Hospitals face a new scrutiny. Tough questions.
Hospital administrators and media relations personnel might do well to take that Clinton campaign mantra "It's the economy, stupid" and tack up it on the wall as a daily reminder of a new reality. Media coverage and the public's perception of health care issues have shifted dramatically, and hospitals must be prepared to deal with new public perceptions.
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D003159:Community-Institutional Relations; D006291:Health Policy; D006739:Hospital Administration / Q000639:trends; D006801:Humans; D010565:Persuasive Communication; D010934:Planning Techniques; D011639:Public Opinion; D012954:Societies, Hospital; D014481:United States