title: Beyond billboards: building interactive Web sites.
abstract: More organizations are developing interactive Web sites that go beyond simple billboard-like advertising. These hospitals, integrated delivery systems, physician group practices and managed care organizations are finding that interactive Web sites are helping them improve service for a modest cost.
authors: J A
authors: JA
authors: Gilbert
mesh_terms: D003256:Community Participation; D003695:Delivery of Health Care / Q000458:organization & administration*; D020407:Internet / Q000191:economics / Q000458:organization & administration*; D008329:Managed Care Programs / Q000458:organization & administration; D008331:Management Information Systems; D008511:Medicine; D012017:Referral and Consultation; D013038:Specialization; D014481:United States