Provocative billboard promotes legislation for hepatitis C education, screening. American Liver Foundation, San Diego Chapter.
California proponents of legislation that would provide education, screening and treatment for the silent killer Hepatitis C used a provocative billboard on the route between Sacramento's airport and capital to catch legislators' attention. The startling billboard caught much more than the attention of passersby.
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D000329:Advertising; D002140:California; D004644:Emotions; D005582:Foundations; D006266:Health Education; D006526:Hepatitis C / Q000175:diagnosis* / Q000401:mortality / Q000517:prevention & control*; D006801:Humans; D008403:Mass Screening / Q000331:legislation & jurisprudence*; D011057:Politics