Competitor analysis in health care marketing.
Health care providers increasingly are relying upon marketing as a means of overcoming growing competition. Competition-oriented marketing necessitates a comprehensive analysis of the competitive setting, a task which the health care marketing literature has generally given little attention. Herein the concept, perspective and tools of competitor analysis are borrowed from strategic planning and adapted for use in health care marketing.
D004465:Economic Competition; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States