title: A new way of thinking: how managed care networks will affect physician and hospital marketing efforts.
abstract: The formation of integrated delivery networks will cause physicians and hospitals to rethink their marketing strategies. As providers align themselves into networks in conjunction with managed care plans, new approaches to marketing will be employed.
authors.affiliation: Moses Taylor Hospital, Scranton, PA, USA.
authors.forename: M M
authors.initials: MM
authors.lastname: Costello
authors.forename: D J
authors.initials: DJ
authors.lastname: West
mesh_terms: D003256:Community Participation; D003363:Cost Control; D006759:Hospital-Physician Joint Ventures / Q000639:trends*; D006761:Hospitals / Q000639:trends; D008329:Managed Care Programs / Q000458:organization & administration*; D018854:Managed Competition; D008389:Marketing of Health Services / Q000639:trends*; D017060:Patient Satisfaction; D010820:Physicians / Q000639:trends; D014481:United States