title: Going mainstream.
authors.forename: G
authors.initials: G
authors.lastname: Cowley
authors.forename: P
authors.initials: P
authors.lastname: King
authors.forename: M
authors.initials: M
authors.lastname: Hager
authors.forename: D
authors.initials: D
authors.lastname: Rosenberg
mesh_terms: D002140:California; D000529:Complementary Therapies / Q000191:economics*; D006694:Holistic Health; D007348:Insurance, Health; D011315:Preventive Medicine; D012106:Research; D012648:Self Care; D014481:United States