The recovery of Bay State Health Care.
Blue Cross and Blue Shield of Massachusetts acquired Bay State Health Care after the HMO's tumultuous downturn. The case study described herein provides a useful lesson in the moves that must be made, particularly in an era of health care consolidation and intensive competition, to maintain health plan stability and reinforce its position in the marketplace.
Maltz
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Blue Cross and Blue Shield of Massachusetts, Boston 02110.
D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics*; D004465:Economic Competition; D005376:Financial Management / Q000191:economics; D006279:Health Maintenance Organizations / Q000191:economics*; D008404:Massachusetts; D009935:Organizational Affiliation / Q000191:economics*; D010067:Ownership / Q000191:economics; D011340:Problem Solving