title: Cultural sensitivity could pave the way to capturing minority populations.
mesh_terms: D002140:California; D003159:Community-Institutional Relations; D003258:Consumer Behavior; D018864:Cultural Diversity; D004465:Economic Competition; D005006:Ethnicity; D006301:Health Services Needs and Demand; D006303:Health Services, Indigenous; D008389:Marketing of Health Services / Q000379:methods*; D011369:Professional-Patient Relations