Pushing the emotional hot button. Outpatient ad campaign shies away from technology to deliver 'feelings'. River Oaks Hospital, Jackson, MS.
D000329:Advertising / Q000379:methods; D000556:Ambulatory Surgical Procedures / Q000191:economics; D004644:Emotions; D006744:Hospital Bed Capacity, 100 to 299; D016304:Hospitals, Private / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008922:Mississippi; D013531:Surgicenters / Q000191:economics*