Collecting and using strategic market data.
To evaluate their markets, health care executives need accurate data. There are several techniques available for collecting this information. In this article, the author examines three methods for gathering data on the employer market: focus groups, mail and telephone surveys. The author outlines the mechanics of collection and the potential uses of the resulting information.
D003625:Data Collection / Q000379:methods*; D006126:Group Processes; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States