title: The challenge of auditing mental health.
abstract: A changing environment which includes increased competition and changing philosophies of providing mental health services reflect an increased need for an information gathering instrument to provide the foundation for developing strategic plans in mental health organizations. The initial step in the planning process is collecting and systematizing the data necessary to the organization's functioning. A marketing audit specifically designed to encompass the special problems encountered in the mental health organization is presented in this paper.
mesh_terms: D000407:Alabama; D003155:Community Mental Health Centers / Q000458:organization & administration*; D008330:Management Audit; D008389:Marketing of Health Services / Q000379:methods*; D009934:Organization and Administration; D009937:Organizational Objectives; D010934:Planning Techniques