title: A consumer evaluation of health warning labels on cigarette packages in Canada.
abstract: This paper reports on results of a study that examined consumers' evaluation of health warning labels on cigarette packages in Canada. Some health warning labels were rated, overall, as more effective as well as more believable, convincing and reasonable than others. Analysis of the differences in responses by smokers and non-smokers is also presented.
authors.forename: F G
authors.initials: FG
authors.lastname: Crane
authors.forename: V A
authors.initials: VA
authors.lastname: MacLean
mesh_terms: D002170:Canada / Q000453:epidemiology; D003256:Community Participation; D005260:Female; D006331:Heart Diseases / Q000453:epidemiology / Q000209:etiology; D006801:Humans; D008171:Lung Diseases / Q000453:epidemiology / Q000209:etiology; D008297:Male; D011247:Pregnancy; D011248:Pregnancy Complications / Q000453:epidemiology / Q000209:etiology; D011356:Product Labeling / Q000592:standards*; D015397:Program Evaluation; D012907:Smoking / Q000009:adverse effects* / Q000453:epidemiology; D000074606:Smoking Prevention; D011795:Surveys and Questionnaires; D014481:United States / Q000453:epidemiology