The key to marketing to older consumers.
Marketers must put aside stereotypes and unexamined assumptions to reach older consumers. In this article, the author details their values and describes a technique that can be used to effectively position a product or service in older consumers' minds.
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Wolfe
D000368:Aged; D003258:Consumer Behavior; D006801:Humans; D007221:Industry / Q000458:organization & administration; D008019:Life Style; D008389:Marketing of Health Services; D008875:Middle Aged; D011357:Product Line Management / Q000379:methods*; D014481:United States