title: Marketers target ethnic groups. Efforts reflect diversity, managed care growth.
abstract: Large health systems are slowly entering the ethnic markets to increase membership. Asians, Hispanics and other fast-growing ethnic minorities are a hot new market for HMOs.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D003144:Communication Barriers; D018864:Cultural Diversity; D005006:Ethnicity; D006801:Humans; D007802:Language; D008329:Managed Care Programs / Q000458:organization & administration* / Q000639:trends; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States