title: The marketing audit: a tool for health service organizations.
abstract: Recent articles have explained the philosophy of marketing health services. Highlighted here are the important concerns in the "hands-on" development and implementation of a marketing plan.
authors.forename: E N
authors.initials: EN
authors.lastname: Berkowitz
authors.forename: W A
authors.initials: WA
authors.lastname: Flexner
mesh_terms: D006275:Health Facility Planning; D006295:Health Resources / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical