Explaining blood donation: the trust factor.
Appealing to people's altruism may not be the best way to reach those who never donate blood. Rather, the authors found that several variables influence the decision, including whether or not people trust blood banks. Decreasing the perception that there are health risks associated with donating blood can also go a long way toward increasing the declining pool of blood donors.
School of Business, Pennsylvania State University at Erie, USA.
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D000367:Age Factors; D001294:Attitude to Health; D001771:Blood Banks / Q000458:organization & administration*; D001782:Blood Donors / Q000523:psychology* / Q000600:supply & distribution; D016009:Chi-Square Distribution; D003657:Decision Making; D016002:Discriminant Analysis; D005239:Fear; D017408:Guidelines as Topic; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D016015:Logistic Models; D008389:Marketing of Health Services / Q000592:standards; D009518:New York; D010414:Pennsylvania; D012309:Risk-Taking; D012649:Self Concept; D012737:Sex Factors; D011795:Surveys and Questionnaires