title: Health abuse marketing.
abstract: The Health Care Industry is being challenged by diverse needs and demands from the population at large. A growing market is the chemically dependent and the variety of situations that each individual and substance brings. As the public awareness and education increases, organizations, hospitals and groups are responding. This paper will discuss the behaviors around cigarettes, food, alcohol, co-dependency and drugs along with programs and approaches established to address these issues.
authors.affiliation: School of Business, Salem State College, MA 01970.
authors.forename: L J
authors.initials: LJ
authors.lastname: Coleman
authors.forename: D
authors.initials: D
authors.lastname: Diorio
mesh_terms: D000437:Alcoholism / Q000534:rehabilitation; D001068:Feeding and Eating Disorders / Q000534:rehabilitation; D006293:Health Promotion / Q000379:methods*; D008389:Marketing of Health Services / Q000639:trends*; D000074606:Smoking Prevention; D019966:Substance-Related Disorders / Q000534:rehabilitation; D014481:United States