title: Branding campaign exceeds initial goals for New Hampshire fitness site. Campaign utilizes humor, insights from market research. Synergy Health and Fitness Center, Exeter.
abstract: Exeter Health Resources Inc. and agency BBK Communications create a comprehensive brand-building campaign for its centers that combine fitness services and programs under Synergy. With success, the center signed up more than 1,600 members by the time it opened in January.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000329:Advertising; D000554:Ambulatory Care Facilities / Q000458:organization & administration*; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009513:New Hampshire; D010809:Physical Fitness; D011641:Public Relations