title: Let the buyer (and reader) beware!: Targeted advertising in medical journals.
authors.forename: P J
authors.initials: PJ
authors.lastname: McDonnell
mesh_terms: D000329:Advertising; D004864:Equipment and Supplies; D006801:Humans; D009885:Ophthalmology / Q000592:standards*; D010506:Periodicals as Topic / Q000592:standards*; D004364:Pharmaceutical Preparations; D011643:Publishing / Q000592:standards
chemical_list: D004364:Pharmaceutical Preparations