title: Shaking the Blues: Blue Cross and Blue Shield of South Carolina tailors its fulfillment program to target better prospects and pad the bottom line.
authors.forename: K L
authors.initials: KL
authors.lastname: Darko
mesh_terms: D000329:Advertising / Q000191:economics; D054598:Blue Cross Blue Shield Insurance Plans; D003365:Costs and Cost Analysis; D006801:Humans; D013022:South Carolina