Strategic planning and marketing research for older, inner-city health care facilities: a case study.
Numerous health care facilities, located in downtown metropolitan areas, now find themselves surrounded by a decaying inner-city environment. Consumers may perceive these facilities as "old," and catering to an "urban poor" consumer. These same consumers may, therefore, prefer to patronize more modern facilities located in suburban areas. This paper presents a case study of such a health care facility and how strategic planning and marketing research were conducted in order to identify market opportunities and new strategic directions.
Texas Tech University, Lubbick 79409.
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Wood
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Robertson
D002391:Catchment Area, Health / Q000191:economics; D005260:Female; D006176:Gynecology; D006302:Health Services Research / Q000379:methods / Q000458:organization & administration*; D006744:Hospital Bed Capacity, 100 to 299; D006786:Hospitals, Urban / Q000458:organization & administration* / Q000592:standards / Q000706:statistics & numerical data; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008505:Medical Staff, Hospital; D009774:Obstetrics; D009775:Obstetrics and Gynecology Department, Hospital / Q000458:organization & administration* / Q000592:standards / Q000706:statistics & numerical data; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D010822:Physicians, Women; D010934:Planning Techniques; D015397:Program Evaluation / Q000379:methods / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014481:United States