Acceptability of marketing in health services.
There is more to the operation of health care than patients and doctors. Alternative sources of income may be derived from taking a broader view of the marketing function. The overall success of a health facility's total operation may be affected by the administrator's view of the role and view of marketing.
D001291:Attitude of Health Personnel / Q000706:statistics & numerical data*; D006270:Health Facility Administrators; D006740:Hospital Administrators; D006744:Hospital Bed Capacity, 100 to 299; D006801:Humans; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D014481:United States