title: Morton Plat ties its brand to an ambitious public health campaign.
abstract: Look to stake out a market position in the Tampa Bay area, Morton Plant Mease didn't just claim it cared about community health. It launched a 10-step "action plan" that included white papers, press conferences and a coordinated ad campaign aimed at education, prevention and early detection.
mesh_terms: D003153:Community Health Services / Q000458:organization & administration*; D003159:Community-Institutional Relations; D005431:Florida; D006293:Health Promotion / Q000458:organization & administration