Marketing therapeutic recreation services.
The use of marketing strategies can enhance the delivery of therapeutic recreation services. This article discusses how agencies can adapt marketing techniques and use them to identify potential markets, improve image, evaluate external pressures, and maximize internal strengths. Four variables that can be controlled and manipulated in a proposed marketing plan are product, price, place and promotion.
D006268:Health Facilities; D008389:Marketing of Health Services / Q000458:organization & administration*; D011998:Recreation; D013812:Therapeutics