Cancer center doubles net income after appeal overhaul.
Memorial Sloan-Kettering Cancer Center wanted a herd of higher quality donors. Following concentrated efforts with list segmentation, data processing, mailing packages with a human interest slant, and a change in renewal strategy, the center reached its goal. When it was over, the development department had turned a simple annual giving campaign into a refreshing multiple gift appeal.
D002173:Cancer Care Facilities / Q000191:economics*; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D006782:Hospitals, Special / Q000191:economics*; D009519:New York City