Matching dental offerings with expectations. Filling perceptual gap gives marketers something to sink their teeth into.
Janda
S
S
Marketing Department, California State University, Carson, USA.
Wang
Z
Z
Rao
C P
CP
D003752:Dental Health Services / Q000458:organization & administration* / Q000592:standards; D006302:Health Services Research; D008389:Marketing of Health Services; D010465:Perception; D011787:Quality of Health Care; D014481:United States