An emerging niche market opportunity. Part I.
Society is split between a desire for access to quality health care and a reluctance, by some, to pay for it. Looking at this cost/access dichotomy historically enables one to recognize an emerging niche market--discriminating, affluent consumers willing to pay for better health care.
Pulaski
M J
MJ
Peachtree Orthopedic Clinic, Atlanta, GA 30300, USA.
D003258:Consumer Behavior; D003363:Cost Control; D006123:Group Practice / Q000191:economics*; D018166:Health Care Reform; D006297:Health Services Accessibility; D006801:Humans; D007182:Income; D015273:Insurance Selection Bias; D008329:Managed Care Programs / Q000191:economics* / Q000458:organization & administration / Q000592:standards; D008389:Marketing of Health Services / Q000639:trends*; D011357:Product Line Management; D012923:Social Class; D014481:United States