title: Marketing: a new role in a new healthcare system--implications for rural hospitals.
authors.forename: D
authors.initials: D
authors.lastname: Bendall
mesh_terms: D003299:Cooperative Behavior; D019033:Delivery of Health Care, Integrated / Q000191:economics / Q000458:organization & administration / Q000592:standards; D004465:Economic Competition; D006780:Hospitals, Rural / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards / Q000639:trends; D009935:Organizational Affiliation / Q000191:economics / Q000458:organization & administration / Q000592:standards; D017060:Patient Satisfaction; D014481:United States