The fun factor: marketing recreation to the disabled.
Consumers with physical disabilities are a growing market for travel, sports, and other leisure-oriented products and services.  Many in the forefront of serving this market have been inspired by personal circumstances and assisted by technology.  Two keys to their success are: careful attention to design and a positive attitude.
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D000329:Advertising; D006233:Persons with Disabilities; D004864:Equipment and Supplies; D019981:Health Care Sector; D006801:Humans; D011998:Recreation; D014481:United States