Creative pricing strategies for medical services.
This paper discusses the strategic role of the pricing of medical services. Strategic pricing is a creative process that can be a vital means of defining marketing segments, differentiating services, and gaining a competitive advantage. The central issue in strategic pricing is creatively using the principle of cross-subsidies or shared economies over consumer groups, service sets, or competitors. This principle yields a rich set of pricing strategies that can be used in response to various environments.
D005251:Fees, Medical; D006739:Hospital Administration / Q000191:economics*; D006761:Hospitals; D011357:Product Line Management / Q000191:economics*; D011907:Rate Setting and Review / Q000379:methods*; D014481:United States