Market reform and universal coverage: avoid market failure.
Determining the marketing mix for hospitals, especially those in transition, will require critical analysis to guard against market failure. Managed competition requires careful planning and awareness of pricing components in a free-market situation. Alain Enthoven, writing for the Jackson Hole Group, proposes establishment of a new national system of sponsor organizations--Health Insurance Purchasing Cooperatives--to function as a collective purchasing agent on behalf of small employers and individuals.
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Enthoven
D003132:Commerce / Q000191:economics; D016536:Competitive Medical Plans / Q000191:economics*; D003284:Contract Services / Q000191:economics; D017046:Cost Savings / Q000379:methods; D006291:Health Policy / Q000191:economics*; D015271:Insurance Pools / Q000191:economics / Q000458:organization & administration; D007348:Insurance, Health / Q000191:economics*; D007373:Interinstitutional Relations; D008329:Managed Care Programs / Q000191:economics; D013660:Taxes / Q000191:economics; D014481:United States