title: Marketing: a matter of identity.
authors.affiliation: La Amistad Foundation and Carl Weyand Education Center, Fern Park, FL, USA.
authors.forename: R A
authors.initials: RA
authors.lastname: Burns
mesh_terms: D000368:Aged; D016852:Housing for the Elderly / Q000458:organization & administration*; D006801:Humans; D007221:Industry; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States