Making the most of conspicuous production in hospital marketing.
In today's marketplace, having an effective marketing strategy is key to changing a hospital's image as well as the nature of the product/service. To make the strategy effective, the focus of hospital administrators should be on getting the most out of the hospital's budget, and making a socially responsible decision that can maximize the contribution margin of all marketing expenditures. This article presents a model which attempts to maximize the contribution of various inputs toward a better image and conspicuousness of a hospital.
Kassaye
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Marketing Department, Bentley College, Waltham, MA 02154, USA.
Mirmirani
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D002017:Budgets; D006740:Hospital Administrators; D006752:Hospital Planning / Q000191:economics*; D008389:Marketing of Health Services / Q000379:methods*; D018803:Models, Economic; D011357:Product Line Management / Q000191:economics; D011641:Public Relations; D014481:United States