Building sensible segmentation strategies in managed care settings.
Engelberg
M
M
ResearchWorks, San Diego, CA, USA.
Neubrand
S
S
D004465:Economic Competition; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods*; D014481:United States