title: Applying behavior change theory to donor management.
authors.forename: M
authors.initials: M
authors.lastname: Lynch
mesh_terms: D001315:Australia; D001521:Behavior Therapy; D005653:Fund Raising / Q000379:methods*; D006752:Hospital Planning / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services; D018803:Models, Economic; D015279:Organizational Culture; D009939:Organizations, Nonprofit / Q000191:economics*; D012931:Social Environment