Market segmentation and positioning: matching creativity with fiscal responsibility.
This paper describes an approach to continuing professional education (CPE) program development in nursing within a university environment that utilizes the concepts of market segmentation and positioning. Use of these strategies enables the academic CPE enterprise to move beyond traditional needs assessment practices to create more successful and better-managed CPE programs.
D004496:Education, Continuing; D004509:Education, Nursing, Continuing / Q000191:economics*; D004518:Education, Professional, Retraining / Q000191:economics*; D006739:Hospital Administration; D009726:Nurses / Q000600:supply & distribution*; D011357:Product Line Management; D014481:United States; D014495:Universities