Market to recruit, manage to retain. An overview of effective marketing strategies.
Marketing of health care agencies to nursing audiences is necessary in the present climate of severe staff shortages. An overview of the essential components of a marketing program is presented together with a variety of strategies designed to achieve a successful result. A model for the marketing of a health care agency to potential new employees is provided. Success in recruitment must be matched by management strategies designed to retain staff.
D001315:Australia; D007588:Job Satisfaction; D008389:Marketing of Health Services; D008962:Models, Theoretical; D009740:Nursing Staff / Q000600:supply & distribution*; D010559:Personnel Management / Q000379:methods*; D010560:Personnel Selection / Q000379:methods*