title: Marketing home care services.
abstract: With the decline in inpatients, hospital administrators and marketers are seeking revenue opportunities in meeting the needs of a new market, home care patients. The challenge for managers in the home care arena is to target their marketing efforts towards the important decision makers. Managers who can best meet the goal of patients, families and professionals will be most successful.
mesh_terms: D006699:Home Care Services / Q000458:organization & administration*; D006739:Hospital Administration; D006754:Hospital Restructuring; D008389:Marketing of Health Services; D010934:Planning Techniques; D014481:United States