title: The role of the physician and the present and emerging health care channel.
abstract: The author examines the position of physicians in the health care channel on the basis of Transaction Cost Analysis. Propositions are offered that explain recent vertical integration. Moreover, a conceptual model of the future health care channel is offered for capitated pricing.
authors.affiliation: University of Memphis, USA.
authors.forename: K W
authors.initials: KW
authors.lastname: Westbrook
mesh_terms: D002204:Capitation Fee; D019058:Community Networks / Q000191:economics* / Q000458:organization & administration; D016536:Competitive Medical Plans / Q000191:economics* / Q000458:organization & administration; D003284:Contract Services; D003365:Costs and Cost Analysis; D019981:Health Care Sector / Q000639:trends*; D018578:Hospital-Physician Relations; D006801:Humans; D007349:Insurance, Health, Reimbursement; D008389:Marketing of Health Services / Q000191:economics / Q000639:trends; D018803:Models, Economic; D010819:Physician's Role; D010817:Physician-Patient Relations; D011364:Professional Practice / Q000191:economics / Q000639:trends*; D014481:United States