Competing for patients and profit. Analytical framework can help marketers determine the competitive strengths and weaknesses of hospitals.
Yavas
U
U
East Tennessee State University, Johnson City, USA.
Shemwell
D J
DJ
D004465:Economic Competition; D006302:Health Services Research; D006739:Hospital Administration / Q000191:economics / Q000592:standards; D007182:Income; D008389:Marketing of Health Services / Q000458:organization & administration*; D014481:United States