Health agencies and fundraising success.
Non-profit health agencies face critical decisions when allocating resources for fundraising efforts. Agency managers and board members need to consider the pros and cons of using in-house or contracted fundraisers. Marketing expenditures, target populations, and fundraising techniques must be determined. A recent study analysed data from 85 Canadian health agencies to learn more about the characteristics of agencies that are successful in fundraising. This article provides a brief description of the study and its findings.
O'Brecht
M
M
Medical Research Council of Canada.
Doutriaux
J
J
D002170:Canada; D003365:Costs and Cost Analysis / Q000706:statistics & numerical data; D005069:Evaluation Studies as Topic; D005653:Fund Raising / Q000706:statistics & numerical data*; D007182:Income; D017063:Outcome Assessment, Health Care / Q000191:economics* / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014837:Voluntary Health Agencies / Q000191:economics* / Q000706:statistics & numerical data