Moving in on newcomers. Revamped direct mail program yields 13 percent response. Sherman Health Systems, Elgin, IL.
D003258:Consumer Behavior; D015709:Correspondence as Topic; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D007087:Illinois; D008389:Marketing of Health Services / Q000379:methods*; D009937:Organizational Objectives; D011641:Public Relations; D013997:Time Factors