Changing attitudes through persuasive communication.
Nurses are uniquely placed to provide effective health education with the aim of promoting attitude and behavioural change. This article explores the literature relating to attitude formation, attitude change and the nature of persuasive communication, and identifies specific strategies that will be useful to all nurses.
Clarke
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Edge Hill University Hospital, Liverpool.
D001294:Attitude to Health; D003142:Communication; D006801:Humans; D008402:Mass Media; D009723:Nurse-Patient Relations; D010353:Patient Education as Topic / Q000379:methods*; D010565:Persuasive Communication