Marketing utilization review services.
This article, the first of two, explains how health-care providers can increase their market share and profit margins and improve quality of care by marketing utilization review services. Selling these services to employers or other potential buyers requires reliable data and an understanding of the needs of various players in the marketplace.
D003132:Commerce; D003284:Contract Services; D005376:Financial Management / Q000458:organization & administration*; D005377:Financial Management, Hospital / Q000458:organization & administration*; D007345:Insurance Claim Review / Q000458:organization & administration*; D007348:Insurance, Health / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D011787:Quality of Health Care; D014481:United States; D014600:Utilization Review / Q000458:organization & administration*