title: Market strategy: how to decide what to market test.
authors.affiliation: Department of Defence, Australia.
authors.forename: M
authors.initials: M
authors.lastname: McNamara
mesh_terms: D001315:Australia; D003164:Competitive Bidding / Q000458:organization & administration*; D003363:Cost Control; D003659:Decision Making, Organizational; D004465:Economic Competition; D005069:Evaluation Studies as Topic; D006077:Government Agencies / Q000458:organization & administration*; D006801:Humans; D008889:Military Personnel; D009937:Organizational Objectives