Push vs. pull marketing: how to maximize marketing's impact.
D002017:Budgets; D005376:Financial Management; D006739:Hospital Administration / Q000191:economics*; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D010361:Patients; D010820:Physicians; D011357:Product Line Management / Q000191:economics*; D014481:United States