title: Standing by their plan. Study examines what it takes to build consumer loyalty.
authors.forename: L
authors.initials: L
authors.lastname: Kertesz
mesh_terms: D003258:Consumer Behavior / Q000706:statistics & numerical data*; D006264:Health Benefit Plans, Employee / Q000592:standards / Q000706:statistics & numerical data; D019981:Health Care Sector; D019538:Health Care Surveys; D006279:Health Maintenance Organizations / Q000191:economics / Q000592:standards* / Q000706:statistics & numerical data; D007193:Independent Practice Associations / Q000592:standards / Q000706:statistics & numerical data; D017146:Models, Organizational; D011787:Quality of Health Care / Q000145:classification*; D014481:United States