title: 'Excellence' begets awareness. Long Island's Good Samaritan Hospital stresses areas of expertise.
abstract: Good samaritan Hospital Medical Center in West Islip, N.Y. has created a solid reputation as a community hospital noted for its compassionate care, especially as it relates to mother/baby wellness. But, in the increasingly competitive health care world, it's necessary to aggressively market services. Good Samaritan in the last decade built "institutes of excellence" as is telling the community about them in a coordinated multiplicity of strategies using nearly every facet of marketing communications and advertising.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000328:Adult; D000329:Advertising; D001364:Awareness; D005260:Female; D006745:Hospital Bed Capacity, 300 to 499; D006764:Hospitals, Community / Q000458:organization & administration / Q000592:standards*; D006801:Humans; D007223:Infant; D008389:Marketing of Health Services / Q000379:methods*; D008430:Maternal-Child Health Centers / Q000592:standards*; D009518:New York; D009937:Organizational Objectives; D011357:Product Line Management