title: Achieving excellence--creating customer passion.
abstract: Customers are the lifeblood of any organization. Without them, it loses its meaning and purpose. Customers provide incentive, vitality, and growth. Serving them well requires a customer-focused culture and a customer-friendly system. It also requires unrelenting effort toward continuous improvement, but the rewards are well worth the effort: unflinching customer loyalty, sustainable growth, and impressive performance.
authors.affiliation: St. John's University, New York, USA.
authors.forename: E E
authors.initials: EE
authors.lastname: Scheuing
mesh_terms: D003258:Consumer Behavior; D003625:Data Collection; D004649:Employee Incentive Plans; D005246:Feedback; D017144:Focus Groups; D006801:Humans; D015274:Interdepartmental Relations; D008421:Materials Management, Hospital / Q000458:organization & administration / Q000592:standards; D009042:Motivation; D015279:Organizational Culture; D012201:Reward; D012308:Risk Management; D013192:Staff Development; D017749:Total Quality Management; D014481:United States