Marketing to public-aid recipients: an examination of pharmacy profitability.
Massive purchasing power, geographic outreach and defined buying methods often make public-aid recipients an attractive target market for pharmacies. Yet one must question how profitable such a target might be. This study shows that pharmacy profit levels for public-aid recipients below those earned in marketing to the private-pay patients may result in hidden benefits.
D000704:Analysis of Variance; D002140:California; D003362:Cost-Benefit Analysis; D005249:Fees and Charges; D008389:Marketing of Health Services / Q000191:economics*; D008484:Medicaid / Q000191:economics*; D010593:Pharmaceutical Services / Q000191:economics*; D010607:Pharmacy Service, Hospital / Q000191:economics; D011795:Surveys and Questionnaires