Educational marketing saves hospital. Wake Medical Center, Raleigh, NC.
Wake Medical Center launches a politically savvy battle to stave off a proposed sale to an out-of-state conglomerate. Emotion, it finds, can work better than reason.
D000329:Advertising; D003159:Community-Institutional Relations; D006273:Health Facility Merger; D006788:Hospitals, Voluntary / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008329:Managed Care Programs / Q000191:economics; D008389:Marketing of Health Services; D008489:Medical Indigency; D009657:North Carolina; D010067:Ownership