Product line management: its meaning and future promise.
The concept of product line management has recently drawn much attention in the health care field. The impetus has come from both marketing and accounting professionals as they have sought to find solutions to identified problems. Examined here are the roots of product line management, the reasons for the growth in the application of the concept in health care, and whether it promises to solve the problems faced by health care organizations in the current highly competitive environment.
D005260:Female; D006739:Hospital Administration; D006748:Hospital Departments; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States; D014930:Women