Marketing and social work--synergy in long-term care.
The concept of marketing is new to the long-term care industry. Limited financial resources dictate that administrators investigate ways to supplement marketing staff. St. John's Home in Rochester, New York, has focused attention on the way in which social work can enhance the effectiveness of the marketing program. Presented here is the role of social work in the marketing mix: product, place, price, promotion, and public relations.
D000368:Aged; D003362:Cost-Benefit Analysis; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000458:organization & administration*; D009518:New York; D009735:Nursing Homes / Q000458:organization & administration*; D012947:Social Work / Q000458:organization & administration*