title: Lessons our "Ma (Bell)" taught us.
authors.forename: K
authors.initials: K
authors.lastname: Tremblay
mesh_terms: D019985:Benchmarking; D002170:Canada; D003132:Commerce / Q000592:standards*; D003258:Consumer Behavior; D006801:Humans; D015279:Organizational Culture; D013685:Telecommunications / Q000458:organization & administration* / Q000592:standards