Ten simple rules for improving advertising in health care institutions.
Health care institutions and their proprietors need to be extremely careful in developing advertising programs. Poorly conceived advertising programs will do little if any good for health care providers and indeed may do harm to the organization's marketing efforts. This paper examines ten simple rules for improving advertising programs in the health care industry.
D000329:Advertising / Q000592:standards*; D006268:Health Facilities; D014481:United States