Make giving meaningful: key to development success. Interview by Larry Kofsky.
Starting virtually from scratch in 1975, Berkshire Medical Center has built a fund raising success story. Its multi-faceted development program centers around the philosophy that donors must feel their gifts have purpose and are appreciated.
D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D006745:Hospital Bed Capacity, 300 to 499; D006761:Hospitals; D008404:Massachusetts; D011641:Public Relations / Q000191:economics*