title: A pound of cure. Take steps to limit liability based on marketing materials.
authors.forename: E B
authors.initials: EB
authors.lastname: Garay
authors.forename: A S
authors.initials: AS
authors.lastname: Rutkin
mesh_terms: D000329:Advertising; D002983:Clinical Competence / Q000331:legislation & jurisprudence; D006279:Health Maintenance Organizations / Q000331:legislation & jurisprudence; D006739:Hospital Administration / Q000331:legislation & jurisprudence; D016365:Liability, Legal; D008318:Malpractice; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence*; D010414:Pennsylvania; D010820:Physicians / Q000592:standards; D011787:Quality of Health Care / Q000592:standards