A framework for developing hospital strategies.
Strategic management is a relatively new and increasingly vital concept. Hospitals cannot afford to make fragmentary, disjointed, single-faceted responses to the multifaceted dynamics of the current environment. The management of change in these turbulent times requires a strategic approach encompassing both short-term operational issues, long-term survival, and profitability orientation. Recognizing this need, a general approach to a strategic analysis process for hospitals is provided in this paper.
D006752:Hospital Planning / Q000458:organization & administration*; D006757:Hospital Units / Q000191:economics; D008389:Marketing of Health Services; D008962:Models, Theoretical; D009934:Organization and Administration; D009937:Organizational Objectives; D010934:Planning Techniques; D012922:Social Change; D014481:United States