Customer-centered strategic diversification: specialty health care provider moves towards primary care.
A logistic regression model is used to analyze an OB/GYN'S move towards primary care. Current clients' use/no use response of the clinic as a primary care provider is the criterion variable. Predictor variables include new primary care services, expanded OB/GYN services, overall system utilization, and current insurance and physician status. Overall, only 37% of the clinic's current clients indicated they would utilize the clinic for primary care. Having a personal physician is a significant predictor of a client's decision to utilize the clinic's new primary care services. Other significant predictor variables are discussed.
Clugston
M M
MM
New Mexico State University, Las Cruces 88003, USA. mclugsto@nmsu.edu
D004465:Economic Competition; D006176:Gynecology / Q000458:organization & administration*; D006279:Health Maintenance Organizations; D006302:Health Services Research / Q000379:methods; D016015:Logistic Models; D008389:Marketing of Health Services; D017146:Models, Organizational; D009774:Obstetrics / Q000458:organization & administration*; D019982:Organizational Case Studies; D009936:Organizational Innovation; D018802:Patient-Centered Care; D010817:Physician-Patient Relations; D011320:Primary Health Care / Q000458:organization & administration / Q000706:statistics & numerical data*; D014481:United States