title: Consumer reaction to healthcare advertising.
abstract: How do consumers view healthcare advertising? This question, along with many others, was addressed in a national survey conducted by Market Strategies for The Alliance For Healthcare Strategy And Marketing, and presented during The Alliance's annual advertising and promotion conference last June.
authors.affiliation: Market Strategies, Southfield, MI, USA. rob_klein@marketstrategies.com
authors.forename: R F
authors.initials: RF
authors.lastname: Klein
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data*; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D008389:Marketing of Health Services / Q000379:methods / Q000706:statistics & numerical data*; D011639:Public Opinion; D014481:United States