title: The effectiveness of appeals used to advertise nursing homes in the yellow pages.
mesh_terms: D000329:Advertising / Q000379:methods*; D000368:Aged; D003625:Data Collection; D004181:Directories as Topic; D005069:Evaluation Studies as Topic; D006801:Humans; D008922:Mississippi; D009735:Nursing Homes; D010342:Patient Acceptance of Health Care; D013689:Telephone