title: Dental economics: a non-subscription dental journal.
abstract: The editor of a non-subscription publication for dentists explains the advantages of having a journal whose contents are driven by advertising revenue unrelated to products or services mentioned in the journal and free from political influence as well. The drive on the publication is reader interest rather than author or publisher philosophy, and surveys and other methods are used to stay close to the issues practicing dentists are interested in.
authors.forename: J A
authors.initials: JA
authors.lastname: Blaes
mesh_terms: D000329:Advertising; D004468:Economics, Dental; D010506:Periodicals as Topic; D014481:United States