The wellness movement: imperatives for health care marketers.
This paper examines the impact of the growing national health consciousness on the delivery of health care services. The health-involved consumer is first profiled and implications for health care marketing strategy are then identified. Suggestions are also made regarding the tailoring of health services to the health-involved segment.
D003256:Community Participation; D006293:Health Promotion / Q000639:trends*; D008389:Marketing of Health Services; D014481:United States