title: Using psychographics to prepare for the 21st century. Understanding tomorrow's 'ideal' donor.
authors.affiliation: St. Joseph Health System, CA, USA.
authors.forename: A
authors.initials: A
authors.lastname: Thompson-Haas
mesh_terms: D019352:Censuses; D002755:Choice Behavior; D003466:Cultural Characteristics; D003710:Demography; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D009939:Organizations, Nonprofit / Q000191:economics; D013240:Stereotyping; D014481:United States