title: Birth of octuplets brings Texas Children's Hospital to center stage. Hospital prepares crisis plan for dealing with crush of media.
abstract: The public relations office at Texas Children's Hospital maintained its philosophy of caring and protecting the best interests of patients when a mother gave birth to octuplets. The staff implemented a communications plan to field worldwide media inquiries.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D006776:Hospitals, Pediatric / Q000458:organization & administration*; D006801:Humans; D007231:Infant, Newborn; D007255:Information Services; D008402:Mass Media; D009099:Multiple Birth Offspring; D011641:Public Relations; D013781:Texas