title: Equal access will shift marketing focus to consumers.
authors.affiliation: Division of Gastroenterology/Hepatology, University of Louisville, KY, USA.
authors.forename: R A
authors.initials: RA
authors.lastname: Wright
mesh_terms: D003256:Community Participation; D004465:Economic Competition; D017598:Efficiency, Organizational; D006297:Health Services Accessibility / Q000191:economics / Q000458:organization & administration / Q000592:standards*; D008507:Medically Underserved Area; D009937:Organizational Objectives; D010820:Physicians / Q000600:supply & distribution*; D014481:United States