Strategic hospital marketing responses to prospective payment.
Hospitals may respond to the revenue constraints of prospective payment by altering their patient mix. This article provided a brief overview of marketing management and suggested that hospitals might change their patient mix by employing marketing strategies designed to attract patients to its services or to attract physicians who specialize in the appropriate medical disciplines.
D000553:Ambulatory Care; D003953:Diagnosis-Related Groups / Q000191:economics*; D006761:Hospitals; D008389:Marketing of Health Services / Q000458:organization & administration*; D006278:Medicare; D010934:Planning Techniques; D011445:Prospective Payment System; D014481:United States