title: Strategic planning for social work marketing.
abstract: Diminishing governmental and philanthropic funding for human service programs mandate new approaches for developing sources of support. In order to ensure both survival and enhancement of programs, marketing techniques employed in the business sector with strategic planning seeking to define consumer-need and product-demand appear to be a current necessity for social work service administrators. The author discusses the theoretical background of such a task and suggests specific marketing modalities and strategies for application in nonprofit agency and institutional settings.
mesh_terms: D006301:Health Services Needs and Demand; D008389:Marketing of Health Services / Q000458:organization & administration*; D010934:Planning Techniques; D012947:Social Work / Q000458:organization & administration*