title: After a rude awakening, a Wisconsin system jumps into the market.
authors.forename: W J
authors.initials: WJ
authors.lastname: Sonn
mesh_terms: D000329:Advertising / Q000379:methods; D004465:Economic Competition; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006764:Hospitals, Community / Q000458:organization & administration*; D007484:Iowa; D008389:Marketing of Health Services / Q000379:methods*; D008910:Minnesota; D013690:Television; D014922:Wisconsin