Marketing management enhances customer relations.
The implementation of automated marketing management systems in hospitals across the United States can change dramatically the way in which a hospital builds business by managing relationships with prospective customers.
Lazarus
I R
IR
Petras
G J
GJ
Bradford
C
C
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D005069:Evaluation Studies as Topic; D005377:Financial Management, Hospital; D007182:Income / Q000706:statistics & numerical data; D008331:Management Information Systems; D008389:Marketing of Health Services / Q000458:organization & administration*; D014481:United States