Administrative and management issues in developing a health-education component of a large HMO: a case study.
A case study of the development of the health-education component of a large, complex health maintenance organization is based on the first three years. The structure and management is described along with programmatic examples and descriptions of activities. Issues are generalized from the problems that have evolved and discussed in terms of broad health education and organizational development points. The issues of structure, function, and accountability; financing; program objectives, priority setting, and strategy; and evaluation are interrelated.
D002017:Budgets; D002140:California; D006266:Health Education / Q000458:organization & administration*; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D009937:Organizational Objectives; D011787:Quality of Health Care