Marketing an investigational drug service.
The customer survey was a useful tool for marketing the IDS. It provided guidelines for making decisions about the best use of limited human and material resources. Analyzing the results of the survey provided new priorities and directions for the IDS. These results were then used in conjunction with pharmacy financial and operational data to focus on areas of greatest importance to the customers and the pharmacy. Physicians should not be reluctant to pursue compassionate use treatments because of the administrative programs responsibilities that accompany such programs. Every patient should have the opportunity to benefit from alternative therapies that are investigational. For the quality of patient care to be maintained or even enhanced when studies are conducted, nurses must be well trained. The marketing survey fulfilled its purpose of identifying service gaps and allowing us to improve our services.
Parkland Memorial Hospital, Dallas, TX.
V B
VB
Johnson
V
V
Crane
J N
JN
Hayman
D015400:Clinical Nursing Research; D002986:Clinical Trials as Topic / Q000191:economics*; D003258:Consumer Behavior; D015507:Drugs, Investigational / Q000627:therapeutic use*; D006742:Hospital Bed Capacity; D006784:Hospitals, Teaching / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008505:Medical Staff, Hospital / Q000706:statistics & numerical data; D009741:Nursing Staff, Hospital / Q000706:statistics & numerical data; D010607:Pharmacy Service, Hospital / Q000458:organization & administration* / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D013781:Texas