title: Beyond traditional service, Part I.
authors.forename: D
authors.initials: D
authors.lastname: More
authors.forename: P
authors.initials: P
authors.lastname: Ehrhardt
authors.forename: M
authors.initials: M
authors.lastname: Kay
mesh_terms: D002170:Canada; D003258:Consumer Behavior; D007753:Laboratories / Q000458:organization & administration / Q000592:standards*; D014481:United States