Prototyping: a key to managing product development.
Extended development cycles put companies at risk through loss of sales, margins, market share, and credibility as innovators. The author suggests constructing early-stage models to provide a dress rehearsal for new products and help companies develop products in less time.
Droz
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Carnegie Mellon University.
D003362:Cost-Benefit Analysis; D003659:Decision Making, Organizational; D003661:Decision Support Techniques; D007221:Industry / Q000458:organization & administration*; D008961:Models, Structural; D010934:Planning Techniques; D011357:Product Line Management / Q000191:economics / Q000379:methods*; D011367:Professional Staff Committees / Q000191:economics / Q000458:organization & administration; D014481:United States