Gender differences in self-image described by Malhotra's Self-concept Scale.
A survey was made of 69 men and 51 women undergraduate students who described their self-image using the 15 adjective pairs of Malhotra's (1981) Self-concept Scale. Tests of mean differences showed that the men described themselves as more rugged, dominating, unorganized, rational, formal, and colorless; and the women described themselves as more delicate, submissive, organized, emotional, informal, and colorful. These results are consistent with several descriptions of male/female differences in the literature, thereby demonstrating that Malhotra's scale may be a simple and convenient way to measure these specific aspects of self-image.
Goldsmith
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Marketing Department, College of Business, Florida State University, Tallahassee 32306-1110, USA. rgoldsm@garnet.acns.fsu.edu
Flynn
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D000293:Adolescent; D000328:Adult; D005260:Female; D005783:Gender Identity; D006801:Humans; D008297:Male; D010555:Personality Inventory / Q000706:statistics & numerical data*; D011594:Psychometrics; D015203:Reproducibility of Results; D012649:Self Concept; D013334:Students / Q000523:psychology