Market signaling for physicians.
A Market Signal is a marketing activity that provides information beyond the mere form of that activity. Market Signals reveal levels of the unobserved. Signals occur in a variety of marketing phenomena: advertising, pricing, quality, competitive response to name but a few. In this paper we examine the use of market signals for physicians and provide a set of recommendations on how physicians can better utilize signals in their marketing efforts.
Herbig
P
P
College of Commerce and Business Administration, Jacksonville State University, AL 36265.
Milewicz
J
J
D003258:Consumer Behavior; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D009633:Nonverbal Communication; D010465:Perception; D011216:Practice Management, Medical; D011331:Private Practice / Q000191:economics; D014481:United States