title: St. Louis health system hits home run with its marketing strategies ... BJC Health System.
authors.forename: J
authors.initials: J
authors.lastname: Herreria
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration* / Q000592:standards; D006747:Hospital Communication Systems; D006788:Hospitals, Voluntary; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008923:Missouri; D009935:Organizational Affiliation; D011641:Public Relations