title: Cover me. How can you get your share of positive media coverage?
abstract: Inch for inch, legitimate press coverage gives you far more credibility than direct mail, give-aways, or other marketing ploys--and it costs far less than an ad. Here's how can you get your share of media coverage.
authors.affiliation: Colorado State University, USA.
authors.forename: W L
authors.initials: WL
authors.lastname: Bonifazi
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D009524:Newspapers as Topic; D009735:Nursing Homes / Q000458:organization & administration*; D011639:Public Opinion; D011641:Public Relations; D014481:United States