title: Healthcare ads getting aggressive.
abstract: Contrary to some expectations that managed care would negate consumer advertising, it has instead increased competition in many markets, forcing providers to sell themselves more aggressively. Some hospitals' marketing strategies have competitors crying foul.
authors.forename: M C
authors.initials: MC
authors.lastname: Jaklevic
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence; D004465:Economic Competition; D004469:Economics, Hospital; D008389:Marketing of Health Services / Q000191:economics / Q000331:legislation & jurisprudence / Q000458:organization & administration*; D011787:Quality of Health Care; D014481:United States