title: If we build it, will they come? ... and other critical marketing questions for integrated health care systems.
authors.affiliation: Crestwood Group, Fairport, NY, USA.
authors.forename: A K
authors.initials: AK
authors.lastname: Vitberg
authors.forename: D
authors.initials: D
authors.lastname: Soehner
mesh_terms: D002017:Budgets; D019033:Delivery of Health Care, Integrated / Q000191:economics* / Q000458:organization & administration / Q000592:standards; D004465:Economic Competition; D008331:Management Information Systems; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D011641:Public Relations; D017749:Total Quality Management; D014481:United States