title: Johns Hopkins brand research: case study.
authors.affiliation: Johns Hopkins Medicine, Baltimore, MD, USA. mhartne@JHMI.edu
authors.forename: M P
authors.initials: MP
authors.lastname: Hartnett
authors.forename: C A
authors.initials: CA
authors.lastname: Bloomberg
mesh_terms: D015142:Baltimore; D003132:Commerce; D017144:Focus Groups; D006302:Health Services Research; D006785:Hospitals, University / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D009275:Names; D019982:Organizational Case Studies; D011641:Public Relations