What does a bar of soap have to do with health care marketing?
In today's competitive health care market, product/service marketing will become the key to survival. This article introduces a new way of using an established marketing concept. Product/service marketing is based on promoting services that fulfill a number of requirements, including being highly visible and a foundation for the later development of an overall marketing plan. Choosing the products/services to be marketed and developing the marketing program are discussed.
D004465:Economic Competition; D006761:Hospitals; D008389:Marketing of Health Services; D014481:United States