Hospitals and physicians battle together for market share.
Physicians are facing the same competitive pressures as hospitals. As local distributors of health care, physicians need to compete on the basis of quality, price, convenience and access; however, they often do not have the requisite skills. This article details one hospital's strategies for mutually beneficial cooperative marketing.
D004465:Economic Competition; D006739:Hospital Administration / Q000639:trends*; D006745:Hospital Bed Capacity, 300 to 499; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D008396:Maryland; D008505:Medical Staff, Hospital