Tertiary-care facility's seniors association attracts its highest number of referrals through word-of-mouth. University Hospital, Denver, CO.
University Hospital, Denver, has started its University Seniors Assn. to promote health and wellness to people 50 and older. Within four months the organization had 500 members. Now the association is 3,500 members strong.
Lewicki
G
G
D000329:Advertising; D000368:Aged; D003120:Colorado; D006293:Health Promotion / Q000458:organization & administration*; D006745:Hospital Bed Capacity, 300 to 499; D006785:Hospitals, University / Q000458:organization & administration* / Q000706:statistics & numerical data; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009939:Organizations, Nonprofit; D012017:Referral and Consultation / Q000706:statistics & numerical data*