What's in a name?
How should an integrated health care network sell itself? Four very different systems talk it over with the president of the American Hospital Association's Society for Healthcare Strategy & Market Development.
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D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D006777:Hospitals, Proprietary / Q000458:organization & administration; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009275:Names; D011641:Public Relations; D014481:United States