Up close and personal.
Has the mass market really fragmented, or has technology just given us the tools to break it apart? Either way, American business has hung its hat on the database and moved towards the ultimate in niche marketing: building relationships with individual consumers. Here's how to find them, what to say, and how to work this new approach into your strategic thinking.
D003258:Consumer Behavior; D008331:Management Information Systems / Q000639:trends*; D008389:Marketing of Health Services / Q000458:organization & administration / Q000639:trends; D010934:Planning Techniques; D011357:Product Line Management / Q000458:organization & administration / Q000639:trends; D014481:United States