Net profits.
As Web traffic surges, health care has become a speed zone all its own. Sixth in Internet content, health sites draw two-thirds of all online users at least once. That's set off a race among the developers of specialized hubs aiming to organize it all--and cash in. "It's a land grab," says one player. "All of a sudden everyone woke up and said, 'We gotta do this.'"
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D000329:Advertising; D003132:Commerce; D003256:Community Participation / Q000639:trends*; D016520:Entrepreneurship; D019981:Health Care Sector / Q000639:trends*; D006266:Health Education; D007255:Information Services; D020407:Internet / Q000191:economics / Q000706:statistics & numerical data / Q000639:trends*; D010067:Ownership; D014481:United States