title: Bridging the gap. A new study offers advice on marketing to Hispanics.
abstract: "A lot of people lose their Marketing 101 hats when marketing to Hispanics." That's Loretta Adams talking, president of Market Development, Inc. Their recent report, "Patient Care: Bridging the Gap with Hispanic Consumers," is designed to make things easier.
mesh_terms: D000329:Advertising; D003466:Cultural Characteristics; D003710:Demography; D005190:Family; D006630:Hispanic or Latino; D006801:Humans; D007802:Language; D008389:Marketing of Health Services / Q000379:methods*; D009819:Office Visits / Q000706:statistics & numerical data; D010342:Patient Acceptance of Health Care; D017060:Patient Satisfaction; D010817:Physician-Patient Relations; D014481:United States