title: Great expectations: marketing that gets results.
mesh_terms: D000554:Ambulatory Care Facilities; D006744:Hospital Bed Capacity, 100 to 299; D006774:Hospitals, Osteopathic / Q000458:organization & administration*; D006782:Hospitals, Special / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D010414:Pennsylvania; D010934:Planning Techniques