Nurses as image emissaries: are role conflicts impinging on a potential asset for an internal marketing strategy?
This article addresses role conflict and image problems nurses have with role partners. If these problems were corrected, nurses could be valuable assets in a "team selling" effort to help hospitals build their images. This research integrates sales management concepts and cites literature alluding to sales management research on identical problems.
D000704:Analysis of Variance; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D009329:Nebraska; D009741:Nursing Staff, Hospital / Q000523:psychology*; D012380:Role; D012649:Self Concept