title: Marketing culture to the community.
abstract: When the merging of organizational cultures comes together, a plan must be implemented to market the new organization to the community. Community, in this instance, is defined as the patients, employees, physicians, insurers, and any others who may be affected by a change in the health care system. This article focuses on a merging organizational culture and the marketing of that new culture.
authors.forename: D
authors.initials: D
authors.lastname: Schloeder
authors.forename: D
authors.initials: D
authors.lastname: Schori-Ahmed
mesh_terms: D003159:Community-Institutional Relations; D004465:Economic Competition; D006273:Health Facility Merger / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009718:Nurse Administrators / Q000458:organization & administration; D015279:Organizational Culture; D009937:Organizational Objectives; D016730:Program Development