title: Communication tips: understanding what all your audiences need to hear.
authors.affiliation: Consumer Products and Services, Baxter Gurian & Mazzei, Inc., Beverly Hills, CA, USA.
authors.forename: R
authors.initials: R
authors.lastname: Perkal
mesh_terms: D003142:Communication; D004059:Diffusion of Innovation; D006302:Health Services Research; D006801:Humans; D008329:Managed Care Programs