Strategic planning for nonprofit health care organization funding.
Nonprofit health care organizations are experiencing intense competition and difficulties in maintaining current funding levels. Too often, tactical rather than strategic use of marketing is applied in fund-raising efforts. This article presents a strategic planning model for developing constituency support and funding for nonprofit health care organizations.
D004469:Economics, Hospital; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D006752:Hospital Planning; D006788:Hospitals, Voluntary / Q000191:economics*; D010934:Planning Techniques; D014481:United States