Marketing research in hospitals.
Gourley
D R
DR
Arizona State University, USA.
Sehorn
A G
AG
D002391:Catchment Area, Health; D003258:Consumer Behavior / Q000706:statistics & numerical data; D006276:Health Facility Size; D006302:Health Services Research / Q000706:statistics & numerical data*; D006739:Hospital Administration / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D017060:Patient Satisfaction / Q000706:statistics & numerical data; D011357:Product Line Management / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014481:United States