Marketing hospital wellness products to service companies.
The authors examine service firm employee attitudes towards wellness programs among twenty-three service companies in three states. Program components that were considered to be most desirable by service industry workers are identified in a regression model. The results indicate that hospital administrators need to adopt a marketing approach during the design phase of employee wellness programs.
Andrus
D M
DM
College of Business Administration, Kansas State University, Manhattan 66506, USA.
Paul
R
R
Michaud
J
J
D001294:Attitude to Health; D003256:Community Participation / Q000523:psychology* / Q000706:statistics & numerical data; D004649:Employee Incentive Plans / Q000191:economics / Q000458:organization & administration*; D006293:Health Promotion / Q000458:organization & administration / Q000706:statistics & numerical data*; D006754:Hospital Restructuring / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D009786:Occupational Health Services / Q000458:organization & administration / Q000706:statistics & numerical data*; D012044:Regression Analysis; D011795:Surveys and Questionnaires; D014481:United States