Top hospital designation rates ad series. South Carolina University Medical Center highlights its centers of excellence.
Medical University of South Carolina Medical Center last December was rated among the nation's 100 Top Hospitals. The designation prompted hospital officials to develop a newspaper ad campaign featuring 12 centers of excellence which boosted calls to its Health Connection line by 10%.
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D000046:Academic Medical Centers / Q000145:classification / Q000592:standards*; D000329:Advertising; D003159:Community-Institutional Relations; D008389:Marketing of Health Services / Q000379:methods*; D009524:Newspapers as Topic; D009936:Organizational Innovation; D011787:Quality of Health Care / Q000145:classification*; D013022:South Carolina