Poor reception.
Patients who go private do so because their negative judgements of the NHS are based on media reports and hearsay, not facts or direct experience. To compete, say Joan Higgins and Rose Wiles, the NHS is going to have to unscramble its messages.
Higgins
J
J
Manchester University.
Wiles
R
R
D001294:Attitude to Health; D016304:Hospitals, Private / Q000706:statistics & numerical data*; D017060:Patient Satisfaction; D011787:Quality of Health Care; D013222:State Medicine / Q000592:standards*; D006113:United Kingdom; D014850:Waiting Lists