Identifying and responding to physicians' needs ... a marketing priority.
Identifying and meeting physician needs is the focus of many hospital efforts today. Various informal and formal methods have been used in this endeavor. Surveys and focus groups are the traditional methodologies; and the responses have included various types of physician liaison programs. The author of this article reviews these methodologies and offers recommendations for securing accurate information and ensuring the success of programs to meet the needs thus identified.
D003625:Data Collection; D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008396:Maryland; D010820:Physicians / Q000523:psychology*; D012017:Referral and Consultation