Why technical-market research?
Customers frequently need assistance in knowing what they want or might need. One process, technical-market research, helps understand the mind of the consumer so that the voice of the customer can be better translated into new products by designers, engineers, and marketers.
Lauglaug
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Goodyear Tire & Rubber Co., Akron, OH.
D003258:Consumer Behavior; D007221:Industry / Q000458:organization & administration*; D008962:Models, Theoretical; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods*; D012107:Research Design; D013597:Systems Analysis; D014481:United States