Marketing acceptance in small and medium sized hospitals.
Although the delivery of health care has changed radically in the past few years, administrators of smaller hospitals continue to rely on old methods for marketing their services. This article, the results of a survey conducted to determine marketing acceptance in small and medium sized hospitals, indicates that up-to-date marketing practices have yet to make impact on this segment of the industry.
D003625:Data Collection; D006739:Hospital Administration; D006744:Hospital Bed Capacity, 100 to 299; D006743:Hospital Bed Capacity, under 100; D006788:Hospitals, Voluntary / Q000458:organization & administration*; D008389:Marketing of Health Services; D009820:Ohio