Health care marketing professionals: messengers and facilitators of change.
McManis
G L
GL
McManis Associates Inc., Washington, DC.
Frey
L L
LL
D003362:Cost-Benefit Analysis; D017048:Health Care Costs / Q000639:trends; D018166:Health Care Reform / Q000191:economics; D006740:Hospital Administrators; D006752:Hospital Planning / Q000639:trends; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000639:trends; D011787:Quality of Health Care / Q000191:economics; D018511:Systems Integration; D014481:United States