title: Hospitals promote websites as 'ultimate' resource. Information key to luring online users to hospitals' websites.
abstract: Health care marketers are charting a rise in inquiries as a result of catchy, colorful and informative web sites. Information is the key to attracting online users to hospital web sites.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D003195:Computer Communication Networks / Q000706:statistics & numerical data*; D003626:Data Display; D005260:Female; D006782:Hospitals, Special / Q000458:organization & administration*; D006785:Hospitals, University / Q000458:organization & administration*; D006801:Humans; D008145:Louisiana; D008389:Marketing of Health Services / Q000379:methods*; D010414:Pennsylvania; D014932:Women's Health Services