title: Implications for improving risk communication through various channels: a discussion.
abstract: The news media need to improve their coverage of new and old cancer risks, avoiding sensational reporting of minor risks and underreporting of major ones. However, efforts to communicate about cancer risk to the general public need to go far beyond the traditional print and broadcast outlets into more innovative, personalized channels that can better educate individuals about the risks they face and what they can do about them.
authors.forename: C
authors.initials: C
authors.lastname: Russell
mesh_terms: D003142:Communication; D006266:Health Education; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D009369:Neoplasms / Q000453:epidemiology / Q000517:prevention & control*; D012307:Risk Factors