title: Professional advertising and your optometric practice.
abstract: As advertising by health care professionals becomes more common, it is possible to gain the benefits of well-designed advertising without sacrificing professionalism. This author explains how, with a special emphasis on Yellow Pages advertising.
authors.forename: D
authors.initials: D
authors.lastname: McPherson
mesh_terms: D000329:Advertising / Q000379:methods*; D003256:Community Participation; D006282:Health Personnel; D006801:Humans; D020407:Internet; D009907:Optometry / Q000379:methods*; D011364:Professional Practice