title: Guidelines for advertising on health web sites: who's guarding the Koop.
authors.affiliation: Stanford University School of Medicine, Center for Biomedical Ethics, Palo Alto, CA 94305, USA. micho@leland.stanford.edu
authors.forename: M K
authors.initials: MK
authors.lastname: Cho
mesh_terms: D000329:Advertising; D016265:Conflict of Interest; D030881:Disclosure; D005378:Financial Support; D017408:Guidelines as Topic; D007221:Industry; D020407:Internet; D014481:United States