title: Marketing healthcare globally: make it work for your organization.
abstract: Geographic location and good patient care alone will not guarantee a successful international program. Organizations attracting foreign patients talk about weighing the chances of successfully launching a program, making sure the system is ready to provide customized patient services and--instead of advertising their services--marketing one-on-one.
authors.forename: R
authors.initials: R
authors.lastname: Jackson
mesh_terms: D000329:Advertising; D002140:California; D003266:Continuity of Patient Care / Q000458:organization & administration; D003466:Cultural Characteristics; D015285:Hospital-Patient Relations; D007391:International Cooperation; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D015279:Organizational Culture; D017060:Patient Satisfaction; D011057:Politics; D016730:Program Development; D012017:Referral and Consultation; D014195:Travel; D014481:United States