Changing consumer perceptions in healthcare marketing.
This paper serves as a survey of how hospitals are looking for new and innovative ways to market their hospital (E.R.) to the consumer. Traditionally, the Emergency Department in a hospital was the area that consistently lost money. Today more than ever, MBA's and other business professionals are being hired by hospitals in order to reverse this spiraling trend. This paper deals with hospitals across the U.S. who have employed many new and exciting ways of marketing a service to the consumer in a way that has never been done before.
Rothschild
M
M
Fairleigh Dickinson University, Teaneck, NJ, USA.
Healey
J
J
D000163:Acquired Immunodeficiency Syndrome; D003258:Consumer Behavior / Q000191:economics*; D004636:Emergency Service, Hospital / Q000191:economics / Q000458:organization & administration*; D005190:Family; D017144:Focus Groups; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D008511:Medicine; D009936:Organizational Innovation; D013038:Specialization; D014481:United States; D014850:Waiting Lists