Physician marketing: a progress report.
Although some clearly are playing catch-up, a growing number of hospitals have learned how to market to their medical staffs. This article assesses the current state and future of physician marketing, and offers some prerequisites for hospitals that want to develop and maintain successful medical staff marketing efforts.
D004465:Economic Competition; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000639:trends*; D008505:Medical Staff, Hospital / Q000523:psychology*; D014481:United States