A plan to overcome resistance to managed care.
A managed-care plan is attempting to reverse New Yorkers' negativity toward managed care. The focus is on giving consumers adequate information and access to allow them to make prudent health care choices.
Oxford Health Plans, New York City.
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Silverstein
D001294:Attitude to Health; D003258:Consumer Behavior; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration* / Q000592:standards; D008389:Marketing of Health Services / Q000379:methods*; D009519:New York City; D010565:Persuasive Communication; D010934:Planning Techniques; D011787:Quality of Health Care