How one hospital laboratory system marketed its clinical laboratory services.
The authors of this article describe their successful experience, not only with the merging of two hospital laboratories, but with marketing their services to the offices of physicians on their medical staffs.
D006748:Hospital Departments / Q000458:organization & administration*; D007087:Illinois; D007373:Interinstitutional Relations; D007753:Laboratories / Q000458:organization & administration*; D010337:Pathology Department, Hospital / Q000458:organization & administration*