Hospital takes customer service to new level, sees positive effect on bottom line.
Service with a smile boosts bottom line. Treating co-workers and patients like guests is the linchpin of a whole new philosophy at Bradley Memorial Hospital in Cleveland, TN. Administrators there insist a host of new customer service programs, from cap and gown graduation ceremonies to bunny bucks, has resulted in dramatic financial improvements and more satisfied patients and staff.
D001291:Attitude of Health Personnel; D004649:Employee Incentive Plans; D005377:Financial Management, Hospital; D015285:Hospital-Patient Relations; D006764:Hospitals, Community / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D017146:Models, Organizational; D015279:Organizational Culture; D009936:Organizational Innovation; D017060:Patient Satisfaction; D013714:Tennessee