Enhancing the usefulness of quadrant analysis in hospitals: a marriage with discriminant analysis.
This paper first looks at traditional quadrant analysis as used in contemporary research. Next, we show an extension to include multiple brands on the same quadrant chart--again consistent with current practice. Then, multiple discriminant analysis results are merged with the quadrant chart data. This makes the resultant chart even more actionable. While the example uses health care data, the methods outlined can be used in other segments of the service industry, as well as for more tangible products. The only limit is the researcher's imagination.
Gary Mullet Associates, Inc., Lawrenceville, GA 30244.
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D003258:Consumer Behavior / Q000706:statistics & numerical data*; D016002:Discriminant Analysis; D006761:Hospitals / Q000592:standards* / Q000706:statistics & numerical data; D008389:Marketing of Health Services / Q000592:standards; D015233:Models, Statistical; D011787:Quality of Health Care / Q000706:statistics & numerical data*; D012107:Research Design; D014481:United States