Hospital marketing and the Internet: revisited.
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.
Shepherd
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Department of Marketing and Professional Sales, Kennesaw State University, GA, USA.
Fell
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D005845:Georgia; D006302:Health Services Research; D006739:Hospital Administration; D006746:Hospital Bed Capacity, 500 and over; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*