title: Comprehensive health care reform: an imperative.
abstract: A public relations marketing strategy is essential to the consensus building for the enactment of health care reform legislation. As Governor of Kentucky, the author reflects on the complex legislative experience that he went through in his state, while attempting to enact a health care reform bill similar to President Clinton's proposal. This article draws the parallel in the politics of health reform between the political reality of an individual state, as compared to the one operating on the national scene.
authors.affiliation: Office of the Governor, Frankfort, KY 40601, USA.
authors.forename: B C
authors.initials: BC
authors.lastname: Jones
mesh_terms: D005069:Evaluation Studies as Topic; D018166:Health Care Reform / Q000191:economics / Q000331:legislation & jurisprudence; D007629:Kentucky; D008329:Managed Care Programs / Q000191:economics / Q000331:legislation & jurisprudence; D018855:Single-Payer System / Q000191:economics / Q000331:legislation & jurisprudence; D013221:State Health Plans / Q000191:economics / Q000331:legislation & jurisprudence; D014481:United States