Development of a low-budget tobacco prevention media campaign.
Utah joined the ranks of other states that have passed a tobacco tax to fund a tobacco control program, including a media campaign. However, unlike other states working with multimillion dollar campaigns, $250,000 was allocated toward an anti-tobacco media campaign. Formative research guided the strategic development of the media campaign.
Murphy
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Tobacco Prevention and Control Program, Utah Department of Health, Salt Lake City, USA.
D000293:Adolescent; D001294:Attitude to Health; D002017:Budgets; D005380:Financing, Government / Q000379:methods; D017144:Focus Groups; D006266:Health Education / Q000458:organization & administration*; D006801:Humans; D008402:Mass Media; D020380:Needs Assessment; D016730:Program Development / Q000379:methods*; D000074606:Smoking Prevention; D013660:Taxes; D014589:Utah