Marketing imaging services.
"Communication with physicians and patients is critical to successfully marketing technology," says Mr. Bouchard, author of a new handbook for radiology managers. In this section from his book, he describes the components of a successful marketing plan and tries to dispel several myths about marketing. He also describes benchmarks for success, and provides a sample plan to promote mammography services.
Bouchard
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East Tennessee Baptist Hospital, Knoxville.
D003952:Diagnostic Imaging / Q000191:economics*; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods; D011872:Radiology Department, Hospital / Q000458:organization & administration*; D014481:United States