title: We're missing the boat in database marketing.
authors.affiliation: Demand Engineering, Golden, CO, USA.
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D001364:Awareness; D019985:Benchmarking; D003132:Commerce; D003258:Consumer Behavior; D019992:Databases as Topic / Q000458:organization & administration*; D004465:Economic Competition; D019981:Health Care Sector; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards; D014481:United States