title: Fund raising on the Internet: instant access to a new world of donors.
abstract: One advantage of having an online shopping village attached to your not-for-profit organization's Web site is it gets supporters used to contributing online. If a consumer is willing to purchase over the Web, it's only a short leap to putting donations more directly to work for a favorite cause.
authors.forename: J D
authors.initials: JD
authors.lastname: Hair
mesh_terms: D005653:Fund Raising / Q000379:methods*; D020407:Internet / Q000706:statistics & numerical data*; D009939:Organizations, Nonprofit / Q000191:economics*; D014481:United States