title: Matching dental offerings with expectations. Filling perceptual gap gives marketers something to sink their teeth into.
authors.affiliation: Marketing Department, California State University, Carson, USA.
authors.forename: S
authors.initials: S
authors.lastname: Janda
authors.forename: Z
authors.initials: Z
authors.lastname: Wang
authors.forename: C P
authors.initials: CP
authors.lastname: Rao
mesh_terms: D003752:Dental Health Services / Q000458:organization & administration* / Q000592:standards; D006302:Health Services Research; D008389:Marketing of Health Services; D010465:Perception; D011787:Quality of Health Care; D014481:United States