title: Marketing research in hospitals.
authors.affiliation: Arizona State University, USA.
authors.forename: D R
authors.initials: DR
authors.lastname: Gourley
authors.forename: A G
authors.initials: AG
authors.lastname: Sehorn
mesh_terms: D002391:Catchment Area, Health; D003258:Consumer Behavior / Q000706:statistics & numerical data; D006276:Health Facility Size; D006302:Health Services Research / Q000706:statistics & numerical data*; D006739:Hospital Administration / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D017060:Patient Satisfaction / Q000706:statistics & numerical data; D011357:Product Line Management / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014481:United States