The physician's stake in health care marketing.
Better health care services will result when physicians become involved in hospital marketing plans, especially in selecting appropriate marketing targets and in improving patient care services. Once physicians recognize that marketing is an appropriate professional activity that may help them and their institutions care for their patients, their next responsibility is to ensure that the marketing activities are responsible and ethical.
D006801:Humans; D008389:Marketing of Health Services; D008505:Medical Staff, Hospital; D010819:Physician's Role; D014481:United States