title: Product line development by DRG builds market strength.
abstract: In this excerpt from the book Building Market Strength Through DRGs, DRGs are divided into three categories--profit makers, break-even DRGs, and losers. It is the marketer's responsibility to attract patients with profitable DRGs, examine break-even DRGs for potential profitability, and determine whether losers should be continued.
mesh_terms: D003953:Diagnosis-Related Groups / Q000191:economics*; D005376:Financial Management / Q000379:methods*; D005377:Financial Management, Hospital / Q000379:methods*; D007182:Income; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States