Customer relations data aids marketing efforts.
A customer relations information system can help improve a hospital's marketing performance. With such a system, the author writes, a medical center can easily redirect its information systems away from the traditional transaction-oriented approach toward the building of long-lasting relationship with customers.
D003258:Consumer Behavior; D006751:Hospital Information Systems / Q000458:organization & administration*; D008389:Marketing of Health Services; D014481:United States