title: Using research for successful Medicare and Medicaid risk marketing.
abstract: Medicare/Medicaid risk marketing is a vital business challenge, one that countless managed care organizations are facing right now. Early entry into new markets and aggressive participation in existing markets are essential to meet competitive pressures. Health plans intent on success in government risk programs should conduct research to learn the medical needs, wants, and desires of older persons in the geographic area they serve. Original, market-specific research yields critical marketing and clinical data that can be used to improve care and member satisfaction along with customer loyalty and retention.
authors.affiliation: HSM Group, Ltd., Scottsdale, AZ, USA.
authors.forename: S
authors.initials: S
authors.lastname: Jacobs
authors.forename: A M
authors.initials: AM
authors.lastname: Nelson
authors.forename: S D
authors.initials: SD
authors.lastname: Wood
mesh_terms: D000368:Aged; D002204:Capitation Fee; D002391:Catchment Area, Health; D003710:Demography; D006299:Health Services for the Aged; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D008484:Medicaid / Q000458:organization & administration*; D008489:Medical Indigency; D006278:Medicare / Q000458:organization & administration*; D009937:Organizational Objectives; D011357:Product Line Management; D012308:Risk Management; D014481:United States