title: Out for blood. The newly overhauled American Red Cross is thirsty for a bigger share of the $2 billion business of supplying blood to hospitals.
abstract: The newly overhauled American Red Cross, led by President Elizabeth Dole (left), has launched an ambitious campaign to increase its piece of the more than $2 billion business of supplying blood to hospitals. Its quest for market share has sparked what some call a "blood war" with its main competitors: independent, community-governed blood banks affiliated with America's Blood Centers.
authors: S
authors: S
authors: Hensley
mesh_terms: D001771:Blood Banks / Q000191:economics*; D004465:Economic Competition; D019981:Health Care Sector / Q000639:trends; D006761:Hospitals; D008389:Marketing of Health Services / Q000639:trends*; D012011:Red Cross / Q000458:organization & administration*; D014481:United States