Patient education: a potential marketing tool for the private physician.
To keep pace with increasing competition, the private physician is encouraged to consider a patient education program as a marketing tool. Meeting the educational needs of patients is presented as an opportunity to create a trusting environment in the practice, enhance the doctor-patient relationship, and increase the active role of the patient in the health care process. A management model is proposed for successfully planning, organizing, staffing, leading, and controlling the patient education program.
Sellinger School of Business and Management, Loyola College, Baltimore, MD.
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D001296:Audiovisual Aids; D007990:Libraries; D008389:Marketing of Health Services / Q000379:methods*; D010174:Pamphlets; D010353:Patient Education as Topic / Q000379:methods / Q000458:organization & administration*; D010820:Physicians; D010934:Planning Techniques; D011216:Practice Management, Medical / Q000191:economics*; D011331:Private Practice; D016730:Program Development / Q000379:methods*; D014481:United States