Problem analysis: application in the development of market strategies for health care organizations.
The problem analysis technique is an approach to understanding salient customer needs that is especially appropriate under complex market conditions. The author demonstrates the use of the approach in segmenting markets and conducting competitive analysis for positioning strategy decisions in health care.
D000328:Adult; D000368:Aged; D001900:Boston; D003625:Data Collection; D005260:Female; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D008404:Massachusetts; D008875:Middle Aged; D010342:Patient Acceptance of Health Care; D011340:Problem Solving; D012494:Sampling Studies; D013029:Space-Time Clustering; D011795:Surveys and Questionnaires