title: Where marketing meets managed care ... hospital-based fitness center launched with simple marketing. Moore Regional Hospital, Pinehurst, NC.
abstract: Hospital marketers these days often are called on to run political campaigns and do other tasks they'd never anticipated. Now they're probably going to be selling health club memberships, too.
authors.forename: W J
authors.initials: WJ
authors.lastname: Sonn
mesh_terms: D006293:Health Promotion / Q000191:economics; D006754:Hospital Restructuring; D006801:Humans; D008329:Managed Care Programs / Q000191:economics*; D008389:Marketing of Health Services; D009657:North Carolina; D010809:Physical Fitness