Collecting, analyzing, and interpreting focus group data.
Conducting a focus group is only one approach to gathering information. The worthiness of the information derived from a focus group depends on many factors. The main advantage of a focus group is that it is a convenient, cost-effective, relatively fast method to collect information from a number of individuals. Useful information only can be obtained with special attention to research methods and assessment of the reliability and validity of collected data. Using a focus group should be considered when the method is appropriate to answer the research question. Remember, adequate resources and skill are required to conduct a focus group in a manner that ensures the quality of the results.
Beyea
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Nicoll
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D003625:Data Collection / Q000379:methods*; D003627:Data Interpretation, Statistical; D017144:Focus Groups; D006801:Humans; D015399:Nursing Research / Q000379:methods*; D014481:United States