How a heart network can influence a cardiovascular product line.
The authors believe that a viable heart network program can give tertiary centers the competitive edge in cardiology marketing, can provide the opportunity to fine-tune cardiovascular product lines and can position hospitals to meet the challenges of the next decade in healthcare. However, success will be determined by an institution's ability to carefully balance cost and quality issues.
Cotham
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P
Tulsa Regional Medical Center, OK.
Gilmer
C
C
D000407:Alabama; D016507:Cardiology Service, Hospital / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data; D003625:Data Collection; D006751:Hospital Information Systems; D006764:Hospitals, Community / Q000458:organization & administration; D007182:Income / Q000706:statistics & numerical data; D009825:Oklahoma; D009935:Organizational Affiliation; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management / Q000458:organization & administration*; D015397:Program Evaluation / Q000706:statistics & numerical data; D012017:Referral and Consultation / Q000458:organization & administration*; D012041:Regional Medical Programs / Q000458:organization & administration*