Stochastic modeling of consumer preferences for health care institutions.
This paper proposes a stochastic procedure for modeling consumer preferences via LOGIT analysis. First, a simple, non-technical exposition of the use of a stochastic approach in health care marketing is presented. Second, a study illustrating the application of the LOGIT model in assessing consumer preferences for hospitals is given. The paper concludes with several implications of the proposed approach.
D003256:Community Participation; D006761:Hospitals / Q000706:statistics & numerical data*; D008389:Marketing of Health Services; D013269:Stochastic Processes; D014481:United States