title: Are you marketing your integrated delivery system? Maybe you shouldn't be.
authors.forename: J L
authors.initials: JL
authors.lastname: Sherer
mesh_terms: D003258:Consumer Behavior; D003266:Continuity of Patient Care; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration* / Q000592:standards; D008389:Marketing of Health Services; D011357:Product Line Management; D019984:Quality Indicators, Health Care; D014481:United States