Opinions of hospital advertising: advertising managers' perspectives.
Bell
J
J
Metropolitan State College, School of Business, Denver, CO 80217, USA.
Vitaska
C R
CR
Frontczak
N T
NT
D000329:Advertising / Q000191:economics / Q000379:methods / Q000706:statistics & numerical data*; D001130:Arizona; D001291:Attitude of Health Personnel; D001509:Bed Occupancy; D003120:Colorado; D006740:Hospital Administrators / Q000523:psychology* / Q000706:statistics & numerical data; D006742:Hospital Bed Capacity; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D009516:New Mexico; D014589:Utah; D014959:Wyoming