Medical care in the discount aisle.
The hospital industry nationwide has undergone tremendous changes over the past several years. As a result, hospitals have had to develop new marketing strategies for survival, diversifying their services and seeking new nonhospital sources of revenue. The authors describe the successful development of the Family Health Comers, a pair of primary care medical practices sponsored by Mount Sinai Hospital Medical Center of Chicago and located inside Zayre Department Stores.
D000554:Ambulatory Care Facilities / Q000458:organization & administration*; D002641:Chicago; D003159:Community-Institutional Relations; D003625:Data Collection; D005194:Family Practice / Q000458:organization & administration; D006739:Hospital Administration; D006745:Hospital Bed Capacity, 300 to 499; D006754:Hospital Restructuring; D007221:Industry; D008389:Marketing of Health Services / Q000379:methods*; D010824:Physicians' Offices