title: Look into a new crystal ball.
authors.affiliation: Rhoda Weiss & Associates, Santa Monica, CA, USA.
authors.forename: R
authors.initials: R
authors.lastname: Weiss
mesh_terms: D000329:Advertising; D003142:Communication; D003258:Consumer Behavior; D015285:Hospital-Patient Relations; D018578:Hospital-Physician Relations; D006801:Humans; D007373:Interinstitutional Relations; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States