Maximize your fund-raising potential.
Of all the capital financing alternatives, fund raising is the most profitable. To be successful fund raisers, hospital trustees should adopt a corporate orientation, recognizing that donors, like stockholders, expect a return on their investment. Trustees also need to be aware of three aspects of donor psychology that are representative of the new emphasis on "return" accountability.
D002202:Capital Financing; D004469:Economics, Hospital; D005376:Financial Management; D005653:Fund Raising; D006788:Hospitals, Voluntary / Q000191:economics*