title: What's in a name?
abstract: How should an integrated health care network sell itself? Four very different systems talk it over with the president of the American Hospital Association's Society for Healthcare Strategy & Market Development.
authors.forename: R
authors.initials: R
authors.lastname: Weiss
mesh_terms: D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D006777:Hospitals, Proprietary / Q000458:organization & administration; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009275:Names; D011641:Public Relations; D014481:United States