title: Pinpointing customers, refining messages. Slowly adopted psychographics promote brand loyalty.
mesh_terms: D000329:Advertising; D001294:Attitude to Health; D002755:Choice Behavior; D003657:Decision Making; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends*; D010342:Patient Acceptance of Health Care / Q000523:psychology*; D014481:United States