The coming globalization of health care.
In Phase One of the global economy, international marketing of goods was paramount. In Phase Two, the marketing of services is becoming an increasingly important force. And one of the industries best positioned to profit from the globalization of services is U.S. health care. For years, a small number of providers with international reputations has catered to foreign patients. But the competition for this potentially lucrative market is on the verge of exploding. It's been estimated that the number of foreign patients visiting the U.S. for health care will quadruple in the next few years. How is this new global phenomenon unfolding, who are the potential players in the market, and what obstacles and opportunities exist? Is it so preposterous to imagine Egyptians undergoing heart bypasses in Boston? The fact is, it's already starting to happen.
Berlow
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Sansum Medical Clinic, Santa Barbara, CA, USA.
Trigg
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D004465:Economic Competition / Q000639:trends*; D014943:Global Health; D007391:International Cooperation; D008389:Marketing of Health Services / Q000639:trends*; D014195:Travel; D014481:United States