The impact of newspaper advertising on a regional antenatal health campaign.
In 1981 the West Midlands Health services undertook a publicity campaign aimed at helping women to understand more about keeping healthy during pregnancy and encouraging them to seek early ante-natal care. A series of full page advertisements on ante-natal care were placed in local newspapers in the Region. Set out here are the findings of two studies of the impact of the publicity campaign. The first shows how far people's knowledge of what to do during pregnancy was altered by the publicity, and the second shows what people thought of the advertisements themselves and the further information sent to them on request.
D000329:Advertising; D003625:Data Collection; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D011247:Pregnancy; D011295:Prenatal Care; D006113:United Kingdom