Relational database telemanagement.
Dallas-based Baylor Health Care System recognized the need for a way to control and track responses to their marketing programs. To meet the demands of data management and analysis, and build a useful database of current customers and future prospects, the marketing department developed a system to capture, store and manage these responses.
D003628:Database Management Systems / Q000639:trends*; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D012984:Software / Q000639:trends*; D013689:Telephone; D013781:Texas