title: Columbia's big ad bucks. Giant chain outspends other hospitals on advertising.
authors.forename: B
authors.initials: B
authors.lastname: Japsen
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data*; D006777:Hospitals, Proprietary / Q000191:economics / Q000706:statistics & numerical data*; D009096:Multi-Institutional Systems / Q000191:economics / Q000706:statistics & numerical data*; D014481:United States