Health care marketing warfare.
As in military war, a firm may respond to the very competitive health care environment by either attacking one or more competitors or defending itself. The various attack and defense strategies available are described and illustrated in the context of health care marketing. The author concludes with some observations on implementing marketing warfare in health care.
D003258:Consumer Behavior; D004465:Economic Competition / Q000379:methods*; D004467:Economics / Q000379:methods*; D006739:Hospital Administration; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States; D014857:Warfare