title: Going public at last. Giving an "old" acquisition a system brand, 18 months later. Advocate Home Health Services, Oak Brook, Illinois.
abstract: When Advocate Health Care arose in 1995 from the combination of two big hospital systems in Chicago, strange legal voodoo left its home health care auxiliary languishing under its old name and old image. After 18 months of lobbying and plunging morale, Advocates has finally gotten to put its brand on the orphaned service.
mesh_terms: D002641:Chicago; D006273:Health Facility Merger; D006699:Home Care Services / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services