Bridging the gap. A new study offers advice on marketing to Hispanics.
"A lot of people lose their Marketing 101 hats when marketing to Hispanics." That's Loretta Adams talking, president of Market Development, Inc. Their recent report, "Patient Care: Bridging the Gap with Hispanic Consumers," is designed to make things easier.
D000329:Advertising; D003466:Cultural Characteristics; D003710:Demography; D005190:Family; D006630:Hispanic or Latino; D006801:Humans; D007802:Language; D008389:Marketing of Health Services / Q000379:methods*; D009819:Office Visits / Q000706:statistics & numerical data; D010342:Patient Acceptance of Health Care; D017060:Patient Satisfaction; D010817:Physician-Patient Relations; D014481:United States