title: Relationship management--CEO involvement is key.
authors.affiliation: South Muskoka Memorial Hospital, Bracebridge, ON.
authors.forename: B
authors.initials: B
authors.lastname: MacNeil
mesh_terms: D016542:Chief Executive Officers, Hospital; D005653:Fund Raising / Q000458:organization & administration*; D006752:Hospital Planning / Q000191:economics*; D007400:Interprofessional Relations; D009937:Organizational Objectives; D011641:Public Relations; D014481:United States