Homecare marketing and product management.
Entirely too much lip service is paid to marketing and product management in the health sector with too little action. Home health to one degree or another is guilty of this. Successful home health organizations will capitalize on the power of traditional marketing and product management approaches. Product, pricing, packaging, position, and penetration may be foreign concepts. But marketing is built on these concepts and they are key to product definition and management.
D005249:Fees and Charges; D006699:Home Care Services / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States