title: Baystate Health System launches successful cosmetic surgery campaign.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000328:Adult; D000329:Advertising; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008404:Massachusetts; D008875:Middle Aged; D009096:Multi-Institutional Systems / Q000458:organization & administration* / Q000706:statistics & numerical data; D012017:Referral and Consultation; D013518:Surgery, Plastic / Q000191:economics / Q000458:organization & administration*