title: Avoiding the legal pitfalls of testimonials and endorsements.
authors.affiliation: Rivkin, Radler & Kremer, Uniondale, NY, USA.
authors.forename: E B
authors.initials: EB
authors.lastname: Garay
authors.forename: A S
authors.initials: AS
authors.lastname: Rutkin
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence* / Q000379:methods / Q000592:standards; D003258:Consumer Behavior; D004465:Economic Competition; D017408:Guidelines as Topic; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence* / Q000592:standards; D014481:United States; D014485:United States Federal Trade Commission