title: Can database marketing rescue health plans?
authors.forename: R L
authors.initials: RL
authors.lastname: Schaich
mesh_terms: D003363:Cost Control; D003628:Database Management Systems / Q000458:organization & administration*; D004465:Economic Competition; D017598:Efficiency, Organizational; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services; D014481:United States