The ideal physician: implications for contemporary hospital marketing.
A questionnaire asking individuals to identify freely the characteristics most descriptive of physicians who are closest to their ideal was mailed to a systematically derived cluster sample in a medium-size metropolitan area. Respondents clearly valued psychosocial and interpersonal characteristics such as communicating and caring much more than technical medical skills.
D003142:Communication; D006801:Humans; D008389:Marketing of Health Services; D010817:Physician-Patient Relations; D010821:Physicians, Family; D011639:Public Opinion; D013223:Statistics as Topic; D014481:United States