Avoiding the legal pitfalls of testimonials and endorsements.
Garay
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EB
Rivkin, Radler & Kremer, Uniondale, NY, USA.
Rutkin
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AS
D000329:Advertising / Q000331:legislation & jurisprudence* / Q000379:methods / Q000592:standards; D003258:Consumer Behavior; D004465:Economic Competition; D017408:Guidelines as Topic; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence* / Q000592:standards; D014481:United States; D014485:United States Federal Trade Commission