Environmental scanning in U.S. corporations.
Environmental scanning is a new activity among corporations, because of its importance, corporations need to progress by stages to achieve a structured and formal system of scanning, and this takes time. This paper is based on a study examining the evolution and state of environmental scanning among corporations, and finds that the essential difference between scanning at the corporate and at the product/market level is not observed by all companies. Ideally, there should be a close liaison between the two levels so that each may reinforce the scanning effort of the other.
D003132:Commerce; D004777:Environment; D006268:Health Facilities; D009934:Organization and Administration; D009936:Organizational Innovation; D010934:Planning Techniques; D014481:United States