title: Can old Blues learn new tricks?
authors.forename: J
authors.initials: J
authors.lastname: Gemignani
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D017146:Models, Organizational; D009936:Organizational Innovation; D009937:Organizational Objectives; D014481:United States