title: Choosing strategies for change.
abstract: Change, though traumatic, can be good for some people, but many others, especially in their daily employment, feel threatened by any alteration in the status quo. Organizations by their very nature must change, and increasingly rapidly--and managers must implement changes and overcome resistance to them. Here are four basic reasons people resist change, various ways of dealing with that resistance, and a guide to the kinds of approaches to use with different types of opposition.
authors.forename: J P
authors.initials: JP
authors.lastname: Kotter
authors.forename: L A
authors.initials: LA
authors.lastname: Schlesinger
mesh_terms: D000223:Adaptation, Psychological; D006804:Ergonomics; D006801:Humans; D009042:Motivation; D009934:Organization and Administration; D010559:Personnel Management / Q000379:methods; D012922:Social Change