title: Dropping Columbia brand & divisions is a mistake.
authors.forename: D E
authors.initials: DE
authors.lastname: Johnson
mesh_terms: D006777:Hospitals, Proprietary / Q000458:organization & administration*; D009096:Multi-Institutional Systems; D009275:Names; D009936:Organizational Innovation; D016134:Organizational Policy; D011641:Public Relations; D014481:United States