Telephoned appointment-scheduling by a physician's office: does it work?
Are phone calls reminding patients of recall appointments a worthwhile marketing tool? Evidence from a dermatologist's practice suggests that, though patients find the calls acceptable, such calls do not increase the short-term revenue of a practice. They do, however, appear to increase the likelihood that a patient will return.
D001071:Appointments and Schedules; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003880:Dermatology / Q000458:organization & administration*; D008495:Medical Oncology / Q000458:organization & administration; D011216:Practice Management, Medical; D011795:Surveys and Questionnaires; D013689:Telephone / Q000706:statistics & numerical data*