Professional advertising and your optometric practice.
As advertising by health care professionals becomes more common, it is possible to gain the benefits of well-designed advertising without sacrificing professionalism. This author explains how, with a special emphasis on Yellow Pages advertising.
McPherson
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D000329:Advertising / Q000379:methods*; D003256:Community Participation; D006282:Health Personnel; D006801:Humans; D020407:Internet; D009907:Optometry / Q000379:methods*; D011364:Professional Practice