title: Who are my donors?
abstract: When designing a communications/marketing plan, it is critical to base it on a clear, accurate understanding of the target audience. Specifically, non-profits should have a great understanding of who their constituents are.
authors.forename: B
authors.initials: B
authors.lastname: Campbell
mesh_terms: D003625:Data Collection; D005653:Fund Raising / Q000458:organization & administration*; D009939:Organizations, Nonprofit; D010934:Planning Techniques; D012107:Research Design; D014481:United States