Market research in the NHS: the Colchester health survey.
In summary, this survey showed that market research is both necessary and feasible: necessary because there is no other way of getting information for health promotion; and feasible because the quality of results is certainly good enough to shape policy and management action. We believe that such techniques should become routine in many other areas of the health service.
D004739:England; D006293:Health Promotion / Q000458:organization & administration*; D006305:Health Status Indicators; D006306:Health Surveys; D008019:Life Style; D012040:Regional Health Planning / Q000379:methods*; D013222:State Medicine / Q000458:organization & administration*; D011795:Surveys and Questionnaires