Marketing and logistical strategies for continuing education programs.
Knowledge of market behavior and use of marketing strategies assist the continuing education department to increase its market share and attract a return audience. Market-oriented strategies involve defining the targeted audience and marketable topics, analyzing market behavior in terms of factors such as time, cost and location of conferences, and developing an effective program advertisement strategy.
D000329:Advertising; D002140:California; D004494:Education Department, Hospital; D004509:Education, Nursing, Continuing / Q000458:organization & administration*; D006746:Hospital Bed Capacity, 500 and over; D006748:Hospital Departments; D013192:Staff Development