Taking on Goliath. M.D. Health Plan, New Haven, CT.
D054598:Blue Cross Blue Shield Insurance Plans; D003159:Community-Institutional Relations; D003237:Connecticut; D004465:Economic Competition / Q000639:trends; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006293:Health Promotion; D008389:Marketing of Health Services / Q000379:methods*; D013690:Television