title: Cheshire Medical Center puts wellness on the Web, with a marketing-savvy physician and cute babies.
abstract: Cheshire Medical Center is devoted to wellness. Unlike many, its physician-designed web site reflects its mission and works hand-in-hand with its other marketing communications. Patients love the easy access to information about seminars and prescription drugs, but regional antagonists might soon provide compelling competition.
authors.forename: P L
authors.initials: PL
authors.lastname: Moore
mesh_terms: D003195:Computer Communication Networks; D004465:Economic Competition; D006266:Health Education / Q000191:economics / Q000379:methods*; D006744:Hospital Bed Capacity, 100 to 299; D006764:Hospitals, Community / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends*; D009513:New Hampshire