Hospital revenue diversification: a case study in joint venture investing.
In the last two and one-half years a suburban community hospital, through its parent corporation, invested $8 million in four new companies in an effort to diversify its revenue base. The important lessons learned during the process--including the need for a dedicated diversification team, commitment of funds equal to 150 percent of those required, and allocation of sufficient funds for marketing--can help healthcare organizations contemplating a similar revenue diversification effort.
D002140:California; D005376:Financial Management; D005377:Financial Management, Hospital; D006739:Hospital Administration / Q000191:economics*; D006745:Hospital Bed Capacity, 300 to 499; D006754:Hospital Restructuring / Q000191:economics*; D006759:Hospital-Physician Joint Ventures / Q000191:economics*; D007449:Investments