"Gutsy" print ad raises consumer awareness about hernia repair.
A Newton, Mass., ad shop creates a first-ever, direct-to-consumer advertising effort to-raise awareness among both primary care physicians and consumers regarding hernia repair coinciding with National Hernia Month.
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D000329:Advertising; D000846:Anniversaries and Special Events; D005260:Female; D006266:Health Education; D059685:Herniorrhaphy; D006801:Humans; D007221:Industry; D008297:Male; D012237:Rhode Island; D013526:Surgical Mesh