A normative model of hospital marketing decision making.
A hospital marketing model is proposed for use as a framework for applying marketing strategy and concepts to hospitals. The cells of the model, primarily summarizing the many decisions of the marketing management process as can be applied to hospitals, are justified by the health care marketing literature.
Hammond
K L
KL
University of Tennessee at Martin.
Brown
G
G
Humphreys
N
N
D003659:Decision Making, Organizational; D006752:Hospital Planning / Q000191:economics / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D017146:Models, Organizational; D009937:Organizational Objectives; D011357:Product Line Management / Q000379:methods; D014481:United States