title: Publicize management, cost containment as incentive.
authors.forename: C
authors.initials: C
authors.lastname: Webb
mesh_terms: D003142:Communication; D003363:Cost Control; D005376:Financial Management / Q000458:organization & administration*; D005653:Fund Raising / Q000458:organization & administration*; D006801:Humans; D009938:Organizations / Q000191:economics*; D011641:Public Relations