title: MDs hope to cash in on boomers' desire to take control of their health.
authors.forename: H
authors.initials: H
authors.lastname: Kent
mesh_terms: D002321:Career Choice; D000529:Complementary Therapies / Q000458:organization & administration*; D003376:Counseling / Q000458:organization & administration*; D006801:Humans; D010353:Patient Education as Topic / Q000458:organization & administration*; D010821:Physicians, Family / Q000523:psychology; D011322:Primary Prevention / Q000458:organization & administration*