title: Health care branding plays an important role in success among consumers and patients.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000329:Advertising; D003258:Consumer Behavior; D003657:Decision Making; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D011357:Product Line Management; D014481:United States