Marketing wellness for private practice. Carolina Heart, Greenville, NC.
"Wellness," the marketing mantra of the '90s among managed care organizations and large hospitals, might well be expanded to private practices as well. Carolina Heart, a private cardiology practice in Greenville, N.C., is now the area resource for heart disease prevention.
D001521:Behavior Therapy; D002309:Cardiology / Q000458:organization & administration*; D015709:Correspondence as Topic; D006123:Group Practice / Q000458:organization & administration; D006266:Health Education; D006293:Health Promotion; D006305:Health Status Indicators; D006331:Heart Diseases / Q000517:prevention & control*; D006801:Humans; D008389:Marketing of Health Services; D009657:North Carolina; D019035:Rural Health Services; D016540:Smoking Cessation; D013315:Stress, Psychological / Q000517:prevention & control; D015431:Weight Loss