Using television to reach older people with prevention messages: the Over Easy experiment.
Results are presented from the 1978 multi-method national summative evaluation of the goal-directed television program, Over Easy. Targeted to persons 55 years of age and older, and setting informational, attitudinal and behavioral objectives, the Over Easy program successfully communicated prevention information, conveyed a positive philosophy of aging, and encouraged target group utilization of existing social services. Three design features of the Over Easy intervention are recommended for future social interventions attempted through television.
D002140:California; D003153:Community Health Services / Q000706:statistics & numerical data*; D007255:Information Services; D013690:Television / Q000706:statistics & numerical data*; D014481:United States