Managing the customer portfolio of healthcare enterprises. Data driven marketing.
Kutner
S
S
Mercer Management Consulting, Boston, MA, USA.
Cripps
J
J
D003132:Commerce; D003256:Community Participation; D003258:Consumer Behavior; D003627:Data Interpretation, Statistical; D004465:Economic Competition; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010342:Patient Acceptance of Health Care; D011243:Preferred Provider Organizations / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D011907:Rate Setting and Review; D014481:United States