title: Marketing--is it really relevant to the NHS?
abstract: Rowena Keleher and Carol Cole briefly describe the concept of marketing and examine its relevance to the national health service at three levels--health promotion, health services information and change and development within the health service. They then consider whether the NHS currently is sufficiently market oriented and suggest reasons for its current stance before outlining some possible steps which could be taken to change the situation.
mesh_terms: D005069:Evaluation Studies as Topic; D006293:Health Promotion; D008389:Marketing of Health Services; D010934:Planning Techniques; D013222:State Medicine / Q000458:organization & administration*; D006113:United Kingdom