Marketing medical services to an aging America.
Consumers over age 50 currently comprise 40 percent of consumer demand. Medical services provided in the group practice setting must be structured to accommodate the unique needs of their increasing number of elderly patients According to this professional paper, the development of a marketing plan will provide a strategy that will keep the medical group competitive among older consumers.
Mast
L J
LJ
University of Missouri, University Physicians, Health Sciences Center, Columbia 65212, USA.
D000368:Aged; D003258:Consumer Behavior; D003710:Demography; D005160:Facility Design and Construction; D015577:Geriatric Assessment; D006123:Group Practice / Q000458:organization & administration*; D006301:Health Services Needs and Demand; D006299:Health Services for the Aged / Q000191:economics* / Q000458:organization & administration*; D006801:Humans; D007349:Insurance, Health, Reimbursement; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration*; D008875:Middle Aged; D011216:Practice Management, Medical; D014481:United States