title: Developing winning products, Part II.
abstract: Traditionally, the roles and methodologies of new-product designers and engineers have seemed diametrically opposed. This article discusses a development method that optimally embraces both roles and, with careful planning, may allow successful new products to be brought to market quicker than the competition.
authors.affiliation: Maddison Ltd, Fittleworth, UK.
authors.forename: S
authors.initials: S
authors.lastname: Williams
mesh_terms: D004465:Economic Competition; D004738:Engineering; D004867:Equipment Design; D004864:Equipment and Supplies / Q000592:standards*; D006801:Humans; D007221:Industry / Q000458:organization & administration / Q000639:trends; D009936:Organizational Innovation