title: OSU Medical Center makes a large center feel small, friendly. A large academic medical center improves internal and external communications.
abstract: Size can be an asset; it can also cause problems. Often, it's communication that can be a problem with a large organization. Ohio State University Medical Center addressed the issue with a coordinated marketing campaign that's solving their problems.
mesh_terms: D000046:Academic Medical Centers / Q000191:economics / Q000458:organization & administration* / Q000592:standards / Q000706:statistics & numerical data; D003142:Communication; D018672:Community Health Planning / Q000458:organization & administration; D003159:Community-Institutional Relations; D017046:Cost Savings; D006293:Health Promotion; D006297:Health Services Accessibility; D006746:Hospital Bed Capacity, 500 and over; D006801:Humans; D008389:Marketing of Health Services; D009820:Ohio; D017060:Patient Satisfaction; D011641:Public Relations; D017749:Total Quality Management