The big-bang-for-your-buck theory.
Do it right, and your investment in information technology can have all sorts of strategic payoffs. Do it wrong, and you'll be paying, dearly, for nothing. Here's a guide to evaluating IT and measuring its impact.
Lucas
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Leonard N. Stern School of Management, New York University.
Weill
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Cox
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D002017:Budgets / Q000706:statistics & numerical data; D003199:Computer Systems / Q000191:economics / Q000592:standards*; D003625:Data Collection; D004465:Economic Competition; D007221:Industry / Q000191:economics / Q000458:organization & administration; D007256:Information Systems / Q000191:economics / Q000592:standards*; D007449:Investments / Q000191:economics; D009937:Organizational Objectives; D014481:United States