title: Senior market tough to crack. MacNeal Health Network, Berwyn, IL.
abstract: Seniors, often thought of as a stodgy, conservative market, actually constitute one of the most vibrant, diverse age groups of all. Here's how people who have discovered the secrets of the mature market use that diversity to their advantage.
authors.forename: D
authors.initials: D
authors.lastname: Plank
authors.forename: P L
authors.initials: PL
authors.lastname: Moore
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D000368:Aged; D003710:Demography; D006277:Health Fairs; D006299:Health Services for the Aged; D006745:Hospital Bed Capacity, 300 to 499; D006801:Humans; D016901:Intergenerational Relations; D008389:Marketing of Health Services / Q000639:trends*; D008402:Mass Media; D008875:Middle Aged; D014481:United States