title: Can prevention be marketed profitably?
authors.forename: A J
authors.initials: AJ
authors.lastname: Stanaland
authors.forename: B D
authors.initials: BD
authors.lastname: Gelb
mesh_terms: D017281:Cost of Illness; D005260:Female; D015438:Health Behavior; D006293:Health Promotion / Q000191:economics; D006801:Humans; D007114:Immunization / Q000191:economics; D008389:Marketing of Health Services / Q000191:economics*; D008403:Mass Screening / Q000191:economics; D011247:Pregnancy; D011295:Prenatal Care / Q000191:economics; D011314:Preventive Health Services / Q000191:economics*; D014481:United States