Public relations and development: beyond the conflict.
Public relations must continually foster a good public image in the community. Without a positive image, development efforts will not succeed.
Children's Hospital of The King's Daughters, Norfolk, VA.
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BM
Duke
D003159:Community-Institutional Relations; D005653:Fund Raising / Q000458:organization & administration*; D006776:Hospitals, Pediatric / Q000191:economics / Q000458:organization & administration*; D015274:Interdepartmental Relations; D017146:Models, Organizational; D010934:Planning Techniques; D011641:Public Relations; D013192:Staff Development / Q000379:methods; D014768:Virginia