It's time to return to basics and renew philanthropy efforts.
Boards' inattention--rather than any lack of interest by donors--may account for the slippage (by percentage) of philanthropy as a source  of hospital capital. Actually, total giving is up, and the author maintains that it's time for hospital boards to reexamine their efforts at philanthropy. A focus on individual and corporate giving is recommended.
D005376:Financial Management / Q000639:trends*; D005653:Fund Raising / Q000639:trends*; D006075:Governing Board; D006761:Hospitals; D014481:United States