Images of children appeal to seniors. Stratis Health lures mature market for blood tests.
The Sandcastle Group appeals to the senior market by using adorable pixie photographs of children through poster and direct mail distribution. To emphasize the critical nature of blood testing, and to help clinics to communicate more effectively with patients, the ad agency created a series of self-mailers featuring conversations initiated by youngsters who have diabetes.
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D000368:Aged; D002648:Child; D003920:Diabetes Mellitus / Q000175:diagnosis / Q000517:prevention & control* / Q000628:therapy; D006293:Health Promotion; D006403:Hematologic Tests / Q000706:statistics & numerical data*; D006801:Humans; D016901:Intergenerational Relations; D008389:Marketing of Health Services / Q000379:methods*; D008910:Minnesota; D010353:Patient Education as Topic