How to develop strategies to serve the aging health care consumer.
This article provides a framework for trustees to evaluate the impacts of an aging population and analyze opportunities for their hospitals to serve the needs of the elderly market. It focuses on identifying and analyzing the many aging-related market opportunities available to hospitals, and it describes a process for developing diversification strategies in aging-related products/services.
D000368:Aged; D006299:Health Services for the Aged / Q000458:organization & administration*; D006739:Hospital Administration / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services; D014481:United States