Diagnosing the physician as gatekeeper in hospice marketing.
The attitudes and opinions gatekeeping physicians hold toward hospice are important in critically evaluating hospice marketing efforts. Based on a national sample of physicians, this article examines their perceived role in the referral process and their evaluation of critical care components, hospice administration, and communication vehicles. Recommendations for future marketing efforts are offered.
D001291:Attitude of Health Personnel; D005194:Family Practice; D006738:Hospices; D006801:Humans; D008495:Medical Oncology; D010819:Physician's Role; D012017:Referral and Consultation; D012380:Role; D011795:Surveys and Questionnaires; D014481:United States