title: The direct approach.
abstract: In the following excerpt from Dealing Direct: A Strategy for Business-Provider Partnerships, published in February by American Hospital Publishing, authors Gee and Fine discuss the right and wrong reasons for considering one of health care's most talked about new relationships.
authors.forename: E P
authors.initials: EP
authors.lastname: Gee
authors.forename: A
authors.initials: A
authors.lastname: Fine
mesh_terms: D019058:Community Networks / Q000458:organization & administration*; D003284:Contract Services; D005069:Evaluation Studies as Topic; D006264:Health Benefit Plans, Employee / Q000458:organization & administration*; D006279:Health Maintenance Organizations / Q000458:organization & administration; D006761:Hospitals; D010820:Physicians; D012052:Reimbursement, Incentive; D014481:United States