The donor profile survey--a way to determine priorities.
Community size, educational background, reading habits, church membership, civic clubs and marital status are just as much a part of why and how much a donor contributes as are his annuity or stock and bond holdings. Learning to profile donors can help set priorities.
D003142:Communication; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D009939:Organizations, Nonprofit / Q000191:economics*; D012959:Socioeconomic Factors; D014481:United States