title: Using 'pull' marketing to create brand dominance at the service line level.
authors.affiliation: Corona Consulting, Los Altos, CA, USA.
authors.forename: R
authors.initials: R
authors.lastname: Feldman
authors.forename: G
authors.initials: G
authors.lastname: Reichard
mesh_terms: D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management / Q000379:methods*; D014481:United States