title: Patient relations for modern times.
abstract: A well-organized patient relations program can improve the quality of care while reducing risk to the organization. Patient relations is also a matter of the organization's survival in a competitive marketplace. The consumer's choice for healthcare will be made based on how the organization id differentiated from other organizations with otherwise common attributes. These distinct attributes set a product or organization apart from its competitors by creating a "personality" in the marketplace. A selected program, such as patient relations, can build a marketing plan that creates an identifiable market personality with opportunity for good financial returns and stability.
authors.affiliation: AIG Healthcare Management Services, Inc., Chicago, IL, USA.
authors.forename: P J
authors.initials: PJ
authors.lastname: Para
mesh_terms: D019033:Delivery of Health Care, Integrated / Q000331:legislation & jurisprudence / Q000592:standards; D015285:Hospital-Patient Relations; D006801:Humans; D016365:Liability, Legal; D008318:Malpractice; D010344:Patient Advocacy; D017060:Patient Satisfaction; D011641:Public Relations; D011787:Quality of Health Care; D012308:Risk Management / Q000331:legislation & jurisprudence / Q000379:methods*; D014481:United States