Crisis management--plan to be prepared.
In most crisis cases, press coverage will occur. If you are prepared and rehearsed, you can often minimize the damage, reduce the amount of coverage and control what is being said so that it is less negative.
D003142:Communication; D005376:Financial Management / Q000379:methods*; D006123:Group Practice; D006801:Humans; D010934:Planning Techniques; D011641:Public Relations; D012308:Risk Management / Q000379:methods*; D014481:United States