"And the winner is...".
Premiums and incentives have long been used in fund-raising direct mail. Here's a look at what works and what fails--and how to make what works work better--from two long-term experts in creative direct-mail formats.
Jardine
F
F
Schoenleber
D
D
D005069:Evaluation Studies as Topic; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D009042:Motivation; D011177:Postal Service; D014481:United States