Targeting consumer needs through marketing research.
The importance of marketing research in health care has increased dramatically in recent years as hospitals grapple to maintain a place in today's uncertain market. This article examines how marketing research can enhance the effectiveness of your hospital's internal and external communications by identifying programs and services considered most important by consumers.
D006301:Health Services Needs and Demand; D006302:Health Services Research; D006739:Hospital Administration; D008389:Marketing of Health Services; D012106:Research; D014481:United States