title: An anti-Columbia cottage industry begins to emerge.
abstract: At least two agencies now specialize in helping local hospitals take on larger competitors. See examples of their work and strategies.
authors.forename: W J
authors.initials: WJ
authors.lastname: Sonn
mesh_terms: D000329:Advertising / Q000379:methods*; D003159:Community-Institutional Relations; D003284:Contract Services / Q000706:statistics & numerical data*; D004465:Economic Competition; D006273:Health Facility Merger / Q000592:standards*; D006764:Hospitals, Community / Q000191:economics*; D006777:Hospitals, Proprietary; D006801:Humans; D007255:Information Services; D009096:Multi-Institutional Systems; D010565:Persuasive Communication; D011209:Power, Psychological; D014481:United States