title: Measuring the true value of a healthcare organization's brand.
authors.forename: S
authors.initials: S
authors.lastname: Steiber
authors.forename: D
authors.initials: D
authors.lastname: Thome
mesh_terms: D003258:Consumer Behavior; D008389:Marketing of Health Services; D009275:Names; D011641:Public Relations; D017749:Total Quality Management; D014481:United States