title: Brand building strategies for health care.
authors.affiliation: Monigale Associates, Denver, USA.
authors.forename: R
authors.initials: R
authors.lastname: Jacobs
mesh_terms: D000329:Advertising; D003256:Community Participation; D004465:Economic Competition; D004616:Emblems and Insignia; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management / Q000379:methods*; D011639:Public Opinion; D014481:United States