title: The strategic linkage of marketing & finance.
mesh_terms: D005376:Financial Management; D005377:Financial Management, Hospital; D005544:Forecasting; D006270:Health Facility Administrators; D006740:Hospital Administrators; D006752:Hospital Planning / Q000592:standards*; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D010934:Planning Techniques; D014481:United States