Quality, sacrifice, and value in hospital choice: a comparative study of rural and suburban consumer perspectives.
This research examines consumers' value perceptions and their role in hospital choice behavior in rural and suburban markets. While health care markets are "local," this study confirms the broad efficacy of a value-based approach to understanding consumer choice of providers.
Gooding
S K
SK
Loyola College, Maryland, Baltimore 21210, USA.
D002755:Choice Behavior; D006764:Hospitals, Community; D006801:Humans; D010465:Perception; D011787:Quality of Health Care; D012424:Rural Population / Q000706:statistics & numerical data; D013383:Suburban Population / Q000706:statistics & numerical data