Raise 'friendships' first, dollars second.
Fund raising by itself is not enough in the development game. What a non-profit must learn is the art of "friend raising," says this author. By building effective relationships among donor, development director and ceo, a non-profit is guaranteed a lasting and profitable future.
D003159:Community-Institutional Relations; D005376:Financial Management; D005653:Fund Raising; D006761:Hospitals