Durable value approach may bring strategic advantage for health care organizations.
Health care, like other service industries, offers products to consumers that have "durable" value--for example, a joint replacement that enables a patient to resume activities he enjoys for a many years to come. But health care organizations have done little to make use of these durable value products, writes Scott MacStravic, a principal with Demand Engineering, who argues that adopting a durable value strategic may offer a strategic advantage for health care organizations.
MacStravic
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D014487:Centers for Medicare and Medicaid Services, U.S.; D003142:Communication; D003256:Community Participation; D006301:Health Services Needs and Demand; D007591:Joint Commission on Accreditation of Healthcare Organizations; D008389:Marketing of Health Services / Q000379:methods*; D017063:Outcome Assessment, Health Care / Q000379:methods*; D011357:Product Line Management; D019984:Quality Indicators, Health Care; D014481:United States