title: Kansans hearing about Premier Blue. Media blitz aims at name recognition for HMO.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000329:Advertising; D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D007615:Kansas; D008389:Marketing of Health Services / Q000379:methods*; D010174:Pamphlets