Practical applications of healthcare marketing ethics.
All businesses--healthcare businesses in particular--have an absolute duty to treat their customers ethically; anything less is unacceptable. Author Goldman discusses four ethical principles that can be applied to help ensure that marketing decisions conform to the highest ethical standards.
Goldman
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Healthcare Management Consortium, Inc., San Francisco, CA.
D004991:Ethics, Institutional; D017408:Guidelines as Topic; D006739:Hospital Administration / Q000592:standards; D008389:Marketing of Health Services / Q000592:standards*; D014481:United States