title: Market drivers: preparing for the future.
abstract: Developing a market strategy is a complex task. Analysts need to identify a diverse range of issues and correctly assess their impact. This article uses political, economic, social and technology analysis to assess the market drivers that are affecting all medical device companies. The wide-ranging implications of the euro are also examined.
authors.affiliation: Medical Device Consultancy, Cardiff, UK. trevor@lewlink.demon.co.uk
authors.forename: T S
authors.initials: TS
authors.lastname: Lewis
mesh_terms: D004467:Economics; D004864:Equipment and Supplies / Q000191:economics*; D005060:Europe; D006801:Humans; D008389:Marketing of Health Services; D009936:Organizational Innovation; D016134:Organizational Policy; D011057:Politics; D012924:Social Conditions