Unique ad strategy increases use of Sunrise Hospital on weekends.
D000329:Advertising; D006693:Holidays; D006745:Hospital Bed Capacity, 300 to 499; D006761:Hospitals / Q000706:statistics & numerical data*; D006777:Hospitals, Proprietary / Q000706:statistics & numerical data*; D006801:Humans; D009505:Nevada; D010343:Patient Admission