title: Behavioral economics: reunifying psychology and economics.
abstract: "Behavioral economics" improves the realism of the psychological assumptions underlying economic theory, promising to reunify psychology and economics in the process. Reunification should lead to better predictions about economic behavior and better policy prescriptions.
authors.affiliation: Division of Humanities and Social Sciences, 228-77, California Institute of Technology, Pasadena, CA 91125, USA. camerer@hss.caltech.edu
authors.forename: C
authors.initials: C
authors.lastname: Camerer
mesh_terms: D001519:Behavior; D004467:Economics; D006801:Humans; D017059:Models, Econometric; D011584:Psychology