title: Better marketing through a principles-based model.
authors: Henry Ford Health System, Detroit, MI, USA.
authors: W R
authors: WR
authors: Gombeski
mesh_terms: D004465:Economic Competition; D017408:Guidelines as Topic; D008389:Marketing of Health Services / Q000458:organization & administration / Q000592:standards*; D017146:Models, Organizational; D010934:Planning Techniques; D016730:Program Development; D014481:United States