Industrial marketing perspectives for health care providers.
Hospitals and other providers have begun to market services directly to employers and other organizations. This paper describes employers' purchasing process for health care services, explains why changes have been limited so far, and suggests how the perspective of industrial marketing can be applied by providers to serve their own needs and those of employers more effectively.
D003625:Data Collection; D006264:Health Benefit Plans, Employee; D006761:Hospitals; D007221:Industry; D007348:Insurance, Health; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States