Designing new substance abuse treatment services for a competitive environment.
A multivariate analysis of the relationships between service attributes and physician perceptions was conducted as an approach to marketing substance abuse treatment services. The results of this attribute-perceptive-preference study indicate: the physician(s) on staff attribute makes the greatest contribution to perceived quality and efficiency; easy referral admission makes the largest contribution to accessibility perceptions; and providing feedback produces the greatest contribution to perceived continuity. The JCAH attributes neither adds to nor subtracts from the perceptions of any of the four perceptual attributes. Other findings indicate that perceived efficiency produces the greatest contribution to overall consumer preference. Quality perceptions make the second largest contribution to overall preference, followed by continuity and accessibility perceptions.
D003155:Community Mental Health Centers / Q000458:organization & administration*; D005246:Feedback; D006297:Health Services Accessibility; D006801:Humans; D008389:Marketing of Health Services; D008922:Mississippi; D008960:Models, Psychological; D010465:Perception; D010820:Physicians; D012017:Referral and Consultation; D019966:Substance-Related Disorders / Q000628:therapy*