Media and youth consumerism.
Studies into the impact of advertising typically focus on three kinds of effects: cognitive, affective, and behavioral. This article summarizes research into types of effect and discusses the literature on several other predictors of children's consumer behavior, including age gender, socioeconomic level, and parent-child communication. The article ends with some information about European regulation about advertising and some suggestions for future research into children's consumer behavior.
Valkenburg
P M
PM
Amsterdam School of Communications Research, Amsterdam, The Netherlands. valkenburg@pscw.uva.nl
D000329:Advertising; D002648:Child; D002652:Child Behavior / Q000523:psychology*; D002675:Child, Preschool; D003256:Community Participation; D005260:Female; D006801:Humans; D008297:Male; D008402:Mass Media; D009426:Netherlands; D010553:Personality Development; D018570:Risk Assessment