title: The cost of acquiring new donors.
authors.affiliation: Sisters of Providence Health System, Seattle, WA, USA.
authors.forename: J
authors.initials: J
authors.lastname: Reardon
authors.forename: T W
authors.initials: TW
authors.lastname: Mesaros
mesh_terms: D003362:Cost-Benefit Analysis; D005653:Fund Raising / Q000191:economics* / Q000458:organization & administration; D014481:United States