title: Marketplace. Managed care plans try to cope as drug ads spur patient demand.
authors.forename: D B
authors.initials: DB
authors.lastname: Moskowitz
mesh_terms: D000329:Advertising; D000368:Aged; D016527:Drug Costs / Q000639:trends*; D004345:Drug Industry; D011307:Drug Prescriptions / Q000191:economics; D004363:Drug Utilization / Q000191:economics / Q000639:trends*; D005569:Formularies as Topic; D006301:Health Services Needs and Demand / Q000639:trends; D006801:Humans; D008329:Managed Care Programs / Q000191:economics* / Q000639:trends; D010358:Patient Participation; D014481:United States