Hospital marketing budgets in 1985: what will bigger budgets bring?
Many administrators of hospital-based delivery systems are incorporating marketing activities into their daily operations. This survey was conducted to determine the level to which such activities have been developed. Detailed here in particular are the marketing differences between hospitals with large vs. small marketing budgets.
D002017:Budgets; D004465:Economic Competition; D005376:Financial Management; D005377:Financial Management, Hospital; D008389:Marketing of Health Services / Q000191:economics*; D011795:Surveys and Questionnaires; D014481:United States