Mapping. Using specialized software as a competitive tool.
Cost pressures of managed care, consolidation of health care organizations and the need to effectively spend marketing dollars are strengthening demand for geographic information systems. Providers, payers and others are using the software to convert a wide variety of information into easy-to-understand maps and reports.
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D002391:Catchment Area, Health / Q000706:statistics & numerical data*; D003710:Demography; D004465:Economic Competition; D005843:Geography; D008377:Maps as Topic; D008389:Marketing of Health Services / Q000639:trends; D011365:Professional Practice Location; D012040:Regional Health Planning / Q000379:methods*; D012984:Software; D014481:United States