title: Marketing an event: a holistic approach.
authors: M
authors: M
authors: Esposito
mesh_terms: D000329:Advertising; D000846:Anniversaries and Special Events; D005653:Fund Raising / Q000458:organization & administration*; D017408:Guidelines as Topic; D008389:Marketing of Health Services / Q000379:methods; D010934:Planning Techniques; D014481:United States