Using information networks for competitive advantage.
Although the healthcare "information superhighway" has received considerable attention, the use of information technology to create a sustainable competitive advantage is not new to other industries. Economic survival in the new world of managed care may depend on a healthcare delivery system's ability to use network-based communications technologies to differentiate itself in the market, especially through cost savings and demonstration of desirable outcomes. The adaptability of these technologies can help position healthcare organizations to break the paradigms of the past and thrive in a market environment that stresses coordination, efficiency, and quality in various settings.
Pacific Bell Health Care Market Group, San Francisco, CA.
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Rothenberg
D018672:Community Health Planning; D003195:Computer Communication Networks / Q000191:economics*; D004465:Economic Competition; D006801:Humans; D008329:Managed Care Programs / Q000191:economics*; D009936:Organizational Innovation; D011590:Psychology, Industrial; D014481:United States