A crisis parachute: helping stock prices have a soft landing.
A company's stock price usually takes a beating when the firm faces a crisis. But a CEO can minimize the effects of a sudden lapse of investor confidence with a wise communication strategy.
D005376:Financial Management; D006269:Health Facilities, Proprietary / Q000191:economics; D007221:Industry; D007449:Investments / Q000191:economics*; D014481:United States