title: Using a market staging approach in appealing directly to the consumer.
authors.affiliation: Sachs Group, Evanston, IL, USA. mconlon@sachs.com
authors.forename: M K
authors.initials: MK
authors.lastname: Conlon
mesh_terms: D000046:Academic Medical Centers / Q000191:economics* / Q000458:organization & administration; D003258:Consumer Behavior; D004465:Economic Competition; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009936:Organizational Innovation; D014481:United States