Developing a successful alternative maternity unit.
The users of maternity services are becoming increasingly interested in alternative delivery options, as a result hospitals are developing customer oriented, competitive maternity services. In this article, the author describes one hospital's efforts at developing a customer oriented family birthing center: the rationale, the benefits, the marketing and the satisfying results.
D003625:Data Collection; D003696:Delivery Rooms / Q000639:trends*; D005260:Female; D006746:Hospital Bed Capacity, 500 and over; D006748:Hospital Departments / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009775:Obstetrics and Gynecology Department, Hospital / Q000458:organization & administration*; D009820:Ohio; D009873:Operating Rooms / Q000639:trends*; D011247:Pregnancy