title: The how and why of a marketing budget.
authors: C
authors: C
authors: Hughes
authors: M
authors: M
authors: Van Gilse
mesh_terms: D002017:Budgets / Q000458:organization & administration*; D003362:Cost-Benefit Analysis; D005568:Forms and Records Control; D008279:Magnetic Resonance Imaging / Q000191:economics*; D008389:Marketing of Health Services / Q000191:economics*; D011872:Radiology Department, Hospital / Q000191:economics; D014481:United States