title: The Challenges of Change: Conducting an Environmental Opportunity Analysis for Medical Practices.
abstract: The current climate of health care reform reinforces the need for physicians to consider the various factors that ensure sustained success in their practice. The author outlines the steps required for an accurate environmental opportunity analysis and discusses the appropriate organizational responses.
authors.affiliation: Department of Management, College of Business, Colorado State University, Fort Collins, CO 80523, USA.
authors.initials: EK
authors.lastname: Miller