title: How to market an affiliation. St. Elizabeth Hospital and Mercy Medical Center affiliate to create Affinity Health System.
abstract: When Wisconsin's St. Elizabeth Hospital and Mercy Medical Center affiliated to create Affinity Health System, Inc., strategic planning and a solid marketing plan carefully executed were instrumental in its success. A corporate identity campaign and product line identification were follow-up phases to the merger approval.
mesh_terms: D000329:Advertising; D003159:Community-Institutional Relations; D004465:Economic Competition; D006273:Health Facility Merger / Q000458:organization & administration*; D016519:Hospitals, Religious / Q000191:economics* / Q000458:organization & administration; D008389:Marketing of Health Services; D009275:Names; D015279:Organizational Culture; D009937:Organizational Objectives; D011357:Product Line Management; D014922:Wisconsin