Influence patterns and determinant attributes in nursing home choice situations.
Factor analysis revealed that nursing home characteristics fall roughly into two categories: those relating to the care directly provided by the facility and those which are generally unrelated to the quality of care. Not all influences (doctors, discharge planners, retirement home administrators and responsible parties) respond alike to these characteristics. Therefore, a marketing mix directed uniformly to all segments may be suboptimal.
D002755:Choice Behavior; D003256:Community Participation; D003657:Decision Making; D005163:Factor Analysis, Statistical; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009735:Nursing Homes / Q000592:standards*; D010820:Physicians; D011795:Surveys and Questionnaires; D014481:United States; D014505:Urban Population