Creating a message for profit.
Advertising and marketing a medical group pose many problems and require detailed planning--but are well worth it. A medical group and an advertising agency chronicle their experience in forming a broad print communications program for the group, including the importance of knowing the target, setting a budget, and following up the program with market research.
D000329:Advertising / Q000379:methods*; D002140:California; D003142:Communication; D006123:Group Practice / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services