title: Viewing health care as a war theater.
abstract: Strategies for success in the health-care marketplace are similar to those used on the battlefield. The following article applies the teachings of Niccolo Machiavelli, Karl von Clausewitz, Napolean Bonaparte and other classic military strategists to power management, marketing and competition in health-care organizational management.
mesh_terms: D006740:Hospital Administrators; D006752:Hospital Planning / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services; D009937:Organizational Objectives; D010934:Planning Techniques; D011209:Power, Psychological; D014481:United States; D014857:Warfare