The "smarter markets" of the 1990s. The Institute for Alternative Futures looks at four trends and how they'll affect hospital marketing.
D004470:Economics, Medical / Q000639:trends; D005544:Forecasting; D006761:Hospitals; D008389:Marketing of Health Services / Q000639:trends*; D011787:Quality of Health Care; D013672:Technology; D013812:Therapeutics