Beyond corporate strategy.
Up until now, strategic planning has been done primarily at the business unit and corporate levels. The growing complexity and interdependence of the business environment argues for a new concept of strategy. Companies must begin to view strategy from a collectivistic perspective. Only by collective action will companies be able to meet the challenges ahead.
D007221:Industry; D007373:Interinstitutional Relations; D009934:Organization and Administration; D010934:Planning Techniques