Multihospital system uses money-back guarantee to market its services. Robert Wood Johnson Health Network, New Brunswick, NJ.
Lewicki
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D000329:Advertising; D001364:Awareness; D003258:Consumer Behavior; D017598:Efficiency, Organizational; D004636:Emergency Service, Hospital / Q000592:standards*; D006785:Hospitals, University / Q000458:organization & administration; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009096:Multi-Institutional Systems / Q000458:organization & administration* / Q000592:standards; D009515:New Jersey