Physical environment as a hospital marketing tool.
People use tangible cues to form opinions about intangible products such as health care. This paper examines roles that physical environment tangible cues play in: (1) communicating with patients, doctors and staff members; (2) creating favorable patient attitudes; (3) developing positive service quality perceptions; and (4) market segmentation, targeting, and positioning.
Valdosta State College, GA.
J
J
Baker
C W
CW
Lamb
D003142:Communication; D003625:Data Collection; D005069:Evaluation Studies as Topic; D006272:Health Facility Environment; D015285:Hospital-Patient Relations; D006801:Humans; D007374:Interior Design and Furnishings; D008389:Marketing of Health Services / Q000458:organization & administration*; D017060:Patient Satisfaction; D014481:United States