title: A new perspective on the methodology for clinical efficacy evaluations of tooth whitening dentifrices.
authors.affiliation: Colgate-Palmolive Technology Center, Piscataway, NJ, USA.
authors.forename: A R
authors.initials: AR
authors.lastname: Volpe
authors.forename: M E
authors.initials: ME
authors.lastname: Petrone
authors.forename: W
authors.initials: W
authors.lastname: DeVizio
authors.forename: R C
authors.initials: RC
authors.lastname: Emling
authors.forename: S L
authors.initials: SL
authors.lastname: Yankell
mesh_terms: D002986:Clinical Trials as Topic; D003802:Dentifrices; D004341:Drug Evaluation / Q000379:methods*; D006801:Humans; D014073:Tooth Bleaching / Q000379:methods*; D014075:Tooth Discoloration / Q000628:therapy
chemical_list: D003802:Dentifrices