The emergence of employer-led health care purchasing organizations: a new market for providers.
A new form of purchaser--the employer-led, community-based health care purchasing organization--is appearing in the health care marketplace. This article uses the author's experience with coalitions to describe the basic anatomy of private health care purchasing organizations, and suggests several strategies for marketing to this new buyer. The article also presents a market share/presence formula developed to test coalition viability.
Myers
M J
MJ
School of Business, University of South Dakota, Vermillion 57069, USA.
D003625:Data Collection; D004493:Education; D017754:Group Purchasing; D006264:Health Benefit Plans, Employee / Q000191:economics*; D006265:Health Care Coalitions / Q000458:organization & administration*; D011057:Politics; D014481:United States