title: Winning profits with Guerrilla Marketing. How science is helping marketing.
authors.affiliation: Guerrilla Marketing International, Mill Valley, CA 94942, USA.
authors.forename: J C
authors.initials: JC
authors.lastname: Levinson
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011582:Psychological Theory; D011593:Psychology, Social