Developing a market research survey.
This is the fourth in a series on a systemwide geriatric-care marketing initiative. Other articles outlined gaining voluntary involvement of internal marketing segments and detailed putting out a request for proposal to market research vendors. This article explores the development of a market research survey that meets the needs of the system's membership.
D000368:Aged; D003625:Data Collection / Q000379:methods; D006299:Health Services for the Aged; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D010414:Pennsylvania; D010934:Planning Techniques; D012107:Research Design