title: Health system creates brand identity with clinical paths, outcomes data, report cards.
abstract: Using data to woo consumers: A four-hospital system in southern California is aggressively capturing and touting systemwide data in an effort to directly reach consumers with the message that health care is of consistently high quality across the system. A systemwide report card doesn't even break the data out by hospital but instead is an attempt to "brand" health care. Here's the story, plus some unique data charts from the consumer report card.
mesh_terms: D019985:Benchmarking / Q000706:statistics & numerical data; D002140:California; D003258:Consumer Behavior; D019091:Critical Pathways; D006801:Humans; D007255:Information Services; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000592:standards*; D017063:Outcome Assessment, Health Care