title: Developing a managed care marketing plan.
authors.forename: T B
authors.initials: TB
authors.lastname: Schuster
mesh_terms: D003625:Data Collection; D005377:Financial Management, Hospital / Q000379:methods*; D017408:Guidelines as Topic; D007407:Interviews as Topic; D008329:Managed Care Programs; D008389:Marketing of Health Services; D010934:Planning Techniques; D014481:United States