Computerized models for strategic planning and marketing.
In the rapidly changing health care industry, planning and marketing based primarily on historical information is no longer sufficient. The use of computerized models to evaluate alternatives is proposed as a key part of strategic planning and marketing. The general concept, approach, components, and uses of such models are described in general, followed by an example model including the inputs, formats, and outputs, Finally, the use and interpretation of such models are discussed.
D003201:Computers; D006752:Hospital Planning; D007256:Information Systems / Q000295:instrumentation*; D008331:Management Information Systems / Q000295:instrumentation*; D008389:Marketing of Health Services; D010934:Planning Techniques; D012984:Software; D014481:United States