How to initiate a marketing perspective in a health services organization.
Recognizing employees as the initial market of a health services organization epitomizes the internal marketing concept in action. A training module is presented to focus on the marketing role of all personnel and to involve many employee groups as active participants in the marketing process.
D001291:Attitude of Health Personnel; D003258:Consumer Behavior; D007318:Inservice Training; D008389:Marketing of Health Services; D014481:United States; D014837:Voluntary Health Agencies / Q000191:economics*