'Don't take a chance': a public campaign to encourage the early reporting of breast symptoms.
As part of a study to evaluate health education about breast cancer, a campaign to encourage the early reporting of breast symptoms was organised jointly by Community Medicine, University of Southampton and Southampton Health Education Service. A thorough account of all aspects of the preparation and implementation of the campaign is presented. It is hoped that other organisations, considering a similar campaign, could utilise the materials specially produced to convey our message and benefit from our experiences.
D001007:Anxiety; D001943:Breast Neoplasms / Q000517:prevention & control* / Q000523:psychology; D005069:Evaluation Studies as Topic; D005260:Female; D006266:Health Education / Q000458:organization & administration*; D006801:Humans; D010173:Palpation; D010342:Patient Acceptance of Health Care; D013997:Time Factors; D006113:United Kingdom