Better marketing through a principles-based model.
Gombeski
W R
WR
Henry Ford Health System, Detroit, MI, USA.
D004465:Economic Competition; D017408:Guidelines as Topic; D008389:Marketing of Health Services / Q000458:organization & administration / Q000592:standards*; D017146:Models, Organizational; D010934:Planning Techniques; D016730:Program Development; D014481:United States