title: Assessing cultural sensitivity in printed cancer materials.
abstract: OBJECTIVE
  Printed cancer education materials (PCEMs) (pamphlets and fact sheets) are used to educate individuals about cancer prevention and awareness. Culture is an important variable affecting the retention and use of information in printed materials to African Americans that has not been fully addressed in the literature.
  
  
  METHODS
  The major goal of the Cancer Prevention Materials for African Americans project, funded by the Texas Cancer Council, was to assess cultural sensitivity of currently disseminated PCEMs targeting African Americans. The project consisted of conducting focus groups, forming an advisory committee, and developing and using the Printed Cancer Education Materials for African Americans Cultural Sensitivity Assessment Tool.
  
  
  RESULTS
  Cultural sensitivity of PCEMs was assessed in terms of format, visual message, and written message. The majority of the PCEMs (56.2%) were culturally insensitive, with the visual message being the weakest component of all the materials.
  
  
  CONCLUSIONS
  Future PCEMs targeting African Americans should include culturally sensitive visual messages to be more effective in delivering the cancer prevention message. The use of the assessment tool can assist cancer control specialists in developing culturally sensitive materials.
authors.affiliation: Department of Health and Kinesiology, Texas A&M University, College of Education, College Station 77843-4243, USA.
authors.forename: J J
authors.initials: JJ
authors.lastname: Guidry
authors.forename: V D
authors.initials: VD
authors.lastname: Walker
mesh_terms: D001741:Black or African American / Q000523:psychology*; D001294:Attitude to Health / Q000208:ethnology*; D018864:Cultural Diversity; D017144:Focus Groups; D006266:Health Education / Q000379:methods*; D006801:Humans; D009369:Neoplasms / Q000517:prevention & control*; D010174:Pamphlets; D012044:Regression Analysis; D011795:Surveys and Questionnaires; D013664:Teaching Materials / Q000592:standards*; D014481:United States