Using data mining to build a customer-focused organization.
Data mining is a new buzz word in managed care. More than simply a method of unlocking a vault of useful information in MCO data banks and warehouses, the author believes that it can help steer an organization through the reengineering process, leading to the health system's transformation toward a customer-focused organization.
Okasha
A
A
EDS, Plano, TX, USA.
D000465:Algorithms; D001185:Artificial Intelligence; D003258:Consumer Behavior; D003627:Data Interpretation, Statistical; D016208:Databases, Factual; D019468:Disease Management; D017598:Efficiency, Organizational; D006279:Health Maintenance Organizations / Q000458:organization & administration / Q000592:standards / Q000706:statistics & numerical data*; D006301:Health Services Needs and Demand / Q000458:organization & administration*; D006801:Humans; D019451:Information Management; D008389:Marketing of Health Services; D017063:Outcome Assessment, Health Care; D014481:United States