title: Creating a service culture.
authors.forename: W W
authors.initials: WW
authors.lastname: Oswald
mesh_terms: D003256:Community Participation; D003258:Consumer Behavior; D006764:Hospitals, Community / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services; D015279:Organizational Culture; D009936:Organizational Innovation; D013781:Texas