Sales and marketing's partnership role in class A MRP II (material requirements planning).
As the material and requirements planning (MRP) II process has evolved, many companies have discovered that the process is greatly enhanced when the entire business participates. The sales and operations planning process is the forum for the businesswide decisions concerning sales, production, and inventory. Sales and marketing must be integral parts of these decision-making activities.
Dougherty
J R
JR
Partners for Excellence, Danvers, MA.
Lerner
W
W
D003132:Commerce; D003258:Consumer Behavior; D003659:Decision Making, Organizational; D003691:Delaware; D004345:Drug Industry / Q000458:organization & administration* / Q000592:standards; D006301:Health Services Needs and Demand / Q000639:trends; D006801:Humans; D007445:Inventories, Hospital / Q000379:methods; D008331:Management Information Systems; D010934:Planning Techniques; D011357:Product Line Management / Q000458:organization & administration*