title: Research critical element for successful PR plan.
abstract: The Phoenix VA Hospital greatly boosts its image in the community, thanks to an aggressive marketing campaign. Staff morale has also gone up due to the success of the program.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D001130:Arizona; D006787:Hospitals, Veterans; D011641:Public Relations; D012106:Research