Risky ad business. Humorous TV spots boost referral calls with 24-hour appointment guarantees. Clarkson Hospital.
D000329:Advertising / Q000191:economics / Q000379:methods; D001071:Appointments and Schedules; D003362:Cost-Benefit Analysis; D006745:Hospital Bed Capacity, 300 to 499; D006764:Hospitals, Community / Q000458:organization & administration; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D009329:Nebraska; D010821:Physicians, Family / Q000706:statistics & numerical data; D012017:Referral and Consultation / Q000191:economics / Q000458:organization & administration*; D013690:Television; D014925:Wit and Humor as Topic