title: Developing an effective business plan.
abstract: At some time, virtually all managed care executives, and most physician executives, will be asked to develop business plans. Business plans are thoughtful, comprehensive, and realistic descriptions of the many aspects of the formulation of a new business product or line for market. The author describes what goes into the writing of a business plan and how the physician executive should approach this task.
authors.affiliation: MultiPlan, Inc., New York City 10003, USA.
authors.forename: L B
authors.initials: LB
authors.lastname: Lehman
mesh_terms: D003132:Commerce / Q000191:economics / Q000458:organization & administration; D003362:Cost-Benefit Analysis; D016520:Entrepreneurship; D005376:Financial Management / Q000592:standards*; D005568:Forms and Records Control; D017408:Guidelines as Topic; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D010934:Planning Techniques; D011357:Product Line Management; D014481:United States