Clinigraphics: using age demography and lifetime medical evaluation chronologies to estimate the market potential of the pre-Medicare age cohort.
While much emphasis has recently been placed upon serving the health care needs of the elderly, a powerful and profitable market exists within the pre-Medicare cohort (persons aged 45-64). The current and expected growth of this group over the next 20 years will create a boon of opportunity for health care providers. This article discusses these realities and introduces a construct, "clinigraphics," which represents a novel way of quantifying the impact of encouraging health evaluations to influence the consumption of health care services among this cohort.
National Medical Enterprises, Inc., Santa Monica, CA.
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Johnson
D000367:Age Factors; D000368:Aged; D002140:California; D003710:Demography; D005260:Female; D005544:Forecasting; D006301:Health Services Needs and Demand / Q000706:statistics & numerical data / Q000639:trends*; D006761:Hospitals / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D006278:Medicare / Q000706:statistics & numerical data*; D008875:Middle Aged; D015233:Models, Statistical; D010351:Patient Discharge / Q000706:statistics & numerical data / Q000639:trends; D014481:United States