In Virginia, Trigon and its opponents fight over how to split up the Blues' money. Trigon BlueCross BlueShield, Richmond, Va.
Blue Cross/Blue Shield organizations around the country are all undergoing radical change, and not without controversy. A citizens group in California, for example, won a raucous public relations battle, getting the Blues to put $3.2 billion into two charitable trusts. Then, in Virginia, Trigon BlueCross BlueShield squared off against a citizens group when it, too, tried to reorganize itself.
D000329:Advertising / Q000191:economics; D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics* / Q000458:organization & administration; D002017:Budgets; D003256:Community Participation; D004465:Economic Competition; D019464:Tax Exemption; D014768:Virginia