Marketing quality in nursing facilities.
Attempts to fill nursing home beds are an on-going process, with presentations being made to family members, prospective residents and professionals. This study was undertaken to determine what influences exist with the populations involved in these decisions. A questionnaire to five groups elicited values regarding the relative importance of ten components. While there were differences, many similarities were noted. Implications for how beds are marketed became evident. One was in targeting the marketing dollars based on special populations. Facilities are evaluated differently by families, social workers, nurses and others. This demonstrates the need for more detailed information.
Chaiken
M A
MA
Midway Nursing Home, Maspeth, NY 11378.
D001509:Bed Occupancy; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003657:Decision Making; D005190:Family; D008389:Marketing of Health Services / Q000592:standards*; D009735:Nursing Homes / Q000592:standards* / Q000706:statistics & numerical data; D009740:Nursing Staff; D010351:Patient Discharge; D012947:Social Work; D011795:Surveys and Questionnaires; D014481:United States