title: Customers for life: marketing oral health care to older adults.
abstract: Respect for and awareness of the needs of older patients from dental office staff will help such patients feel welcome in a practice. Marketing to older patients is built upon this foundation. In addition, there are other strategies for internal and external marketing aimed at older people. This article addresses the concept of turning aging patients into "customers for life."
authors.affiliation: Baylor College of Dentistry, Dallas, TX 75246, USA.
authors.forename: L C
authors.initials: LC
authors.lastname: Niessen
mesh_terms: D000368:Aged; D016321:Dental Care for Aged / Q000191:economics* / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services