The unraveling of a joint venture.
An orthopedic group that recently moved to a new location needed to boost its image. In an effort to gain control of the market, and increase its referral base, the group tried to turn several local health clubs into sports medicine clinics. This case study details the time, money, efforts and, finally, the lessons learned from this unsuccessful venture.
Brandt
J D
JD
Pediatric Associates, Inc., Bellevue, Washington 98004, USA.
D005376:Financial Management; D006123:Group Practice / Q000458:organization & administration*; D006268:Health Facilities / Q000191:economics; D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D006801:Humans; D007373:Interinstitutional Relations; D009985:Orthopedics / Q000458:organization & administration; D011216:Practice Management, Medical; D012017:Referral and Consultation; D013177:Sports; D013178:Sports Medicine / Q000458:organization & administration