Hospital web-site marketing: analysis, issues, and trends.
As hospitals continue to incorporate web technology into their overall marketing and communications strategies, they face several issues which we explore in this paper. Hospitals' effectiveness in dealing with these issues will affect the benefits received from this technology. We provide an exploratory analysis of current hospital web sites and develop implications for future web site development. Likewise, recommendations based on our research are also provided.
Sanchez
P M
PM
College of Commerce & Finance, Villanova University, PA 19085, USA.
Maier-Donati
P
P
D006739:Hospital Administration; D020407:Internet / Q000191:economics / Q000706:statistics & numerical data* / Q000639:trends*; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends*