title: Driven by the market.
authors.forename: C
authors.initials: C
authors.lastname: Merriman
authors.forename: C
authors.initials: C
authors.lastname: Koukol
mesh_terms: D003258:Consumer Behavior; D019981:Health Care Sector; D008389:Marketing of Health Services / Q000379:methods*; D008511:Medicine / Q000458:organization & administration*; D011357:Product Line Management; D013038:Specialization; D014481:United States