Uncontrollable variables in marketing.
Controllable variables such as product, price, and promotion are only part of the total package in marketing a medical practice. What about technology, demographics, society and culture, politics, and economics--the uncontrollable variables? These critical factors can enhance or destroy a medical group practice in today's fast-changing world.
D006123:Group Practice / Q000191:economics*; D008389:Marketing of Health Services