title: ERs generate added patient care. System promotes emergency care as gateway to other services. Columbia North Florida Division.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000328:Adult; D002391:Catchment Area, Health; D004465:Economic Competition; D004636:Emergency Service, Hospital; D005431:Florida; D006777:Hospitals, Proprietary; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009096:Multi-Institutional Systems