title: Transitioning health care marketing into the twenty-first century.
abstract: With this issue, Marketing Health Services unveils an interview with an expert in health care marketing. As seen through the eyes of an industry leader, this regular feature identifies the cutting-edge developments, innovative approaches, and new ideas expected to significantly contribute to marketing in health care. In the first interview, Terrence J. Rynne, who, through his marketing consulting firm has served more than 600 hospitals nationwide, discusses the biggest trends in health care marketing and the top marketing approaches.
authors.forename: T J
authors.initials: TJ
authors.lastname: Rynne
mesh_terms: D005544:Forecasting; D019981:Health Care Sector / Q000639:trends*; D006801:Humans; D007255:Information Services; D008389:Marketing of Health Services / Q000639:trends*; D009936:Organizational Innovation; D014481:United States