Market orientation and performance in the hospital industry.
Raju
P S
PS
College of Business and Public Administration, University of Louisville, KY, USA.
Lonial
S C
SC
Gupta
Y P
YP
D003258:Consumer Behavior; D003625:Data Collection; D006302:Health Services Research / Q000379:methods; D006739:Hospital Administration / Q000592:standards*; D006740:Hospital Administrators; D015285:Hospital-Patient Relations; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D014481:United States