title: Finding the optimal service mix in a changing marketplace. Are you meeting your customers' needs?
authors.forename: C
authors.initials: C
authors.lastname: Tokarski
mesh_terms: D002391:Catchment Area, Health; D003258:Consumer Behavior; D003284:Contract Services; D003659:Decision Making, Organizational; D019033:Delivery of Health Care, Integrated; D004465:Economic Competition; D006301:Health Services Needs and Demand; D006752:Hospital Planning / Q000458:organization & administration*; D008389:Marketing of Health Services; D010067:Ownership; D014481:United States