The role of marketing for GDPs (general dentist practitioners).
Dentists, while recognising the need to be more marketing orientated, still have some way to go to improve the perception of themselves and their services in the eyes of the public. Nigel Coates and John Willans suggest some ways to address the barriers to visiting dentists.
Coates
N
N
Newcastle Business School, Unviersity of Northumbria.
Willans
J
J
D003625:Data Collection; D003752:Dental Health Services / Q000458:organization & administration*; D005792:General Practice, Dental / Q000458:organization & administration* / Q000592:standards; D017408:Guidelines as Topic; D008389:Marketing of Health Services; D010934:Planning Techniques; D012380:Role; D013218:State Dentistry; D006113:United Kingdom