title: Psychiatric hospitals softening tone and content of advertising messages.
abstract: Hospitals that offer chemical-dependency treatment are moving away from the grim messages of death that once characterized their marketing and advertising efforts. They're relying more on positive messages to persuade people to get help or motivate loved ones to step in.
authors.forename: H
authors.initials: H
authors.lastname: Kim
mesh_terms: D000329:Advertising / Q000592:standards*; D005239:Fear; D006778:Hospitals, Psychiatric / Q000458:organization & administration*; D006801:Humans; D010565:Persuasive Communication; D019966:Substance-Related Disorders / Q000523:psychology*; D014481:United States