title: Hospital marketers sold on value of custom publications.
abstract: More and more hospital marketing and public relations executives are recognizing that publications, such as newsletters and magazines, are a very important part of their arsenal of marketing tools. They're also finding that custom publishers are valuable allies when it comes to target market opportunities.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D003159:Community-Institutional Relations; D006293:Health Promotion; D006739:Hospital Administration / Q000639:trends; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009329:Nebraska; D010506:Periodicals as Topic; D011641:Public Relations; D011643:Publishing