title: Health care's move toward differentiation.
abstract: As the basis of competition changes, so will the focus of the health care industry's senior managers. The author believes that health plans that differentiate their product offerings, in the eyes of their customers, will be most successful.
authors.affiliation: Physician Partners, Wheeling, IL 60090, USA.
authors.forename: R
authors.initials: R
authors.lastname: Kaminsky
mesh_terms: D019033:Delivery of Health Care, Integrated / Q000191:economics / Q000458:organization & administration*; D004465:Economic Competition; D017754:Group Purchasing; D006264:Health Benefit Plans, Employee; D006265:Health Care Coalitions; D006297:Health Services Accessibility; D007256:Information Systems; D017063:Outcome Assessment, Health Care; D011357:Product Line Management / Q000191:economics* / Q000592:standards; D011787:Quality of Health Care; D014481:United States