Image development for health care firms.
This article addresses image development and how patients, organizational members, and society formulate a particular image of an organization that provides health care services. A framework is presented that describes how corporate image is shaped by the marketplace, the corporation, and professionalism. Also described are some suggestions for identifying corporations that have the image of community leaders and how other companies can strategically position themselves to improve their corporate image.
Department of Pharmacy Administration, University of Mississippi.
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Szeinbach
D003159:Community-Institutional Relations; D058016:Health Facility Administration; D015279:Organizational Culture; D017060:Patient Satisfaction; D010934:Planning Techniques; D011641:Public Relations; D014481:United States