A model of strategic marketing alliances for hospices: vertical, internal, osmotic alliances and the complete model.
This article develops two previous research efforts. William J. Winston (1994, 1995) has proposed a set of strategies by which health care organizations can benefit from forging strategic alliances. Raadt and Self (1997) have proposed a classification model of alliances including horizontal, vertical, internal, and osmotic. In the second of two articles, this paper presents a model of vertical, internal, and osmotic alliances. Advantages and disadvantages of each are discussed. Finally, the complete alliance system model is presented.
Starnes
B J
BJ
Auburn University-Montgomery, AL 36117, USA.
Self
D R
DR
D003299:Cooperative Behavior; D006302:Health Services Research; D006738:Hospices / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D017146:Models, Organizational; D009935:Organizational Affiliation; D014481:United States