title: Early adopters of olestra-containing foods: who are they?
abstract: OBJECTIVE
  To identify the characteristics of people consuming olestra-containing foods when first introduced at a test-marketing site.
  
  
  METHODS
  Data are from the Olestra Postmarketing Surveillance Study (OPMSS). After the introduction of olestra into a large test-marketing site, study participants received 3 follow-up telephone calls, at 3-month intervals, in which they were questioned about their diets during the previous month.
  
  
  METHODS
  1,007 adults in Indianapolis, Ind, who participated in a baseline clinic visit (before introduction of olestra into the food market) and completed at least 2 of 3 follow-up telephone calls (after the introduction of olestra into the market).
  
  
  METHODS
  Logistic regression was used to examine associations between olestra consumption and sociodemographic characteristics, health conditions, attitudes toward health and diet, and health-related behaviors.
  
  
  RESULTS
  Olestra consumption on at least 1 of the follow-up telephone calls was reported by 41.5% of the study sample, and consumption on 2 or more telephone calls was reported by 20.0% of the sample. Factors associated with early adoption of olestra-containing foods included white ethnicity, higher education, overweight, absence of diabetes, attitudes indicative of diet and health concerns (e.g.; perceptions that there is a strong relationship between diet and disease), and a lower fat intake.
  
  
  CONCLUSIONS
  In spite of the controversy surrounding the introduction of olestra into the food market persons with attitudes indicative of diet and health concerns were likely to be early adopters of olestra-containing foods. Dietitians and other health care providers should inquire about intake levels of foods with fat substitutes and ensure that these foods are not being consumed in excessive amounts or being consumed instead of nutrient-dense foods that are naturally low in fat.
authors.affiliation: Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis, 55454 USA.
authors.forename: D
authors.initials: D
authors.lastname: Neumark-Sztainer
authors.forename: A R
authors.initials: AR
authors.lastname: Kristal
authors.forename: M D
authors.initials: MD
authors.lastname: Thornquist
authors.forename: R E
authors.initials: RE
authors.lastname: Patterson
authors.forename: M L
authors.initials: ML
authors.lastname: Neuhouser
authors.forename: M J
authors.initials: MJ
authors.lastname: Barnett
authors.forename: C L
authors.initials: CL
authors.lastname: Rock
authors.forename: L J
authors.initials: LJ
authors.lastname: Cheskin
authors.forename: P
authors.initials: P
authors.lastname: Schreiner
authors.forename: D L
authors.initials: DL
authors.lastname: Miller
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D015992:Body Mass Index; D004522:Educational Status; D019358:Fat Substitutes / Q000008:administration & dosage*; D005227:Fatty Acids / Q000008:administration & dosage*; D005247:Feeding Behavior / Q000208:ethnology / Q000523:psychology*; D005260:Female; D005500:Follow-Up Studies; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006304:Health Status; D006801:Humans; D008297:Male; D008875:Middle Aged; D011358:Product Surveillance, Postmarketing / Q000706:statistics & numerical data*; D013395:Sucrose / Q000008:administration & dosage / Q000031:analogs & derivatives*; D044465:White People / Q000706:statistics & numerical data
chemical_list: D019358:Fat Substitutes; D005227:Fatty Acids; D013395:Sucrose; C013692:sucrose polyester