title: Locals take on Columbia.
abstract: Smallish Lawrence Memorial Hospital turned down an offer from Columbia/HCA, then found itself in a public relations war with the deep-pocketed competitor. Advertising, letter writing and general rabble rousing helped Lawrence win the first battle, but now the case is in the courts. Marketing 101 was never like this.
authors.forename: W J
authors.initials: WJ
authors.lastname: Sonn
mesh_terms: D003159:Community-Institutional Relations; D004465:Economic Competition; D006273:Health Facility Merger; D006764:Hospitals, Community / Q000191:economics* / Q000458:organization & administration; D006777:Hospitals, Proprietary; D007615:Kansas; D008389:Marketing of Health Services / Q000379:methods*; D010067:Ownership; D011057:Politics