Brand management: only the strong survive.
Competition, consolidation, and couponing have made consumers savvier and brand loyalty shakier. As a result, nurturing the all-important brand demands a new level of creativity and an increased attention to strategy. Often it means a closer look at logos and package design.
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D000329:Advertising / Q000379:methods*; D001154:Art; D004465:Economic Competition; D007221:Industry / Q000191:economics; D011340:Problem Solving; D011357:Product Line Management / Q000191:economics*; D014481:United States