title: New marketing alliances can help health care groups stand tall in a changing market place.
authors: J
authors: J
authors: Herreria
mesh_terms: D019058:Community Networks; D000529:Complementary Therapies; D003258:Consumer Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009936:Organizational Innovation; D011641:Public Relations; D012648:Self Care; D014481:United States