Physicians and their hospitals: a marketing partnership.
As hospitals accelerate their marketing campaigns in efforts to compete for patients, physicians should recognize the opportunities presented by this trend. This article indicates how a physician may develop his or her own marketing strategy and contends that a hospital/physician marketing partnership can benefit both hospital and physician.
D003163:Competitive Behavior; D004465:Economic Competition; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008505:Medical Staff, Hospital; D011216:Practice Management, Medical / Q000379:methods*; D012017:Referral and Consultation; D014481:United States