title: Introduction of section: overarching considerations in risk communications: romancing the message.
authors.affiliation: Office of Communications and Public Affairs, The Johns Hopkins Medical Institutions, 550 N. Broadway, Suite 1100, Baltimore, MD 21205-2011, USA. jrodgers@jhmi.edu
authors.forename: J E
authors.initials: JE
authors.lastname: Rodgers
mesh_terms: D003071:Cognition; D003142:Communication; D006801:Humans; D008402:Mass Media; D009369:Neoplasms / Q000453:epidemiology* / Q000209:etiology / Q000517:prevention & control*; D018570:Risk Assessment; D012309:Risk-Taking; D014481:United States