title: Energizing corporate culture and creating competitive advantage: a new look at workforce programs.
abstract: Beliefs about the best ways to attract and retain employees--and keep them continuously motivated and productive--have shifted considerably in recent years. Structural changes wrought by the "3 Rs"--restructuring, rightsizing and reengineering--have given way to organizational changes caused by the "3 Cs"--culture, communication and competencies.
authors.forename: E E
authors.initials: EE
authors.lastname: O'Daniell
mesh_terms: D003142:Communication; D004465:Economic Competition; D004649:Employee Incentive Plans / Q000706:statistics & numerical data; D007221:Industry / Q000458:organization & administration; D015279:Organizational Culture; D010559:Personnel Management / Q000379:methods* / Q000706:statistics & numerical data; D011361:Professional Competence; D012456:Salaries and Fringe Benefits / Q000706:statistics & numerical data / Q000639:trends; D014481:United States