title: The customer value management concept at Bell Canada.
authors.affiliation: Market Knowledge Centre, Bell Canada, Montreal.
authors.forename: D
authors.initials: D
authors.lastname: Dubé
mesh_terms: D019985:Benchmarking; D002170:Canada; D003132:Commerce / Q000592:standards*; D003258:Consumer Behavior; D017144:Focus Groups; D015279:Organizational Culture; D013685:Telecommunications / Q000458:organization & administration* / Q000592:standards