title: One-to-one approach catches on. Proven in other industries, now popular in healthcare marketing.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D015285:Hospital-Patient Relations; D008389:Marketing of Health Services / Q000379:methods*; D009936:Organizational Innovation; D017060:Patient Satisfaction; D018802:Patient-Centered Care; D011369:Professional-Patient Relations; D014481:United States