Marketing cardiovascular services: the new paradigms.
In this first of three articles dealing with how to market cardiovascular services in today's healthcare environment, the groundwork is laid for understanding what those changes are, what effects they can have on how those services should be marketed, and the market strategy planning process.
Pittam & Associates, Salt Lake City, UT, USA.
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Pittam
D016507:Cardiology Service, Hospital / Q000458:organization & administration* / Q000592:standards / Q000706:statistics & numerical data; D002318:Cardiovascular Diseases / Q000628:therapy; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D010934:Planning Techniques; D011357:Product Line Management; D011785:Quality Assurance, Health Care; D017749:Total Quality Management; D014481:United States; D014600:Utilization Review