title: Community health markets: a portfolio perspective.
abstract: A portfolio approach to a market system can provide a simple and practical analytical base for rational strategic planning by both individual hospitals and regional health planners.
authors.forename: R A
authors.initials: RA
authors.lastname: Milch
authors.forename: P A
authors.initials: PA
authors.lastname: Martinelli
mesh_terms: D004469:Economics, Hospital; D006295:Health Resources / Q000191:economics*; D006752:Hospital Planning / Q000191:economics; D006788:Hospitals, Voluntary / Q000191:economics*; D008389:Marketing of Health Services / Q000191:economics*; D008396:Maryland; D011640:Public Policy