Hospital benefit segmentation.
Market segmentation is an important topic to both health care practitioners and researchers. The authors explore the relative importance that health care consumers attach to various benefits available in a major metropolitan area hospital. The purposes of the study are to test, and provide data to illustrate, the efficacy of one approach to hospital benefit segmentation analysis.
D000367:Age Factors; D003258:Consumer Behavior; D005260:Female; D006761:Hospitals / Q000592:standards*; D006786:Hospitals, Urban / Q000592:standards*; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D012737:Sex Factors; D013223:Statistics as Topic; D011795:Surveys and Questionnaires; D014481:United States