title: Managing the media: pointers from the pros. Interview by Donna Valvala.
authors.forename: J
authors.initials: J
authors.lastname: Bishop
authors.forename: D
authors.initials: D
authors.lastname: Burda
authors.forename: J
authors.initials: J
authors.lastname: Montague
authors.forename: C E
authors.initials: CE
authors.lastname: Koop
mesh_terms: D008402:Mass Media; D008486:Physician Executives; D011641:Public Relations; D014481:United States