An analysis of the determinants of HMO reenrollment behavior: implications for theory and policy.
Understanding the evaluative criteria used to select a health plan is central to effective marketing of an HMO. The determinant criteria that guide the reenrollment decision are shown to differ from those that drive initial enrollment. The authors' findings suggest several operational and strategic policy implications for HMO management.
D003258:Consumer Behavior; D006279:Health Maintenance Organizations / Q000706:statistics & numerical data*; D006291:Health Policy; D008389:Marketing of Health Services; D013223:Statistics as Topic; D014481:United States