title: The "Let's Get Alarmed!" initiative: a smoke alarm giveaway programme.
abstract: OBJECTIVE
  To reduce fires and fire related injuries by increasing the prevalence of functioning smoke alarms in high risk households.
  
  
  METHODS
  The programme was delivered in an inner London area with above average material deprivation and below average smoke alarm ownership. The target population included low income and rental households and households with elderly persons or young children.
  
  
  METHODS
  Forty wards, averaging 4000 households each, were randomised to intervention or control status. Free smoke alarms and fire safety information were distributed in intervention wards by community groups and workers as part of routine activities and by paid workers who visited target neighbourhoods. Recipients provided data on household age distribution and housing tenure. Programme costs were documented from a societal perspective. Data are being collected on smoke alarm ownership and function, and on fires and related injuries and their costs.
  
  
  RESULTS
  Community and paid workers distributed 20,050 smoke alarms, potentially sufficient to increase smoke alarm ownership by 50% in intervention wards. Compared with the total study population, recipients included greater proportions of low income and rental households and households including children under 5 years or adults aged 65 and older. Total programme costs were 145,087 Pounds.
  
  
  CONCLUSIONS
  It is possible to implement a large scale smoke alarm giveaway programme targeted to high risk households in a densely populated, multicultural, materially deprived community. The programme's effects on the prevalence of installed and functioning alarms and the incidence of fires and fire related injuries, and its cost effectiveness, are being evaluated as a randomized controlled trial.
authors.affiliation: Department of Epidemiology and Public Health, University College London Medical School, UK.
authors.forename: C
authors.initials: C
authors.lastname: DiGuiseppi
authors.forename: S
authors.initials: S
authors.lastname: Slater
authors.forename: I
authors.initials: I
authors.lastname: Roberts
authors.forename: L
authors.initials: L
authors.lastname: Adams
authors.forename: M
authors.initials: M
authors.lastname: Sculpher
authors.forename: A
authors.initials: A
authors.lastname: Wade
authors.forename: M
authors.initials: M
authors.lastname: McCarthy
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D002056:Burns / Q000517:prevention & control*; D002648:Child; D002675:Child, Preschool; D016000:Cluster Analysis; D005260:Female; D005390:Fires / Q000517:prevention & control*; D006266:Health Education; D006801:Humans; D007223:Infant; D008131:London; D008297:Male; D008875:Middle Aged; D011203:Poverty; D011482:Protective Devices; D012307:Risk Factors; D015208:Smoke Inhalation Injury / Q000517:prevention & control*; D014505:Urban Population