Employee decision making and the successful marketing of hospital wellness products.
Hospitals are beginning to pursue employee wellness services as a promising diversification opportunity. However, a marketing concept approach to new product development may be needed for hospitals to compete and succeed in this unique product area. A model of employee decision making relative to wellness offerings is presented here. The model can serve as a fundamental starting point in hospitals' adoption of a marketing concept approach to developing products for the employee wellness market.
Campbell
D P
DP
Department of Marketing and Economics, Valdosta State College, GA 31698.
Busbin
J W
JW
D003657:Decision Making; D006293:Health Promotion / Q000458:organization & administration*; D006761:Hospitals; D007221:Industry; D007373:Interinstitutional Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D009786:Occupational Health Services / Q000706:statistics & numerical data*; D011357:Product Line Management / Q000458:organization & administration*; D016730:Program Development / Q000592:standards; D014481:United States