Practical applications of healthcare marketing ethics.
All businesses--healthcare businesses in particular--have an absolute duty to treat their customers ethically; anything less is unacceptable. Author Goldman discusses four ethical principles that can be applied to help ensure that marketing decisions conform to the highest ethical standards.
Healthcare Management Consortium, Inc., San Francisco, CA.
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D004991:Ethics, Institutional; D017408:Guidelines as Topic; D006739:Hospital Administration / Q000592:standards; D008389:Marketing of Health Services / Q000592:standards*; D014481:United States