Relationship of birth order and the marketing-related variable of materialism.
The relationship between the birth order and materialism scores was investigated using materialism conceptualized as a consumer value. Data were collected from 275 alumni of a major southwestern university. The analysis indicated that first-borns in this sample scored significantly lower on materialism than younger siblings.
Zemanek
J E
JE
Department of Marketing, School of Business, East Carolina University, Greenville, NC 27858-4353, USA. zemanekj@mail.ecu.edu
Claxton
R P
RP
Zemanek
W H
WH
D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D001722:Birth Order; D003259:Consummatory Behavior; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D010555:Personality Inventory; D012930:Social Dominance; D012945:Social Values