Market testing. What am I bid?
Walsall's experience of marketing testing for urology services was that it is a difficult, time-consuming but thoroughly worthwhile process. We believe that a much improved level of service will be available to Walsall residents, representing excellent value for money. Turning the spotlight on to this particular specialty resulted in local provider trusts showing increased willingness to address the clinical management and quality issues about which the HA had expressed concern.
Barrett
V
V
Walsall Health Authority.
D003164:Competitive Bidding; D003253:Consultants; D004739:England; D008389:Marketing of Health Services / Q000379:methods*; D015397:Program Evaluation; D014573:Urology Department, Hospital / Q000458:organization & administration*; D014850:Waiting Lists