Nursing home selection: replication, decision recency and strategic implications.
This work replicates the essence of prior studies of nursing home selection while paying particular attention to differences between recent and nonrecent decision makers. A number of strategic implications are presented for the marketing of a nursing home along the dimensions that are critical to consumers.
Van Auken
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Department of Finance and Marketing, California State University, Chico 95929.
D002755:Choice Behavior; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003657:Decision Making; D006297:Health Services Accessibility; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000592:standards*; D009735:Nursing Homes / Q000458:organization & administration / Q000592:standards* / Q000706:statistics & numerical data; D011787:Quality of Health Care; D015203:Reproducibility of Results; D011795:Surveys and Questionnaires; D014481:United States