Developing, implementing, and evaluating a condom promotion program targeting sexually active adolescents.
This article describes the development, implementation, and evaluation of the Condom Campaign, a 1995 HIV prevention program promoting condom use among sexually active adolescents in three King County, Washington, urban communities. This program employed three main strategies: (a) mobilizing all levels of the target communities to support and guide program development and implementation; (b) creating and implementing a mass media campaign targeting sexually active teenagers that promoted correct condom use and favorable attitudes toward condoms; and (c) recruiting public agencies, community organizations, and businesses to distribute condoms from bins and vending machines. We evaluated the program through a series of cross-sectional interviews conducted in the three communities chosen for their elevated levels of adolescent sexual risk behavior. Overall, 73% of target youth reported exposure to the Condom Campaign; exposure did not differ by age, gender, race, or level of sexual experience. Levels of sexual activity remained stable throughout the media campaign.
Alstead
M
M
Public Health-Seattle & King County HIV/AIDS Program, Seattle, WA 98104, USA.
Campsmith
M
M
Halley
C S
CS
Hartfield
K
K
Goldbaum
G
G
Wood
R W
RW
D000293:Adolescent; D003256:Community Participation / Q000379:methods; D017280:Condoms / Q000191:economics / Q000600:supply & distribution; D003365:Costs and Cost Analysis; D003430:Cross-Sectional Studies; D005260:Female; D006293:Health Promotion / Q000191:economics / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D016730:Program Development / Q000379:methods*; D015397:Program Evaluation / Q000379:methods*; D012749:Sexually Transmitted Diseases / Q000517:prevention & control*; D014505:Urban Population; D014861:Washington