Advertising's impact on calls to a women's healthline.
The impact of advertising on calls to a women's healthline during its first year is assessed. Results indicate that callers cited all but one medium used as their source(s) of information about the healthline. Television and billboards drew the most callers, whereas other paid media attracted fewer callers than did free communication channels such as word of mouth.
D000329:Advertising; D003625:Data Collection; D003710:Demography; D005260:Female; D006739:Hospital Administration; D006745:Hospital Bed Capacity, 300 to 499; D006754:Hospital Restructuring; D015277:Hotlines / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D013223:Statistics as Topic; D014922:Wisconsin; D014932:Women's Health Services