Medicaid, a new frontier for managed care ... but it's a very tough sell.
June Stollman of Healthscope/United writes about the marketing of an HMO to Medicaid recipients in New York City. Getting the patients to use the HMO rather than their local hospital emergency room was only one of the challenges they faced.
Stollman
J
J
Healthscope/United, New York, NY 10014, USA.
D005006:Ethnicity; D007398:Interpersonal Relations; D008329:Managed Care Programs / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D008484:Medicaid / Q000191:economics / Q000458:organization & administration*; D008507:Medically Underserved Area; D009519:New York City; D014481:United States; D014505:Urban Population