A leasing strategy that weathers the dynamics of the midrange market.
IBM's recent strategies in the midrange market, such as shorter product cycles, more aggressive price/performance, and introducing many more advanced midrange products, have forced midrange users to take a new look at the financial benefits of leasing.
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D003132:Commerce / Q000191:economics; D003201:Computers / Q000191:economics*; D003362:Cost-Benefit Analysis; D007860:Leasing, Property / Q000191:economics*; D014481:United States