title: The true cost of membership acquisition in Medicare risk.
authors.affiliation: DiMark Marketing, Langhorne, PA, USA.
authors.forename: J
authors.initials: J
authors.lastname: Klitsch
mesh_terms: D000329:Advertising; D002204:Capitation Fee; D003132:Commerce; D016208:Databases, Factual / Q000706:statistics & numerical data*; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data; D008389:Marketing of Health Services / Q000379:methods*; D006278:Medicare / Q000191:economics / Q000458:organization & administration*; D010934:Planning Techniques; D012306:Risk; D014481:United States