Physician involvement in hospital marketing.
Marketing of healthcare services has assumed unprecedented importance. A great portion of such efforts are initiated by hospital management, frequently without practicing physician input. Lack of medical staff participation in marketing data analysis, marketing decisions, and implementation leads to unproductive conflicts. Programs are then deprived of the benefits of physicians' experience. This leads to alienation and poor cooperation.
D008389:Marketing of Health Services / Q000458:organization & administration*; D008505:Medical Staff, Hospital; D010819:Physician's Role; D014481:United States