Marketing to maximize profitability.
An effective marketing strategy should focus on serving profitable customers, not just adding new ones. The author offers five steps that marketers can follow to ensure that their efforts provide the greatest boost to the bottom line.
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D003258:Consumer Behavior / Q000191:economics*; D005376:Financial Management / Q000379:methods; D007182:Income; D007221:Industry / Q000191:economics / Q000458:organization & administration; D008389:Marketing of Health Services; D010934:Planning Techniques; D011357:Product Line Management / Q000191:economics*; D012107:Research Design; D014481:United States