Are you brand savvy? A self-assessment report card.
Aurora Healthcare in Wisconsin gets high marks in the marketing community for conveying a strong and consistent image to its potential customers. Here, the VP for business development and market planning for Aurora's St. Luke's Medical Center offers a way to think through how your organization sells itself.
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St. Luke's Medical Center, Aurora, USA.
D017408:Guidelines as Topic; D006298:Health Services Administration; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D009275:Names; D011641:Public Relations; D014922:Wisconsin