Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market.
Because of increasing competition, it is becoming more important that health care providers pursue consumer-based market segmentation strategies. This paper presents a methodology for identifying and describing consumer segments in health service markets, and demonstrates the use of the methodology by presenting a study of consumer segments in the ambulatory care pharmacy market.
D000553:Ambulatory Care; D000704:Analysis of Variance; D003258:Consumer Behavior; D008389:Marketing of Health Services / Q000379:methods*; D009657:North Carolina; D010593:Pharmaceutical Services