Push and pull strategies: applications for health care marketing.
As health care markets mature and expand, strategies available in other industries become useful. This article examines how traditional push-pull strategies apply to health care. Marketers using a push strategy recognize that the sale of their services or goods is dependent upon the endorsement of a middleman and promote their product through the middleman. Those using a pull strategy market directly to the consumer. In this article, the author outlines the advantages and disadvantages of using each strategy.
D003256:Community Participation; D003657:Decision Making; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D012017:Referral and Consultation; D014481:United States