title: Rude awakening. One marketer faces reality as daughters experience their first service encounter.
authors.affiliation: Cameron School of Business, University of North Carolina, Wilmington, USA.
authors.forename: K D
authors.initials: KD
authors.lastname: Hoffman
mesh_terms: D004636:Emergency Service, Hospital / Q000458:organization & administration / Q000706:statistics & numerical data; D005260:Female; D006801:Humans; D007231:Infant, Newborn; D007363:Intensive Care Units, Neonatal; D008427:Maternal Health Services / Q000592:standards / Q000706:statistics & numerical data*; D009657:North Carolina; D007752:Obstetric Labor, Premature; D017060:Patient Satisfaction; D010564:Personnel, Hospital / Q000592:standards; D011247:Pregnancy