Happy employees lead to loyal patients. Survey of nurses and patients shows a strong link between employee satisfaction and patient loyalty.
A strong relationship exists between employee satisfaction and patients' perceptions of the quality of their care, measured in terms of their intent to return and to recommend the hospital to others. Employee dissatisfaction can negatively affect quality of care and have an adverse effect on patient loyalty and, thus hospital profitability. Therefore, health care marketers should regularly measure employee satisfaction as one way to monitor service quality. Health care marketers must work more closely with their human-resource departments to understand and influence employees' work environment and maintain a high level of job satisfaction. Marketers also should place an increased emphasis on both employee and patient perceptions of satisfaction when developing internal and external strategic marketing plans and formulating future research.
Atkins
P M
PM
Cleveland Clinic Foundation, OH, USA.
Marshall
B S
BS
Javalgi
R G
RG
D017598:Efficiency, Organizational; D019538:Health Care Surveys; D006746:Hospital Bed Capacity, 500 and over; D015285:Hospital-Patient Relations; D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services; D015146:Midwestern United States; D017146:Models, Organizational; D009741:Nursing Staff, Hospital / Q000523:psychology*; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D011787:Quality of Health Care / Q000706:statistics & numerical data