A multivariate analysis of choice criteria for hospitals.
This study determines the choice criteria used by consumers in selecting a hospital and provides information useful to hospital administrators in planning and implementing marketing efforts directed toward potential consumers. The findings suggest that physical plot, previous experience with the hospital, location of hospital, overall cost, and reputation of the hospital were important factors in selecting a hospital.
Southeast Missouri State University.
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Heischmidt
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Hekmat
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Gordon
D000328:Adult; D002755:Choice Behavior; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003710:Demography; D005163:Factor Analysis, Statistical; D005260:Female; D006761:Hospitals / Q000592:standards*; D006801:Humans; D008297:Male; D008875:Middle Aged; D015146:Midwestern United States; D015999:Multivariate Analysis; D011787:Quality of Health Care / Q000592:standards* / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires