title: Preparing for the '90s. The integration of resource development, strategic planning, marketing, and public relations in the modern healthcare setting.
mesh_terms: D005376:Financial Management / Q000458:organization & administration*; D005653:Fund Raising / Q000458:organization & administration*; D006752:Hospital Planning / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D009937:Organizational Objectives; D010934:Planning Techniques; D011641:Public Relations / Q000458:organization & administration*; D014481:United States