title: Developing a strategic marketing plan.
abstract: Strategic planning is essential to the survival of today's hospital. Whether the hospital is an academic medical center, a community hospital or some other type of organization, the key to success is a thorough market planning process. The four-phase process described here focuses on an academic medical center, but it is equally applicable to other types of hospitals.
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D003660:Decision Support Systems, Management; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States