The art of strategic sales alignment.
As companies move through the stages of their corporate life cycle, many fail to adjust their sales model to meet new business requirements. This article illustrates that problem with a case study of a major telecommunications organization and includes a three-step process that can be used during strategic planning and budgeting.
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D002017:Budgets / Q000458:organization & administration; D003132:Commerce / Q000191:economics / Q000458:organization & administration; D003659:Decision Making, Organizational; D007221:Industry / Q000191:economics / Q000458:organization & administration; D008389:Marketing of Health Services; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management / Q000191:economics / Q000458:organization & administration*; D014481:United States