title: Kids learn advertising hands on. Corbett HealthConnect teams with pre-teens to launch an education program.
abstract: Scott Cotherman, president and CEO of Corbett HealthConnect, Chicago, has found a better way to explain advertising to school children. He takes them out of the classroom into his offices and assigns them to create a public service awareness campaign to help improve the health of America's youth. Now, he's refining the program and thinking of offering it to his clients.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000329:Advertising / Q000379:methods*; D001364:Awareness; D002648:Child; D006266:Health Education; D006801:Humans; D007087:Illinois; D008389:Marketing of Health Services / Q000379:methods*; D011641:Public Relations; D013334:Students; D013664:Teaching Materials