Developing winning products, Part I.
Successful product development relies on several factors. This two-part article explores the role of the designer in creating winning products that people really want to buy. Part I examines two important issues: identifying under-exploited market need and the designer as champion of the end-user.
Williams
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Maddison Ltd, Fittleworth, UK. design@maddison.co.uk
D004465:Economic Competition; D004867:Equipment Design; D004864:Equipment and Supplies; D006801:Humans; D008389:Marketing of Health Services; D009936:Organizational Innovation