Health care seeking behavior of the elderly: an empirical investigation.
The elderly population represents an increasingly large market for health care services and has typically been seen as a homogeneous market segment. This research indicates that the elderly market is in fact a very heterogeneous market which can be segmented by demographic and behavioral characteristics.
Powers
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University of Alabama at Birmingham 35294.
Trawick
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D000368:Aged; D000407:Alabama; D005069:Evaluation Studies as Topic; D005260:Female; D006299:Health Services for the Aged / Q000706:statistics & numerical data*; D006304:Health Status; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008389:Marketing of Health Services; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D012959:Socioeconomic Factors