title: Marketing a medical group practice.
abstract: Managers and physicians alike need to realize that a crucial first step in establishing a marketing program is the basic commitment to sustaining group growth. The next step is getting down to the business of accomplishing that goal.
authors.forename: J R
authors.initials: JR
authors.lastname: Strehlow
mesh_terms: D006123:Group Practice / Q000191:economics / Q000458:organization & administration*; D006295:Health Resources; D008389:Marketing of Health Services; D011641:Public Relations