title: Medical Mutual uses BabyLink as a key program in care management. Public relations strategies bring a barrage of print and TV stories.
abstract: Medical Mutual of Ohio launched a statewide public relations campaign to increase utilization of Babylink, a free perinatal education and intervention program. Media activity reached its highest level during the spring months. The number of referrals to the program more than doubled when compared to pre-campaign activity.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000328:Adult; D005260:Female; D006801:Humans; D007343:Insurance Carriers; D009820:Ohio; D010353:Patient Education as Topic; D018743:Perinatal Care / Q000191:economics / Q000706:statistics & numerical data*; D011247:Pregnancy; D011256:Pregnancy Outcome; D011641:Public Relations