title: A new visual identity for the National Health Service.
abstract: The following article gives a brief overview of the new visual identity being adopted by the National Health Service in England. It looks at the thinking behind the identity, the identity's component parts and provides sources for obtaining further information on the identity's application. It is compiled from a presentation by Stephanie Hood from the corporate identity team of the NHS Executive communications unit given on 22nd October 1999 at the National Designers in Health Network seminar, Time-out '99, Sheffield. Supporting information was obtained from the NHS Communications website http:¿nww.doh.nhsweb.uk/commsnet.
authors.affiliation: Dental Hospital, Birmingham. paul.england@sbcht.wmids.nhs.uk
authors.forename: P
authors.initials: P
authors.lastname: England
mesh_terms: D017408:Guidelines as Topic; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D013222:State Medicine; D006113:United Kingdom