Three dimensional strategic marketing analysis for hospitals.
Hospital administrators have no choice, they must become effective marketers. marketing should commence with a careful evaluation of the strategic operating variables that influence directly the success or failure of marketing strategies. Three dimensional strategic marketing analysis can be a valuable technique for hospital administrators to conceptualize better and exploit the nature of their hospital's unique competitive environment. The following discussion provides administrators with an analytical instrument that can help with managing the complexities of health care marketing.
D004465:Economic Competition; D004467:Economics; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States