Beyond the bassinet. Offer programs that meet parents' changing needs.
Parenting is a fertile topic for women's health programs. While standard fare consists of pregnancy and newborn classes, hospitals looking beyond the bassinet can attract single moms as well as parents of toddlers, adolescents, teens, and adopted children. New market segments abound if you look for them. Learning to hold, feed, diaper, and bathe a newborn are essential to any good maternity program, but mothering continues long after the Carters' wear out. With new programs responding to continuing parental needs and responsibilities, you can build a loyalty that will help you become an important part of the family.
D000328:Adult; D002668:Child Rearing; D005260:Female; D006761:Hospitals; D006801:Humans; D008389:Marketing of Health Services; D008427:Maternal Health Services / Q000458:organization & administration*; D010290:Parents / Q000193:education*; D012847:Single Person; D014481:United States