title: Targeting formulary pull-through strategies: the role of pharmaceutical manufacturers.
authors.forename: R P
authors.initials: RP
authors.lastname: Navarro
mesh_terms: D003132:Commerce; D004345:Drug Industry / Q000458:organization & administration*; D005569:Formularies as Topic; D007356:Insurance, Pharmaceutical Services; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services; D010593:Pharmaceutical Services / Q000191:economics / Q000458:organization & administration; D010934:Planning Techniques; D014481:United States