title: The patient as partner: a competitive strategy in health care marketing.
abstract: The idea of the patient as partner incorporates a perspective that involves the patient in the care experience for explicit and important purposes. This article includes discussions of patient contributions; quality of care; cost implications; patient and provider satisfaction; and marketing, facilitation, and evaluation of a program that is designed to involve the patient in the care experience.
mesh_terms: D006739:Hospital Administration / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods*; D010358:Patient Participation; D010817:Physician-Patient Relations; D010934:Planning Techniques; D014481:United States