The hospital marketer and the advertising agency: who should do what--and to whom.
Close cooperation between advertising agencies and their clients is an essential ingredient of a successful advertising campaign. Expectations and responsibilities must be clearly defined in writing, and realistic deadlines should be set and adhered to. Campaigns lacking these crucial components are handicapped from the start, and results produced will be less effective than a carefully planned and executed campaign.
D000329:Advertising / Q000458:organization & administration*; D003284:Contract Services / Q000458:organization & administration*; D005376:Financial Management / Q000458:organization & administration*; D006739:Hospital Administration / Q000379:methods*; D014481:United States