The fitness market: strategic alternative for hospitals?
In an era of declining inpatient admissions, the development of wellness and fitness programs is proving a successful diversification strategy for increasing revenue while providing community service. This article examines critical assessments that must be made to ensure success for these new programs.
D005240:Feasibility Studies; D006293:Health Promotion / Q000706:statistics & numerical data*; D006761:Hospitals; D006801:Humans; D008019:Life Style; D008389:Marketing of Health Services / Q000379:methods*; D010809:Physical Fitness; D011157:Population Dynamics; D014481:United States