How to market an affiliation. St. Elizabeth Hospital and Mercy Medical Center affiliate to create Affinity Health System.
When Wisconsin's St. Elizabeth Hospital and Mercy Medical Center affiliated to create Affinity Health System, Inc., strategic planning and a solid marketing plan carefully executed were instrumental in its success. A corporate identity campaign and product line identification were follow-up phases to the merger approval.
D000329:Advertising; D003159:Community-Institutional Relations; D004465:Economic Competition; D006273:Health Facility Merger / Q000458:organization & administration*; D016519:Hospitals, Religious / Q000191:economics* / Q000458:organization & administration; D008389:Marketing of Health Services; D009275:Names; D015279:Organizational Culture; D009937:Organizational Objectives; D011357:Product Line Management; D014922:Wisconsin