Public relations and promotion: a few ideas for group practices.
Public relations is the attempt to influence another's perception of an event, individual or institution by presenting a specific, directed, outward image. In public relations terms, the very worst thing that can happen is for someone to say something bad about you. The second very worst thing is for them to say anything at all about you! Between this Scylla and Charybdis, what can a group practice do to enhance its public image and increase its visibility within its community while, at the same time conducting itself in an appropriate and seemly manner? Some suggestions follow.
D006123:Group Practice; D011641:Public Relations