title: Are you brand savvy? A self-assessment report card.
abstract: Aurora Healthcare in Wisconsin gets high marks in the marketing community for conveying a strong and consistent image to its potential customers. Here, the VP for business development and market planning for Aurora's St. Luke's Medical Center offers a way to think through how your organization sells itself.
authors.affiliation: St. Luke's Medical Center, Aurora, USA.
authors.forename: R
authors.initials: R
authors.lastname: Klein
mesh_terms: D017408:Guidelines as Topic; D006298:Health Services Administration; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D009275:Names; D011641:Public Relations; D014922:Wisconsin