title: Brand, image, reputation.
authors.affiliation: Opinion Research Corporation International, Evanston, IL, USA. ORCHealth@aol.com
authors.forename: S
authors.initials: S
authors.lastname: Steiber
authors.forename: D
authors.initials: D
authors.lastname: Thome
mesh_terms: D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D006740:Hospital Administrators; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D009937:Organizational Objectives; D010934:Planning Techniques; D011639:Public Opinion; D011641:Public Relations; D014481:United States