title: Building a consumer brand.
authors.forename: T L
authors.initials: TL
authors.lastname: Chin
mesh_terms: D001291:Attitude of Health Personnel; D019985:Benchmarking; D002140:California; D002201:Capital Expenditures; D003258:Consumer Behavior; D019033:Delivery of Health Care, Integrated / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D004608:Eligibility Determination; D006801:Humans; D007255:Information Services; D020407:Internet; D008389:Marketing of Health Services; D008498:Medical Record Linkage; D009937:Organizational Objectives; D010355:Patient Identification Systems; D010558:Personnel Loyalty; D010820:Physicians / Q000523:psychology; D017410:Practice Guidelines as Topic; D011787:Quality of Health Care