Market fragmentation versus market segmentation.
Robert
M
M
D003258:Consumer Behavior / Q000191:economics*; D004465:Economic Competition; D007221:Industry / Q000191:economics* / Q000458:organization & administration; D009936:Organizational Innovation; D010934:Planning Techniques; D011357:Product Line Management / Q000191:economics* / Q000379:methods; D014481:United States