More emphasis on bequests needed in balanced program.
Sure direct mail, special events, membership appeals, computers and annual giving techniques are important, claims the author. But he chides fund raising for the lack of attention paid to planned gifts. He outlines how his program generated insured income for his group.
D000329:Advertising / Q000379:methods; D002140:California; D005376:Financial Management; D005653:Fund Raising; D014837:Voluntary Health Agencies / Q000458:organization & administration*; D014918:Wills