Public relations entails more than press agentry.
Citing both current and early contributors to the field of fund raising and public relations, the author asserts in this paper that the need for effective communication is just as great in the non-profit sector as it is in business. Attempts must be made to gain public support and to educate the community of the function, obstacles, achievements, and goals of a nonprofit agency.
D005376:Financial Management; D005653:Fund Raising; D006788:Hospitals, Voluntary / Q000458:organization & administration; D006801:Humans; D011641:Public Relations; D012941:Social Responsibility; D014837:Voluntary Health Agencies / Q000458:organization & administration