Data-base marketing: a tool for health care administration.
This article discusses how a health care institution's records can be used to create a data base that in turn can be used in administrative decision making. Topics such as segmentation, positioning, and tracking by using data-base manipulations and census overlays are discussed.
D002391:Catchment Area, Health; D003660:Decision Support Systems, Management; D003710:Demography; D006751:Hospital Information Systems / Q000458:organization & administration*; D006753:Hospital Records; D008331:Management Information Systems; D008389:Marketing of Health Services / Q000639:trends*; D011996:Records; D014481:United States