title: The 'superior' product that failed in Hong Kong.
authors.affiliation: Hong Kong Polytechnic University.
authors.forename: L B
authors.initials: LB
authors.lastname: Ho Lau
authors.forename: T K
authors.initials: TK
authors.lastname: Leung
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods; D001294:Attitude to Health; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003469:Culture; D005260:Female; D006723:Hong Kong; D006801:Humans; D006920:Hygiene; D008598:Menstruation; D009034:Mother-Child Relations; D011357:Product Line Management / Q000379:methods*; D012736:Sex Education; D013630:Tampons, Surgical / Q000706:statistics & numerical data*