title: Ad budget drop. Hospital marketing budgets up, ad budgets down.
authors.forename: B
authors.initials: B
authors.lastname: Japsen
mesh_terms: D000329:Advertising / Q000191:economics*; D002017:Budgets / Q000706:statistics & numerical data* / Q000639:trends; D003625:Data Collection; D005377:Financial Management, Hospital / Q000706:statistics & numerical data* / Q000639:trends; D008389:Marketing of Health Services / Q000191:economics*; D014481:United States