Celebrity cookoff. Promotional event yields spicy campaign.
D000846:Anniversaries and Special Events; D003120:Colorado; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D006739:Hospital Administration; D006777:Hospitals, Proprietary / Q000458:organization & administration*; D007373:Interinstitutional Relations; D011641:Public Relations; D014837:Voluntary Health Agencies / Q000191:economics*