title: An integrative overview of the quality dimension: marketing implications for the consumer-oriented health care organization.
authors: Center for Health Services Education and Research, St. Louis University.
authors: S J
authors: SJ
authors: O'Connor
authors: M R
authors: MR
authors: Bowers
mesh_terms: D003258:Consumer Behavior; D006739:Hospital Administration / Q000592:standards*; D008330:Management Audit; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D011787:Quality of Health Care / Q000592:standards*; D012106:Research