title: Marketplace. How branding improves bottom line: learning from HealthSouth's strategy.
authors: L
authors: L
authors: Northup
mesh_terms: D000407:Alabama; D003299:Cooperative Behavior; D004465:Economic Competition; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000191:economics / Q000458:organization & administration*; D011357:Product Line Management; D012047:Rehabilitation Centers / Q000458:organization & administration; D013531:Surgicenters / Q000458:organization & administration; D014481:United States