Evaluating researchers for the project.
This is the second in a series on a system-wide geriatric-care marketing initiative undertaken at Franciscan Health System, Chadds Ford, Pa. In the first article, the author outlined the process of gaining the voluntary involvement of internal market segments. In this article, the author details the process of putting out a request for proposal to market-research vendors.
D003164:Competitive Bidding / Q000379:methods*; D003657:Decision Making; D005376:Financial Management / Q000379:methods*; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D010414:Pennsylvania; D012106:Research