title: Health Midwest's pragmatic marketing avoids glitz in cluttered ad environment.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D015274:Interdepartmental Relations; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008923:Missouri; D011641:Public Relations