title: Direct-to-consumer advertising: education or anathema?
authors.forename: P R
authors.initials: PR
authors.lastname: Alper
mesh_terms: D000329:Advertising; D003361:Cost Allocation; D004345:Drug Industry / Q000191:economics; D006801:Humans; D008329:Managed Care Programs / Q000191:economics; D010358:Patient Participation; D010817:Physician-Patient Relations