title: "Brooklyn attitude" grabs attention for hospital's ad campaign. Brooklyn Hospital Center, NY.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000329:Advertising / Q000191:economics*; D003159:Community-Institutional Relations; D006746:Hospital Bed Capacity, 500 and over; D006786:Hospitals, Urban / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009519:New York City; D009936:Organizational Innovation