title: Persuasive messages. Development of persuasive messages may help increase mothers' compliance of their children's immunization schedule.
abstract: Effective immunization campaigns can be designed by determining which persuasion strategy is most effective in attracting the attention of mothers of preschoolers. The authors assess the impact of three persuasional strategies: fear-arousal, motherhood-arousal, and rational messages, on mothers of preschoolers who are late for their immunizations. The fear-arousal message was found to be most effective, followed by the motherhood-arousal, and then the rational message, in attracting mothers' attention to their child's immunization status.
authors.affiliation: SRI Consulting, Boston, MA, USA.
authors.forename: P
authors.initials: P
authors.lastname: Gore
authors.forename: S
authors.initials: S
authors.lastname: Madhavan
authors.forename: D
authors.initials: D
authors.lastname: Curry
authors.forename: G
authors.initials: G
authors.lastname: McClurg
authors.forename: M
authors.initials: M
authors.lastname: Castiglia
authors.forename: S A
authors.initials: SA
authors.lastname: Rosenbluth
authors.forename: R A
authors.initials: RA
authors.lastname: Smego
mesh_terms: D002648:Child; D002669:Child Welfare; D002675:Child, Preschool; D005069:Evaluation Studies as Topic; D005260:Female; D006302:Health Services Research / Q000379:methods; D006801:Humans; D017589:Immunization Programs / Q000706:statistics & numerical data*; D007223:Infant; D007231:Infant, Newborn; D009035:Mothers / Q000523:psychology*; D010349:Patient Compliance; D010565:Persuasive Communication; D011322:Primary Prevention / Q000379:methods*; D011795:Surveys and Questionnaires; D014903:West Virginia