Creating a market strategy for 'brand loyalty'.
A healthcare organization's financial well-being stems from sound strategic planning, which increasingly requires the merger of marketing intelligence and financial management expertise. As a participant in strategic planning, a hospital's chief financial officer (CFO) ensures that plans achieve organizational goals for growth and return on investment. CFOs can apply their analytical and measurement skills to help determine areas of strength and potential growth, then match those services to market segments.
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D005377:Financial Management, Hospital / Q000639:trends*; D006301:Health Services Needs and Demand / Q000706:statistics & numerical data; D007182:Income; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D011357:Product Line Management; D014481:United States