Education and marketing: a new link to productivity.
Now is the time for hospital educators to become business-oriented. A marketing mindset must be developed to target not only health care professionals, but also the community at large (Johnson, 1991). This article offers an innovative approach for educators to align their departmental functions with the hospital's mission of providing high-quality health care services. This task is accomplished by utilizing the education department as a marketing tool for the hospital.
Alpena General Hospital, MI.
K M
KM
McVeety
D003159:Community-Institutional Relations / Q000191:economics; D004494:Education Department, Hospital / Q000191:economics*; D006266:Health Education / Q000458:organization & administration*; D006744:Hospital Bed Capacity, 100 to 299; D006780:Hospitals, Rural / Q000458:organization & administration; D008389:Marketing of Health Services / Q000379:methods*; D008824:Michigan; D016730:Program Development / Q000379:methods