Strategic market planning for hospitals.
The application of strategic market planning to hospital management is discussed, along with features of the strategic marketing management process. A portfolio analysis tool, the McKinsey/G.E. Business Screen, is presented and, using a large urban hospital as an example, discussed in detail relative to hospital administration. Finally, strategic implications of the portfolio analysis are examined.
D003657:Decision Making; D006739:Hospital Administration; D006746:Hospital Bed Capacity, 500 and over; D006801:Humans; D008389:Marketing of Health Services; D008962:Models, Theoretical; D009820:Ohio