title: From fried rice to sushi. To market an integrated delivery system, throw out the old menu.
authors.affiliation: Community-Kimball Health Care System, Toms River, NJ, USA.
authors.forename: M J
authors.initials: MJ
authors.lastname: Slusarz
mesh_terms: D003266:Continuity of Patient Care / Q000458:organization & administration; D019033:Delivery of Health Care, Integrated / Q000191:economics / Q000458:organization & administration*; D004465:Economic Competition; D006764:Hospitals, Community; D007373:Interinstitutional Relations; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems; D009515:New Jersey; D011357:Product Line Management; D012017:Referral and Consultation