Marketing: handle with care.
Because hospitals offer the public a unique product--health care--they must be extremely careful how they market their services. The authors discuss current attitudes toward health care marketing and the ethical considerations that must temper the marketing strategies of voluntary, not-for-profit hospitals.
D004989:Ethics; D004991:Ethics, Institutional; D006761:Hospitals; D008389:Marketing of Health Services / Q000592:standards*; D014481:United States