Corporate buying of health care plans: a framework for marketing theory and practice.
Much of the research in health care plan and provider selection has focused on the patient's selection process. The authors report on the increasing need to understand the corporation's decision process in selecting health care plans and providers. Managed care marketers need to understand this process in order to design and market such plans successfully.
Lindenmuth
L J
LJ
School of Management, State University of New York at Binghamton.
Burger
P C
PC
D003132:Commerce; D003625:Data Collection; D003659:Decision Making, Organizational; D006264:Health Benefit Plans, Employee / Q000191:economics*; D007348:Insurance, Health / Q000191:economics*; D008389:Marketing of Health Services / Q000458:organization & administration*; D010934:Planning Techniques; D013597:Systems Analysis; D014481:United States