Finance and marketing: birth of a profitable relationship.
As competition increases, the finance and marketing departments must work together to increase market share and improve the bottom line. If financial managers understand the functions of the marketing department, they can create a mutually beneficial and profitable relationship.
D005376:Financial Management; D005377:Financial Management, Hospital; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D011357:Product Line Management; D014481:United States