title: Buzzwork for development office is "dollar objective".
abstract: Tough "marketing" is this year's fund raising "word," a new word is about to take its place--dollar objective. The author outlines the role and function of a development office in context of these changing buzzwords.
authors.forename: S G
authors.initials: SG
authors.lastname: Naparstek
mesh_terms: D000288:Administrative Personnel; D005376:Financial Management; D005653:Fund Raising; D006761:Hospitals; D008389:Marketing of Health Services / Q000458:organization & administration; D014481:United States