title: [The medicalization of women, The "myth of fragility"--the image of women in the advertising of hormonal replacement therapy].
authors.affiliation: Universitäts-Frauenklinik, Würzburg.
authors.forename: J
authors.initials: J
authors.lastname: Backe
mesh_terms: D000329:Advertising; D001828:Body Image; D015914:Estrogen Replacement Therapy; D005260:Female; D005858:Germany; D006801:Humans; D008593:Menopause / Q000523:psychology*; D012649:Self Concept