Health care marketing needs rational, ethical approach.
Health care facilities can avoid service duplication and inefficiency through a more hard-headed marketing approach to consumer need and demand. Rather than assuming that all institutions can and should provide the same service, health care facilities must couple public service obligations with costs, demands, and capabilities.
D003153:Community Health Services / Q000600:supply & distribution; D006275:Health Facility Planning; D006301:Health Services Needs and Demand; D006302:Health Services Research; D008389:Marketing of Health Services / Q000379:methods*; D012941:Social Responsibility