title: Aligning the backroom with the boardroom at Blue Cross/Blue Shield.
abstract: A recent survey of Blue Cross/Blue Shield organizations reveals fundamental differences in the attitudes and objectives of top management and information executives. Both groups learned valuable lessons for improving I/S effectiveness.
mesh_terms: D000288:Administrative Personnel; D001290:Attitude / Q000706:statistics & numerical data; D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D007256:Information Systems / Q000458:organization & administration*; D007350:Insurance, Hospitalization / Q000458:organization & administration*; D007357:Insurance, Physician Services / Q000458:organization & administration*; D007407:Interviews as Topic; D009937:Organizational Objectives; D010934:Planning Techniques; D014481:United States