title: What business are you in?
abstract: Ths structure of the health care delivery system continues to evolve, old organizational types taking new forms and new entities joining in a sometimes helter-skelter array. What is missing is order and purpose. Most health care organizations have not yet asked the critical questions, "What business are we in?" and "Who are our customers?" The authors suggest that what is needed is a strategic business unit approach to the process of business development.
mesh_terms: D006298:Health Services Administration; D006757:Hospital Units / Q000458:organization & administration*; D007221:Industry; D008389:Marketing of Health Services; D010934:Planning Techniques