Hospital finds donors by computer galloping success.
Having relied on manual help for the past 12 years to keep track of 140,000 prospects was a big, expensive job for this hospital. But a new computerized system upgraded donors and allowed for successful direct mail acquisitions with copy, design changes.
D001131:Arkansas; D003201:Computers / Q000191:economics*; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D006744:Hospital Bed Capacity, 100 to 299