title: A not-for-profit spin. PR firm takes up battle against for-profit healthcare.
authors.forename: B
authors.initials: B
authors.lastname: Japsen
mesh_terms: D003253:Consultants; D004465:Economic Competition; D006273:Health Facility Merger; D006777:Hospitals, Proprietary; D006788:Hospitals, Voluntary / Q000191:economics* / Q000592:standards; D008389:Marketing of Health Services / Q000639:trends*; D011641:Public Relations; D014481:United States