title: Coming of age on the World Wide Web.
abstract: Figuring they had better join the crowd, hospitals and healthcare companies are in the midst of a blind rush to establish sites on the Internet. The number of medical sites on the Web increased dramatically during the summer. Most of the pioneers, however, are building their sites without specific marketing goals in mind. And the experts who have been on the Internet longest caution that there are surprises everywhere.
authors.forename: W J
authors.initials: WJ
authors.lastname: Sonn
mesh_terms: D003195:Computer Communication Networks / Q000191:economics / Q000706:statistics & numerical data*; D006739:Hospital Administration; D008329:Managed Care Programs / Q000458:organization & administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives; D014481:United States