title: 1848-1998. Turning old into gold: anniversary marketing and corporate sponsorship opportunities.
abstract: The sesquicentennial was a unique opportunity to let the community know about the hospitals proud history. The hospital was featured throughout the year in articles and editorials in the local papers, professional hospital publications, and even nationally by Willard Scott on the "Today" show. The whirlwind of activities and events surrounding the anniversary created a spirit of pride in the hospital that will be invaluable for future fund-raising efforts.
authors.affiliation: Western Pennsylvania Hospital Foundation, Pittsburgh, USA.
authors.forename: B A
authors.initials: BA
authors.lastname: Beisgen
authors.forename: A A
authors.initials: AA
authors.lastname: Snyder
authors.forename: V A
authors.initials: VA
authors.lastname: Gotaskie
mesh_terms: D000846:Anniversaries and Special Events; D005653:Fund Raising / Q000379:methods*; D049672:History, 19th Century; D049673:History, 20th Century; D006764:Hospitals, Community / Q000191:economics* / Q000266:history; D008389:Marketing of Health Services / Q000379:methods*; D010414:Pennsylvania