title: Interpersonal perception: a theory and method for studying pharmacists' and patients' views of pharmaceutical care.
abstract: OBJECTIVE
  To identify the congruency between pharmacists' and their patients' perceptions of the benefits of services a pharmacist would provide if practicing according to the pharmaceutical care model, and to characterize the relationship between the congruency of their perceptions and the extent to which each reports that such services are provided.
  
  
  METHODS
  This study employed the interpersonal perception method, a communication theory and tool through which two people's perceptions are compared to assess their agreement with and understanding of one another regarding a particular issue.
  
  
  METHODS
  Six independent community pharmacies participated in a written survey of perceptions of pharmaceutical care. Questionnaires were distributed to 100 adult patients from each store. Pharmacists completed a self-report of the pharmaceutical care services provided to their patients; patients were asked whether they received such services.
  
  
  METHODS
  Pharmacists' and patients' perceptions of pharmaceutical care; pharmacists' and patients' reports of pharmaceutical care activities.
  
  
  RESULTS
  Pharmacists and patients were found to disagree on the potential benefits of pharmaceutical care services. Pharmacists tended not to understand their patients' perceptions. The differences were not found to be related to the level of pharmaceutical care reportedly provided.
  
  
  CONCLUSIONS
  The extent to which pharmacists' and patients' perceptions serve as barriers to the provision of pharmaceutical care is yet unknown. This study shows that differences in these perceptions exist and may perpetuate both patients' traditional perceptions of dispensing activities in the community pharmacy and pharmacists' perceptions of lack of patient interest in pharmaceutical care.
authors.affiliation: Nova Southeastern University, College of Pharmacy, Ft. Lauderdale, FL 33328, USA. massa@hpd.nova.edu
authors.forename: M
authors.initials: M
authors.lastname: Assa
authors.forename: E F
authors.initials: EF
authors.lastname: Shepherd
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001291:Attitude of Health Personnel; D003625:Data Collection; D004358:Drug Therapy / Q000639:trends*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D005791:Patient Care / Q000639:trends*; D010361:Patients; D010593:Pharmaceutical Services / Q000639:trends*; D010595:Pharmacists; D011795:Surveys and Questionnaires