Marketing mobile imaging services.
Competition in the mobile imaging arena has put radiologists, radiology directors, and other health care professionals in the unfamiliar position of being marketing agents for their services. Mobile imaging is being promoted through consumer advertising as well as through the traditional route of physician referral. This article offers some of the marketing lessons being learned in the mobile arena.
D005260:Female; D006801:Humans; D008327:Mammography / Q000600:supply & distribution*; D008389:Marketing of Health Services; D008952:Mobile Health Units / Q000706:statistics & numerical data*; D014481:United States