A methodological note on mail survey response rates.
Five mail surveys of broadcast managers during the 1990s yielded consistently low response rates. Implications for research are discussed.
Lipschultz
J H
JH
Department of Communication, University of Nebraska at Omaha 68182-0112, USA.
Hilt
M L
ML
Mixan
C R
CR
D015982:Bias; D003299:Cooperative Behavior; D003625:Data Collection / Q000706:statistics & numerical data*; D006801:Humans; D012107:Research Design; D011795:Surveys and Questionnaires