How to rest on your laurels. Not! Print ads and direct mail boost enrollment in hospital's PPO. St. Francis Hospital, Memphis, Tennessee.
D006746:Hospital Bed Capacity, 500 and over; D006764:Hospitals, Community / Q000458:organization & administration*; D007221:Industry; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D011243:Preferred Provider Organizations / Q000458:organization & administration*; D011357:Product Line Management / Q000458:organization & administration; D013714:Tennessee