title: Marketing cardiovascular programs: positioning for success.
authors.affiliation: Health Strategies & Solutions, Inc., Ann Arbor, MI, USA.
authors.forename: J M
authors.initials: JM
authors.lastname: Spallina
mesh_terms: D002017:Budgets; D002309:Cardiology / Q000191:economics / Q000458:organization & administration*; D016507:Cardiology Service, Hospital / Q000191:economics / Q000458:organization & administration*; D002318:Cardiovascular Diseases / Q000628:therapy*; D003299:Cooperative Behavior; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D017146:Models, Organizational; D010934:Planning Techniques; D011216:Practice Management, Medical; D014481:United States