title: Mass customization at Group Health Co-op.
authors.forename: D S
authors.initials: DS
authors.lastname: Corkrum
mesh_terms: D003258:Consumer Behavior; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000639:trends*; D011357:Product Line Management / Q000639:trends*; D014861:Washington