title: Complementary and alternative medicine--a business opportunity?
abstract: This desire for health and well-being is driving the rapid growth of the complementary and alternative medicine (CAM) industry and points to a new role for health care professionals, including business opportunities for medical groups. CAM represents the opportunity to grow practice revenues, expand a group's tool kit for assisting patients with health care issues, and retain or increase market share by proactively responding to consumers. With respect to CAM, physician practices can lead their market, follow it or ignore it.
authors.affiliation: Holdings Corporation, Boulder, CO, USA.
authors.forename: M W
authors.initials: MW
authors.lastname: Hofgard
authors.forename: M L
authors.initials: ML
authors.lastname: Zipin
mesh_terms: D002202:Capital Financing; D003256:Community Participation / Q000639:trends; D000529:Complementary Therapies / Q000458:organization & administration*; D006123:Group Practice / Q000191:economics / Q000458:organization & administration*; D006264:Health Benefit Plans, Employee; D006301:Health Services Needs and Demand; D006694:Holistic Health; D007182:Income; D019458:Insurance Coverage; D010934:Planning Techniques; D020443:Practice Valuation and Purchase; D011787:Quality of Health Care; D014481:United States