title: The baby boomers turn 40. Implications for healthcare marketing.
mesh_terms: D000328:Adult; D003710:Demography; D005544:Forecasting; D005102:Health Expenditures / Q000706:statistics & numerical data; D006801:Humans; D007348:Insurance, Health / Q000191:economics; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States