Marketing and patient accounts: a relationship of appreciation and money.
Patient accounts managers traditionally view their profession in numerical terms. With marketing changing health care, mixing numbers and marketing needs a practical application. Is marketing in patient accounts a fad or an opportunity?
D000066:Accounting; D005376:Financial Management; D005377:Financial Management, Hospital; D015285:Hospital-Patient Relations; D008389:Marketing of Health Services; D010350:Patient Credit and Collection; D014481:United States