title: Academic medical center, community hospital partner to market center of excellence.
abstract: Northwest Hospital in Seattle and the University of Washington Medical Center both had strong cardiology centers. Northwest, however, needed to build its cardiac surgery services, so it entered into partnership with the university to create a new center of excellence in the highly competitive Seattle area.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000046:Academic Medical Centers / Q000191:economics / Q000458:organization & administration*; D000329:Advertising; D016507:Cardiology Service, Hospital / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D013504:Cardiovascular Surgical Procedures; D006755:Hospital Shared Services / Q000458:organization & administration; D006764:Hospitals, Community / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011787:Quality of Health Care; D014861:Washington