Hospital/supplier partnership.
As hospitals strive to improve productivity and control the cost and quality of care, many are demanding their suppliers' assistance. Suppliers are developing new sales strategies to build long-term, service-oriented partnerships with selected major accounts. The authors describe the process by which such partnerships are established.
D003132:Commerce; D003258:Consumer Behavior; D006746:Hospital Bed Capacity, 500 and over; D007221:Industry; D007407:Interviews as Topic; D008962:Models, Theoretical; D011682:Purchasing, Hospital; D014481:United States