title: "The home infusion patient": patient profiles for the home infusion therapy market.
abstract: The authors review the relevant literature regarding home health care patient profiles. An empirical analysis is provided from archival data for a home infusion company servicing patients in urban and rural areas. The results are provided as a 2 x 2 matrix for patients in urban and rural areas seeing either a specialist or primary care physicians. A series of moderated regressions indicate that type of treating physician, patient's gender, geographic residence and level of acuity are cogent in predicting the complexity of prescribed infusion therapies. Managerial implications are provided for the home care marketer in segmenting patient markets for infusion services.
authors.affiliation: Sedgwick, Inc., Memphis, TN 38120, USA.
authors.forename: K W
authors.initials: KW
authors.lastname: Westbrook
authors.forename: T
authors.initials: T
authors.lastname: Powers
mesh_terms: D005260:Female; D018718:Home Infusion Therapy / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D010361:Patients / Q000145:classification; D011357:Product Line Management; D012044:Regression Analysis; D012424:Rural Population; D014481:United States; D014505:Urban Population; D014600:Utilization Review / Q000379:methods*