title: Internal marketing builds service quality.
authors.affiliation: Marketing Department, Cleveland State University, USA.
authors.forename: W B
authors.initials: WB
authors.lastname: Joseph
mesh_terms: D001291:Attitude of Health Personnel; D015285:Hospital-Patient Relations; D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services / Q000379:methods*; D015279:Organizational Culture; D017060:Patient Satisfaction; D010564:Personnel, Hospital / Q000592:standards*; D011369:Professional-Patient Relations; D011787:Quality of Health Care; D014481:United States