Joint venturing communications skills.
As the number of joint ventures in the health care industry increases, it is becoming necessary to establish guidelines for effectively promoting the new entity. Discussed here are several examples of joint communications efforts that successfully introduced new products and ten tips to help make this process work.
D003142:Communication; D006739:Hospital Administration / Q000458:organization & administration*; D006754:Hospital Restructuring / Q000458:organization & administration*; D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D006801:Humans; D009935:Organizational Affiliation; D014481:United States