Consumer reaction to healthcare advertising.
How do consumers view healthcare advertising? This question, along with many others, was addressed in a national survey conducted by Market Strategies for The Alliance For Healthcare Strategy And Marketing, and presented during The Alliance's annual advertising and promotion conference last June.
Klein
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Market Strategies, Southfield, MI, USA. rob_klein@marketstrategies.com
D000329:Advertising / Q000706:statistics & numerical data*; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D008389:Marketing of Health Services / Q000379:methods / Q000706:statistics & numerical data*; D011639:Public Opinion; D014481:United States