Strategic planning for hotel operations: The Ritz-Carlton Hotel Company (Part I).
The Ritz-Carlton Hotel Company won the Malcolm Baldridge National Quality Award in 1992. One key to its success is its strategic planning process. This two-part article reviews the Ritz-Carlton's approach to strategic planning. In particular, it describes (1) the role of senior leadership in the planning process and (2) the specific activities that are associated with plan development and implementation.
Shriver
S J
SJ
Estrella Mountain Community College.
D001315:Australia; D003132:Commerce / Q000458:organization & administration / Q000592:standards*; D006798:Housing / Q000592:standards; D007857:Leadership; D008332:Management Quality Circles; D017146:Models, Organizational; D009936:Organizational Innovation; D009937:Organizational Objectives; D010934:Planning Techniques; D017749:Total Quality Management; D014195:Travel; D014481:United States