title: Diversification offers new opportunities for health care.
abstract: In this excerpt from the book, Market-Driven Strategies in Healthcare, healthcare diversification is explored. The various reasons, survival strategies, and expectations for a new venture are outlined. Although many new ventures are struggling and profits are being generated slowly, there are many potentially successful opportunities available to the aggressive healthcare system. With careful screening and selection, diversification efforts by an organization can present promising results.
mesh_terms: D005069:Evaluation Studies as Topic; D005376:Financial Management; D005377:Financial Management, Hospital; D006739:Hospital Administration / Q000592:standards*; D006754:Hospital Restructuring / Q000592:standards*; D008389:Marketing of Health Services; D009937:Organizational Objectives; D010934:Planning Techniques; D014481:United States