title: Marketing cardiovascular services: the new paradigms--Part 3.
authors.affiliation: Pittam & Associates, Salt Lake City, UT, USA.
authors.forename: D C
authors.initials: DC
authors.lastname: Pittam
mesh_terms: D016507:Cardiology Service, Hospital / Q000191:economics* / Q000458:organization & administration; D003142:Communication; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D017146:Models, Organizational; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management; D014481:United States