How to start or improve your public relations program--without a large budget.
Many hospitals do not have a formal public relations program because they think they can't afford one. If your average gross revenue is only $400 per patient day and your public relations program increases your average census by only one, the results are $146,000 per year in increased gross revenue! The question should be; "Can we afford not to have a formal public relations program?"
D002017:Budgets; D003159:Community-Institutional Relations; D005376:Financial Management; D006761:Hospitals; D011641:Public Relations / Q000191:economics*; D013714:Tennessee