title: The promotion has gone high-tech; the results haven't.
abstract: Where the legendary charlatan used showmanship to sell his snake oil, today's promoter of unorthodox medicine uses science. Many are scientifically trained yet are reluctant to put their wares to a clinical trial--a gap that leaves physicians who specialize in ferreting out fraud saying it may be nothing but high-tech hokum.
mesh_terms: D003132:Commerce; D000529:Complementary Therapies; D003415:Crime; D005607:Fraud; D011781:Quackery; D013675:Technology, High-Cost / Q000592:standards; D014481:United States