Have health care professionals adopted the marketing concept?
The marketing concept is a philosophical foundation of marketing which states that an organization's key task is to discover what target markets want and need, and to deliver the desired products and services with more satisfaction than does the competition. This study surveyed nurses, physicians and hospital administrators to determine the degree of acceptance of the marketing concept as a managerial orientation for hospitals.
Hampton
G M
GM
School of Business, San Francisco State University, CA 94132.
D001291:Attitude of Health Personnel; D002140:California; D016009:Chi-Square Distribution; D006740:Hospital Administrators / Q000523:psychology; D006801:Humans; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D015999:Multivariate Analysis; D009726:Nurses / Q000523:psychology; D010684:Philosophy; D010820:Physicians / Q000523:psychology; D011795:Surveys and Questionnaires; D014481:United States