Males' use of alcoholic beverages: a study of contexts.
This paper explores the efficacy of lifestyle and demographic profiles constructed from a large, national consumer database as explanatory variables for variations in alcoholic beverage consumption and related behavior by American males across three different usage contexts. The authors conclude that such predictors do serve to account for consumption variability, and that user profiles differ by consumption context. The findings may be useful to policymakers and others who wish to efficiently target their communications efforts.
Lesch
W C
WC
Department of Marketing, Illinois State University, Normal 61761, USA.
Hazeltine
J E
JE
D000428:Alcohol Drinking; D000437:Alcoholism / Q000453:epidemiology*; D003710:Demography; D015438:Health Behavior; D006801:Humans; D008019:Life Style; D008297:Male; D012044:Regression Analysis; D012727:Sex Characteristics; D014481:United States / Q000453:epidemiology