title: Hospital fund raising and its marketing by-product.
authors.affiliation: Corona Regional Medical Center Foundation, CA, USA.
authors.forename: J M
authors.initials: JM
authors.lastname: McBride
mesh_terms: D001291:Attitude of Health Personnel; D001364:Awareness; D016542:Chief Executive Officers, Hospital / Q000523:psychology / Q000706:statistics & numerical data; D003159:Community-Institutional Relations; D005653:Fund Raising / Q000379:methods*; D006788:Hospitals, Voluntary / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services; D011795:Surveys and Questionnaires; D014481:United States