Hospital marketing revisited.
With more hospitals embracing the marketing function in their organizational management over the past decade, hospital marketing can no longer be considered a fad. However, a review of hospital marketing efforts as reported in the professional literature indicates that hospitals must pay greater attention to the marketing mix elements of service, price and distribution channels as their programs mature.
D006739:Hospital Administration; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States