title: Creating personality. To market your organization effectively, differentiate it from competitors.
authors.affiliation: Hill & Knowlton, Washington, DC, USA.
authors.forename: N
authors.initials: N
authors.lastname: Hicks
mesh_terms: D008389:Marketing of Health Services / Q000379:methods*; D010551:Personality; D011357:Product Line Management; D014481:United States