How one hospital started new development program.
Starting from "scratch," this development director was able to expand her hospital's annual giving program from $1 to $100,000 last year. It took ten years to reach that goal, but the success of this program has lessons for all institutions starting a fund raising department.
D000329:Advertising / Q000191:economics; D002202:Capital Financing / Q000379:methods; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D006040:Goals; D006744:Hospital Bed Capacity, 100 to 299; D006764:Hospitals, Community / Q000191:economics*; D008404:Massachusetts; D011641:Public Relations