title: Gaining internal support for a marketing effort.
abstract: Franciscan Health System, Chadds Ford, Pa., developed a systemwide marketing initiative to assure positive participation from its internal market segments. In the first of a series, the author outlines the goals, objectives and positioning of the marketing mix used to achieve voluntary involvement from these segments.
mesh_terms: D000368:Aged; D001291:Attitude of Health Personnel; D006801:Humans; D007324:Institutional Management Teams; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009934:Organization and Administration; D010414:Pennsylvania; D010934:Planning Techniques