Using 'pull' marketing to create brand dominance at the service line level.
Feldman
R
R
Corona Consulting, Los Altos, CA, USA.
Reichard
G
G
D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management / Q000379:methods*; D014481:United States