title: Trading up.
abstract: This article describes three areas of development which, if understood and thoughtfully pursued, will bring more gift dollars to your organization or institution. Consider these triple procedures and build a solicitation program which makes good use of each.
authors.forename: J A
authors.initials: JA
authors.lastname: Baird
mesh_terms: D005653:Fund Raising / Q000379:methods* / Q000592:standards; D009939:Organizations, Nonprofit / Q000191:economics; D014481:United States