title: Award-winning ad campaign drives M.D. Anderson marketing efforts.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000329:Advertising; D001363:Awards and Prizes; D002173:Cancer Care Facilities / Q000458:organization & administration*; D006745:Hospital Bed Capacity, 300 to 499; D006785:Hospitals, University; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009369:Neoplasms / Q000628:therapy; D013781:Texas