Can hospitals give business what it wants?
Hospitals are facing new demands from business groups as employers assume a more active role in the selection of health care services. To assist hospitals in their efforts to develop effective marketing strategies, the authors explore the changing relationship between employers and hospitals, focusing on key employer needs.
D003625:Data Collection; D006264:Health Benefit Plans, Employee / Q000191:economics*; D006761:Hospitals / Q000592:standards*; D007221:Industry; D007348:Insurance, Health / Q000191:economics*; D014481:United States