Marketing home health care to health maintenance organizations.
Home health care is a rapidly growing industry whose continued success depends upon expansion into new markets. One target market a successful company will need to reach is health maintenance organizations. The following article summarizes basic marketing strategies a home care company needs to follow in order to access such contracts.
D006279:Health Maintenance Organizations; D006699:Home Care Services / Q000458:organization & administration*; D007087:Illinois; D008389:Marketing of Health Services / Q000639:trends*