The finance/marketing interface in hospitals.
Almost half of U.S. hospitals now have a marketing function. This new senior level function impacts the roles, responsibilities and routines of other functions. Hospital marketing's impact on planning and public relations have been addressed. This article discusses why the transition to aggressive marketing will affect finance and how the two functions might forge a working partnership.
D005240:Feasibility Studies; D005376:Financial Management; D005377:Financial Management, Hospital; D006752:Hospital Planning; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D010414:Pennsylvania; D011641:Public Relations