title: "Gentle persuasion" can cut costs.
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D002140:California; D019411:Clinical Laboratory Techniques / Q000706:statistics & numerical data; D007342:Insurance Benefits / Q000191:economics*; D007357:Insurance, Physician Services / Q000458:organization & administration*; D010565:Persuasive Communication; D010820:Physicians; D013514:Surgical Procedures, Operative / Q000706:statistics & numerical data