Marketing to seniors. Targeted approach boosts enrollment goal in new SeniorCare Plus program.
D000368:Aged; D002140:California; D006299:Health Services for the Aged / Q000706:statistics & numerical data*; D006744:Hospital Bed Capacity, 100 to 299; D006761:Hospitals; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*