The effects of gender and music video imagery on sexual attitudes.
This study examined the influence of gender and exposure to gender-stereo-typed music video imagery on sexual attitudes (adversarial sexual beliefs, acceptance of rape myths, acceptance of interpersonal violence, and gender role stereotyping). A group of 44 U.S. college students were randomly assigned to 1 of 2 groups that viewed either a video portraying stereotyped sexual imagery or a video that excluded all sexual images. Exposure to traditional sexual imagery had a significant main effect on attitudes about adversarial sexual relationships, and gender had main effects on 3 of 4 sexual attitudes. There was some evidence of an interaction between gender and exposure to traditional sexual imagery on the acceptance of interpersonal violence.
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Department of Sociology and Anthropology, George Mason University, Fairfax, VA 22030, USA.
D000328:Adult; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D009146:Music; D012723:Sex; D012725:Sexual Behavior / Q000523:psychology*; D013240:Stereotyping; D014741:Video Recording; D014754:Violence