title: A retail analog for health care marketing.
authors.forename: N
authors.initials: N
authors.lastname: Peyser
mesh_terms: D003254:Consumer Advocacy; D019981:Health Care Sector / Q000639:trends; D006279:Health Maintenance Organizations / Q000191:economics / Q000639:trends*; D008389:Marketing of Health Services / Q000639:trends*; D011243:Preferred Provider Organizations / Q000191:economics / Q000639:trends; D014481:United States