title: Medicine goes Madison Avenue: an evaluation of the effect of direct-to-consumer pharmaceutical advertising on the learned intermediary doctrine.
authors: M C
authors: MC
authors: Allen
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D004345:Drug Industry / Q000331:legislation & jurisprudence* / Q000458:organization & administration; D064420:Drug-Related Side Effects and Adverse Reactions; D017007:Duty to Warn / Q000331:legislation & jurisprudence; D005069:Evaluation Studies as Topic; D017408:Guidelines as Topic; D006801:Humans; D007880:Legislation, Drug; D016365:Liability, Legal; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence / Q000379:methods; D008402:Mass Media; D010358:Patient Participation; D010817:Physician-Patient Relations; D014481:United States; D014486:United States Food and Drug Administration