Changing competition in health care marketing: a method for analysis and strategic planning.
As the cost and importance of healthcare continue to increase, competition in the medical industry is taking new forms and becoming more intense. The driving trends behind this competition are analyzed in the framework of Porter's Five Forces of Competition Model. The authors then discuss how the widely accepted strategies of cost, differentiation, focus, and domestication can be utilized to counter the implications of these trends and how to capitalize on opportunities in medical practice in the 1990's.
University of Kentucky.
B
B
Ellis
B K
BK
Brockman
D003258:Consumer Behavior / Q000191:economics; D004465:Economic Competition / Q000639:trends*; D008329:Managed Care Programs / Q000191:economics; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods; D017059:Models, Econometric; D010820:Physicians / Q000191:economics; D010934:Planning Techniques; D014481:United States