title: When no one knows who you are, the first strategic goal is name branding.
authors.forename: T M
authors.initials: TM
authors.lastname: Droste
mesh_terms: D000329:Advertising; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D017144:Focus Groups; D008389:Marketing of Health Services / Q000458:organization & administration*; D008396:Maryland; D009275:Names; D015279:Organizational Culture; D009937:Organizational Objectives; D010934:Planning Techniques; D018511:Systems Integration