Nongrowth strategies and options in health care.
Changing economic and market forces in health care delivery have stimulated much management thinking about innovative, entrepreneurial forms of strategic growth. Along with this thinking comes a new imperative to rethink strategies to include nongrowth options in either services or markets. The health care manager must go beyond describing the strategies and tactics as simple reversals of the organizational pattern of growth in explaining the available nongrowth options. Examples of nine nongrowth options demonstrate their practicality and relevance to health care organizations.
D003695:Delivery of Health Care / Q000458:organization & administration*; D006739:Hospital Administration / Q000639:trends*; D008389:Marketing of Health Services / Q000639:trends*; D008962:Models, Theoretical; D010934:Planning Techniques; D011357:Product Line Management / Q000639:trends*; D014481:United States