title: Member appeal.
abstract: To determine whether a particular HMO is right for them, consumers need to understand what an HMO is and how it works. Health plans use a variety of strategies for getting the word out to new and prospective members.
authors.forename: B
authors.initials: B
authors.lastname: Politzer
mesh_terms: D000329:Advertising; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data; D008389:Marketing of Health Services; D006278:Medicare / Q000458:organization & administration; D009937:Organizational Objectives; D010934:Planning Techniques; D012017:Referral and Consultation; D014481:United States