Sales: evaluating the return on investment.
In this article, a case study is presented to illustrate the ways in which sales programs have evolved in healthcare organizations over the last few years. The importance of developing a system of tracking sales so revenues can be tied to sales efforts is emphasized.
Snow
J L
JL
National Health and Business Strategies, Inc., Oakbrook, IL.
D000066:Accounting / Q000379:methods*; D002641:Chicago; D005069:Evaluation Studies as Topic; D005377:Financial Management, Hospital / Q000379:methods*; D017721:Hospital Costs / Q000706:statistics & numerical data; D006761:Hospitals / Q000706:statistics & numerical data; D007449:Investments / Q000191:economics*; D008389:Marketing of Health Services / Q000191:economics*; D009937:Organizational Objectives; D014481:United States