title: Staying on target.
abstract: In the area of market research, it's critical to be accurate and accumulate useful information, but it's also important to be cost-effective. Sometimes, a lot of planning and a little innovation can be the answer to obtaining the right information at the right price.
authors.forename: B
authors.initials: B
authors.lastname: Bourke
mesh_terms: D003195:Computer Communication Networks; D003362:Cost-Benefit Analysis; D003625:Data Collection; D004465:Economic Competition; D017144:Focus Groups; D017408:Guidelines as Topic; D015285:Hospital-Patient Relations; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D014481:United States