Setting new standards for customer advocacy.
Dell Computer Corporation pioneered the direct marketing of personal computers in 1984 and became the first company in the PC industry to offer manufacturer-direct technical support. According to surveys of corporate buyers, the company provides the best after-sale service and support of any computer maker. Here's how Dell has institutionalized the delivery of customer satisfaction.
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D003132:Commerce / Q000458:organization & administration / Q000592:standards*; D003258:Consumer Behavior; D004526:Efficiency; D008838:Microcomputers; D015279:Organizational Culture; D010934:Planning Techniques; D011358:Product Surveillance, Postmarketing / Q000379:methods / Q000592:standards; D011786:Quality Control; D014481:United States