title: How to manage the media effectively.
authors.affiliation: Ayson & Associates, Los Angeles, USA.
authors.forename: B
authors.initials: B
authors.lastname: Ihle
authors.forename: D E
authors.initials: DE
authors.lastname: Shell
mesh_terms: D003142:Communication; D003284:Contract Services; D006801:Humans; D008402:Mass Media; D009735:Nursing Homes / Q000458:organization & administration*; D011641:Public Relations; D014481:United States