title: Driving drug discovery and patient therapy via the encapsulation and fusion of knowledge.
abstract: Knowledge and Knowledge Management are becoming common senior management parlance in the Pharmaceutical Industry in the late 1990s. This perspective article will address exactly what is knowledge and the various techniques available to harness and use it to drive the pharmaceutical business process. The impact of knowledge on this process to provide a better service to the industry's customers (the patient) are discussed with respect to the key business problems facing the industry as it enters the new millennium.
authors.affiliation: Momentum Healthcare Ltd, Cardiff, UK. collins@momentumhealth.co.uk
authors.forename: M A
authors.initials: MA
authors.lastname: Collins
authors.forename: I
authors.initials: I
authors.lastname: Shaw
authors.forename: D C
authors.initials: DC
authors.lastname: Billington
mesh_terms: D001185:Artificial Intelligence; D015195:Drug Design; D004345:Drug Industry / Q000458:organization & administration*; D004358:Drug Therapy