The growing threat of AIDS: how marketers must respond.
The authors attempt to expand the dialogue between the health care industry and the marketing discipline on perhaps the most crucial issue facing health care marketers today--AIDS. They offer a critique of a JHCM article by Ronald Paul Hill. Their intent is to prompt a reconsideration of the normative propositions Hill suggests for health care marketers in response to the AIDS crisis.
Boller
G W
GW
Memphis State University.
Bush
A J
AJ
D000163:Acquired Immunodeficiency Syndrome / Q000191:economics*; D006295:Health Resources / Q000600:supply & distribution*; D006801:Humans; D008389:Marketing of Health Services; D014481:United States