Marketing health care to employees: the structure of employee health care plan satisfaction.
Providing cost-contained comprehensive quality health care to maintain healthy and productive employees is a challenging problem for all employers. Using a representative panel of metropolitan employees, the author investigates the internal and external structure of employee satisfaction with company-sponsored health care plans. Employee satisfaction is differentiated into four meaningful groups of health care benefits, whereas its external structure is supported by the traditional satisfaction paradigms of expectation-disconfirmation, attribution, and equity. Despite negative disconfirmation, employees register sufficiently high health care satisfaction levels, which suggests some useful strategies that employers may consider implementing.
College of Business Administration, University of Detroit Mercy, MI.
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Mascarenhas
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005069:Evaluation Studies as Topic; D005163:Factor Analysis, Statistical; D006264:Health Benefit Plans, Employee / Q000706:statistics & numerical data*; D006302:Health Services Research; D008389:Marketing of Health Services / Q000379:methods* / Q000706:statistics & numerical data; D015146:Midwestern United States; D011795:Surveys and Questionnaires