How to create a marketing strategy based on hospital characteristics that attract physicians.
Through use of multivariate statistical and research techniques, the authors analyzed 30 hospital features that contribute to a physician's image of a hospital as being a good or a poor place for patient admission and in which to practice. Use of the data obtained in this study can enable a hospital administrator to monitor changes in physicians' attitudes, plan strategies to encourage quality physicians to admit their patients, improve aspects perceived to be weak or unresponsive, and capitalize on strengths.
D002140:California; D005163:Factor Analysis, Statistical; D013502:General Surgery; D006761:Hospitals / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D010820:Physicians; D010934:Planning Techniques; D012017:Referral and Consultation / Q000592:standards*; D011795:Surveys and Questionnaires