Demand for health care information prompts media-institution alliances.
The growing demand for health care information has prompted at least one health care system to form a partnership with its local television station and a health care news provider. Allina Health System, Minneapolis, KSTP-TV and 20-year-old Medatar team up to create a local version of Health Matters for Allina's market area. Medstar serves clients in more than 130 American cities.
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D018672:Community Health Planning; D003258:Consumer Behavior; D019033:Delivery of Health Care, Integrated; D007255:Information Services / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008910:Minnesota; D009935:Organizational Affiliation; D011641:Public Relations; D013690:Television