title: What hospital CEOs can do to make entrepreneurism work.
abstract: In the search for innovative means of competing in the new health care market, hospital CEOs must seek investments that improve the financial position of their institutions. Frequently these are hospital financed entrepreneurial business ventures. In this article, the authors outline a basic business plan to guide in the development of such a venture and recommend steps for successful implementation.
mesh_terms: D006075:Governing Board; D006270:Health Facility Administrators; D006739:Hospital Administration / Q000191:economics*; D006740:Hospital Administrators; D006754:Hospital Restructuring / Q000191:economics*; D006759:Hospital-Physician Joint Ventures / Q000191:economics*; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States