Marketing health care to employees: the structure of employee health care plan satisfaction.
Providing cost-contained comprehensive quality health care to maintain healthy and productive employees is a challenging problem for all employers. Using a representative panel of metropolitan employees, the author investigates the internal and external structure of employee satisfaction with company-sponsored health care plans. Employee satisfaction is differentiated into four meaningful groups of health care benefits, whereas its external structure is supported by the traditional satisfaction paradigms of expectation-disconfirmation, attribution, and equity. Despite negative disconfirmation, employees register sufficiently high health care satisfaction levels, which suggests some useful strategies that employers may consider implementing.
Mascarenhas
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OA
College of Business Administration, University of Detroit Mercy, MI.
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D006264:Health Benefit Plans, Employee / Q000706:statistics & numerical data*; D006302:Health Services Research; D008389:Marketing of Health Services / Q000379:methods* / Q000706:statistics & numerical data; D015146:Midwestern United States; D011795:Surveys and Questionnaires