Quality as a strategic weapon.
Motorola, Northern Telecom, Federal Express, and Cintas have reaped the benefits of implementing quality-oriented strategies. While other forms of competitive advantage are either short-lived or can be quickly duplicated, these firms have shown that only companywide quality is virtually unassailable.
Raynor
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D004465:Economic Competition; D007221:Industry / Q000191:economics / Q000458:organization & administration / Q000592:standards*; D015274:Interdepartmental Relations; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management / Q000191:economics / Q000458:organization & administration / Q000592:standards*; D011785:Quality Assurance, Health Care / Q000191:economics / Q000458:organization & administration; D011786:Quality Control; D014481:United States