Bigger isn't always better. Campaign uses negative factory image to boost small hospitals past large competitors. Edmond Regional Medical Center, OK.
D002017:Budgets; D004465:Economic Competition; D005260:Female; D006744:Hospital Bed Capacity, 100 to 299; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D009825:Oklahoma; D011357:Product Line Management / Q000379:methods; D011845:Radio; D013690:Television; D014932:Women's Health Services / Q000458:organization & administration*