title: Making direct mail direct. Indian River Memorial Hospital reaches newcomers with an improved direct mail campaign.
abstract: New residents moving into a community are prime targets for new physicians and new hospitals. It's the hospital's chance to make a great first impression and establish a long-term relationship. Indian River Memorial Hospital in Vero Beach, Fla., has some experience in that area. They share their direct-mail ideas with you.
mesh_terms: D003256:Community Participation; D004465:Economic Competition; D005431:Florida; D006745:Hospital Bed Capacity, 300 to 499; D006764:Hospitals, Community / Q000191:economics*; D006788:Hospitals, Voluntary / Q000191:economics*; D008389:Marketing of Health Services; D009042:Motivation; D011177:Postal Service