title: Winning the consumers' hearts and minds: a health care branding strategy.
authors.affiliation: Garrity Communications, Inc., Ithaca, NY, USA.
authors.forename: D C
authors.initials: DC
authors.lastname: Smith
mesh_terms: D003258:Consumer Behavior; D004465:Economic Competition / Q000458:organization & administration; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D011641:Public Relations; D011787:Quality of Health Care; D014481:United States