Making it in a 'saturated' market. How the Spence Center wins women's hearts with grass-roots marketing.
The Spence Centers, full-service, independent clinics for women, depend on grass-roots outreach to cultivate customers and build brand equity. The Centers have garnered national and international press coverage and made enough friends to open a fourth operation.
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D000554:Ambulatory Care Facilities / Q000458:organization & administration* / Q000600:supply & distribution; D005260:Female; D006272:Health Facility Environment; D006292:Health Priorities; D006801:Humans; D007357:Insurance, Physician Services; D008389:Marketing of Health Services / Q000379:methods*; D008396:Maryland; D008404:Massachusetts; D014932:Women's Health Services / Q000458:organization & administration* / Q000600:supply & distribution