Vision in an aging America.
Like it or not, baby boomers' eyes are getting weaker.  Older eyes have trouble with small print, glare, and low-contrast color schemes.  They are also more prone to a variety of eye diseases.  Businesses that ignore the fuzzier world of older eyes may become invisible to a growing share of consumers.
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D000367:Age Factors; D000375:Aging; D003261:Contact Lenses / Q000706:statistics & numerical data; D005128:Eye Diseases / Q000453:epidemiology / Q000628:therapy; D005139:Eyeglasses / Q000706:statistics & numerical data; D019981:Health Care Sector; D006801:Humans; D011327:Printing; D014481:United States; D014786:Vision Disorders / Q000453:epidemiology / Q000628:therapy