Women's health care services: an approach to exploring the market opportunity.
The market opportunity for women's health care programs is receiving increasing attention from hospitals since women are the major users of hospital services and the principal health care decision makers for the family. This article presents an approach to identifying and evaluating women's health care market opportunities so that those areas offering the greatest potential can be pursued, both responsibly and profitably.
D003625:Data Collection; D005260:Female; D006757:Hospital Units; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States; D014930:Women