Implications of the baby bust generation upon the health care market.
Implications of the Baby Boomers upon the American society are well known. However, the effects of its successor generation, the Baby Busters, have not been as well documented nor reviewed. The next twenty years (1990-2010) will see the fabric of American society unfolded and rewoven as this phenomenon undergoes its place in history. It is not too early to examine the implications of the Baby Bust phenomenon. This study examines the implications and consequences of the Baby Bust for Health Care Marketers.
Herbig
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College of Commerce and Business Administration, Jacksonville State University, AL 36265.
Koehler
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D000293:Adolescent; D000328:Adult; D003710:Demography; D005544:Forecasting; D006264:Health Benefit Plans, Employee / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D017060:Patient Satisfaction / Q000191:economics; D011157:Population Dynamics; D012922:Social Change; D014481:United States