title: Managing your media relations.
abstract: Health care continues to be a prime target for news reporting. And the danger of a reportable episode is always a distinct possibility. The wise organization and its management will be prepared for encounters with the media, having laid the groundwork that will make those relations productive and nonconfrontational. This article shows how a good working relationship with the press can be established.
mesh_terms: D006801:Humans; D008486:Physician Executives; D011641:Public Relations; D014481:United States