title: Refusing to borrow from its consumer ads, CIGNA shows dentists the bottom line.
abstract: Looking for dentists, CIGNA Dental sent prospective providers calculators that they could use to figure out just how much more money they could make if they joined the network. The result: 20,000 responses.
mesh_terms: D000329:Advertising; D003752:Dental Health Services / Q000191:economics / Q000458:organization & administration*; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration; D011641:Public Relations; D014481:United States