Demographics and the charitable estate planning marketplace. Part 1--The changing landscape of planned giving.
This award-winning article will appear in two parts. Part 1 examines demographic changes among older Americans and how such changes will, and should, affect planned giving programs. Part 2, which will appear n in the AHP Fall Journal, will more closely examine the various subgroups within the "mature market."
Connell
J E
JE
Duke Children's Hospital, Durham, NC.
D000368:Aged; D002608:Charities / Q000191:economics*; D003710:Demography; D005260:Female; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D009042:Motivation; D009939:Organizations, Nonprofit / Q000191:economics*; D011157:Population Dynamics; D014481:United States; D014918:Wills / Q000191:economics