title: Rethink sales force's mission; capture customer value.
authors.forename: D E
authors.initials: DE
authors.lastname: Johnson
mesh_terms: D003258:Consumer Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009937:Organizational Objectives; D010353:Patient Education as Topic; D010560:Personnel Selection; D014481:United States