title: New marketing strategy has CA hospital saying 'in with the old and out with the new'.
abstract: Redesigning the marketing department can offer a sweet surprise of savings. Long Beach (CA) Memorial Hospital revamped its marketing operations as an afterthought to a hospitalwide reengineering effort. Little did they know they could slash close to $1 million out of their advertising and marketing budget and redesign job functions to meet the changes taking shape within the entire facility. Learn their cost-saving secrets.
mesh_terms: D000329:Advertising / Q000191:economics; D002017:Budgets; D002140:California; D017046:Cost Savings / Q000379:methods*; D006754:Hospital Restructuring / Q000191:economics*; D018578:Hospital-Physician Relations; D006788:Hospitals, Voluntary / Q000458:organization & administration; D007587:Job Description; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D009096:Multi-Institutional Systems / Q000458:organization & administration