title: Organ donation, information and the mass media.
abstract: Many transplantation specialists have criticised negative broadcasts from the mass media and their effect on public opinion as being one of the main causes for the degraded image of transplantation and the increase in refusals they generate, both among citizens and even among health workers not specifically involved in transplantation.
authors.affiliation: National Transplant Organization (ONT), Madrid, Spain.
authors.forename: R
authors.initials: R
authors.lastname: Matesanz
mesh_terms: D001294:Attitude to Health; D017408:Guidelines as Topic; D006266:Health Education / Q000458:organization & administration*; D007722:Health Knowledge, Attitudes, Practice; D015277:Hotlines; D006801:Humans; D007255:Information Services / Q000458:organization & administration*; D008402:Mass Media; D011639:Public Opinion; D012938:Social Perception; D013030:Spain; D014019:Tissue Donors