title: Beating the new, aggressive, diverse niche players at their own game.
authors.forename: K
authors.initials: K
authors.lastname: Berry
mesh_terms: D003159:Community-Institutional Relations; D003258:Consumer Behavior; D003625:Data Collection; D004465:Economic Competition; D004470:Economics, Medical; D019981:Health Care Sector / Q000639:trends; D008389:Marketing of Health Services / Q000379:methods*; D008511:Medicine / Q000458:organization & administration* / Q000706:statistics & numerical data; D011357:Product Line Management; D013038:Specialization; D014481:United States