If we build it, will they come? ... and other critical marketing questions for integrated health care systems.
Vitberg
A K
AK
Crestwood Group, Fairport, NY, USA.
Soehner
D
D
D002017:Budgets; D019033:Delivery of Health Care, Integrated / Q000191:economics* / Q000458:organization & administration / Q000592:standards; D004465:Economic Competition; D008331:Management Information Systems; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D011641:Public Relations; D017749:Total Quality Management; D014481:United States