title: Going to press with the HMO story.
authors.forename: D
authors.initials: D
authors.lastname: Wise
mesh_terms: D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D010934:Planning Techniques; D011641:Public Relations; D014481:United States