title: Selling physicians on innovative technology.
authors.affiliation: University of Iowa Hospitals and Clinics, Iowa City, USA.
authors.forename: T
authors.initials: T
authors.lastname: Persoon
authors.forename: M
authors.initials: M
authors.lastname: Schwabbauer
mesh_terms: D001291:Attitude of Health Personnel; D017046:Cost Savings; D004059:Diffusion of Innovation; D007400:Interprofessional Relations; D007755:Laboratories, Hospital / Q000458:organization & administration*; D013677:Medical Laboratory Science / Q000639:trends*; D008505:Medical Staff, Hospital / Q000193:education / Q000523:psychology*; D010934:Planning Techniques; D014481:United States