Preventing pitfalls in patient surveys.
Properly conceived, customer satisfaction surveys can yield the quantitative data needed to gauge patient satisfaction. But, as the author notes, these surveys can be "a veritable mine field of surprises for the uninitiated." This article, the last in a three-part series on measuring patient satisfaction, describes potential pitfalls and discusses the merits of in-person, mail and telephone surveys.
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection / Q000379:methods*; D015285:Hospital-Patient Relations; D007407:Interviews as Topic; D015233:Models, Statistical; D011641:Public Relations; D012107:Research Design; D011795:Surveys and Questionnaires; D014481:United States