title: A new era in the European marketplace.
abstract: While many American healthcare supply companies already do business in a global market, the European Community's impending switch to a single-market system and the radical changes in Eastern European countries in recent months should spell increased opportunities overseas. However, as European trade barriers come down, the level of competition is likely to go up, both at home and abroad.
authors.forename: M
authors.initials: M
authors.lastname: Wagner
mesh_terms: D003132:Commerce / Q000639:trends*; D004345:Drug Industry / Q000639:trends; D004864:Equipment and Supplies / Q000600:supply & distribution*; D005060:Europe; D005062:European Union; D006761:Hospitals; D011044:Poland; D013675:Technology, High-Cost; D014481:United States