Applied price competition in pharmacy practice.
This paper suggests that price as a marketing variable is often not given the attention it deserves. Price is influenced by such factors as managed health care and pharmacy's responses, such as PSAOs. It is proposed that PSAOs represent an important alternative to other economic delivery systems.
D004465:Economic Competition; D004467:Economics; D005252:Fees, Pharmaceutical; D008389:Marketing of Health Services; D010605:Pharmacy Administration / Q000191:economics*; D014481:United States