title: Going mainstream. Consumers opening minds, wallets to alternative care.
authors.forename: R
authors.initials: R
authors.lastname: Shinkman
mesh_terms: D001130:Arizona; D000529:Complementary Therapies / Q000191:economics* / Q000639:trends; D015438:Health Behavior; D006694:Holistic Health; D019458:Insurance Coverage / Q000639:trends; D008007:Licensure, Medical; D009316:National Institutes of Health (U.S.); D012109:Research Support as Topic; D014481:United States