Building on your hospital's competitive image.
What is your institution's image in the community and how can pinpointing consumer perceptions help market services and the medical staff? The author explains how building on the strengths of the hospital's competitive image can help capture some of your competitors' market share.
D002391:Catchment Area, Health; D003159:Community-Institutional Relations; D004465:Economic Competition; D004467:Economics; D006761:Hospitals; D008389:Marketing of Health Services; D014481:United States