title: Market orientation and performance in the hospital industry.
authors.affiliation: College of Business and Public Administration, University of Louisville, KY, USA.
authors.forename: P S
authors.initials: PS
authors.lastname: Raju
authors.forename: S C
authors.initials: SC
authors.lastname: Lonial
authors.forename: Y P
authors.initials: YP
authors.lastname: Gupta
mesh_terms: D003258:Consumer Behavior; D003625:Data Collection; D006302:Health Services Research / Q000379:methods; D006739:Hospital Administration / Q000592:standards*; D006740:Hospital Administrators; D015285:Hospital-Patient Relations; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D014481:United States