title: Asian American health care attitudes.
abstract: This paper describes the results of a survey of health care attitudes of a sample of respondents primarily of Asian American background. The importance of bilingualism, Asian background, age, and other attributes of a physician are discussed with relation to subgroups in the sample. The relative importance of the influence of doctors, family, and friends on the choice of physician and health care facility are also presented. The findings may help with the development of effective market segmentation and improved health care service to the Asian American community.
authors.affiliation: San Francisco State University, CA 94132, USA. perttula@sfsu.edu
authors.forename: W
authors.initials: W
authors.lastname: Perttula
authors.forename: D
authors.initials: D
authors.lastname: Lowe
authors.forename: N S
authors.initials: NS
authors.lastname: Quon
mesh_terms: D000367:Age Factors; D001213:Asian / Q000523:psychology* / Q000706:statistics & numerical data; D001294:Attitude to Health; D003466:Cultural Characteristics; D003625:Data Collection; D006268:Health Facilities; D006801:Humans; D007802:Language; D008389:Marketing of Health Services / Q000379:methods*; D010342:Patient Acceptance of Health Care; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D010817:Physician-Patient Relations; D011787:Quality of Health Care; D014481:United States