title: Low-key branding. No Columbia, Tenet pushes local hospitals' names.
authors.forename: B
authors.initials: B
authors.lastname: Japsen
mesh_terms: D000329:Advertising; D002017:Budgets; D005431:Florida; D006777:Hospitals, Proprietary / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000458:organization & administration; D009275:Names