title: Fiscal accountability comes to marketing. Create a system that controls costs and measures ROI.
mesh_terms: D000066:Accounting / Q000379:methods*; D003363:Cost Control / Q000379:methods*; D005376:Financial Management / Q000379:methods*; D005377:Financial Management, Hospital / Q000379:methods*; D007449:Investments / Q000191:economics; D008389:Marketing of Health Services / Q000191:economics*; D009096:Multi-Institutional Systems / Q000191:economics; D014481:United States