Physician gets marketing assistance from progressive hospital.
Increasing a physician's office volume is beneficial to the hospital where the physician practices. Hospital assistance in marketing the physician's services can therefore be rewarding to both parties and enhance physician allegiance to the hospital providing the support. A theoretical model for such marketing support is reviewed step by step, through analysis of existing practice, targeting markets, selecting desirable improvements and changes, and advertising the practice. The successful results are profiled.
D002391:Catchment Area, Health; D006744:Hospital Bed Capacity, 100 to 299; D006764:Hospitals, Community / Q000458:organization & administration*; D008389:Marketing of Health Services; D008962:Models, Theoretical; D011216:Practice Management, Medical; D014481:United States