title: Customer-centered problem solving.
abstract: If there is no single best way to attract new customers and retain current customers, there is surely an easy way to lose them: fail to solve the problems that arise in nearly every buyer-supplier relationship, or solve them in an unsatisfactory manner. Yet, all too frequently, companies do just that. Either we deny that a problem exists, we exert all our efforts to pin the blame elsewhere, or we "Band-Aid" the problem instead of fixing it, almost guaranteeing that we will face it again and again.
authors.affiliation: Motorola's Automotive and Industrial Electronics Group, Northbrook, Illinois, USA.
authors.forename: Q B
authors.initials: QB
authors.lastname: Samelson
mesh_terms: D003132:Commerce / Q000458:organization & administration*; D003258:Consumer Behavior; D006801:Humans; D008421:Materials Management, Hospital; D011340:Problem Solving; D014481:United States