Designing new outpatient health services: linking service features to subjective consumer perceptions.
Planners of new outpatient health services deal with objectively-defined features such as hours of operation and use of nurse practitioners, while consumers evaluate these services based on subjective perceptions such as quality and convenience. This research uses a multivariate approach to measure the relationships between features and perceptions, and illustrates how these measurements can be used to design new health services.
D003258:Consumer Behavior; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D009515:New Jersey; D010044:Outpatient Clinics, Hospital / Q000458:organization & administration*; D012044:Regression Analysis