Market orientation in the hospital industry.
Using the more recent methodological developments in the assessment of the unidemensionality, reliability, and validity, the authors developed and examined a scale of market orientation for the hospital industry. The scale is based on a clear definition of the content of the construct of market orientation in the hospital industry. To this end, a national random sample of 237 hospital administrators was used. In addition to the support for the reliability and validity, the scale promises parsimony, pragmatism, and wide-ranging applicability.
Bhuian
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School of Business, Northern State University, Aberdeen, SD, USA.
Abdul-Gader
A
A
D005163:Factor Analysis, Statistical; D019981:Health Care Sector / Q000706:statistics & numerical data*; D006740:Hospital Administrators; D006788:Hospitals, Voluntary / Q000191:economics / Q000458:organization & administration / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D015233:Models, Statistical; D009937:Organizational Objectives; D012680:Sensitivity and Specificity; D011795:Surveys and Questionnaires / Q000592:standards; D014481:United States