title: Marketing osteopathic medicine: a case study of Horizon Health Systems.
mesh_terms: D006774:Hospitals, Osteopathic / Q000458:organization & administration*; D006782:Hospitals, Special / Q000458:organization & administration*; D008389:Marketing of Health Services; D008824:Michigan; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D010934:Planning Techniques