title: The siren call of the slogan.
abstract: The siren call of the slogan can be alluring. It also can lead to bad news for you and your organization if you are not careful. One should thoughtfully examine slogans, bearing in mind some of the gratuitous comments made above. In a lighter vein, slogans are fun. They give us something to talk about at conferences other than the occasional peculiar behaviors of some of our colleagues.
authors.affiliation: Partners Healthcare System, Boston, USA.
authors.forename: J
authors.initials: J
authors.lastname: Glaser
mesh_terms: D019058:Community Networks; D007256:Information Systems; D017749:Total Quality Management; D014481:United States