title: The four myths about quality.
authors.affiliation: Applied Strategies International, Barnstable, MA, USA.
authors.forename: S H
authors.initials: SH
authors.lastname: Kauffman
mesh_terms: D004465:Economic Competition; D006801:Humans; D007753:Laboratories / Q000592:standards; D008389:Marketing of Health Services; D009229:Mythology; D016134:Organizational Policy; D011787:Quality of Health Care; D014481:United States