title: Marketing medical services to the affluent. Part II of "An emerging niche market opportunity".
abstract: Society is split between a desire for access to quality health care and a reluctance, by some, to pay for it. Looking at this cost/access dichotomy historically enables one to recognize an emerging niche market--designer care delivered in a boutique setting.
authors.affiliation: Peachtree Orthopedic Clinic, Atlanta, GA 30309, USA.
authors.forename: M J
authors.initials: MJ
authors.lastname: Pulaski
mesh_terms: D003258:Consumer Behavior; D006123:Group Practice / Q000191:economics*; D006297:Health Services Accessibility; D006801:Humans; D007182:Income; D008329:Managed Care Programs / Q000191:economics* / Q000639:trends; D008389:Marketing of Health Services; D009657:North Carolina; D011785:Quality Assurance, Health Care; D012923:Social Class; D014481:United States