title: "Market"ing patient access: Columbia-style.
authors.affiliation: Columbia Eastside Medical Center, Snellville, GA, USA.
authors.forename: B
authors.initials: B
authors.lastname: Lee
mesh_terms: D000289:Admitting Department, Hospital / Q000458:organization & administration* / Q000592:standards; D016494:Computer Security; D003200:Computer User Training; D005845:Georgia; D006751:Hospital Information Systems; D006777:Hospitals, Proprietary; D008389:Marketing of Health Services / Q000379:methods*; D017146:Models, Organizational; D009096:Multi-Institutional Systems / Q000458:organization & administration; D009937:Organizational Objectives; D016134:Organizational Policy; D016730:Program Development; D012984:Software