Comparison advertising: an analysis of its effectiveness in the medical profession.
Thompson
R C
RC
University of Utah, Salt Lake City 84112.
D000329:Advertising / Q000706:statistics & numerical data*; D001294:Attitude to Health; D016009:Chi-Square Distribution; D002983:Clinical Competence; D003159:Community-Institutional Relations; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003362:Cost-Benefit Analysis; D005069:Evaluation Studies as Topic; D007722:Health Knowledge, Attitudes, Practice; D006774:Hospitals, Osteopathic; D008389:Marketing of Health Services / Q000706:statistics & numerical data; D010021:Osteopathic Medicine / Q000592:standards; D013781:Texas