title: HMOs in the Medicare market. Part 1.
abstract: Final governmental regulations permitting all qualified health maintenance organizations and competitive medical plans to enter the Medicare market were published early last year. This action has created a significant need for information on marketing strategies and operational issues pertaining to this new area. Mathematica Policy Research was awarded a grant by HCFA to evaluate the Medicare Competition Demonstration program undertaken by 26 HMOs and CMPs between August 1982 and December 1984, with a focus on the marketing strategies and operational decisions and changes during the initial period of entering the Medicare market. In this first part of a two-part report, information is provided on the marketing approaches developed by the demonstration HMOs as they dealt with, in most cases, a large influx of elderly enrollees.
mesh_terms: D000329:Advertising / Q000379:methods*; D005069:Evaluation Studies as Topic; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000639:trends*; D006278:Medicare / Q000706:statistics & numerical data*; D010865:Pilot Projects; D010934:Planning Techniques; D013223:Statistics as Topic; D014481:United States