Three methods of interfacing with the private sector by mental health agencies.
This article outlines three methods of mental health marketing--formal, intermediary, and interactive. It discusses advantages and disadvantages of each method. These approaches are particularly good for public, non-profit agencies and individuals in contacting the private sector. The need for flexibility and marketing mix is emphasized.
D003142:Communication; D003155:Community Mental Health Centers / Q000458:organization & administration*; D006801:Humans; D007221:Industry; D007373:Interinstitutional Relations; D008389:Marketing of Health Services; D008962:Models, Theoretical; D009938:Organizations; D014481:United States