Marketing and public relations. The role of health promotion.
There are clear marketing and public relations benefits of health promotion to the HMO. Opportunities include outreach to the community and the workplace as well as initiatives within the HMO's care delivery setting. Health promotion has a distinct marketing advantage by offering appealing services to low utilizing members. This may help to reduce disenrollment in addition to enhancing the HMO's image.
D003159:Community-Institutional Relations; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006293:Health Promotion / Q000458:organization & administration*; D008019:Life Style; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D011641:Public Relations; D014861:Washington