Listening to the consumer: implications of a statewide study of North Carolinians.
To be successful in an increasingly competitive health care marketplace, physicians and other providers must understand the motives, needs, and preferences of patients and potential patients. The author reports findings from a statewide study of North Carolina consumers that provide insight into consumer awareness and utilization of various physician specialists, desirable physician practice attributes, and other regnant consumer preferences and perceptions.
D003256:Community Participation / Q000523:psychology*; D005069:Evaluation Studies as Topic; D006280:Health Workforce; D006801:Humans; D007407:Interviews as Topic; D009657:North Carolina; D010548:Personal Health Services / Q000706:statistics & numerical data*; D010817:Physician-Patient Relations; D013038:Specialization; D013223:Statistics as Topic