Segmenting the senior health care market.
This paper addresses the issue of health market segment comparisons for the senior population. The analysis demonstrates how initial self-assessed health comparisons among three racial/ethnic categories can be adjusted to reflect compositional (age and income) differences among the three groups. The adjustments provide additional insight into the nature of these segments.
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University of Nebraska, Omaha 68182, USA.
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D000368:Aged; D001294:Attitude to Health; D003710:Demography; D005006:Ethnicity; D006299:Health Services for the Aged / Q000458:organization & administration*; D006304:Health Status; D006801:Humans; D007182:Income; D008389:Marketing of Health Services / Q000379:methods*; D008875:Middle Aged; D044469:Racial Groups; D014481:United States