Community mental health--the mouse that roared or marketing a public agency.
As the market place becomes increasingly competitive, marketing has been more aggressively undertaken by private business, and more recently, by proprietary and not for profit hospitals and other human service organizations. This article describes the efforts of an urban, publicly supported, multi-provider mental health system to develop an assertive, positive marketing stance. Following a brief historical development, the authors describe the current public relations campaign and some of the specific techniques used.
D003156:Community Mental Health Services / Q000458:organization & administration*; D008389:Marketing of Health Services; D009820:Ohio; D011635:Public Health Administration