title: Adding value: what healthcare can learn from industry.
abstract: How can superior outcomes be provided to satisfied patients using the appropriate amount of resources? That's the $64,000 question that healthcare organizations are striving to answer--indeed, must answer--to survive in the managed care marketplace, says Stephen Shortell, Ph.D., A.C. Buehler Distinguished Professor of Health Services Management of Northwestern University. The business world can teach healthcare leaders how to increase their organizations' competitive edge, he says, in four areas: having a deep knowledge of the customer, looking for ways to add value, using innovation as a key to adding value and defining value in economic terms.
authors.forename: S
authors.initials: S
authors.lastname: O'Malley
mesh_terms: D003258:Consumer Behavior; D006801:Humans; D007221:Industry / Q000458:organization & administration / Q000592:standards; D009936:Organizational Innovation; D017749:Total Quality Management / Q000191:economics / Q000379:methods*; D014481:United States