title: Marketing's creative response to change in the long-term care industry.
mesh_terms: D004465:Economic Competition; D008134:Long-Term Care / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009735:Nursing Homes / Q000458:organization & administration*; D009937:Organizational Objectives; D010934:Planning Techniques; D014481:United States