Building donor ownership. Direct mail pulls more than eight percent response, increasing number of first-time givers. Good Samaritan Hospital Foundation, Corvallis, OR.
D015709:Correspondence as Topic; D005582:Foundations; D005653:Fund Raising / Q000379:methods*; D006744:Hospital Bed Capacity, 100 to 299; D015285:Hospital-Patient Relations; D006764:Hospitals, Community / Q000191:economics*; D008389:Marketing of Health Services; D009922:Oregon; D010067:Ownership; D017060:Patient Satisfaction