Advertising mix reflects market. Budgets key to selecting media that produce best return.
Healthcare advertisers are discovering different media mixes work for different targets. In addition, budget plays a big role in choosing the type of media that will return the best investments.
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D000329:Advertising / Q000191:economics* / Q000379:methods; D002017:Budgets; D002140:California; D003120:Colorado; D006764:Hospitals, Community / Q000191:economics; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods; D008402:Mass Media; D008922:Mississippi