The media/information richness model as prescription for some health care service ills.
Because consumers are demanding more and better information from their health care providers, improving effectiveness and efficiency of communications is one way that health care providers can gain a competitive edge. The authors propose that health care communication effectiveness and efficiency can be improved by using the Media/Information Richness Model (MIR) in planning service delivery systems.
Mundt
J
J
University of the Pacific.
Driver
R W
RW
D003142:Communication; D017598:Efficiency, Organizational; D005246:Feedback; D006801:Humans; D007255:Information Services / Q000592:standards*; D017145:Models, Educational; D010353:Patient Education as Topic / Q000379:methods / Q000592:standards*; D017060:Patient Satisfaction; D011369:Professional-Patient Relations; D014481:United States