Understanding the relational impact of the health care marketing exchange: a review of the social implications of therapeutic communicator style.
Though the benefits derived from verbal communication between practitioner and patient often are beyond the control of most health care marketers, this encounter includes nearly all of the personality and social appeals that are critical to the development of a successful and long-lasting marketing exchange. To enable marketers of health care to understand more fully the communication context in which practitioners operate, the author reviews the social implications of therapeutic communicator style.
D003142:Communication; D006801:Humans; D008389:Marketing of Health Services; D010353:Patient Education as Topic; D010817:Physician-Patient Relations; D014481:United States