Where the real money is in planned giving.
In planned giving, 80 percent of the money comes from bequests and 20 percent from life income agreements. But fund raisers still spend most of their time pursuing the 20 percent.
Moran
W J
WJ
St. Luke's Hospital Foundation, Kansas City, MO.
D002608:Charities / Q000706:statistics & numerical data*; D003625:Data Collection; D005653:Fund Raising / Q000706:statistics & numerical data*; D008722:Methods; D014481:United States