Building bridges: marketing managed care to ethnically diverse populations.
America's population "stew" creates specific challenges to health plans attempting to reach ethnically differentiated enrollee groups. In this article, the author provides snapshots of four ethnic groups, suggests some marketing considerations when preparing communications to these groups, and helps draw some conclusions about marketing managed care products to a culturally diverse population.
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NYLCare Health Plans, Inc., New York City 10006, USA.
D003159:Community-Institutional Relations; D003466:Cultural Characteristics; D005006:Ethnicity; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D010565:Persuasive Communication; D014481:United States