A system approach to new service development for hospitals.
A systematic approach to evaluating, planning and implementing new consumer services is necessary to ensure a successful program. Presented here are the three phases of the new service development process for hospitals--assessment, development, and execution--and the evolution and interaction among the health care delivery system, service, and market dimensions. Before, during, and after development, the need for hospital communications and effective marketing is also stressed.
D006301:Health Services Needs and Demand; D006302:Health Services Research; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D013597:Systems Analysis