Using psychographics to prepare for the 21st century. Understanding tomorrow's 'ideal' donor.
Thompson-Haas
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St. Joseph Health System, CA, USA.
D019352:Censuses; D002755:Choice Behavior; D003466:Cultural Characteristics; D003710:Demography; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D009939:Organizations, Nonprofit / Q000191:economics; D013240:Stereotyping; D014481:United States