An investigation of clients' and practitioners' views of the effect of physical therapy advertising and its content.
Physical therapists actively lobbied for, and gained from their association, the right to advertise. Not surprisingly, the display a positive attitude toward advertising and its effects on their profession. The authors examine professionals' and consumers' attitudes and desires toward physical therapy advertising. Results suggest the inclusion of experiential information in advertisements is warranted.
D000329:Advertising; D001290:Attitude; D001291:Attitude of Health Personnel; D003258:Consumer Behavior; D003657:Decision Making; D006801:Humans; D026741:Physical Therapy Modalities / Q000592:standards*; D014481:United States