title: Marketplace. Can Blues maintain identity despite merger mania?
authors.forename: D B
authors.initials: DB
authors.lastname: Moskowitz
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics / Q000458:organization & administration*; D004465:Economic Competition; D008389:Marketing of Health Services; D009275:Names; D009935:Organizational Affiliation; D009937:Organizational Objectives; D014481:United States