title: A successful physician referral service.
abstract: Developing a successful hospital-based physician referral service can create a win-win-win venture involving the hospital, its medical staff, and the community at large. As a marketing tool for the hospital, it effectively targets two of the hospital's most important markets: physicians and the consumers of health services, the general public.
mesh_terms: D006739:Hospital Administration / Q000458:organization & administration*; D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D008389:Marketing of Health Services; D012017:Referral and Consultation; D014481:United States