title: Turn word of mouth into a marketing advantage.
authors: Mayo Foundation, Rochester, MN, USA.
authors: R K
authors: RK
authors: Smoldt
mesh_terms: D000329:Advertising; D019985:Benchmarking; D002755:Choice Behavior; D003657:Decision Making; D006279:Health Maintenance Organizations / Q000592:standards; D006801:Humans; D007255:Information Services; D008389:Marketing of Health Services / Q000458:organization & administration*; D017060:Patient Satisfaction; D011050:Policy Making; D014481:United States