title: Managed care positives and negatives for health care marketing.
authors.affiliation: Department of Management and Marketing, East Tennessee State University, Johnson City 37614, USA.
authors.forename: P D
authors.initials: PD
authors.lastname: Cooper
mesh_terms: D005069:Evaluation Studies as Topic; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services; D011314:Preventive Health Services; D011788:Quality of Life; D014481:United States; D014838:Volunteers