Public health reform.
Changes in funding and social and public policy will compel public health departments to reexamine their structure and values. Along with a reduction in providing health care services, public health will see a renewed emphasis on primary prevention. At the heart of primary prevention are marketing, communication, and community organizing. Unfortunately, these disciplines are all too often considered beyond the scope of public health and are contracted out or ignored. The commentary calls for a revitalized role for public health based on organizational adjustments consistent with anticipated changes in social policy and health care delivery.
Belinoff
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Belinoff & Bagley, Albuquerque, New Mexico, USA.
D003153:Community Health Services / Q000458:organization & administration*; D003256:Community Participation; D018166:Health Care Reform; D006293:Health Promotion; D006801:Humans; D008389:Marketing of Health Services; D011634:Public Health / Q000331:legislation & jurisprudence*; D014481:United States