title: Medical center uses web site, print to promote community education. Complementary ad efforts build attendance for classes. MidMichigan Medical Center-Midland.
abstract: MidMichigan Medical Center employs the use of Internet technology and print advertisements to complement each other. Together with advertising agency Bolger + Battle in Midland, the hospital devised a plan to generate awareness and registration for upcoming community education classes.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000329:Advertising; D003159:Community-Institutional Relations; D003195:Computer Communication Networks / Q000706:statistics & numerical data*; D006266:Health Education; D006293:Health Promotion; D006744:Hospital Bed Capacity, 100 to 299; D006780:Hospitals, Rural / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D008824:Michigan; D009524:Newspapers as Topic