title: Advertising mix reflects market. Budgets key to selecting media that produce best return.
abstract: Healthcare advertisers are discovering different media mixes work for different targets. In addition, budget plays a big role in choosing the type of media that will return the best investments.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000329:Advertising / Q000191:economics* / Q000379:methods; D002017:Budgets; D002140:California; D003120:Colorado; D006764:Hospitals, Community / Q000191:economics; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods; D008402:Mass Media; D008922:Mississippi