title: Hitch your wagon: cause-related marketing works.
mesh_terms: D003132:Commerce; D005376:Financial Management / Q000379:methods*; D005653:Fund Raising / Q000379:methods*; D006739:Hospital Administration; D006788:Hospitals, Voluntary / Q000458:organization & administration*; D007221:Industry; D007373:Interinstitutional Relations; D014481:United States