title: Public relations in the nursing home: a systematic program approach.
authors.forename: R E
authors.initials: RE
authors.lastname: Modrow
authors.forename: J L
authors.initials: JL
authors.lastname: Norville
mesh_terms: D003142:Communication; D003159:Community-Institutional Relations; D006040:Goals; D006801:Humans; D009735:Nursing Homes / Q000458:organization & administration*; D011641:Public Relations; D013597:Systems Analysis