title: Measuring negative publicity.
abstract: Measuring the impact of negative news coverage on a hospital's image is an important first step in repairing the damage. That was the task at hand for a group of East Coast hospitals following a series of unfavorable newspaper stories. This article shows how public opinion research helped the hospitals to gauge the extent to which the negative press coverage affected their reputations and to identify targeted corrective action.
mesh_terms: D003625:Data Collection; D006761:Hospitals / Q000592:standards*; D010934:Planning Techniques; D011639:Public Opinion / Q000706:statistics & numerical data*; D011641:Public Relations / Q000379:methods*; D011787:Quality of Health Care; D014481:United States