title: When HMO marketing doesn't bring new members, it's the provider to the rescue.
abstract: Provider marketing success story: St. Agnes Health Care in Baltimore has significantly boosted its managed Medicare population through a marketing program that motivates hospital employees and directs seniors to visit the in-hospital Medicare Information Center.
mesh_terms: D000368:Aged; D015142:Baltimore; D002204:Capitation Fee; D003159:Community-Institutional Relations; D003284:Contract Services; D004649:Employee Incentive Plans; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006299:Health Services for the Aged; D006786:Hospitals, Urban / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services; D006278:Medicare; D014481:United States