Marketing the pharmacist as a community health specialist.
The marketing of pharmacy services in the community setting has traditionally focused on the sale or delivery of a product. The public in general is not aware of the typical community pharmacist's involvement in the overall health and well being of the populace he or she serves. This paper proposes a new focus to the marketing of pharmacy services that will highlight the expanded health role of pharmacists in the community and allow them to move away from a product-oriented practice toward a more service-oriented practice. Several examples of specialized services that can be easily implemented in the community setting are also presented.
D003157:Community Pharmacy Services / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services; D010353:Patient Education as Topic; D010595:Pharmacists / Q000706:statistics & numerical data*; D012380:Role; D014481:United States