title: Diagnosing perceived quality in the medical service channel.
authors.affiliation: Louisiana State University, Department of Marketing, Baton Rouge, USA.
authors.forename: J W
authors.initials: JW
authors.lastname: Licata
authors.forename: J C
authors.initials: JC
authors.lastname: Mowen
authors.forename: G
authors.initials: G
authors.lastname: Chakraborty
mesh_terms: D006302:Health Services Research / Q000379:methods; D006739:Hospital Administration / Q000592:standards*; D015285:Hospital-Patient Relations; D018578:Hospital-Physician Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D008960:Models, Psychological; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D010465:Perception; D010821:Physicians, Family / Q000523:psychology; D011787:Quality of Health Care; D012017:Referral and Consultation; D011795:Surveys and Questionnaires; D014481:United States