title: "First steps" campaign a hot item for Akron's Summa Health System.
abstract: When Summa Health System in Akron, Ohio, decided to market its high level of maternity services it teamed up with an Akron ad shop and together they produced a 15-minute home video that features couples telling about their positive experiences. The free video was so popular that 1,300 copies were distributed in the first month they were available.
authors: T
authors: T
authors: Rees
mesh_terms: D000329:Advertising; D005260:Female; D006764:Hospitals, Community / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services; D008427:Maternal Health Services / Q000191:economics* / Q000706:statistics & numerical data; D009096:Multi-Institutional Systems / Q000191:economics; D009820:Ohio; D010353:Patient Education as Topic; D011247:Pregnancy; D014741:Video Recording