Wanted--doctors who care.
A study was conducted to determine what consumers value in doctors' behavior. Results indicate that consumers in the sample population studied prefer doctors who are friendly and caring as well as those who are technically competent. However, these respondents reported less favorable opinions about doctors' friendliness (i.e., affective behavior) than they did about doctors' competence (i.e., instrumental behavior).
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D006761:Hospitals; D006780:Hospitals, Rural; D008389:Marketing of Health Services / Q000458:organization & administration*; D009820:Ohio; D010817:Physician-Patient Relations; D011795:Surveys and Questionnaires