title: Health system marketers must learn from past mistakes so history won't repeat itself.
authors.forename: T M
authors.initials: TM
authors.lastname: Droste
mesh_terms: D003256:Community Participation; D003253:Consultants; D019033:Delivery of Health Care, Integrated / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D004465:Economic Competition; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D017749:Total Quality Management; D014922:Wisconsin