Smaller hospitals accept advertising.
Administrators at small- and medium-sized hospitals gradually have accepted the role of marketing in their organizations, albeit at a much slower rate than larger institutions. This update of a 1983 survey tracks the increasing competitiveness, complexity and specialization of providing health care and of advertising a small hospital's services.
D000329:Advertising / Q000706:statistics & numerical data*; D003625:Data Collection; D004465:Economic Competition; D006744:Hospital Bed Capacity, 100 to 299; D006743:Hospital Bed Capacity, under 100; D006764:Hospitals, Community / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D013223:Statistics as Topic; D014481:United States