Social character of materialism.
Scores for 170 undergraduates on Richins and Dawson's Materialism scale were correlated with scores on Kassarjian's Social Preference Scale, designed to measure individuals' character structure. A correlation of .26 between materialism and other-directed social character suggested that an externally oriented reference system guides materialists' perceptions, judgments, acquisitions, and possessions.
Chatterjee
A
A
Department of Management and Marketing, Slippery Rock University, PA 16057, USA. anindya.chatterjee@sru.edu
Hunt
J M
JM
Kernan
J B
JB
D000293:Adolescent; D000328:Adult; D002605:Character; D005260:Female; D006801:Humans; D007389:Internal-External Control; D008297:Male; D010555:Personality Inventory / Q000706:statistics & numerical data*; D011594:Psychometrics; D012945:Social Values; D013334:Students / Q000523:psychology