Health care marketing may resemble retail as patients gain consumer savvy.
Peyser
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Tiber Group, Chicago, IL, USA.
D003256:Community Participation; D004465:Economic Competition; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States