title: Developing winning products, Part I.
abstract: Successful product development relies on several factors. This two-part article explores the role of the designer in creating winning products that people really want to buy. Part I examines two important issues: identifying under-exploited market need and the designer as champion of the end-user.
authors.affiliation: Maddison Ltd, Fittleworth, UK. design@maddison.co.uk
authors.forename: S
authors.initials: S
authors.lastname: Williams
mesh_terms: D004465:Economic Competition; D004867:Equipment Design; D004864:Equipment and Supplies; D006801:Humans; D008389:Marketing of Health Services; D009936:Organizational Innovation