title: Perception management: an active strategy for marketing and delivering cardiovascular services.
authors.forename: R J
authors.initials: RJ
authors.lastname: Stupak
authors.forename: D S
authors.initials: DS
authors.lastname: Greisler
authors.forename: V C
authors.initials: VC
authors.lastname: Stupak
mesh_terms: D001291:Attitude of Health Personnel; D002309:Cardiology / Q000191:economics*; D003142:Communication; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D010465:Perception; D010817:Physician-Patient Relations; D011641:Public Relations; D014481:United States