Personalising the service--the Trent initiative.
Liz Fox, who has been working with Trent RHA as its external consultant, describes its campaign to introduce the philosophy of personal service throughout the region, providing opportunities for NHS management and staff to personalise the service they provide.
D003258:Consumer Behavior; D004645:Empathy; D004739:England; D010865:Pilot Projects; D011369:Professional-Patient Relations; D013222:State Medicine / Q000458:organization & administration*