"Ageless Heroes" define Blues' commitment to baby boomers. Campaign targets marketing to aging population.
Blue Cross and Blue Shield Association, with the help of agency Age Wave Health Services Inc., develops a program called Ageless Heroes to convey the insurance company's commitment to the concept of healthy aging through National Awards competition and the television program featuring celebrity seniors.
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D000329:Advertising; D000368:Aged; D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008402:Mass Media; D008875:Middle Aged; D011157:Population Dynamics; D011641:Public Relations; D014481:United States