A gift for Mom: an OB/GYN public relations project--a case study.
Ritchey
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Department of Communication, University of Akron, OH 44325.
D001131:Arkansas; D003142:Communication; D005260:Female; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009035:Mothers; D009774:Obstetrics / Q000191:economics* / Q000706:statistics & numerical data; D010817:Physician-Patient Relations; D014481:United States