title: Launching today, defending tomorrow. In Atlanta, PROMINA tries to introduce, win and hold on to a new market idea.
authors.forename: W J
authors.initials: WJ
authors.lastname: Sonn
mesh_terms: D000329:Advertising; D004465:Economic Competition; D005845:Georgia; D017754:Group Purchasing; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000191:economics / Q000458:organization & administration*; D011682:Purchasing, Hospital