Marketing nets out. Spending--and expecting--more than ever, hospitals and systems take their message to the Web.
Live on the Web, it's open-heart surgery--a showroom window on sweeping new marketing plans. Along with perennial promos like radio and TV ads, health systems have tapped the power of the Internet to hard-wire their organizations for growth. But marketing must be linked to operations as never before.
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D000329:Advertising / Q000639:trends; D002017:Budgets; D019033:Delivery of Health Care, Integrated; D006266:Health Education / Q000639:trends; D006739:Hospital Administration / Q000639:trends*; D020407:Internet / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods* / Q000639:trends; D009096:Multi-Institutional Systems; D014481:United States