title: Marketing to seniors requires balancing ads and information.
mesh_terms: D000329:Advertising / Q000191:economics / Q000379:methods; D000368:Aged; D003258:Consumer Behavior; D003362:Cost-Benefit Analysis; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration*; D006299:Health Services for the Aged / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D008402:Mass Media; D014481:United States