Marketing audit in group practice.
The marketing audit, whether large-scale or small-scale, will soon be critical to the success of every medical group practice. This dynamic process, in which the many components of a group's marketing efforts are analyzed, is examined from the perspective of ideal circumstances and unlimited resources, and more pragmatically, from the perspective of various-sized groups, with different resources and marketing talent. The audit components are prioritized, possible adaptations and combinations are presented, and reasonable implementation mechanisms, designed to address audit outcomes, are suggested.
D006123:Group Practice / Q000458:organization & administration*; D008330:Management Audit; D008389:Marketing of Health Services / Q000592:standards*; D009934:Organization and Administration; D014481:United States