Marketing by hospitals: myths and realities.
Is marketing by hospitals myth or reality? This article explores five myths of marketing as well as examines the perceptions of hospital administrators concerning the appropriateness of a number of marketing techniques. The opinions of these administrators indicate several opportunities for expanding the usefulness of marketing by hospitals.
D000329:Advertising; D001291:Attitude of Health Personnel; D001509:Bed Occupancy; D006270:Health Facility Administrators; D006295:Health Resources / Q000639:trends*; D006740:Hospital Administrators; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States