title: New York hospital group striving for brand recognition. HealthStar Network.
abstract: HealthStar Network established a new concept in its eastern market--a group of hospitals forming one association. Marketers of HealthStar are conducting a branding campaign to distinguish individual expertise under one umbrella company.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000329:Advertising; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009518:New York; D011785:Quality Assurance, Health Care