Physician marketing in the restructured medical services field.
Since the Supreme Court's ruling that removed barriers to professional advertising, one profession after another has changed radically. Restructuring has brought unparalleled marketing opportunities to professionals, many of whom are confused and even discouraged by the changes. Physicians are cautioned against "jumping onto the bandwagon" of professional advertising. They are encouraged to develop an overall marketing plan, with concrete business goals and specific marketing applications.
D000329:Advertising; D008389:Marketing of Health Services / Q000379:methods*; D011216:Practice Management, Medical; D014481:United States