Rethinking the status quo.
Even when a medical device appears to have been refined, tested and used extensively there is invariably scope for further improvement. Input from outside the relevant specialist field can encourage a rethink of the status quo. The resultant enhancements can benefit the doctor and patient as well as offer the manufacturer a marketing opportunity to increase sales and profitability. This design story describes innovation in intrauterine contraceptive device technology.
Williams
S
S
Maddison Limited, Pulborough, UK. design@maddison.co.uk
Wildemeersch
D
D
D004867:Equipment Design; D005260:Female; D006801:Humans; D007434:Intrauterine Devices / Q000191:economics / Q000592:standards*; D008389:Marketing of Health Services