Who leaves the service area? Profiling the hospital outshopper.
Rural hospitals are facing a crisis of major proportions. Declining patient loads, revenues, and profits are the norm. The authors find that in rural communities, the likelihood of going to the local hospital increases with age and may decrease with income.
McDaniel
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Department of Marketing, University of Texas at Arlington.
Gates
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R
Lamb
C W
CW
D000293:Adolescent; D000328:Adult; D000368:Aged; D001294:Attitude to Health; D002755:Choice Behavior; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D006297:Health Services Accessibility / Q000706:statistics & numerical data; D006780:Hospitals, Rural / Q000592:standards / Q000706:statistics & numerical data*; D006786:Hospitals, Urban / Q000592:standards / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services / Q000592:standards*; D008875:Middle Aged; D012959:Socioeconomic Factors; D015206:Southwestern United States