title: Perception is everything. Marketers should prepare now to address the tough managed care questions.
authors.forename: R N
authors.initials: RN
authors.lastname: Clarke
mesh_terms: D003142:Communication; D003659:Decision Making, Organizational; D004465:Economic Competition / Q000592:standards; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration / Q000592:standards; D006801:Humans; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration / Q000592:standards*; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration / Q000592:standards*; D017060:Patient Satisfaction; D011787:Quality of Health Care; D012938:Social Perception; D014481:United States