Beyond TV: Viewdata & its potential for fund raising.
Viewdata, a two-day information service that links computers with home TV sets, is likely to revolutionize American fund raising when it arrives in the U.S., claims the author. She presents the system's actual and possible applications for fund raising, drawing upon the experience of two charitable organizations in the United Kingdom that are already using viewdata with great success.
D002608:Charities; D003201:Computers; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D013690:Television; D006113:United Kingdom; D014481:United States