title: Strategic considerations for provider sponsored organizations entering the risk-bearing Medicare market.
abstract: This article considers Michael Porter's five forces of industry competition as it relates to provider sponsored organizations and asks four important questions on marketing differentiation, quality, size of market, and product/service scope.
authors.affiliation: Ernst & Young's National Health Care Group, USA.
authors.forename: M
authors.initials: M
authors.lastname: Treash
authors.forename: K
authors.initials: K
authors.lastname: Thomson
mesh_terms: D002202:Capital Financing; D002204:Capitation Fee; D019058:Community Networks / Q000191:economics* / Q000331:legislation & jurisprudence; D004465:Economic Competition; D019981:Health Care Sector; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration; D006278:Medicare / Q000191:economics*; D010934:Planning Techniques; D019984:Quality Indicators, Health Care; D012308:Risk Management; D014481:United States