title: New-generation marketing thrust grows in competitive southern CA.
authors.forename: K
authors.initials: K
authors.lastname: Southwick
mesh_terms: D019985:Benchmarking; D002140:California; D016536:Competitive Medical Plans / Q000639:trends*; D004465:Economic Competition; D006123:Group Practice / Q000191:economics / Q000592:standards; D006761:Hospitals / Q000145:classification / Q000592:standards; D006801:Humans; D007255:Information Services; D008389:Marketing of Health Services / Q000639:trends*; D017060:Patient Satisfaction; D010820:Physicians / Q000592:standards; D019984:Quality Indicators, Health Care