title: Blue Cross/Blue Shield president strives for 'grass roots' cooperation.
abstract: Walter J. McNerney, recently chosen president and chief executive of the newly consolidated Blue Cross and Blue Shield Associations, discusses future plans and goals of the organizations, emphasizing the positive effects the consolidation will have on insurance benefit programs and on the plans' relationships with hospitals and physicians.
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D006761:Hospitals; D007350:Insurance, Hospitalization / Q000458:organization & administration*; D007357:Insurance, Physician Services / Q000458:organization & administration*; D007400:Interprofessional Relations; D010820:Physicians; D014481:United States