title: Moving beyond billboards.
authors.forename: J
authors.initials: J
authors.lastname: McCormack
mesh_terms: D003195:Computer Communication Networks / Q000191:economics / Q000458:organization & administration*; D003363:Cost Control; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services; D016347:Medical Records Systems, Computerized; D010358:Patient Participation; D014481:United States; D014584:User-Computer Interface