Is an "ideal" service institution image the same for all referral sources? The case of chemical dependency treatment programs.
In a competitive market like chemical dependency treatment, segmenting the professional referral market according to an "ideal" service image may offer a service institution a strategic advantage. Results of this study suggest that while different professionals in a referral market may attach differential importance to the same service feature, a favorable or unfavorable "image" seems to encompass how well both the professional and the professionals' client are treated by the service institution.
Johnson
K
K
Old Dominion University.
LaTour
M S
MS
D000704:Analysis of Variance; D004616:Emblems and Insignia; D017144:Focus Groups; D006801:Humans; D008389:Marketing of Health Services; D009275:Names; D015279:Organizational Culture; D015397:Program Evaluation / Q000706:statistics & numerical data; D012017:Referral and Consultation / Q000706:statistics & numerical data*; D015206:Southwestern United States; D016320:Substance Abuse Treatment Centers / Q000592:standards / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires