Capital financing through philanthropy.
Given the financial realities of the next few years, hospitals will need to look for new ways of raising capital. One often overlooked source is philanthropy. Rockingham Memorial Hospital (RMH) in Virginia has, since 1975, developed a particularly successful fund raising program. By dividing their donor base into a number of different categories, RMH is able to design and tailor a gifts campaign specific to each donor segment. Their development effort, including its conception, elements of success, and game plan is presented.
D005376:Financial Management; D005377:Financial Management, Hospital; D005653:Fund Raising; D006745:Hospital Bed Capacity, 300 to 499; D014768:Virginia