Hospital image: a correspondence analysis approach.
In today's competitive health care industry, understanding hospital image is becoming increasingly important. The authors employ a method of analysis that is new to hospital image research--correspondence analysis. They use it to assess the images of 16 hospitals in a competitive health care market in terms of their associated features. Strategic implications of the study findings are presented.
James J. Nance College of Business Administration, Cleveland State University, OH.
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Javalgi
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Whipple
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McManamon
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Edick
D002391:Catchment Area, Health / Q000706:statistics & numerical data; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D004465:Economic Competition; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D006302:Health Services Research; D006761:Hospitals / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D015233:Models, Statistical; D009096:Multi-Institutional Systems / Q000706:statistics & numerical data; D009820:Ohio; D011641:Public Relations / Q000706:statistics & numerical data*