Factors related to hospital use of strategic marketing activities.
Little
M W
MW
Virginia Commonwealth University School of Business, Richmond 23284, USA.
McDermott
D
D
Franzak
F J
FJ
D001509:Bed Occupancy; D006276:Health Facility Size; D006752:Hospital Planning / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D014481:United States