title: Third generation Web marketing. Siskin Hospital for Physical Rehabilitation, Chattanooga, TN.
abstract: The marketing challenge for rehabilitation centers lies in teaching patients and referring physicians about what rehab is. Siskin Hospital for Physical Rehabilitation has just started a Web site that aims to meet the challenge.
authors.forename: P
authors.initials: P
authors.lastname: Moore
mesh_terms: D000329:Advertising; D003195:Computer Communication Networks / Q000706:statistics & numerical data*; D003258:Consumer Behavior; D004465:Economic Competition; D006751:Hospital Information Systems; D006788:Hospitals, Voluntary; D006801:Humans; D008389:Marketing of Health Services; D012047:Rehabilitation Centers / Q000458:organization & administration*; D013714:Tennessee