How consumers view physician advertising.
In this study, it was found that consumers generally favor advertising by physicians. They felt that newspaper and professional magazines were more appropriate media for such advertising than television, radio, billboards, telephones, direct mail, and popular magazines. Finally, most consumers have not seen physicians advertise, but of those who have, most have noticed such advertising in a newspaper.
D000329:Advertising; D001294:Attitude to Health; D003625:Data Collection; D004465:Economic Competition; D006801:Humans; D010820:Physicians / Q000592:standards*; D011639:Public Opinion; D012938:Social Perception; D013223:Statistics as Topic; D011795:Surveys and Questionnaires; D013714:Tennessee; D014505:Urban Population