title: Strategic planning vital to eldercare diversification.
abstract: The elderly represent a growing market for healthcare services. Healthcare organizations contemplating the creation of an expanded product line for older adults should use a multistep strategic planning process. Careful planning of a continuum of care ensures that the elderly receive the most appropriate level of care at the most appropriate time and place.
mesh_terms: D000368:Aged; D003631:Day Care, Medical; D003710:Demography; D006299:Health Services for the Aged / Q000458:organization & administration*; D006739:Hospital Administration; D006754:Hospital Restructuring; D006801:Humans; D007344:Insurance Claim Reporting; D010934:Planning Techniques; D011357:Product Line Management; D012866:Skilled Nursing Facilities; D014481:United States