Consumer preference for hospital attributes: a comparison of methods and analyses.
As hospital marketing programs continue to develop both in number and sophistication, the role and importance of consumer image and preference is increasingly recognized. This article presents and compares two techniques for determining consumer preference.
D000329:Advertising / Q000592:standards*; D003258:Consumer Behavior; D003625:Data Collection; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States