title: Market research helps healthcare systems in Atlanta and Seattle define their "brand" and refine their missions.
authors.forename: D O
authors.initials: DO
authors.lastname: Weber
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration / Q000592:standards*; D004465:Economic Competition; D005845:Georgia; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration*; D006770:Hospitals, Group Practice / Q000191:economics / Q000458:organization & administration*; D007255:Information Services; D008389:Marketing of Health Services; D009275:Names; D009935:Organizational Affiliation; D019982:Organizational Case Studies; D009937:Organizational Objectives; D017060:Patient Satisfaction / Q000706:statistics & numerical data; D011641:Public Relations; D014861:Washington