title: Strategic issues in marketing and branding centers of excellence.
authors.forename: K G
authors.initials: KG
authors.lastname: Herrod
mesh_terms: D019985:Benchmarking; D003258:Consumer Behavior; D006748:Hospital Departments / Q000592:standards*; D008389:Marketing of Health Services / Q000379:methods*; D008511:Medicine / Q000592:standards*; D013038:Specialization; D014481:United States