Breaking into cancer's big leagues. Image campaign with modest budget brings Texas-sized results. Northeast Medical Center Hospital, Humble, TX.
D002173:Cancer Care Facilities / Q000458:organization & administration*; D004465:Economic Competition; D006744:Hospital Bed Capacity, 100 to 299; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D008403:Mass Screening / Q000458:organization & administration; D009369:Neoplasms / Q000175:diagnosis; D012017:Referral and Consultation / Q000458:organization & administration; D013781:Texas