Physician services programs: the hospital's key to new market opportunities.
The physician services program, a new element on the hospital marketing horizon, penetrates a market segment that offers potentially impressive returns on investment. This article delineates the fundamental features of the successful physician services program, provides examples and results drawn from established programs, and analyzes the resource and political constraints typically encountered in establishing these programs.
D006739:Hospital Administration; D006744:Hospital Bed Capacity, 100 to 299; D008389:Marketing of Health Services; D009513:New Hampshire; D010820:Physicians; D011216:Practice Management, Medical; D012017:Referral and Consultation; D014481:United States