Exploring new frontiers in advertising.
What will be the next stage in the on-going healthcare services marketing revolution? The city of Madison, Wisconsin has hosted a preview of the new frontier. According to a media spending report, the area's six HMOs, an insurance carrier, and local hospitals spent over $500,000 in one month on media advertising expenditures in a battle to enroll patients in prepaid health plans. Despite initial physician reluctance, the scramble for healthcare dollars has made the packaging and sale of medical services a reality of today.
D000329:Advertising / Q000379:methods*; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008389:Marketing of Health Services; D014922:Wisconsin