title: National campaign gets local twist.
mesh_terms: D000329:Advertising; D000818:Animals; D005431:Florida; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards; D008403:Mass Screening; D008892:Milk; D009985:Orthopedics / Q000458:organization & administration*; D010024:Osteoporosis / Q000517:prevention & control; D013177:Sports