Combining service marketing and strategic alliances in health care.
With or without federal health care reform to impact the delivery of health care services in the U.S., hospitals must commit to service marketing and strategic alliances as a fundamental business strategy. Service marketing not only differentiates the provider, but with the proper programs in place, it may actually facilitate the formation of strategic alliances. The combination of these strategies will be particularly effective in preparing for any health care policy change.
Lazarus
I R
IR
National Health Enhancement Systems, Phoenix, AZ.
D003191:Comprehensive Health Care / Q000458:organization & administration*; D003258:Consumer Behavior; D006265:Health Care Coalitions; D006739:Hospital Administration / Q000639:trends*; D007373:Interinstitutional Relations; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends*; D010934:Planning Techniques; D014481:United States