Beyond billboards: building interactive Web sites.
More organizations are developing interactive Web sites that go beyond simple billboard-like advertising. These hospitals, integrated delivery systems, physician group practices and managed care organizations are finding that interactive Web sites are helping them improve service for a modest cost.
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D003256:Community Participation; D003695:Delivery of Health Care / Q000458:organization & administration*; D020407:Internet / Q000191:economics / Q000458:organization & administration*; D008329:Managed Care Programs / Q000458:organization & administration; D008331:Management Information Systems; D008511:Medicine; D012017:Referral and Consultation; D013038:Specialization; D014481:United States