Accountability, program performance, and profitability. Part 2: Comparative analysis, profitability, and forecasting.
Part 1 of this article, which appeared in the AHP Spring Journal, examined ways to measure the performance of fund development programs. Part 2 provides additional tools for demonstrating the efficiency, effectiveness, and profitability of these same fund development programs.
Greenfield
J M
JM
Hoag Memorial Hospital Presbyterian, Newport Beach, CA.
D003362:Cost-Benefit Analysis / Q000379:methods / Q000706:statistics & numerical data; D003625:Data Collection; D005653:Fund Raising / Q000379:methods / Q000592:standards* / Q000706:statistics & numerical data; D006788:Hospitals, Voluntary / Q000191:economics*; D007182:Income / Q000706:statistics & numerical data; D015397:Program Evaluation / Q000379:methods*; D014481:United States