title: Top hospital designation rates ad series. South Carolina University Medical Center highlights its centers of excellence.
abstract: Medical University of South Carolina Medical Center last December was rated among the nation's 100 Top Hospitals. The designation prompted hospital officials to develop a newspaper ad campaign featuring 12 centers of excellence which boosted calls to its Health Connection line by 10%.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000046:Academic Medical Centers / Q000145:classification / Q000592:standards*; D000329:Advertising; D003159:Community-Institutional Relations; D008389:Marketing of Health Services / Q000379:methods*; D009524:Newspapers as Topic; D009936:Organizational Innovation; D011787:Quality of Health Care / Q000145:classification*; D013022:South Carolina