Consumer versus dentist attitudes toward dental services advertising.
The authors report the findings of a consumer survey and a dentist survey that were used to examine attitudes toward the advertising of dental services. The results clearly indicate positive consumer attitudes and negative dentist attitudes toward such advertising. Relatively few consumer demographic differences are noted, though younger dentists appear to have more positive attitudes toward dental services advertising than their older colleagues. The results suggest significant opportunities for dentists in dental services advertising.
D000328:Adult; D000329:Advertising; D000367:Age Factors; D001291:Attitude of Health Personnel; D003752:Dental Health Services / Q000191:economics*; D003815:Dentists / Q000523:psychology*; D006801:Humans; D008875:Middle Aged; D011639:Public Opinion; D011897:Random Allocation; D013223:Statistics as Topic; D011795:Surveys and Questionnaires; D014481:United States