title: An application of strategic planning in hospital fund raising.
mesh_terms: D000846:Anniversaries and Special Events; D001130:Arizona; D001484:Baseball; D005376:Financial Management / Q000458:organization & administration*; D005653:Fund Raising / Q000458:organization & administration*; D006744:Hospital Bed Capacity, 100 to 299; D006761:Hospitals; D008389:Marketing of Health Services; D008962:Models, Theoretical; D010934:Planning Techniques; D011641:Public Relations; D013177:Sports