title: Appealing to the donors too much?
abstract: Many fund raisers believe that almost all donors feel they are receiving too many appeals. However, that is not always the case. Donors' perceptions of appeals vary widely from one organization to the next, and are also influenced by outside factors, such as age and overall non-profit mail received.
authors.forename: B
authors.initials: B
authors.lastname: Campbell
mesh_terms: D000328:Adult; D000367:Age Factors; D000368:Aged; D001290:Attitude; D003258:Consumer Behavior / Q000706:statistics & numerical data; D015709:Correspondence as Topic; D003625:Data Collection / Q000379:methods*; D005653:Fund Raising / Q000706:statistics & numerical data*; D006801:Humans; D008875:Middle Aged; D009939:Organizations, Nonprofit / Q000191:economics / Q000706:statistics & numerical data; D014481:United States