Marketing strategies, or, it wouldn't be competition without competitors.
Predicting that in an environment of limited resources, the hospital's competitive strategy will assume greater importance, the author reviews the relationship of positioning to market success. He also discussed how such strategies as differentiation, overall cost leadership, and market focus can be applied to hospitals.
D004465:Economic Competition / Q000639:trends*; D004467:Economics / Q000639:trends*; D006739:Hospital Administration; D008389:Marketing of Health Services; D014481:United States