Beyond the physician's office--the medical mall.
Medical groups are often judged, whether we realize it or not, by the patient's satisfaction and not necessarily by the "quality of care" the patient receives. This paper examines the process in which a clinic determines how to best serve its market through the "medical mall" concept, offering a mix of services which accommodate the ambulatory patient's needs.
D002391:Catchment Area, Health; D003710:Demography; D006123:Group Practice / Q000458:organization & administration*; D006268:Health Facilities; D008389:Marketing of Health Services; D008494:Medical Office Buildings; D010934:Planning Techniques; D011364:Professional Practice / Q000639:trends*; D011365:Professional Practice Location / Q000639:trends*; D011795:Surveys and Questionnaires; D013781:Texas