Sheila Kitzinger's letter from Europe: obstetric metaphors and marketing.
Kitzinger
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D001294:Attitude to Health; D005060:Europe; D006801:Humans; D008389:Marketing of Health Services; D009774:Obstetrics / Q000458:organization & administration*; D010686:Philosophy, Medical; D012660:Semantics; D013561:Symbolism