How have hospitals faced the pricing issues of the 1990's?
National health care expenditures are rising rapidly, bringing on a health care financing crisis. For this reason, it is useful to see how hospitals are facing the price issues of the 1990's. This study examines the price strategies hospitals follow and analyzes their observations on price sensitivity and payer mix. The results clearly show that hospitals have not given much attention to the pricing variable. The study suggests that marketing and finance will have to work closely together in developing future pricing strategies.
College of Business and Economics, University of Wisconsin-Whitewater 53190.
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Kleimenhagen
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Naidu
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GD
Pillari
D003625:Data Collection; D003659:Decision Making, Organizational; D005069:Evaluation Studies as Topic; D005377:Financial Management, Hospital / Q000379:methods* / Q000706:statistics & numerical data; D006301:Health Services Needs and Demand / Q000191:economics; D006302:Health Services Research; D017722:Hospital Charges / Q000706:statistics & numerical data; D017721:Hospital Costs; D007349:Insurance, Health, Reimbursement / Q000706:statistics & numerical data; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods / Q000706:statistics & numerical data; D011907:Rate Setting and Review / Q000379:methods* / Q000706:statistics & numerical data; D014481:United States