title: A customer relations strategy for health care employee relations.
abstract: The health care organization's own employees are among its most important assets. The growth of human resources management as a profession and its elevation to positions of higher importance in the organization demonstrates that the value of these assets is being recognized. Employees are also key customers. By using a customer relations strategy, the organization can increase the value it delivers to these vital customers. A five-step process is presented for employing the concepts and techniques of customer relations to the challenge of managing these assets.
mesh_terms: D001291:Attitude of Health Personnel; D003142:Communication; D003258:Consumer Behavior; D005246:Feedback; D006801:Humans; D008962:Models, Theoretical; D010557:Personnel Administration, Hospital; D010564:Personnel, Hospital / Q000523:psychology*; D010934:Planning Techniques; D014481:United States