Hospitals' public image campaign: how to successfully court public opinion.
Health care expenditure, patient dumping, indigent care--these are just a few of the critical issues that the author explores in his discussion of hospitals' declining public image. But hospitals can fight back, he says, if they're willing to devote resources to a proactive public affairs program that helps shape and not simply react to public policy.
D006075:Governing Board; D006761:Hospitals; D011641:Public Relations; D012922:Social Change; D014481:United States