HMOs in the Medicare market. Part 1.
Final governmental regulations permitting all qualified health maintenance organizations and competitive medical plans to enter the Medicare market were published early last year. This action has created a significant need for information on marketing strategies and operational issues pertaining to this new area. Mathematica Policy Research was awarded a grant by HCFA to evaluate the Medicare Competition Demonstration program undertaken by 26 HMOs and CMPs between August 1982 and December 1984, with a focus on the marketing strategies and operational decisions and changes during the initial period of entering the Medicare market. In this first part of a two-part report, information is provided on the marketing approaches developed by the demonstration HMOs as they dealt with, in most cases, a large influx of elderly enrollees.
D000329:Advertising / Q000379:methods*; D005069:Evaluation Studies as Topic; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000639:trends*; D006278:Medicare / Q000706:statistics & numerical data*; D010865:Pilot Projects; D010934:Planning Techniques; D013223:Statistics as Topic; D014481:United States