'customers'.
authors: Middlesex/UCH Hospitals.
authors: C
authors: C
authors: Miles
mesh_terms: D001071:Appointments and Schedules; D004739:England; D006740:Hospital Administrators; D008389:Marketing of Health Services / Q000458:organization & administration*; D013222:State Medicine; D013647:Task Performance and Analysis