Elderly health care needs assessment: an application of marketing orientation to the nonprofit sector.
Parsons
R J
RJ
Marriott School of Management, Brigham Young University, Provo, UT, USA.
Higley
H B
HB
Okerlund
V W
VW
Thorstensen
C T
CT
Gray
H R
HR
D000368:Aged; D016330:Frail Elderly / Q000706:statistics & numerical data*; D015276:Health Care Rationing; D006301:Health Services Needs and Demand; D006302:Health Services Research; D006801:Humans; D008389:Marketing of Health Services; D009939:Organizations, Nonprofit; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data; D014481:United States