Women's wellness club a trusted communications vehicle. Methodist Healthcare system, San Antonio, TX.
Methodist Healthcare System's long-standing WomanPlus program came in handy when the system announced its new partnership with Columbia/HCA. Already faithful consumers got the news through already established mediums.
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D000328:Adult; D000329:Advertising; D003258:Consumer Behavior; D005260:Female; D006293:Health Promotion / Q000458:organization & administration*; D006777:Hospitals, Proprietary; D006801:Humans; D008389:Marketing of Health Services; D013781:Texas; D014932:Women's Health Services / Q000458:organization & administration*