title: Identify the best value proposition for your organization & market.
authors.affiliation: BDC Advisors, LLC, San Francisco, USA.
authors.forename: R A
authors.initials: RA
authors.lastname: Dickinson
authors.forename: S
authors.initials: S
authors.lastname: Holmes
mesh_terms: D002755:Choice Behavior; D006264:Health Benefit Plans, Employee; D019981:Health Care Sector; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D011639:Public Opinion; D014481:United States