Third generation Web marketing. Siskin Hospital for Physical Rehabilitation, Chattanooga, TN.
The marketing challenge for rehabilitation centers lies in teaching patients and referring physicians about what rehab is. Siskin Hospital for Physical Rehabilitation has just started a Web site that aims to meet the challenge.
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D000329:Advertising; D003195:Computer Communication Networks / Q000706:statistics & numerical data*; D003258:Consumer Behavior; D004465:Economic Competition; D006751:Hospital Information Systems; D006788:Hospitals, Voluntary; D006801:Humans; D008389:Marketing of Health Services; D012047:Rehabilitation Centers / Q000458:organization & administration*; D013714:Tennessee