title: "Ready to quit chew? " Smokeless tobacco cessation in rural Nebraska.
abstract: A quit-chew media campaign was conducted in a 10-county region of south-central Nebraska. The campaign involved television and radio appearances, newspaper articles, and paid billboard advertisements. Smokeless tobacco users who called a toll-free helpline were provided quitting resources. Twelve months after the campaign ended, follow-up contact was completed with 104/205 (51%) of chewers who received the quit kits. A majority (70%) reported making some change, such as using less or switching brands, and 49% had made a quit attempt. The point prevalence quit rate was 11.5%.
authors.affiliation: HealthPartners Research Foundation, Minneapolis, MN 55440, USA.
authors.forename: R G
authors.initials: RG
authors.lastname: Boyle
authors.forename: J
authors.initials: J
authors.lastname: Stilwell
authors.forename: L M
authors.initials: LM
authors.lastname: Vidlak
authors.forename: J T
authors.initials: JT
authors.lastname: Huneke
mesh_terms: D000328:Adult; D000368:Aged; D005500:Follow-Up Studies; D006266:Health Education / Q000379:methods; D006293:Health Promotion / Q000379:methods / Q000592:standards*; D006306:Health Surveys; D006801:Humans; D008402:Mass Media; D008875:Middle Aged; D009329:Nebraska / Q000453:epidemiology; D010565:Persuasive Communication; D010947:Plants, Toxic; D015995:Prevalence; D012423:Rural Health; D020340:Tobacco Use Cessation / Q000706:statistics & numerical data*; D014029:Tobacco Use Disorder / Q000517:prevention & control*; D014030:Tobacco, Smokeless