A multi-attribute approach to segmenting the volunteer market for hospitals.
Yavas
U
U
Department of Management and Marketing, East Tennessee State University, Johnson City 37614, USA.
Riecken
G
G
D005653:Fund Raising; D006302:Health Services Research; D006758:Hospital Volunteers; D006788:Hospitals, Voluntary / Q000191:economics*; D008389:Marketing of Health Services; D009939:Organizations, Nonprofit / Q000191:economics; D015144:Southeastern United States; D011795:Surveys and Questionnaires; D000078329:Workforce