title: Great comeback rates AHA award. Franciscan Children's develops less costly, alternative programs to save hospital.
abstract: After struggling financially for several years, Boston-based Franciscan Children's Hospital wins the coveted "Great Comeback of the Year" award. With the award, the hospital produces a PR campaign that resulted a plethora of television, print and radio stories. Officials of the Franciscan Children's Hospital announced its financial soundness and commitment to its Boston market area.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000573:American Hospital Association; D001363:Awards and Prizes; D001900:Boston; D003159:Community-Institutional Relations; D003363:Cost Control; D005377:Financial Management, Hospital / Q000592:standards*; D006744:Hospital Bed Capacity, 100 to 299; D006776:Hospitals, Pediatric / Q000191:economics / Q000458:organization & administration / Q000592:standards*; D016730:Program Development; D011641:Public Relations; D014481:United States