The distinctive marketing roles of physician office managers and staff.
In their roles as public contact personnel in health care marketing, physician office managers are involved in communicative relationships with patients. Such relationships underscore the importance of researching these individuals in their roles of producers, promoters and agents of health care services. The nature of these roles is investigated in this research.
D000704:Analysis of Variance; D058016:Health Facility Administration; D006801:Humans; D008389:Marketing of Health Services; D009817:Office Management; D010824:Physicians' Offices / Q000458:organization & administration*; D012380:Role; D014481:United States