title: The challenge of health care branding.
authors: K D
authors: KD
authors: Speak
mesh_terms: D004465:Economic Competition; D008389:Marketing of Health Services / Q000379:methods*; D015279:Organizational Culture; D016134:Organizational Policy; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods; D011641:Public Relations; D009626:Terminology as Topic; D014481:United States