Referring physician database: the cornerstone of a successful marketing program.
In the language of authors Thomas Dunlap and Hedy Rogers, increased competition, "turf wars" and shifting demographics have made developing a keen competitive edge vital to growing and maintaining group practice income. They present the referring physician database as one method for satisfying the needs of a group's customer base.
Dunlap
T
T
Radiology Group of New Brunswick, P.A., South River, NJ 08882.
Rogers
H
H
D016208:Databases, Factual; D006123:Group Practice / Q000191:economics / Q000458:organization & administration*; D007255:Information Services; D008389:Marketing of Health Services / Q000379:methods; D010934:Planning Techniques; D011871:Radiology / Q000458:organization & administration; D012017:Referral and Consultation / Q000458:organization & administration* / Q000706:statistics & numerical data; D014481:United States