The physician/hospital joint venture. Developing a win/win strategy for success. Part I: The first step: developing the environment.
This four part series, "The Physician/Hospital Joint Venture: Developing a Win/Win Strategy," will examine the philosophical basis of marketing to physicians, the options for the organization in formulating a strategy for joint venture development, structuring and negotiating the deal, and finally how to build the physician loyalty and commitment essential for the joint venture's continued success. In this first article, the author emphasizes the organization's need to develop a strategic plan that includes a program for attracting physicians. It also points out the need for sensitivity to physicians' concerns and provides examples of successes and failures.
D006739:Hospital Administration / Q000458:organization & administration*; D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D010820:Physicians; D010934:Planning Techniques; D014481:United States