title: Introduction of new technology to the office.
abstract: In this article, the authors review the basics of effective marketing and introduction of new technology for plastic surgery. The article addresses the financial issues involved in this new technology, as well as issues of staffing, safety and efficacy of the procedure, insurance, and use of the new equipment. The article closes with an affirmation of the importance of training courses and the necessity of serving patient interests.
authors.affiliation: Aesthetic Surgery Education and Research Foundation, La Jolla, California, USA.
authors.forename: G A
authors.initials: GA
authors.lastname: Colon
authors.forename: R
authors.initials: R
authors.lastname: Singer
mesh_terms: D000488:Allied Health Personnel; D005376:Financial Management; D006801:Humans; D007351:Insurance, Liability; D008389:Marketing of Health Services; D013677:Medical Laboratory Science / Q000191:economics / Q000193:education / Q000295:instrumentation / Q000458:organization & administration; D009817:Office Management; D011216:Practice Management, Medical / Q000191:economics; D012449:Safety; D013518:Surgery, Plastic / Q000191:economics / Q000193:education / Q000295:instrumentation / Q000458:organization & administration