title: Using a database marketing strategy to successfully market managed care.
authors.forename: J J
authors.initials: JJ
authors.lastname: Harrison
mesh_terms: D000329:Advertising; D003625:Data Collection; D016208:Databases, Factual; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*