title: Marketing-driven change management.
authors.forename: M J
authors.initials: MJ
authors.lastname: O'Connell
mesh_terms: D003142:Communication; D003258:Consumer Behavior; D006754:Hospital Restructuring / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration / Q000592:standards*; D009936:Organizational Innovation; D011340:Problem Solving; D011361:Professional Competence; D014481:United States