Reinventing the COO. After being down and out, the position is back--but with some changes.
As hospitals have merged into systems and managed care has raised new cost concerns, the traditional hospital chief operating officer has often been the odd man out. But the position, which now carries various titles, is enjoying a resurgence as integrated organizations see a need for one person to oversee all activities. "You need a vision of where the organization is going and how to get there," said Rhonda Anderson (left), executive vice president/COO at Hartford (Conn.)Hospital.
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