title: Conducting business in China.
abstract: Chinese culture is governed by an ancient set of values. Despite the gradual infiltration of Western culture, these historical practices remain highly visible in all interactions between Chinese people. For Western companies to set up and maintain viable businesses in China, it is essential that they have an understanding of Chinese heritage. This article identifies key elements of Chinese customs and business practices and explains their significance.
authors.affiliation: Wicon International Ltd., Englewood Cliffs, New Jersey 07632, USA.
authors.forename: J H
authors.initials: JH
authors.lastname: Zhou
mesh_terms: D002681:China; D003132:Commerce / Q000379:methods / Q000639:trends; D003466:Cultural Characteristics; D006801:Humans