Seven approaches to branding: take your pick.
MacStravic
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D000329:Advertising; D002755:Choice Behavior; D003258:Consumer Behavior; D004465:Economic Competition; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D010934:Planning Techniques; D011357:Product Line Management; D014481:United States