Marketing factors affecting physician choice as related to consumers' extent of use and predisposition toward use of physician services.
This study explores the relationship between predisposition toward, and the extent of actual use of, physician services. Factors in a physician's marketing offering of most importance to consumers in various predisposition and use categories are identified along with their demographic differences, and marketing strategy implications are noted.
D000328:Adult; D000368:Aged; D002755:Choice Behavior; D003256:Community Participation; D003625:Data Collection; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D010342:Patient Acceptance of Health Care; D010548:Personal Health Services / Q000706:statistics & numerical data*; D010820:Physicians; D014481:United States