title: The magic words of marketing.
authors.affiliation: Guerrilla Marketing International, Mill Valley, CA 94942, USA. GmIntl@AOL.Com
authors.forename: J C
authors.initials: JC
authors.lastname: Levinson
mesh_terms: D000329:Advertising; D016520:Entrepreneurship; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D012660:Semantics