Creating a market niche: a comparison of two California PPOs.
The preferred Health Network (PHN) and the PPO Alliance (PPOA) are two major PPOs in California. This article presents the two organization's differing philosophies and compares/contrasts the approaches they have taken to attract payer contracts in a competitive environment.
D002140:California; D006739:Hospital Administration / Q000639:trends*; D006754:Hospital Restructuring / Q000639:trends*; D007348:Insurance, Health / Q000458:organization & administration*; D008389:Marketing of Health Services; D009937:Organizational Objectives; D011243:Preferred Provider Organizations / Q000458:organization & administration*