Special event a "pushover" for Hemophilia Foundation.
Thousands of dominoes, a 21 year old toppling champ and an enthusiastic publicity campaign were the principal components of success for the Foundation's innovative "Domino Spectacular." The author describes how this special event boosted the Foundation's image and income.
D000846:Anniversaries and Special Events; D005582:Foundations; D005653:Fund Raising; D006467:Hemophilia A / Q000191:economics; D011641:Public Relations; D014481:United States