title: SRI Gallup describes selection process.
abstract: This is the third article in a series on Franciscan Health System's geriatric marketing initiative. Last month FHS's director of marketing and planning, described the process of putting out a request for proposal to market research vendors. In this article, an SRI Gallup senior vice president tells how his firm landed the project and how clients can avoid selection pitfalls.
mesh_terms: D003164:Competitive Bidding; D005376:Financial Management; D008389:Marketing of Health Services / Q000592:standards*; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D010934:Planning Techniques; D012107:Research Design; D014481:United States