Physician perceptions of prescription drug information.
This study reports the findings of an investigation designed to explore the importance of prescription drug information source characteristics among physicians. Differences were found to exist among the importance ratings both in aggregate, and between, categories of physician specialty and years in practice. Conclusions for pharmaceutical marketers and the implications for future research efforts are discussed.
D001291:Attitude of Health Personnel; D004346:Drug Information Services / Q000145:classification*; D011307:Drug Prescriptions; D010465:Perception; D010820:Physicians; D011795:Surveys and Questionnaires; D014481:United States