Managed care and special populations: key marketing and enrollment issues.
If managed care is to reach handicapped patients and people with special needs, including Medicaid recipients and ethnic minorities, special attention must be paid to issues of outreach and cultural diversity. The authors discuss barriers that hinder such efforts and suggest methods for dealing with them.
Wallace
P E
PE
Urban Medical Institute, Baltimore, MD 21215, USA.
Burston
B
B
D018864:Cultural Diversity; D006233:Persons with Disabilities; D005006:Ethnicity; D005240:Feasibility Studies; D017408:Guidelines as Topic; D006301:Health Services Needs and Demand; D006302:Health Services Research; D006801:Humans; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration / Q000592:standards / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods / Q000592:standards*; D008484:Medicaid / Q000706:statistics & numerical data; D017146:Models, Organizational; D013221:State Health Plans; D014481:United States