Marketing quality and value to the managed care market.
Quantifying quality and marketing care delivery have been long-term challenges in the health care market. Insurers, employers, other purchasers of care, and providers face a constant challenge in positioning their organizations in a proactive, competitive niche. Tools that measure patient's self-reported perception of health care needs and expectations have increased the ability to quantify quality of care delivery. When integrated with case management and disease management strategies, outcomes reporting and variance analysis tracking can be packaged to position a provider in a competitive niche.
Kazmirski
G
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St. Charles Medical Center, Bend, OR, USA.
D019090:Case Management; D003284:Contract Services; D003362:Cost-Benefit Analysis; D019091:Critical Pathways; D019981:Health Care Sector; D006268:Health Facilities; D006333:Heart Failure / Q000628:therapy; D006801:Humans; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D008389:Marketing of Health Services / Q000379:methods*; D020380:Needs Assessment; D017008:Negotiating; D017063:Outcome Assessment, Health Care; D011787:Quality of Health Care