Increasing market share through consumer marketing: a case study in obstetrics.
Consumers are becoming ever more selective in their choice of health care providers. Hospitals that are aware of local preferences and how to reach and influence consumers will gain a competitive advantage. Outlined in this article are consumer marketing techniques that can be utilized for all product lines. The concept is applied here as a case study in obstetrics.
D003258:Consumer Behavior; D005260:Female; D006748:Hospital Departments; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009775:Obstetrics and Gynecology Department, Hospital; D014481:United States