Marketing impact of health education programs.
A study evaluating whether a lay public education program caused initiation of health-related behaviors was conducted at the Cleveland Clinic Foundation. Attendees of three individual "Health Talks" were surveyed: endometriosis (n = 78), men's health (n = 62) and cancer (n = 57). Participants were surveyed at three points: (a) before the talk, (b) immediately following the talk and (c) six weeks after the talk concerning their knowledge and health behaviors. The results indicated that community health education produces a substantial improvement in health-related knowledge and after attending the seminars, 81.3% of respondents initiated a positive health behavior. Of interest to health care marketers are the 30.8% of attendees who initiated health behaviors which have marketing implications.
Gombeski
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Cleveland Clinic Foundation, OH 44195, USA.
Briller
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Fishleder
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Bat-Cirjak
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Rothner
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Secic
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D005260:Female; D015438:Health Behavior; D019538:Health Care Surveys; D006266:Health Education / Q000592:standards*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D009820:Ohio; D015397:Program Evaluation