title: Market mapping: a guide to the future.
abstract: The main difference between healthcare planning efforts of yesteryear and those of today is simple: Today's sophisticated, computerized mapping programs supply health plan member and demographic data, while health planners of yesterday pushed pins through colored road maps to try to predict marketshare.
authors.forename: A
authors.initials: A
authors.lastname: Kanter
mesh_terms: D002391:Catchment Area, Health / Q000191:economics*; D003199:Computer Systems; D004465:Economic Competition; D005843:Geography; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008331:Management Information Systems / Q000191:economics / Q000639:trends*; D008389:Marketing of Health Services; D010934:Planning Techniques; D014481:United States