Investigating differences in choice decisions for physicians, dentists and lawyers.
This paper presents findings from a study investigating differences in the importance of nineteen criteria in the choice of professionals from three professional groups--physicians, dentists, and lawyers. Knowledge is the most important for all three groups but is less so for doctors. Discussions about the problem and its treatment are both less important for dentists. Six characteristics of professional service providers are used to explain differences.
Hill
C J
CJ
College of Business, Middle Tennessee State University, Murfreesboro 37132.
Garner
S J
SJ
Hanna
M E
ME
D000293:Adolescent; D000328:Adult; D000368:Aged; D002755:Choice Behavior; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003657:Decision Making; D003815:Dentists / Q000592:standards*; D005163:Factor Analysis, Statistical; D005260:Female; D006801:Humans; D007603:Jurisprudence; D007629:Kentucky; D008297:Male; D008875:Middle Aged; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data; D010820:Physicians / Q000592:standards*; D011369:Professional-Patient Relations; D011795:Surveys and Questionnaires