Doing it right the first time. Interview by Wesley Curry.
Since 1979, Philip B. Crosby, Founder and Chairman of Philip Crosby Associates, Winter Park, Fla., has been applying the quality principles that he developed and applied at ITT for a variety of clients. About 900 firms, 200 of them in the Fortune 500, have gone through the process that he recommends for the development of a corporate attitude of quality. Earlier this year, Physician Executive interviewed Mr. Crosby. We talked about his general approach to issues of quality in products and services, and began to make the connection between his quality theories and their application in the health care industry.
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