title: Strategic decision making on shifting sands.
abstract: Strategic decision making in today's health care marketplace is very challenging. In the past, strategic plans were written for five to ten years. With the rapidly changing environment, planning for more than two years is difficult. It is critical for organizations to set a pathway for success. However, the organization needs to be able to respond quickly to environmental changes and take advantage of opportunities. The article presents a case study on a relatively new organization that has ambitious strategic goals. It discusses the decision-making process on the ways to enter a new marketplace, including the key factors assessed by the organization and their implications.
authors.affiliation: Eastern Rehabilitation Network, Hartford, Connecticut, USA.
authors.forename: M A
authors.initials: MA
authors.lastname: Sullivan
authors.forename: R A
authors.initials: RA
authors.lastname: Parisi
mesh_terms: D003659:Decision Making, Organizational; D006040:Goals; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009718:Nurse Administrators / Q000458:organization & administration*; D019982:Organizational Case Studies