Implementing marketing strategy (Part four).
Every organization must monitor and evaluate the performance of its marketing strategies. The health care marketer must continually develop effective measures related to outcomes so that marketing efforts can be justified and garnish the support and resources they deserve. A major task for the marketing executive for the next decade is to develop marketing strategies and prove that those strategies are being met and that they help the health care organization carry out its objective to meet its mission.
Dodson
D C
DC
Pfeiffer College, Charlotte, NC 28206.
Dotson
M
M
McIlwain
T F
TF
Young
D
D
D005375:Financial Audit; D008330:Management Audit; D008389:Marketing of Health Services / Q000458:organization & administration*; D017146:Models, Organizational; D010934:Planning Techniques; D015397:Program Evaluation / Q000191:economics / Q000379:methods*; D014481:United States