title: Impact of a human interest video on living-donor kidney donation rates.
abstract: Forty-five potential living donors participated in this study to see if a human interest video featuring living donors and recipients who had been through the transplant process would increase living-donor donation rates and knowledge about living-donor organ donation. While neither donation rates nor knowledge achieved statistical significance, the data clearly demonstrated a clinically significant (clinically relevant) increase in donation rates.
authors.affiliation: TV and Multimedia Production Services, Library and Biocommunications Center, University of Tennessee, Memphis, USA.
authors.forename: J O
authors.initials: JO
authors.lastname: Connelly
authors.forename: N
authors.initials: N
authors.lastname: O'Keefe
authors.forename: D
authors.initials: D
authors.lastname: Hathaway
authors.forename: M N
authors.initials: MN
authors.lastname: Wicks
mesh_terms: D000328:Adult; D005260:Female; D006801:Humans; D016030:Kidney Transplantation / Q000523:psychology / Q000706:statistics & numerical data*; D019520:Living Donors / Q000193:education* / Q000523:psychology / Q000706:statistics & numerical data; D008297:Male; D011897:Random Allocation; D014019:Tissue Donors / Q000193:education* / Q000523:psychology / Q000706:statistics & numerical data; D014743:Videotape Recording / Q000706:statistics & numerical data