Powerful fund-raising letters--from A to Z. Part 2.
Despite all the new technology and media we have available today, the letter remains one of the best ways to solicit funds from a wide audience. It's personal, direct, and cost-effective.
Rieck
D
D
DRC, Columbus, OH 43229, USA. dean_rieck@compuserv.com
D015709:Correspondence as Topic; D005653:Fund Raising / Q000379:methods*; D017408:Guidelines as Topic; D006801:Humans; D009042:Motivation; D009939:Organizations, Nonprofit / Q000191:economics; D010565:Persuasive Communication; D014481:United States