Physician recruitment: understanding what physicians want.
One of the more dramatic changes in the healthcare industry has been the movement of physicians, particularly younger professionals, from private practice to some type of healthcare organization. In this study we examine the importance attached to specific incentives by physicians in making an affiliation decision and healthcare administrators. Our results suggest significant differences between the importance placed on certain recruiting incentives by physicians and healthcare administrators. Further, they suggest distinct differences in importance ratings by different types of physicians. Implications of this study argue for developing different compensation packages to appeal to different segments of physicians.
McCullough
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Department of Marketing, Eastern Michigan University, Ypsilanti 48197, USA.
Dodge
H R
HR
Moeller
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S
D001291:Attitude of Health Personnel; D002321:Career Choice; D003657:Decision Making; D004651:Employment; D005163:Factor Analysis, Statistical; D006801:Humans; D007182:Income; D007325:Institutional Practice / Q000458:organization & administration* / Q000706:statistics & numerical data; D008389:Marketing of Health Services; D010560:Personnel Selection / Q000379:methods*; D010816:Physician Incentive Plans / Q000145:classification*; D010820:Physicians / Q000523:psychology / Q000706:statistics & numerical data; D011365:Professional Practice Location; D011787:Quality of Health Care; D012456:Salaries and Fringe Benefits; D014481:United States