title: What value do healthcare consumers actually want?
authors.affiliation: Demand Engineering, Golden, CO, USA. scottmac@ecentral.com
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D002755:Choice Behavior; D003258:Consumer Behavior; D019538:Health Care Surveys; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D020380:Needs Assessment; D012945:Social Values; D014481:United States