For hospitals to market or not to market is not the question.
Once the preserve of consumer goods companies, marketing now has an established role in service organisations and not-for-profit institutions. As the environment grows increasingly complex and economically challenging Australian hospitals must look to marketing solutions to overcome many of their problems. This article highlights only a few marketing concepts to demonstrate the relevance of marketing to all types of hospital and to provide heuristic stimulation to both public and private sectors.
D001315:Australia; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*