title: Five biggest challenges in IDS marketing: Part 2.
authors.affiliation: Strategic Marketing Concepts, Ellicott City, MD, USA.
authors.forename: D
authors.initials: D
authors.lastname: Marlowe
mesh_terms: D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D004465:Economic Competition; D008389:Marketing of Health Services / Q000379:methods*; D008511:Medicine; D019982:Organizational Case Studies; D011357:Product Line Management; D013038:Specialization; D014481:United States