Marketing specialty physician services.
Physicians take into account many factors when making referral decisions, primarily provider expertise, good communication and good patient care. This professional paper will show that provider expertise and patient care are the most important factors in referral decisions, and that physicians rely primarily on direct experience for the information necessary to make a referral choice.
Olson
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EA
Minneapolis Clinic of Neurology Ltd., Minnesota 55422, USA.
D000329:Advertising / Q000379:methods*; D001291:Attitude of Health Personnel; D016000:Cluster Analysis; D006801:Humans; D007400:Interprofessional Relations; D009462:Neurology; D015397:Program Evaluation; D012017:Referral and Consultation / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014481:United States