Determinant attributes in formulation of attitudes toward four health care systems.
Consumers were surveyed to determine their attitudes toward four systems of health care delivery (home health care, hospitals, nursing homes, and outpatient clinics) along 10 attributes. The results are analyzed using multiple discriminant analysis. Implications for the formulation of marketing strategies are discussed.
D000328:Adult; D000367:Age Factors; D000368:Aged; D000554:Ambulatory Care Facilities / Q000145:classification*; D001294:Attitude to Health; D003258:Consumer Behavior; D003625:Data Collection; D006699:Home Care Services / Q000145:classification*; D006761:Hospitals / Q000145:classification*; D006801:Humans; D007182:Income; D008389:Marketing of Health Services; D008875:Middle Aged; D009735:Nursing Homes / Q000145:classification*; D009820:Ohio; D012494:Sampling Studies; D013223:Statistics as Topic; D014505:Urban Population