title: Salvation Army utilizes intensive personal cultivation campaign.
abstract: The cultivation program goal was to increase the cash income through developing good personal rapport with donors. It was decided that no one would be directly asked to give more money during the first couple of years until that rapport was established.
authors.forename: J
authors.initials: J
authors.lastname: Fitzpatrick
mesh_terms: D002608:Charities; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D007398:Interpersonal Relations; D019982:Organizational Case Studies; D009937:Organizational Objectives; D009939:Organizations, Nonprofit / Q000191:economics / Q000458:organization & administration*; D010565:Persuasive Communication; D014481:United States