title: The PRIMOe principle: physicians in product-line marketing.
mesh_terms: D006757:Hospital Units / Q000706:statistics & numerical data*; D007324:Institutional Management Teams; D008389:Marketing of Health Services / Q000379:methods*; D008962:Models, Theoretical; D009934:Organization and Administration; D008486:Physician Executives; D010819:Physician's Role; D012380:Role; D014481:United States