Retooling the baby factory image. Promotion of new center captures 'warm fuzzy' market. Fairfax Hospital.
D000329:Advertising / Q000379:methods; D002648:Child; D003258:Consumer Behavior; D005260:Female; D006746:Hospital Bed Capacity, 500 and over; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008430:Maternal-Child Health Centers / Q000458:organization & administration*; D009775:Obstetrics and Gynecology Department, Hospital / Q000458:organization & administration*; D012017:Referral and Consultation; D014768:Virginia