title: Let the buyer (and reader) beware: targeted advertising in medical journals.
authors.forename: P J
authors.initials: PJ
authors.lastname: McDonnell
mesh_terms: D000329:Advertising / Q000379:methods; D016265:Conflict of Interest; D004995:Ethics, Professional; D006801:Humans; D010506:Periodicals as Topic / Q000592:standards*; D011643:Publishing / Q000592:standards*