A successful physician marketing program.
Cardinal Glennon Memorial Hospital for Children in St. Louis is the site of an active and successful physician marketing program. Through two specific programs, one directed at private physicians on staff and the other at referring physicians outside of St. Louis, Glennon has realized many benefits, including increased utilization. Glennon's marketing program and specific marketing techniques are detailed here.
D006744:Hospital Bed Capacity, 100 to 299; D006776:Hospitals, Pediatric; D006782:Hospitals, Special; D008389:Marketing of Health Services; D008923:Missouri; D010820:Physicians; D012017:Referral and Consultation