title: Capital Medical Center personalizes physicians through marketing.
abstract: Capital Medical Center in Olympia, Wash., renewed its emphasis on physicians, following the arrival of a new CEO. "If physicians are successful, the hospital will be successful" was the overriding philosophy. Newsletters and seminars, supported by advertising, are working together to enhance the image of both.
mesh_terms: D000329:Advertising; D006744:Hospital Bed Capacity, 100 to 299; D006777:Hospitals, Proprietary / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D008505:Medical Staff, Hospital; D010506:Periodicals as Topic; D010560:Personnel Selection; D014861:Washington