title: Raising planned gifts through a campaign framework: it works but be careful!!
abstract: Many years ago, planned giving was characterized as low key and troubled by a lack of closure. Today, planned giving officers are feeling the pressure that all fund raisers face for immediate fund-raising results and more aggressive fund-raising methods.
authors.forename: W J
authors.initials: WJ
authors.lastname: Moran
mesh_terms: D001364:Awareness; D005653:Fund Raising / Q000379:methods* / Q000458:organization & administration; D006801:Humans; D009939:Organizations, Nonprofit / Q000191:economics; D010565:Persuasive Communication; D010934:Planning Techniques; D014481:United States