title: Telemedicine, hospital viability, and community embeddedness: a case study.
abstract: Many hospitals today struggle to remain competitive through the adoption of medical technology or expansion of hospital services. This article presents a case study of one hospital's attempt to remain viable through the adoption of telemedicine. Through a 17-year analysis of local hospital-related news reports, it is argued that a hospital's relationship to the local community can affect the success and potential of such innovations. Establishing a pattern of trust and support between the local community and hospital should therefore be an important step in increasing hospital viability.
authors.affiliation: Texas A&M University, College Station, USA. dlsykes1@juno.com
authors.forename: D
authors.initials: D
authors.lastname: Sykes
authors.forename: W A
authors.initials: WA
authors.lastname: McIntosh
mesh_terms: D003159:Community-Institutional Relations; D004059:Diffusion of Innovation; D004465:Economic Competition; D004496:Education, Continuing; D017598:Efficiency, Organizational; D006780:Hospitals, Rural / Q000191:economics / Q000458:organization & administration*; D008402:Mass Media; D019982:Organizational Case Studies; D018581:Technology Transfer; D017216:Telemedicine; D013781:Texas