title: Powerful collateral materials can strengthen your census. A marketing professional tells what works in the senior health care market.
authors.affiliation: Signum, Inc., Louisville, KY, USA.
authors.forename: P
authors.initials: P
authors.lastname: Thornton
mesh_terms: D000329:Advertising; D000368:Aged; D003142:Communication; D006707:Homes for the Aged; D016852:Housing for the Elderly; D006801:Humans; D008389:Marketing of Health Services; D011642:Publications / Q000592:standards; D014481:United States