Strategic development: a new focus.
Despite popular convention, a health-care organization's chief executive officer should be the organization's chief strategist. Planners and marketers must begin to function as strategic development officers responsible for sending the right information to the right decision makers so that they can make the right decisions as quickly as possible.
D005544:Forecasting; D006270:Health Facility Administrators; D006740:Hospital Administrators; D006752:Hospital Planning / Q000639:trends*; D008389:Marketing of Health Services / Q000639:trends*; D012380:Role; D014481:United States