title: Case study: developing product lines using ICD-9-CM codes.
abstract: In this marketing case study, Thomas Jefferson University Hospital used a product line approach to maximize the use of its resources. The method used, based on ICD-9-CM codes, fulfilled the demands of increased efficiency by encouraging customer-oriented thinking, enhancing communication with physicians and patients, and helping the institution to compete more effectively.
mesh_terms: D003953:Diagnosis-Related Groups / Q000191:economics; D004194:Disease / Q000145:classification*; D004526:Efficiency; D005376:Financial Management / Q000379:methods*; D005377:Financial Management, Hospital / Q000379:methods*; D006746:Hospital Bed Capacity, 500 and over; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010414:Pennsylvania; D010934:Planning Techniques