title: Customer delight and demand management: can they be integrated?
abstract: This article will supply methods of becoming trading partners in today's global market and will provide world-class approaches to improved responsiveness and customer satisfaction. Guidelines and actual how-to's for implementing and managing a customer-driven supply chain will be offered. Examples will be given of how both large and small organizations have increased profitability by eliminating non-value-added paperwork, improved their ability to respond to customer demand, and reduced procurement cycle times along the entire supply chain.
authors.affiliation: Ann Willis Associates, Mooresville, NC, USA.
authors.forename: A K
authors.initials: AK
authors.lastname: Willis
mesh_terms: D003132:Commerce / Q000458:organization & administration*; D003258:Consumer Behavior; D003659:Decision Making, Organizational; D017408:Guidelines as Topic; D006801:Humans; D008421:Materials Management, Hospital; D015279:Organizational Culture; D009937:Organizational Objectives; D017749:Total Quality Management; D014481:United States