Television as a medium for psycho-education in South Africa: analysis of calls to a mental health information centre after screening of a TV series on psychiatric disorders.
OBJECTIVE
As one of the most powerful media, television may have an important role to play in providing psycho-education in both developed and developing countries. The South African Broadcasting Corporation (SABC) recently screened a TV series that focused on the signs and symptoms of the main psychiatric disorders. The aim of this paper is to describe calls to our Mental Health Information Centre after screening of the series.


METHODS
The TV series "Improve Your Frames of Mind" was developed by an independent producer in collaboration with the Society of Psychiatrists of South Africa, and was screened by the SABC. At the end of each show, the telephone number of our Mental Health Information Centre was given to viewers. All calls to our centre were entered into a database and later analysed.


METHODS
A mental Health Information Centre in South Africa.


METHODS
Callers to the Mental Health Information Centre.


RESULTS
Almost 3,000 calls were taken by three psychiatric nurses working at the Mental Health Information Centre. Calls related to each of the major psychiatric disorders, particularly the mood and anxiety disorders. Callers expressed satisfaction with the information that they received from the Centre.


CONCLUSIONS
A TV series on psychiatric disorders appeared successful in encouraging viewers to seek additional information. Indeed, additional telephone lines would have allowed even more calls to be fielded. Further research is necessary to determine whether it would be useful for TV to portray specific treatment interventions.
Wessels
C
C
Department of Psychiatry, University of Stellenbosch, Tygerberg, South Africa.
Van Kradenberg
J
J
Mbanga
I
I
Emsley
R A
RA
Stein
D J
DJ
D006266:Health Education; D006801:Humans; D001523:Mental Disorders; D013019:South Africa; D013690:Television