title: Case study: analyzing the market using DRGs and MDCs.
abstract: Union Memorial Hospital, in response to the growing need and pressure to plan, developed a strategic planning model whereby it could assess its competitive position in the marketplace, examine the strength of hospitals in geographic areas targeted for future growth, and analyze options available to improve its competitive standing. The model consists of a database that lists by DRG and MDC the number of cases at Union Memorial and area hospitals. This database can be used to analyze opportunity cases, physician specialties, and strategic alternatives to be considered for improved competitive standing.
mesh_terms: D003953:Diagnosis-Related Groups / Q000191:economics*; D006745:Hospital Bed Capacity, 300 to 499; D007256:Information Systems; D008389:Marketing of Health Services / Q000379:methods*; D008396:Maryland; D008962:Models, Theoretical; D010934:Planning Techniques