title: Building sensible segmentation strategies in managed care settings.
authors.affiliation: ResearchWorks, San Diego, CA, USA.
authors.forename: M
authors.initials: M
authors.lastname: Engelberg
authors.forename: S
authors.initials: S
authors.lastname: Neubrand
mesh_terms: D004465:Economic Competition; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods*; D014481:United States