title: PacifiCare rushes communications to its physicians, members and the community.
abstract: PacifiCare of Colorado educates key audiences on the company's physician contract negotiations and its desire to balance physician financial success with consumers' need for affordable health care premiums and to reassure members of its desire and goal to maintain the existing physician network. PacifiCare created two advertorials for the local newspaper to communicate its goal to the community members and physicians.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000329:Advertising; D003120:Colorado; D003159:Community-Institutional Relations; D003284:Contract Services / Q000191:economics*; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services; D017008:Negotiating; D010820:Physicians / Q000191:economics*; D011907:Rate Setting and Review