A marketing matrix for health care organizations.
Irrespective of the formal marketing structure successful marketing for health care organizations requires the input on many people. Detailed here is the Marketing Matrix used at the Cleveland Clinic Foundation in Cleveland, Ohio. This Matrix is both a philosophy and a tool for clarifying and focusing the organization's marketing activities.
D005069:Evaluation Studies as Topic; D006739:Hospital Administration; D008389:Marketing of Health Services; D009820:Ohio