Pharmacists' beliefs and values about advertising patient oriented services.
Pharmacists' beliefs about the utility of advertising sources and values for advertising outcomes were studied to learn about the decision-making process for advertising patient oriented pharmacy services in the ambulatory setting. The data suggest that pharmacists in the sample believe advertising through word-of-mouth communication is more likely to result in positive outcomes than either yellow pages or local newspaper advertising.
D000329:Advertising; D000704:Analysis of Variance; D001291:Attitude of Health Personnel; D006801:Humans; D008389:Marketing of Health Services; D010605:Pharmacy Administration; D014481:United States