title: The integration of health education services into a comprehensive health insurance organization.
abstract: The development of health-education services in Israel's Kupat Holim Health Insurance Institution is recounted. It was recognized at the outset, in 1964, that the primary target for attitude and behavioral change should be the system itself and its professional staff. Today health education has achieved formal integration into the services and is recognized as an organic part of the delivery of health care.
mesh_terms: D006264:Health Benefit Plans, Employee; D006266:Health Education / Q000458:organization & administration*; D006801:Humans; D007348:Insurance, Health; D007557:Israel; D008962:Models, Theoretical; D009786:Occupational Health Services / Q000458:organization & administration*; D019966:Substance-Related Disorders / Q000517:prevention & control