Estimating market boundaries for health care facilities and services.
Competition in the health care industry is intensifying. The changing environment is making it necessary for executives to integrate quantitative market identification methods into their strategic planning systems. The authors propose one such method that explicitly recognizes the relative strength of competition in the marketplace and offer two examples of its implementation.
D002391:Catchment Area, Health; D003710:Demography; D004465:Economic Competition; D004467:Economics; D006752:Hospital Planning / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods*; D008433:Mathematics; D008962:Models, Theoretical; D012017:Referral and Consultation; D012106:Research; D014481:United States