Strategic positioning. Part 1: The sources of value under managed care.
Part 1 of this series organizes and discusses the sources of value against a background of an evolving managed care market. Part 2 will present, in more detail, the marketing and financial challenges to organizational positioning and performance across the four stages of managed care. What are the basic principles or tenets of value and how do they apply to the health care industry? Why is strategic positioning so important to health care organizations struggling in a managed care environment and what are the sources of value? Service motivated employees and the systems that educate them represent a stronger competitive advantage than having assets and technology that are available to anyone. As the health care marketplace evolves, organizations must develop a strategic position that will provide such value and for which the customer will be willing to pay.
Kauer
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Weatherhead School of Management, Case Western Reserve University, Cleveland, OH, USA.
Berkowitz
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D003256:Community Participation / Q000191:economics*; D003362:Cost-Benefit Analysis; D019033:Delivery of Health Care, Integrated / Q000191:economics / Q000458:organization & administration; D004465:Economic Competition; D006305:Health Status Indicators; D008329:Managed Care Programs / Q000191:economics* / Q000458:organization & administration; D018854:Managed Competition; D008389:Marketing of Health Services / Q000592:standards*; D009042:Motivation; D010934:Planning Techniques; D012945:Social Values; D014481:United States