Marketing your expertise.
Marketing an existing or new venture is a vital part of business. For the nurse entrepreneur, marketing involves applying previously learned skills to new situations. The methods used to market a service may mean the difference between success and failure. Unfortunately many entrepreneurs think that because they have a great idea, clients will beat a path to their door. Marketing requires planning, creativity, time, and money. It is an ongoing process that must be evaluated regularly. When marketing achieves results, clients commit to using the entrepreneur's services and profits are realized. Basic marketing concepts are considered, and strategies for developing a workable marketing plan are presented.
IV Training Consultants, Inc., Milwaukee, Wisconsin, USA.
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Czaplewski
D000329:Advertising; D002322:Career Mobility; D016520:Entrepreneurship; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D020380:Needs Assessment; D009937:Organizational Objectives; D011361:Professional Competence / Q000592:standards*; D012017:Referral and Consultation; D013041:Specialties, Nursing / Q000193:education / Q000458:organization & administration*