Members program targets the senior market.
Senior membership programs offer hospitals an opportunity to achieve strategic positioning among older adults, the highest users of health-care services. Initially, older consumers are linked with the hospital through a variety of services. Over the long term, the hospital expects to gain financially as members use inpatient and other services.
D000368:Aged; D006299:Health Services for the Aged / Q000458:organization & administration*; D006761:Hospitals; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States