Organization culture and the marketing concept: diagnostic keys for hospitals.
For successful adaptation to changing environmental conditions, hospital organizational cultures must incorporate the marketing concept to enhance flexibility and orientation toward the external environment. The authors propose procedures for diagnosing a hospital's culture and determining how well it has adopted and implemented the marketing concept.
D003469:Culture; D006739:Hospital Administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D014481:United States