Gray marketing.
Coleman
L J
LJ
School of Business & Economics, Salem State College, MA 01970, USA.
Militello
J
J
D000329:Advertising / Q000639:trends*; D000368:Aged; D003132:Commerce; D003258:Consumer Behavior; D004465:Economic Competition; D006801:Humans; D009939:Organizations, Nonprofit; D014481:United States