Increasing consumer satisfaction. One social service and public health initiative shows how social marketing can increase consumer satisfaction.
The key to a successful social marketing approach to health care is continually listening to consumers' feedback and being willing to change the health product or service according to their needs and preferences. This approach can increase the likelihood of consumers being satisfied with, and continuing to utilize or provide the particular health service.
Bryant
C
C
University of South Florida, USA.
Kent
E B
EB
Lindenberger
J
J
Schreiher
J M
JM
Canright
M W
MW
Cole
S
S
Uccellani
V
V
Brown
C A
CA
Blair
R C
RC
Bustillo-Hernandez
M M
MM
D003258:Consumer Behavior; D005260:Female; D017144:Focus Groups; D005522:Food Services / Q000458:organization & administration* / Q000592:standards; D006301:Health Services Needs and Demand; D006801:Humans; D007223:Infant; D007407:Interviews as Topic; D008389:Marketing of Health Services; D010563:Personnel Turnover; D010565:Persuasive Communication; D011357:Product Line Management; D015397:Program Evaluation; D011635:Public Health Administration; D011640:Public Policy; D012947:Social Work / Q000458:organization & administration* / Q000592:standards; D013781:Texas