title: VHA readies ad campaign. Proposed plan would play up local hospitals' strengths.
authors.forename: S
authors.initials: S
authors.lastname: Hensley
mesh_terms: D000329:Advertising; D006788:Hospitals, Voluntary / Q000592:standards*; D008389:Marketing of Health Services; D009935:Organizational Affiliation; D013781:Texas; D014481:United States