Segmenting health care markets: large versus small businesses.
What differences exist between provision of health care benefits, cost containment measures, and health care concerns between large and small companies? This issue of DRG Monitor examines these differences through the analysis of responses to a survey and suggests strategies that hospitals and other health care providers may employ to target both markets.
D006264:Health Benefit Plans, Employee / Q000706:statistics & numerical data*; D007221:Industry; D007342:Insurance Benefits / Q000706:statistics & numerical data; D007348:Insurance, Health / Q000706:statistics & numerical data*; D008389:Marketing of Health Services; D009825:Oklahoma; D011357:Product Line Management; D011795:Surveys and Questionnaires