Motivating the client/employee system as a service production strategy.
Productivity improvement in service organizations is of major concern to managers as one way of countering escalating costs. In service organizations in which the client/customer is directly involved in the production function, improved performance can be secured by viewing the client/customer as a "partial" employee. This proposition in turn leads to the suggestion that productivity gains can be realized for services by expanding conventional motivation concepts to include the client/customer.
D004526:Efficiency; D006801:Humans; D009042:Motivation; D010559:Personnel Management / Q000379:methods*; D014481:United States