title: Elderly health care needs assessment: an application of marketing orientation to the nonprofit sector.
authors.affiliation: Marriott School of Management, Brigham Young University, Provo, UT, USA.
authors.forename: R J
authors.initials: RJ
authors.lastname: Parsons
authors.forename: H B
authors.initials: HB
authors.lastname: Higley
authors.forename: V W
authors.initials: VW
authors.lastname: Okerlund
authors.forename: C T
authors.initials: CT
authors.lastname: Thorstensen
authors.forename: H R
authors.initials: HR
authors.lastname: Gray
mesh_terms: D000368:Aged; D016330:Frail Elderly / Q000706:statistics & numerical data*; D015276:Health Care Rationing; D006301:Health Services Needs and Demand; D006302:Health Services Research; D006801:Humans; D008389:Marketing of Health Services; D009939:Organizations, Nonprofit; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data; D014481:United States