The role of healthcare marketing: in the aftermath of the anti-referral movement.
Trombetta
W
W
Samuel J. Silberman College of Business Administration, Fairleigh Dickinson University, Titusville, NJ 08560, USA.
Woodard-Bourke
N
N
D001291:Attitude of Health Personnel; D003625:Data Collection; D006302:Health Services Research / Q000379:methods; D007449:Investments / Q000706:statistics & numerical data / Q000639:trends; D008389:Marketing of Health Services / Q000706:statistics & numerical data / Q000639:trends*; D008873:Mid-Atlantic Region; D010067:Ownership / Q000706:statistics & numerical data / Q000639:trends; D017060:Patient Satisfaction / Q000706:statistics & numerical data; D018584:Physician Self-Referral / Q000331:legislation & jurisprudence*; D010820:Physicians / Q000523:psychology; D011216:Practice Management, Medical / Q000706:statistics & numerical data / Q000639:trends*