Consumer research in radiology: focus on physician relations.
Why do physicians use radiology services and how do they make the decision on where to refer? Mr. McGraner analyzes the results of a market research project aimed at answering these questions. Conducted in 1983, the study focused on the perceptions and underlying emotional needs of referring physicians and on their relationship with radiology.
D003625:Data Collection; D006748:Hospital Departments / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D010820:Physicians / Q000523:psychology; D011872:Radiology Department, Hospital / Q000706:statistics & numerical data*; D012017:Referral and Consultation; D013714:Tennessee