Health care in the future may be as close as your neighborhood retail store: the case of Mount Sinai Hospital, Chicago.
The hospital industry nationwide has undergone tremendous changes over the past several years. As a result, hospitals have had to develop new marketing strategies for survival, diversifying their services and seeking new non-hospital sources of revenue. This case study focuses on the successful development of the Family Health Corners, a pair of primary care medical practices sponsored by Mount Sinai Medical Center (Chicago) and located inside Zayre Department Stores.
Greenspan
B
B
Mount Sinai Hospital Medical Center of Chicago, IL, USA.
Leventhal
R C
RC
D000554:Ambulatory Care Facilities / Q000600:supply & distribution*; D002641:Chicago; D004465:Economic Competition; D005194:Family Practice / Q000191:economics / Q000458:organization & administration* / Q000639:trends; D006297:Health Services Accessibility; D006754:Hospital Restructuring / Q000639:trends*; D006781:Hospitals, Satellite / Q000600:supply & distribution; D006786:Hospitals, Urban; D008389:Marketing of Health Services / Q000379:methods*; D011203:Poverty; D011357:Product Line Management / Q000191:economics / Q000639:trends