title: Taking an academic medical center to the market. Albany Medical campaign stresses education, research, care.
abstract: A major regional academic health sciences center in the Northeast prepares a major marketing campaign that would enhance awareness and dramatically distinguish the Medical Center from its major competition and increase revenue streams through higher market share.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D004501:Education, Medical; D005069:Evaluation Studies as Topic; D006746:Hospital Bed Capacity, 500 and over; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009518:New York; D009936:Organizational Innovation; D009937:Organizational Objectives; D005791:Patient Care; D011641:Public Relations; D012106:Research