Willingness to pay for antihypertensive therapy--further results.
A measurement experiment regarding willingness to pay for antihypertensive therapy is reported. A new type of binary willingness to pay question is used, that allows for different degrees of certainty with respect to the responses. Mean willingness to pay is derived from a simple expected utility model and estimated using maximum likelihood methods. The estimated parameters are highly significant, with predicted signs, and imply a mean willingness to pay of about SEK 800 ($130) per month. The explanatory power of the equation that only includes 'certain' yes/no responses is, as expected, much higher than that of the equation where only 'uncertain' responses are included.
Johannesson
M
M
Centre for Health Economics, Stockholm School of Economics, Sweden.
Johansson
P O
PO
Kriström
B
B
Gerdtham
U G
UG
D001294:Attitude to Health; D005069:Evaluation Studies as Topic; D005251:Fees, Medical / Q000706:statistics & numerical data*; D005382:Financing, Personal / Q000706:statistics & numerical data*; D006302:Health Services Research / Q000379:methods; D006801:Humans; D006973:Hypertension / Q000191:economics* / Q000628:therapy*; D016015:Logistic Models; D016017:Odds Ratio; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D012044:Regression Analysis; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D013548:Sweden; D014836:Volition