Strategic planning for outreach laboratory services.
Whether operating under short-term TEFRA regulations, or a longer-term prospective payment system in hospitals, pathologists are now evaluating alternative opportunities for developing incremental revenue. One viable alternative is the entry into the commercial reference laboratory market from a hospital laboratory. This article deals with the strategic business and marketing planning necessary to operate effectively in this competitive environment.
D006761:Hospitals; D007753:Laboratories; D008389:Marketing of Health Services / Q000458:organization & administration*; D010934:Planning Techniques; D011445:Prospective Payment System; D014481:United States