title: The marketing mindset: a cautionary note.
mesh_terms: D006040:Goals; D006270:Health Facility Administrators; D006739:Hospital Administration; D006740:Hospital Administrators; D006788:Hospitals, Voluntary / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives; D014481:United States