title: The value marketing chain in health care.
abstract: In health care, Michael Porter's value chain can be reconceptualized as a "Value Marketing Chain," in which value is reinforced during each step of the customer recruitment and retention process. "Value" is a concept that must jointly be defined by buyer and seller as they interact every step of the way during the process. This requires the establishment of end-to-end mechanisms for soliciting feedback from customers.
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D003142:Communication; D003258:Consumer Behavior; D004465:Economic Competition; D005246:Feedback; D006801:Humans; D007255:Information Services; D007449:Investments / Q000191:economics / Q000592:standards; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D015397:Program Evaluation; D011785:Quality Assurance, Health Care / Q000191:economics / Q000379:methods*; D014481:United States