Hospital usage of marketing research over a ten year period.
The acceptance and use of marketing techniques and concepts in the health care area is a phenomenon well known to most marketers. Prior to 1979, marketing in the health care field was relatively unknown. Since that time, however, the growth of health care marketing has not been accompanied by commensurate growth in marketing research efforts.
Sanchez
P M
PM
College of Commerce and Finance, Villanova University, PA 19085, USA.
D003625:Data Collection; D006739:Hospital Administration / Q000706:statistics & numerical data*; D006740:Hospital Administrators; D008137:Longitudinal Studies; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D010414:Pennsylvania