Getting to market.
In the rush to diversify, many hospitals are not seriously evaluating the various opportunities open to them. This article will focus on the efforts at Swedish Medical Center, Englewood, Colorado, to couple areas of expertise with market responsiveness. The end result, Swedish Wellness Systems, is a high quality health promotion program that has been successfully marketed to employees.
D003120:Colorado; D006293:Health Promotion / Q000458:organization & administration*; D006739:Hospital Administration; D006754:Hospital Restructuring; D008389:Marketing of Health Services