"Let's take it outside" campaign raises awareness, changes attitudes. Kansas Health Foundation.
Kansas Health Foundation overcomes smokers' built-in defenses by applauding those who protect others from their smoke. Rather than depend on public service announcements to get the word out on the dangers of second-hand smoke, the Foundation insisted on paid commercials, pumping $4 million into the statewide campaign.
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D000329:Advertising; D002648:Child; D002669:Child Welfare; D005381:Financing, Organized; D005582:Foundations; D006266:Health Education / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D007615:Kansas; D017149:Private Sector; D011639:Public Opinion; D000074606:Smoking Prevention; D013690:Television; D014028:Tobacco Smoke Pollution / Q000009:adverse effects*
D014028:Tobacco Smoke Pollution