Setting up a marketing department: why? How?
Marketing is assuming a new and more critical importance in the health care field as institutions struggle with rising costs and increased consumer demand. Techniques once considered manipulative and unethical in the not-for-profit sector, however, can be successfully and honestly implemented.
D003159:Community-Institutional Relations; D003657:Decision Making; D006748:Hospital Departments / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*