Managed care can be fun. Media campaign to employers and consumers puts hospital in the managed care race. Borgess Health Alliance, Kalamazoo, MI.
D003258:Consumer Behavior / Q000191:economics; D003284:Contract Services / Q000191:economics; D006264:Health Benefit Plans, Employee / Q000191:economics*; D006745:Hospital Bed Capacity, 300 to 499; D008329:Managed Care Programs / Q000191:economics*; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008824:Michigan; D009096:Multi-Institutional Systems / Q000191:economics; D014925:Wit and Humor as Topic