The impact of an internal marketing program on accounts receivable.
Madden
C S
CS
Hankamer School of Business, Baylor University, Waco, TX 76798.
Caballero-Cooper
M J
MJ
Speen
G B
GB
Morgan
V
V
D000067:Accounts Payable and Receivable; D002140:California; D003625:Data Collection; D004649:Employee Incentive Plans; D005377:Financial Management, Hospital / Q000706:statistics & numerical data / Q000639:trends*; D008389:Marketing of Health Services / Q000191:economics*; D015397:Program Evaluation