A methodological note on mail survey response rates.
Five mail surveys of broadcast managers during the 1990s yielded consistently low response rates. Implications for research are discussed.
Department of Communication, University of Nebraska at Omaha 68182-0112, USA.
J H
JH
Lipschultz
M L
ML
Hilt
C R
CR
Mixan
D015982:Bias; D003299:Cooperative Behavior; D003625:Data Collection / Q000706:statistics & numerical data*; D006801:Humans; D012107:Research Design; D011795:Surveys and Questionnaires