title: There's a big niche market for infertility care.
abstract: A lucrative niche remains in a market increasingly dominated by managed care and cost containment. Many infertile women are willing to pay just about any price for infertility products, usually not covered by their insurers, writes Pamela Moore, managing editor of Healthcare Advertising Review.
authors.forename: P
authors.initials: P
authors.lastname: Moore
mesh_terms: D005260:Female; D005307:Fertilization in Vitro / Q000191:economics / Q000592:standards; D006801:Humans; D007247:Infertility, Female / Q000191:economics* / Q000628:therapy; D008297:Male; D008329:Managed Care Programs / Q000191:economics; D009775:Obstetrics and Gynecology Department, Hospital / Q000191:economics*; D018587:Oocyte Donation / Q000191:economics / Q000331:legislation & jurisprudence; D011357:Product Line Management; D011786:Quality Control; D013074:Sperm Banks / Q000191:economics / Q000331:legislation & jurisprudence; D014481:United States