Marketing for patient retention.
Marketing has become an acceptable component of medical group management strategy. In their marketing efforts, most groups only concentrate on attracting new patients to the practice. Marketing to existing patients is an effective means to group prosperity, and it is less expensive and more ethical than trying to attract patients away from another medical group. Three key strategies for effectively marketing to existing patients are presented.
D006123:Group Practice; D008389:Marketing of Health Services; D014481:United States