Aggressive media relations reaps publicity for N.Y. medical center. Weill Medical College of Cornell University, NY.
New York Presbyterian Hospital-Weill Medical College of Cornell University uses aggressive media relations to promote and capture support for its medical research. This is a story about how an academic medical center successfully promote its physicians and their research.
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D000046:Academic Medical Centers / Q000458:organization & administration*; D002318:Cardiovascular Diseases / Q000628:therapy; D015316:Genetic Therapy; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009519:New York City; D011641:Public Relations