Consumer behavior and the medical tradition.
The health care system is in a period of transition, and as competition intensifies, health care providers will be fighting for their share of the marketplace. In the current era of consumerism, with patients taking an active role in demanding more convenient, expedient, accommodating, and satisfying medical services, only those health care providers who can deliver this product will continue to prosper. This article traces the evolution of the health care market and how the changes will affect the patient.
D003256:Community Participation; D003258:Consumer Behavior; D003695:Delivery of Health Care / Q000639:trends*; D008389:Marketing of Health Services; D014481:United States