title: Marketing's role in hospital Web site development.
authors.affiliation: Kennesaw State University, GA, USA.
authors.forename: C D
authors.initials: CD
authors.lastname: Shepherd
authors.forename: D
authors.initials: D
authors.lastname: Fell
mesh_terms: D003195:Computer Communication Networks / Q000458:organization & administration*; D006751:Hospital Information Systems; D008389:Marketing of Health Services; D014481:United States