title: Memorial Medical Center: new hospital, new name.
abstract: Memorial Medical Center is a rarity these days--a new hospital opened when others are consolidating or closing. Handling the marketing, public relations and promotion (not to mention five open houses back-to-back) was a real challenge, successfully met. Here's the background on how it was accomplished.
mesh_terms: D000329:Advertising; D006744:Hospital Bed Capacity, 100 to 299; D006788:Hospitals, Voluntary / Q000458:organization & administration*; D007087:Illinois; D008389:Marketing of Health Services; D009275:Names; D015279:Organizational Culture; D010343:Patient Admission / Q000639:trends; D011641:Public Relations