Accountability, program performance, and profitability. Part 1: How to assess fund-raising program performance.
Part 1 of this article examines ways to measure the performance of fund development programs. Part 2, which will appear in the AHP Fall journal, will provide additional tools for demonstrating the efficiency, effectiveness, and profitability of these same fund development programs.
Greenfield
J M
JM
Hoag Memorial Hospital Presbyterian, Newport Beach, CA.
D002608:Charities / Q000145:classification; D005653:Fund Raising / Q000458:organization & administration / Q000592:standards*; D006758:Hospital Volunteers / Q000592:standards; D006788:Hospitals, Voluntary / Q000191:economics*; D009937:Organizational Objectives; D015397:Program Evaluation / Q000379:methods*; D012941:Social Responsibility; D014481:United States