title: The new topography. A changing landscape for hospital marketing.
authors.forename: C
authors.initials: C
authors.lastname: Scarborough
mesh_terms: D000407:Alabama; D006739:Hospital Administration / Q000639:trends*; D007318:Inservice Training; D008389:Marketing of Health Services / Q000639:trends*; D011641:Public Relations; D011787:Quality of Health Care