"First steps" campaign a hot item for Akron's Summa Health System.
When Summa Health System in Akron, Ohio, decided to market its high level of maternity services it teamed up with an Akron ad shop and together they produced a 15-minute home video that features couples telling about their positive experiences. The free video was so popular that 1,300 copies were distributed in the first month they were available.
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D000329:Advertising; D005260:Female; D006764:Hospitals, Community / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services; D008427:Maternal Health Services / Q000191:economics* / Q000706:statistics & numerical data; D009096:Multi-Institutional Systems / Q000191:economics; D009820:Ohio; D010353:Patient Education as Topic; D011247:Pregnancy; D014741:Video Recording