title: Using purchaser market research data in strategic planning.
authors.forename: J
authors.initials: J
authors.lastname: Sommer
mesh_terms: D003625:Data Collection; D006302:Health Services Research; D007407:Interviews as Topic; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000639:trends*; D010934:Planning Techniques; D014481:United States