A game plan for regional marketing.
Should your company consider taking a niche-marketing approach to fragmented national markets? Regional marketing is not for every firm or for every product or service. Here are the pluses to consider, as well as the pitfalls that must be overcome, before wading into regional waters.
Linneman
R E
RE
Saint Joseph's University, Philadelphia.
Stanton
J L
JL
D000329:Advertising / Q000191:economics / Q000379:methods*; D002391:Catchment Area, Health / Q000191:economics; D003710:Demography; D008389:Marketing of Health Services; D010934:Planning Techniques; D011357:Product Line Management / Q000191:economics / Q000379:methods*; D012959:Socioeconomic Factors; D014481:United States