title: "And the winner is...".
abstract: Premiums and incentives have long been used in fund-raising direct mail. Here's a look at what works and what fails--and how to make what works work better--from two long-term experts in creative direct-mail formats.
authors.forename: F
authors.initials: F
authors.lastname: Jardine
authors.forename: D
authors.initials: D
authors.lastname: Schoenleber
mesh_terms: D005069:Evaluation Studies as Topic; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D009042:Motivation; D011177:Postal Service; D014481:United States