title: Not your father's Blue Cross/Blue Shield.
abstract: The Blues landscape is a swirl of activity as the nation's 62 independent plans struggle to remain competitive in today's managed-care environment. Collectively, Blue Cross and Blue Shield plans serve 66.3 million people in widely differing markets. Although the plans have unique cultures, they're merging, affiliating in consortia, creating for-profit subsidiaries and converting to for-profit status. And to borrow from the Oldsmobile slogan, these are definitely not your father's Blues plans.
authors.forename: L
authors.initials: L
authors.lastname: Kertesz
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics* / Q000639:trends; D002202:Capital Financing; D004465:Economic Competition; D008329:Managed Care Programs / Q000191:economics; D009936:Organizational Innovation; D009937:Organizational Objectives / Q000191:economics; D009939:Organizations, Nonprofit / Q000191:economics; D010067:Ownership; D014481:United States