title: The life and afterlife of AT&T's HealthSite.
abstract: What was going to be the richest, most potent healthcare web site died only 30 days after it debuted. Its strategic partners, surprised and feeling a little abandoned, say they learned a critical lesson in the new field of marketing on the Internet.
authors.forename: S
authors.initials: S
authors.lastname: Campbell
mesh_terms: D003195:Computer Communication Networks; D006266:Health Education; D007221:Industry; D010353:Patient Education as Topic; D014481:United States