Promoting HIV testing proves to be a challenging subject.
BGM, a Los Angeles-based advertising agency, has created a campaign for the Pediatrics AIDS Foundation to promote awareness of the importance of HIV testing of all pregnant women. The agency is taking a personal stake in the campaign by offering its services pro bono.
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D015492:AIDS Serodiagnosis; D000163:Acquired Immunodeficiency Syndrome / Q000151:congenital; D000293:Adolescent; D000328:Adult; D000329:Advertising; D002140:California; D005260:Female; D005381:Financing, Organized; D005582:Foundations; D006266:Health Education / Q000458:organization & administration*; D006801:Humans; D007231:Infant, Newborn; D018445:Infectious Disease Transmission, Vertical / Q000517:prevention & control; D011247:Pregnancy; D011251:Pregnancy Complications, Infectious / Q000175:diagnosis*