title: When consumers fear heroes. Loma Linda University Health System.
mesh_terms: D002140:California; D003142:Communication; D003159:Community-Institutional Relations; D006297:Health Services Accessibility; D006746:Hospital Bed Capacity, 500 and over; D006785:Hospitals, University / Q000458:organization & administration*; D006801:Humans; D007255:Information Services; D008389:Marketing of Health Services / Q000379:methods*; D013677:Medical Laboratory Science; D011639:Public Opinion