title: Customer service principles expand within UTMB (University of Texas Medical Branch).
mesh_terms: D003258:Consumer Behavior; D004059:Diffusion of Innovation; D004650:Employee Performance Appraisal; D017408:Guidelines as Topic; D015285:Hospital-Patient Relations; D006785:Hospitals, University / Q000458:organization & administration* / Q000592:standards; D007318:Inservice Training; D015279:Organizational Culture; D009937:Organizational Objectives; D016730:Program Development; D013781:Texas; D017749:Total Quality Management