The marketing audit: a tool for health service organizations.
Recent articles have explained the philosophy of marketing health services. Highlighted here are the important concerns in the "hands-on" development and implementation of a marketing plan.
Berkowitz
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Flexner
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D006275:Health Facility Planning; D006295:Health Resources / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical