title: Anguish and opportunity.
abstract: Alzheimer's, once considered a rare affliction, is now billed as one of the nation's leading killers. Its rapid rise to public and political prominence is the result in part of a carefully crafted public relations strategy.
authors.forename: J
authors.initials: J
authors.lastname: Kosterlitz
mesh_terms: D000368:Aged; D000544:Alzheimer Disease / Q000191:economics*; D006801:Humans; D009313:National Health Programs; D009316:National Institutes of Health (U.S.); D010344:Patient Advocacy; D012109:Research Support as Topic; D014481:United States