title: Collaborative planning, forecasting, and replenishment.
abstract: This article highlights Procter & Gamble's (P&G's) current success and future direction of creating consumer value and improving trading partner relationships through electronic data communication, including the future vision of the company's ultimate supply system and CPFR--Collaborative Planning, Forecasting, and Replenishment.
authors.affiliation: Procter & Gamble, USA.
authors.forename: S H
authors.initials: SH
authors.lastname: Williams
mesh_terms: D003132:Commerce / Q000458:organization & administration*; D003258:Consumer Behavior; D003299:Cooperative Behavior; D004864:Equipment and Supplies / Q000600:supply & distribution*; D005544:Forecasting; D006801:Humans; D008421:Materials Management, Hospital; D009820:Ohio; D010934:Planning Techniques; D011357:Product Line Management