title: Case study. Turning media gatekeepers into advocates.
authors.forename: W F
authors.initials: WF
authors.lastname: Koehler
authors.forename: N D
authors.initials: ND
authors.lastname: Van Marter
mesh_terms: D000328:Adult; D000407:Alabama; D003254:Consumer Advocacy; D005260:Female; D006766:Hospitals, County / Q000592:standards; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods / Q000592:standards; D008402:Mass Media; D011787:Quality of Health Care; D012938:Social Perception