title: Professional dental services: the yellow pages advertising decision.
abstract: Yellow pages advertising decisions are among the most important marketing decisions made by dental services professionals. Yet, little empirical evidence is available to guide these decisions. Through a literature review, the purpose of this article is to synthesize available knowledge in this area and provide guidelines for more effective yellow pages advertising.
authors: College of Commerce and Finance, Villanova University, PA 19085, USA.
authors: P M
authors: PM
authors: Sanchez
mesh_terms: D000329:Advertising / Q000592:standards / Q000706:statistics & numerical data*; D003657:Decision Making; D017408:Guidelines as Topic; D006302:Health Services Research; D006801:Humans; D008389:Marketing of Health Services / Q000592:standards / Q000706:statistics & numerical data*; D011215:Practice Management, Dental / Q000706:statistics & numerical data*; D014481:United States