Using marketing to size up employer needs and sell hospital services.
Too often, the implementation of marketing in hospitals is limited to the use of highly visible techniques, such as sales and advertising. This article presents a broader view of marketing and, through the specific example of marketing hospital services to employers, explores the vital role trustees can play in the process.
D006075:Governing Board; D006761:Hospitals; D008389:Marketing of Health Services; D014481:United States